Corporate Identity Guide

Transcription

1 Corporate Identity Guide

2 Introduction BIMobject corporation is built around a network of companies and partners all over the world. Our ambition is to be the link between the complex technology around CD & BIM and our customers, the Building product and interior manufacturers. We help them to successfully develop, maintain and market digital replicas of their products as BIM objects. We are neutral and can build BIM objects to all the various BIM software on the market. We also assist in market analysis, business and lead generation and through our global network, we help manufacturers publish their BIM objects in the most effective way possible.

3 Vision Our vision is that every product designed and manufactured for a building or inside a building will have a digital version on the web as a BIM object. ll products in real life will have a digital replica in the cloud based on our global product catalogue bimobject.com BIM and integrated real product based BIM objects transforms building design from traditional CD to a powerful data management tool helping rchitects and consultants to create better design and and better construct-ability. Life cycle management will re-use the data and help facility managers in a more effective way using 3D models.

4 Mission BIMobject B mission is to assist our customers, product manufacturers in the EC field to be visible and get selected by creating high quality easy accessible objects for the BIM process. We provide software tools, web solutions and services to assist our customers in the creation, conversion and publishing of BIM objects on the web and create a straight path to the users of any BIM software.

5 Brand Identity t BIMobject B we value innovation, speed, open mind, joy, responsiveness, respect, quality and excellence in everything we do. We are a multi cultural team and we respect all people on earth. We are all in this company to change the status quo of how BIM is used and increase the benefits for building product manufacturers. We are here to work hard and to win the championship of world domination of BIM objects. We love what we do and we love to provide excellent high quality solutions and projects to our customers and always give more than they expect. We are the leaders in our field and we have the intention to prove it to the world.

6 Innovation

7 Speed

8 Open mind

9 Joy

10 Responsiveness

11 Respect

12 Quality

13 Excellence

14 Typeface BIMobject are using a version of the Swiss font Helvetica, called Helvetica Neue Lt Std. It is a neutral typeface with high legibility and readability. Helvetica Neue LT Std Helvetica Neue LT Std 55 Roman abcdefghijklmnopqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö Helvetica Neue LT Std 56 Italic abcdefghijklmnopqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö Helvetica Neue LT Std 65 Medium abcdefghijklmnopqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö Helvetica Neue LT Std 75 Bold abcdefghijklmnopqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö Helvetica Neue LT Std 75 Bold Italic abcdefghijklmnopqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö

15 Typeface rial For all electronic communication, such as and webpages, rial standard is the font to be used. rial Regular abcdefghijklmnopqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö rial Italic abcdefghijklmnopqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö rial Bold abcdefghijklmnopqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö rial Bold abcdefghijklmnopqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö

16 Colours The colours used by BIMobject are chosen to symbolize both our long experience and stable ground (black), as well as our fresh ideas and engaging work (cyan). These two are complemented by white to enhance the two main colours, and to symbolize clarity and neutrality. Committed Engaging Dynamic Fresh C: 100%, M: 0%, Y: 0%, K: 0% R: 0, G: 155, B: 222 C: 0%, M: 0%, Y: 0%, K: 0% R: 255, G: 255, B: 255 Neutral Clarity Light Trustworthy Powerful Elegant Stable C: 0%, M: 0%, Y: 0%, K: 100% R: 0, G: 0, B: 0 C: 0%, M: 0%, Y: 0%, K: 50% R: 146, G: 148, B: 150

17 Logotype 0,169 x 0,401 x x : 0,05 x : 0,03 x There are two versions of the logotype. One primary (top left), and one secondary (bottom left). The primary logotype is the one to be used throughout the majority of BIMobject visual communication. The secondary logotype should only be seen as a compliment to the primary logotype, and shall only be used when the primary logotype is not considered suited, or when one wants to show both versions (eg. BIMobject businesscard; front/back, see p ). 0,169 x x x B : 0,043 x B: 0,023 x Besides the two different logotypes, there are two different symbols to be used. Either the or the. The symbol signifies that a mark is registered at Sweden s Patent and Trademark Office. The symbol is also to be used in countries within the EU, since BIMobject is a registered Community Trade Mark. The symbol is used with trademarks that have not yet been registered. Only use the when you are certain that a trademark has been registered. If you are uncertain, please use the designation. 0,401 x B : 0,076 x B: 0,041 x x

18 Logotype The two different BIMobject logotypes comes in four versions each so regardless of the circumstances under which the logotype will be used, there is a suitable version. 1. Primary logotype for light backgrounds 2. Primary logotype for light backgrounds, grayscale 3. Primary logotype for dark backgrounds 4. Primary logotype for dark backgrounds, grayscale 5. Secondary logotype for light background 6. Secondary logotype for light background, grayscale 7. Secondary logotype for dark background 8. Secondary logotype for dark background, grayscale Please, observe that the logotypes in grayscale have been customized through colour adjustments, and shall be used when one knows that colour can not/will not be applied, instead of using the coloured logotypes and print in grayscale.

