Have we reached Peak Drupal?

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1 Have we reached Peak Drupal? Where Drupal 8 sits in the CMS landscape. Owen Lansbury - PreviousNext DIAMOND SPONSOR PLATINUM SPONSORS GOLD SPONSOR

2 Owen Lansbury Co-founder & Managing Director

3 Looking outside the Drupal bubble...

4 Have we reached peak Drupal?

5 Drupal powers over a million websites!

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7 Riding the Hype Cycle

8 Not to be confused with the 7 Stages of Grief

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10 4 4S

11 Drupal powers 30% of the Top 10,000 websites

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13 Wordpress Drupal!

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15 What we can be confident of... Drupal s total market share is declining Currently sitting at 3-7% market share BUT! Drupal 8 adoption is growing steadily, especially at the higher end of the scale

16 The CMS Market

17 Open Source CMS

18 Factors driving Wordpress success Provided free with many hosting accounts Very easy for novices & small agencies with limited dev skills to use Strong plugin ecosystem & e-commerce Smooth maintenance & upgrade path Excellent SAAS platform at Wordpress.com

19 Open Source CMS

20 Commercial Open Source

21 SAAS CMS

22 Headless CMS +

23 Custom CMS Frameworks

24 Enterprise CMS

25 Enterprise CMS - The Rest

26 Gartner Magic Quadrant

27 Drupal s Path Ahead

28 Drupal is for ambitious digital experiences #Driesnote - Drupalcon Vienna 2017

29 So, what s Drupal 8 not ideal for? Brochureware, Blogs, Small Business: Wordpress, Squarespace, Blogger etc. Non Profit / Fundraising: Nation Builder Online stores: Shopify, Magento, Woo, SAP Custom web apps: Debateable!

30 The Drupal comfort zone

31 Government

32 Media & Publishing

33 Higher Education

34 Challenger Enterprise

35 Technical Attributes Large scale, complex content requirements Public users and community features Scalability for high visitor traffic Multi-site management Custom features & 3rd party integration

36 Operational Attributes Established internal Web & IT teams Ambitions to be self reliant IT team managing cloud hosting Cost savings from open source software Agile delivery Speed to market

37 Where Drupal is Competitive Digital Experience Management

38 The Big League

39 The leading digital experience management solution that helps your business deliver compelling content across experiences such as web, mobile, and the Internet of Things (IoT) at the scale you need to build your brand and drive engagement.

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41 The Sitecore Experience Platform is a connected platform that gives marketers everything they need to understand visitor needs and intents for delivering a more relevant, personalized experience from initial visit to post-purchase engagement and nurturing.

42 With the Acquia Platform, organisations can realise the vision of personalised, contextual and real-time customer engagement for the right person, at the right time, on the right device.

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45 Enterprise software purchasing CIO/CTO/CMOs drive tech strategy Long term relationships with major suppliers Global technical decisions rarely made in AU/NZ Platforms in place for 5-10 years or more BUT! Drupal gaining Enterprise legitimacy, pushing large vendors to respond with services

46 Where does this leave us*? *The smaller independent Drupal shops tucked at the bottom of the world

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48 Best of breed services + Drupal 8 Personalisation Cloud Hosting Services Marketing Marketing Automation Enterprise Search Customer Relationship Management Machine Learning / AI User Analytics

49 What we can expect for Drupal 8 Overall market share reduces as smaller sites move to Wordpress and other SAAS platforms Drupal 8 will maintain or grow within its existing Comfort zone Growing market share in larger Enterprise

50 What you can do now... Focus on Drupal 8 Keep servicing the Comfort zone clients Diversify into technologies and services that complement Drupal 8 Partner with larger digital agencies to provide Drupal 8 expertise

51 Contribute!

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