Scanning Revolution. NetFly. May 16, June 16, NetFlyDigital.com

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Lawrence Carpenter
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1 Revolution NetFly May 16, June 16, 2015 NetFlyDigital.com

2 Revolution May 16, June 16, 2015 AVG. CPC $ CLICKS CTR 2.62% 1.5% 0.9% 14% 3.5 AVG. POSITION CONV. RATE 1.74% COST $ % 102% 0.6% 2 CONVERSIONS TOTAL CONV. VALUE $4, RETURN ON AD SPEND % 100% 100% 99% CTR 10% 5% 0% Week 21, 2015 Week 22, 2015 Week 23, 2015 Week 24, 2015 Week 25, 2015 CTR AVG. CPC $15.00 $10.00 $5.00 $0.00 Week 21, 2015 Week 22, 2015 Week 23, 2015 Week 24, 2015 Week 25, 2015 CPC 1 / 7

3 Revolution May 16, June 16, 2015 CLICK TYPE PERFORMANCE Click type Clicks Impr. Cost Converted clicks Headline 110 4,382 $ Sitelink 4 1,849 $ Phone calls $ CAMPAIGN PERFORMANCE Campaign Clicks Impr. CTR CPC Cost position Search impr. share 73 2, % $ 5.09 $ % BMM 42 1, % $ 5.06 $ % Remarketing % $ 0 $ % Active Paused Deleted AD GROUP PERFORMANCE Ad group Campaign Clicks Impr. CTR CPC Cost position Medical BMM 42 1, % $ 5.06 $ Document 22 1, % $ 5.33 $ Microfilm % $ 3.77 $ Bulk % $ 4.89 $ Conversion % $ 4.96 $ Microfiche % $ 5.17 $ Medical % $ 4.23 $ Pricing Download % $ 6.69 $ Pricing % $ 9.40 $ Aperture Cards % $ 4.79 $ Active Paused Deleted 2 / 7

4 Revolution May 16, June 16, 2015 AD PERFORMANCE Ad Campaign Ad group Clicks Impr. CTR CPC Cost position Scan Medical Documents? Rated #1 Saving Practices Millions. Contact Us Today for a Free Quote! /medical BMM Medical 34 1, % $ 5.01 $ Computers 26 1, % $ 5.06 $ Mobile devices with full browsers % $ 4.88 $ Tablets with full browsers % $ 0 $ Document Service Bulk #1 in Affordability. Contact Us Today for a Free Quote! Document 21 1, % $ 5.35 $ Computers 16 1, % $ 5.29 $ Mobile devices with full browsers % $ 5.64 $ Tablets with full browsers % $ 5.31 $ Bulk Services Affordable Digital Us Today for a Free Quote! Bulk % $ 4.89 $ Computers % $ 5.06 $ Mobile devices with full browsers % $ 4.42 $ Tablets with full browsers 0 7 0% $ 0 $ Fast Microfiche Top Quality at Competitive Prices. Click Here For A Free Quote! Microfiche % $ 5.17 $ Computers % $ 5.17 $ Tablets with full browsers 0 7 0% $ 0 $ Mobile devices with full browsers % $ 0 $ Film / Digital Conversion Affordable Digital Us Today for a Free Quote! Conversion % $ 4.74 $ Computers % $ 4.74 $ Tablets with full browsers 0 5 0% $ 0 $ , % $5.02 $ / 7

5 Revolution May 16, June 16, 2015 Ad Campaign Ad group Clicks Impr. CTR CPC Cost position Mobile devices with full browsers % $ 0 $ Microfilm Convert Microfilm Files to Any Digital Format. Highest resolution. Microfilm % $ 2.22 $ Computers % $ 2.22 $ Tablets with full browsers 0 2 0% $ 0 $ We Scan/Convert Microfilm Fast & Cost Effective. Razor-Sharp Clarity & Definition. Get A Quote! Microfilm % $ 5.63 $ Computers % $ 5.56 $ Tablets with full browsers % $ 5.91 $ Mobile devices with full browsers % $ 0 $ Scan Medical Documents? Rated #1 Saving Practices Millions. Contact Us Today for a Free Quote! /medical Medical % $ 4.23 $ Computers % $ 4.38 $ Tablets with full browsers % $ 3.62 $ Mobile devices with full browsers % $ 0 $ Dynamic search ad BMM Medical % $ 5.31 $ Computers % $ 5.24 $ Tablets with full browsers % $ 5.60 $ Mobile devices with full browsers % $ 0 $ Fast Microfiche Top Quality at Competitive Prices. Click Here For A Free Quote! /price Pricing Download % $ 7.99 $ Computers % $ 7.99 $ Active Paused Deleted 104 3, % $5.02 $ / 7

6 Revolution May 16, June 16, 2015 KEYWORDS PERFORMANCE Keyword Campaign Ad group Clicks Impr. CTR CPC Cost position [microfilm to digital] Pricing Download % $ 2.42 $ [scan microfilm] Microfilm % $ 4.86 $ [bulk scanning service] Bulk % $ 4.91 $ [microfiche scanning service] Microfiche % $ 5.48 $ [film to digital conversion] Conversion % $ 4.51 $ [medical record scanning services] Medical % $ 4.36 $ [microfiche scanning] Pricing Download % $ 7.75 $ [scanning microfilm] Microfilm % $ 5.17 $ medical +record +scanning BMM Medical % $ 5.55 $ [microfiche to pdf] Microfiche % $ 5.23 $ Active Paused Deleted SITELINK EXTENSIONS PERFORMANCE Ad extensions Clicks Impr. CTR CPC Cost Services Retrieval of Essential Documents , % $ 4.95 $ Pricing Pass the Savings onto Our Customers , % $ 4.95 $ Equipment Film or 125 pgs of Microfiche/min , % $ 4.93 $ Specials Microfilm, and Aperture Card Scans , % $ 4.94 $ / 7

7 Revolution May 16, June 16, 2015 AD EXTENSIONS PERFORMANCE Ad extensions Clicks Impr. CTR CPC Cost Converted clicks Conv , % $ 4.82 $ , % $4.82 $ / 7

8 Revolution May 16, June 16, 2015 Analysis & Notes Bam. Your ROI jumped from 433% last period, to 685% this period. Two conversions were not tracked due to a glitch. It's now fixed. Your actual conversion value is $8,000. Actual Return on Ad Spend: 1,370.54% You're now actually in the 1,000% club in terms of ROI, which should reflect in next month's reporting. All with no major change in ad spend. Congratulations! Room for improvement: Theoretically, your exact-match ad group should do better than your BMM group. We'll be cross-referencing data against analytics to formulate a new hypothesis for testing. There is room to grow even more. So stay tuned for this. You should see the results in your ROI down the line as this gets refined. 7 / 7

Scanning Revolution June 15, July 14, NetFlyDigital.com

Scanning Revolution June 15, July 14, NetFlyDigital.com Revolution June 15, 2015 - July 14, 2015 NetFlyDigital.com Revolution June 15, 2015 - July 14, 2015 AVG. CPC $ 5.65 98 CLICKS CTR 2.11% 12% 10% 22% 3.1 AVG. POSITION CONV. RATE 39.8% 39 CONVERSIONS 10%