19 Space Clear space area shall be applied around the BIMobject logotype to prevent any interferring between other objects and the logotype itself. x 2 x Exceptions are made for bylines, taglines, sub-brands and products (see examples p. 22). The clear space area is based on a square which measures twice the hight of the logotypes x-hight. 2 x x 2 x 2 x

20 Logotype - incorrect usage You may not: 1. Change the logotype s orientation Scale the logotype unproportionately. 3. Place the logotype on busy photography. 4. dd extraneous effects to the logo. This includes but is not limited to: bevel and emboss, outlines, lighting effects and drop shadows. 5. Change the logotype s colours. 6. ttempt to recreate the logotype. 7. Make alterations, additions or substitutions to the words and or colors contained in the logo. 8. Use the logo as a repeated pattern, wallpaper, or other decorative device. 9. Use the logotype without the or symbol

21 Text and tone of voice Earlier we gave you some rules for displaying our logos. In addition, there are also important rules for how we use our wordmarks, and they are described here. The symbol signifies that a mark is registered at Sweden s Patent and Trademark Office. Correct 1. To find out more visit the BIMobject website. 2. The BIMobject portal is available at bimobject.com. Incorrect 3. To find out more visit BIMobject s website. 4. BIMobject B. Registered trademark, Sweden. Ownership statement: 5. BIMobject and the logotype of BIMobject are registered trade marks and figure mark by BIMobject B in Sweden and/or other countries. The symbol is used with trademarks that have not yet been registered. Only use the when you are certain that a trademark has been registered. If you are uncertain, please use the designation. When writing out the company name in text, one should write BIM in capitals and object in lowercase, without space between them; BIMobject. If, however, you are to write the URL to any BIMobject website, you always write in all lowercase; bimobject.com. 1. lways use the BIMobject Marks in sentences as adjectives. 2. lways follow your use of our BIMobject Marks with the or symbol, as applicable, in superscript. 3. Do not use our BIMobject Marks in the possessive form. 4. Do not use the or symbol when referring to our company. It is only used when BIMobject is employed as a brand to identify our products and services. 5. Use the trademark ownership statement on every communication or publication.

22 Byline BIMobject has got a byline saying; real products, real objects, real business. This byline is to be set in Helvetica Neue LT Std 65 Medium. 3,3x x x real products, real objects, real business 3,3x x x real products, real objects, real business

23 Business structure BIMobject Headquarters BIMobject Country BIMobject City BIMobject Business Partner BIMobject Sales gent BIMobject Development Center

24 Business Partner & Development center BIMobject Business Partners and Development Centers will have their own logotypes to use. This includes, but are not limited to signs and business cards (see example on p. 28).

25 Business card : 9mm B: Floating C: 2mm D: 6mm E: 7mm F: 1,5mm G: 6,7mm H: 7,5mm B C C 50mm Firstname Lastname Title Mobile: Phone: firstname@bimobject.com BIMobject B Building ddress Zip Code, City Country 26mm C 55mm Version 1, Headquarters Swedish Corporation Staff Scale 1:1 Size: 55mm x 85mm Color: Black: K: 100%, Cyan: C: 100% Paper: MultiDesign Original White 300g/m2, uncoated paper Name of person: Helvetica Neue LT Std, 65 Medium 9/10 pt. 85mm Title: 6/7 pt. D E F 40mm G Mobile, phone, mail, web site: 6/7 pt. 17,5mm H BIMobject B: 6/7 pt. 20mm Centered Firstname Lastname 40mm Building and address: 6/7 pt. Name of person on back of card: 6/7 pt. 17,5mm H Information about QR code: 6,5/8 pt.

