RealTime INNOVATORS

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2 As Q1 comes to a close, Liveclicker celebrates campaigns that use contextual marketing to stand out in the inbox. This debut publication highlights three brands that bring real-time innovation to the next level. Using technology that updates at the moment-of-open including device targeted SMS links, scratch-to-reveal offers, and weather targeted promotions, these real-time pioneers wow subscribers, drive engagement, and take personalization above and beyond opener expectations.

3 DIRECTV DIRECTV is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming, and industry leading customer service to more than 37 million customers in the U.S. and Latin America. DIRECTV was looking for a unique way to drive sales with current and prospective customers via and wanted to leverage its exclusive sports programming: NFL SUNDAY TICKET. With big ideas and no directional map to achieve its goals, the company partnered with Liveclicker to create a real-time program that would allow recipients to easily upgrade or subscribe. The weekly NFL SUNDAY TICKET campaign utilized device targeting to deliver a specific message to recipients on mobile devices. When opened on a mobile device, the dynamically updated with a SMS tap-to-text link that allowed clickers to purchase or upgrade their NFL SUNDAY TICKET subscriptions with one click. Sold over 3X as many NFL SUNDAY TICKET subscriptions during season in SMS. At $250-$350 per sale, it adds up!

4 Harley Davidson Throughout the world, Harley Davidson unites people deeply, passionately and authentically. From town to town and country to country, Harley Davidson s ideals of freedom and self expression transcend cultures, gender and age. With both global significance and local relevance, it s no surprise that Harley Davidson ranks as one of the strongest brands in the world. Harley Davidson was searching for a new and engaging way to entice openers to click through onto its product pages. With a new bike launch coming up, Harley Davidson turned to Liveclicker to generate a live scratch-to-reveal campaign. This revolutionized subscribers inboxes with dynamic interactive content, highlighting Harley Davidson s latest product! Harley Davidson ran an A/B test to authenticate results. The control had no LiveReveal with the new bike image directly in the , while the test served a scratch-to-reveal dynamic image. The with LiveReveal outperformed the control with a total CTR of 5.70%. And almost 50% of people who revealed the bike clicked through onto the product page!

5 Zillow Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. Zillow serves the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling, and more. Seeking a way to customize its s to subscribers all over the globe, Zillow partnered with Liveclicker. Using real-time weather targeting, Zillow was not only able to serve live weather forecasts within its s, but also serve custom images and offers leveraging the opener s weather data, right at the moment-of-open. Warm Cold Openers with a current temperature below 60 F received the cold weather indoor image. Openers with a current temperature above 60 F received the warm weather outdoor image. Click through rates almost doubled!