Filling a music fan [lifestyle] void

Transcription

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2 The world s first multi-channel music lifestyle commerce [engine] destination Creating authentic, long-term relationships with millions of music fans leveraging their passion for music Involving all genres Pop, Rock, Country, Urban, Dance Filling a music fan [lifestyle] void

3 Capitalizing on two [2] music industry/consumer commerce phenomena

4 INDUSTRY/COMMERCE PHENOMENA Artist-branded merchandise [$16.2 billion [USA] in 2010] - Connection for fans with favorite artists - All major artists have own merchandise lines - Consumer access to merchandise is challenging [limited reach, hit-or-miss] - The most under-served market is music commerce! TV Home Shopping The most profitable television business model of our time: - QVC/HSN: $7B; 2010 [Primarily US]* - QVC: average 228 TPM [transactions per minute]* - QVC/HSN: $41/$61 ACP [average consumer purchase - Primarily US]* - QVC break-even threshold: 95 transactions per $41, US** - BANG break-even threshold: 4.35 transactions per $49, US*** * Source: Merchandising/Ad Age/Media Week/SEC 10K Filings ** Source: QVC financial analysis *** 5 year Average **** PollStar January Grabstats.com June 2010

5 Music Merchandise Market Today: A $16.2B Industry* - Licensed music merchandise, fashion, accessories [$3.2 billion in concert merchandise sales alone*] - Physical music products - Concerts [600 million concert tickets sold in US in [2010] * Source: Pollstar, 2010; US market alone Continually Driven By - Consumers passion for music and its emotional connections - Desire for closer connection to artists and their lifestyles

6 Music Commerce Market Music Commerce Market Dramatically Under-served - Nearly 12,000 artist/band websites: - Poorly merchandised - Frequent stock-outages - No artist participation - Consumers must navigate through morass - Most music merchandise accessible only to concertgoers - Leading web-stores [Bravado, Vevo] offer limited selection and virtually no commerce opportunities beyond concert merchandise - Retail distribution spotty at best

7 BUSINESS MODEL The First and Only One-stop Destination for All-things Music Lifestyle Licensed Merchandise Artist/Celebrity-inspired Fashion & Accessories Fan-centric Social Media/Collaborative Networks Music Downloads, Box CD Sets, DVD s, Ringtones, Lyrics/Scripts Artist Tour Schedules Memorabilia/Vintage/Signed Product Auctions Concert Ticket/Backstage Packages Concierge & Travel Service RSS Music/Celebrity News/Gossip Feeds Books, Education, Instruments & Sheet Music Artist/Celebrity Charity Causes Ask BANG [Q&A] Every minute of the day - as they wish!

8 DISTRIBUTION Delivered via Four [4] Convergent Media Channels: BANGNET [Home Shopping Internet] BANGTV [Home Shopping Cable /Satellite] BANGMOB [Home Shopping Mobile Wireless] BANGFAN [Collaborative Social Media Network] Universal Reach/Access 24/7/365

9 Order Data Shipment Data SUPPLY CHAIN MANAGEMENT BANGTV BANGNET BANGMOB Inbound Data Inbound Data Inbound Data Inbound Call Customer/Order Data Credit Data

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11 BANGTV BANGTV 8GB E Series SONY Walkman Video Walkman MP3 Player Video MP3 Long lasting Player battery up 16GB E to Series 30 hours of SONY 8GB music E Series Walkman Video MP3 FM tuner Player Drag-anddrop $79.95 file transfer $79.95 Hybrid digital medium.tv Set [Cable/SAT/Telco MSO], PC [Google/Apple TV], Smartphone, Tablet, Gaming Console... All original content/programming Pre-produced commerce pods On-camera host fusing celebrity insight/vision with commerce: - Artist interviews - Background stories - Performance footage - Parallel licensed product offerings VOD for viewer choice

12 BANGTV Program Pod Each program dedicated to single band or artist Broken into eight [8] 7.5 minute pods Each pod a story, with interviews, anecdotes, performance footage, etc. Parallel e-commerce opportunities Garth Brooks - Story begins in Oklahoma [signature hat] - George Strait inspires [limited edition belt/buckle] - Song that launched career [concert ticket contest] - First hit song [boxed CD set] - Garth and cowboy boots [signature boots auction] - Garth meets Sandy [biographical DVD] - The Chase and Fresh Horses [denim jacket] - The Thunder Rolls [tour DVD videos]

13 BANGTV

14 Programming Schedule [sample] BANGTV

15 Programming Schedule [sample] BANGTV

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17 BANGNET BANGNET Progressive companion to BANGTV To Buy Alicia Keys Jeans Click Here GO 24/7/365 transaction services Product categories organized by music genre, artist and type Menus seek favorite artists and specific items Streaming video entertainment Archived for entertainment and e-commerce, on-demand Enterprise-wide database

18 BANGNET Screen #1 BANGTV SHOWCASE Most Popular Artists by Genre Screen #2 BANGTV SPOTLIGHT Emerging/Indy Artists by Genre - Rotation - Host intros - Interviews - Stories - Tour Schedules - Appearances Performance Footage - Licensed Merchandise Branding within Programming via TV, NET, Mobile, VOD, Radio

19 BANGFAN BANGFAN Ultimate collaborative social community - thousands of fan club sites under BANG Authentic cyber backstage --- sharing interests and experiences Backstage pass - content not available elsewhere - Previously unseen videos - Concert backstage reports - Exclusive merchandise offers - Artist updates & access - Insider artist information Social, online, promotional features Partner brands authentically integrated Social media intelligence, tailoring e-commerce

20 BANGFAN BANGFAN Social Features Member profiles Pictures, videos, uploads Forums, discussions Message boards Members shown online Invite, tell-a-friend Blogs Promotional Features Contests & Giveaways Exclusive Promotions Polls Games blasts

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22 BANGMOB BANGMOB 3G/4G Smart phones with browsers and transactional devices Mobile extension of BANG websites - optimized for use anytime, anyplace, anywhere iphone/droid/blackberry/other application access to: - BANGNET browse, interact and purchase by specific music artist - BANGFAN profiles and messaging

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24 BANGTECH Advance-model CRM/data capture Integrating information, marketing and evaluation tools - Content management - Consumer profiles - Marketing data - Channel performance - e-commerce history 360 customer intelligence view and seamless consumer experience Optimizing relationships and the e-commerce platform

25 BANGTECH

26 BANG ARTISTS Launch Artists [Sample] Robbie Williams

27 EXPANSION GLOBAL BRAND Phase I: US* Phase II: Canada/UK Phase III: Latin America/Asia Phase IV: Western Europe/Russia [*USA YR1: Music [100%]; USA YR2 [Sport [5%] + Movie-TV [5%] commerce inclusion; USA YR3 [2nd lifestyle channel launch]

28 IF THE MUSIC FITS, WEAR IT!