26 Business card Version 2, BIMobject Country 50mm 26mm Scale 1:1 Size: 55mm x 85mm Color: Black: K: 100%, Cyan: C: 100% Paper: MultiDesign Original White 300g/m2, uncoated paper Name of person: Helvetica Neue LT Std, 65 Medium 9/10 pt. B C C Firstname Lastname Title Mobile: Phone: name.lastname@bimobject.com BIMobject Country Building ddress Zip Code, City Country C 55mm Firstname Lastname Title Mobile: Phone: firstname.lastname@bimobject.com BIMobject Country Building ddress Zip Code, City Country Title: 6/7 pt. 85mm In case of lack of space due to the length of mail address, align with e instead of j. Mobile, phone, mail, web site: 6/7 pt. BIMobject Country: 6/7 pt. Building and address: 6/7 pt. Name of person on back of card: 6/7 pt. Information about QR code: 6,5/8 pt. 17,5mm 20mm Centered 17,5mm D E F 40mm G Firstname Lastname H 40mm H : 9mm B: Floating C: 2mm D: 6mm E: 7mm F: 1,5mm G: 6,7mm H: 7,5mm

27 Business card : 9mm B: Floating C: 2mm D: 6mm E: 7mm F: 1,5mm G: 6,7mm H: 7,5mm B C C 50mm Firstname Lastname Title Mobile: Phone: firstname@bimobject.com BIMobject City Company Building ddress Zip Code, City Country 26mm C 55mm Version 3, BIMobject City - Franchisee Scale 1:1 Size: 55mm x 85mm Color: Black: K: 100%, Cyan: C: 100% Paper: MultiDesign Original White 300g/m2, uncoated paper Name of person: Helvetica Neue LT Std, 65 Medium 9/10 pt. 85mm Title: 6/7 pt. D E F 40mm G Mobile, phone, mail, web site: 6/7 pt. 17,5mm H BIMobject City: 6/7 pt. 20mm Centered 17,5mm Firstname Lastname 40mm H Company, Building and address: 6/7 pt. Name of person on back of card: 6/7 pt. Information about QR code: 6,5/8 pt.

28 Business card Version 4, Business Partner Scale 1:1 Size of card (example): 55mm x 85mm 3mm 3mm Color: Black: K: 100%, Cyan: C: 100% 3mm Paper: N.. The BIMobject Business Partner logotype should not be smaller than 15mm wide. It should be placed at least 3mm from the edge on all sides. It should be placed in a corner with equal spacing from the edge on front of business card. Preferably the lower right corner, secondly lower left corner, thirdly upper right corner and last upper left. Please, keep in mind the clear space are aplicable to all BIMobject logotypes (see p. 19). 3mm Clear space area Business Partner s business card x x x >15mm 3mm 3mm

29 Business card : 9mm B: Floating C: 2mm D: 6mm E: 7mm F: 1,5mm G: 6,7mm H: 7,5mm B C C 50mm Firstname Lastname Sales gent Mobile: Phone: firstname@bimobject.com Building ddress Zip Code, City Country 26mm 55mm Version 5, Sales agent, individual Scale 1:1 Size: 55mm x 85mm Color: Black: K: 100%, Cyan: C: 100% Paper: MultiDesign Original White 300g/m2, uncoated paper Name of person: Helvetica Neue LT Std, 65 Medium 9/10 pt. 85mm Title - Sales gent: 6/7 pt. D E F 40mm G Mobile, phone, mail, web site: 6/7 pt. 17,5mm H BIMobject B: 6/7 pt. 20mm Centered 17,5mm Firstname Lastname 40mm H Building and address: 6/7 pt. Name of person on back of card: 6/7 pt. Information about QR code: 6,5/8 pt.

30 Letterhead template Scale 1:2 Size: 210mm x 297mm : 10mm B: 2mm/5.7 pt 50mm Color: Black: K: 100%, Cyan: C: 100%, Paper: 90g/m2 uncoated paper Without watermark BIMobject B/Country: Helvetica Neue LT Std, 65 Medium 10/11 pt. Building and address: 1 st row: 7/11 pt. 2 nd row: 7/8 pt. Phone: 7/8 pt. Website: 7/8 pt. B WTC, Jungmansgatan 12 SE Malmö, Sweden Phone:

31 Envelope template B C B 40mm x BIMobject B B 36mm BIMobject do not use customized printed envelopes due to the impact on nature. Instead we use regular envelopes, without windows, of an 5-size (210mm 148mm), with printed stickers. B WTC, Jungmansgatan 12 SE Malmö, Sweden Phone: Envelope: 50mm Company Firstname Lastname Building/ddress Country Scale: 1:2 Size: 148mm x 210mm Sticker: Scale: 1:2 Size: 50mm x 36mm BIMobject B: Helvetica Neue LT Std, 65 Medium 8/7 pt. : 10mm B: 5mm C: 2x Building and address: 6/7 pt. Reciever: Handwriting

32 Rollups Scale 1:20 333mm 165mm 352mm 333mm 164mm 353mm Size: 850mm x 2500mm (+250mm) 100mm 100mm 2500mm 2500mm 100mm 100mm 250mm dditional material to draw on the roll 250mm dditional material to draw on the roll 850mm 850mm

33 PP template 0,25 x 0,05 x Centered 0,5 x Essenim velis do esequat. Duis non sequat sum elis. Scale: N. Size: Because of the different circumstances one might have to do a presentation under, it is hard to create universally applicable rules. However, one should always use a landscape format when applicable, and apply the width as x. These examples showcase a few generally applicable guidelines. Colour: Background: Black, Text: White or Cyan y x y Header: Helvetica Neue Lt Std, 75 Bold Subheader: Helvetica Neue LT Std, 75 Bold. 3/4 of the Headers font size ll objects and text should be contained within this area (red rectangle). Preamble: Helvetica Neue LT Std, 65 Medium. 3/4 of the Headers font size Exceptions can be made for images with bleed. However, the images shall not interfere with the logotype at bottom right. Running text: Helvetica Neue LT Std, 55 Roman 5/8 of the Headers font size Caption: Helvetica Neue LT Std, 55 Roman, 1/2 of the Headers font size 2y Room for contact information, date, co-branding etc. 0,25 x y y y y x

34 Signs Version, 3D cutout logotype, styrofoam Scale: N.. Size: The size can range from x=1500mm, as the smallest, and up. There are no upper limit for how big the sign can be. Color: Black: K: 100%, Cyan: C: 100% 0,169 x Please, keep the clear space area in mind when putting up the sign (see p. 19). x : 0,03 x

35 Signs Version B, vinyl logotype on glass 0,401 x Scale: N.. Size: The size can range from x=100mm, as the smallest, and up to x=500mm. Please, note that x stands for the logotypes width, without the included, and not the actual sign width. Color: Black: K: 100%, Cyan: C: 100% x : 0,05 x

36 Icon BIMobject The icon is meant to be used as a complement to the BIMobject logotype. It is based on two of the main colours, black and cyan. nd the b becomes the symbol for BIM and BIMobject. 0,28 x x The icon is to be used under certain cicumstances, such as; as a favicon on the web; in the webbrowsers window and on tab x on certain packaging of products Other uses may occur. However, the icon shall not be used on stationery or other representational materials such as rollups and signs. 0,2 x 0,2 x 0,2 x 0,03 x

37 BIMobject stamp Example of stamp scale 1:1 Size: N.. When a stamp is needed, due its nature of usage, only one colour is used. This makes the stamp logotype an exception from the all over rule of usage of the logotype. BIMobject Country ddress, Zip code, City When using the stamp, the only colour allowed to be used is black. No alternative colours are to be used on the ink pad. The primary logotype is the one to be used on every stamp. This is because the secondary logotype is more dependent of the difference in colour to be legible. When creating and using the stamp, please keep in mind the clear space area that is to be applied around the logotype (see page 19). BIMobject Country ddress Zip code, City

38 BIM Render BIM Render is a software from BIMobject, powered by rtlantis. B 0,3 x 0,174 x 0,074 x powered by x : 0,03 x B: 0,056 x

39 BIM Render There are four versions of the BIM Render logotype, as with the different BIMobject logotypes, so regardless of the circumstances under which the logotype will be used, there is a suitable version. powered by powered by powered by powered by 1. Logotype for light backgrounds 2. Logotype for light backgrounds, grayscale 3. Logotype for dark backgrounds 4. Logotype for dark backgrounds, grayscale Please, observe that the logotypes in grayscale have been customized through colour adjustments, and shall be used when one knows that colour can t/won t be applied, instead of using the coloured logotypes and print in grayscale.

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44 Sponsored by Company car The company car. Middle stripe: 100% Cyan, 520 mm wide. Two outer stripes: Black, 80 mm wide. Space between one black stripe and the middle stripe is 30 mm. Number on hood is set in Impact. 100% Cyan with white stroke. nd Dropshadow in K: 50% In collaboration with levererad av Sponsored by In collaboration with levererad av