BUDGET TRACKING DASHBOARD

Transcription

1 BUDGET TRACKING DASHBOARD CAMPAIGN PERFORMANCE - YESTERDAY Date range : Yesterday (4/18/2012) Campaign Groups Publisher Daily Budget Cost Clicks Conv. Cost/Conv. Avg. CPC Display - Keyword-Targeted - US $ $ $91.44 $3.76 Display - Keyword-Targeted - US AdWords $ $ $91.44 $3.76 Display - Keyword-Targeted - US adcenter $ $0.00 New Campaign 20_ AdWords $ $0.00 Search - General - US - (CPC) $6, $ $ $6.21 Search - General - US AdWords $ $ $ $10.46 Search - General - US adcenter $ $ $0.00 $1.96 Donation Test Campaign AdWords $5, $0.00 Search - USA AdWords $ $0.00 Search - General - UK $ $ $0.00 $7.14 Search - General - UK AdWords $ $ $0.00 $7.14 Search - General - UK adcenter $ $0.00 Search - UK_Ireland AdWords $ $0.00 Display - Keyword-Targeted - (Non-US) $ $ $38.27 $1.59 Display - Keyword-Targeted - Australia AdWords $60.00 $ $38.27 $1.59 Display - Keyword-Targeted - UK (old) AdWords $ $0.00 Display - Keyword-Targeted - Canada AdWords $ $0.00 Display - RTB (2 currencies) $ $0.00 $0.54 ACQ Leads The Trade Desk $0.00 $ $0.00 $0.54 ACQ Prospects The Trade Desk $0.00 $ $0.00 $0.00 Acquisio - Fixed Price Retargeting The Trade Desk $ $0.00 Display - Remarketing AdWords $ $0.00 Acquisio Exchange Tracking The Trade Desk $ $0.00 Acquisio Site Retargeting The Trade Desk $ $0.00 Chango The Trade Desk $ $0.00 Search - Brand - US & Canada $ $ $0.00 $0.66 Search - Brand - USA & Canada AdWords $ $ $0.00 $0.48 Search - Brand - USA & Canada adcenter $0.00 $ $0.00 $3.80 Search - General - Canada $ $ $0.00 $4.99 Search - General - Canada AdWords $50.00 $ $0.00 $4.99 Search - General - Canada adcenter $ $0.00 User Summit - Ad 3 (discount focus) $50.00 $ $0.00 $1.21 User Summit - Ad 3 (discount focus) Facebook $50.00 $ $0.00 $1.21 User Summit - Ad 2 $50.00 $ $0.00 $1.20 User Summit - Ad 2 Facebook $50.00 $ $0.00 $1.20 Search - Brand - UK $57.89 $ $0.00 $0.36 Search - Brand - UK AdWords $25.00 $ $0.00 $0.36 Search - Brand - UK adcenter $ $0.00 User Summit - Ad $50.00 $ $0.00 $0.00 User Summit - Ad Facebook $50.00 $ $0.00 $0.00 User Summit - Sponsored Story (Keynote) $20.00 $ $0.00 $0.00 User Summit - Sponsored Story (Keynote) Facebook $20.00 $ $0.00 $0.00 $ $ $2.81 1

2 CAMPAIGN PERFORMANCE - THIS MONTH Campaign Groups Publisher Daily Budget Cost Clicks Conv. Cost/Conv. Avg. CPC Display - Keyword-Targeted - US $ $2, $ $3.72 Display - Keyword-Targeted - US AdWords $ $2, $ $3.72 Display - Keyword-Targeted - US adcenter $ $0.00 New Campaign 20_ AdWords $ $0.00 Search - General - US - (CPC) $6, $2, $ $8.28 Search - General - US AdWords $ $2, $ $8.92 Search - General - US adcenter $ $ $0.00 $1.72 Donation Test Campaign AdWords $5, $0.00 Search - USA AdWords $ $0.00 Display - RTB (2 currencies) $1, , $ $0.69 ACQ Leads The Trade Desk $0.00 $ ,561 8 $83.19 $0.43 Display - Remarketing AdWords $ $ $ $2.10 ACQ Prospects The Trade Desk $0.00 $ $0.00 $0.00 Acquisio Exchange Tracking The Trade Desk $ $0.00 Acquisio - Fixed Price Retargeting The Trade Desk $ $0.00 Acquisio Site Retargeting The Trade Desk $ $0.00 Chango The Trade Desk $ $0.00 Search - General - UK $ $ $0.00 $7.68 Search - General - UK AdWords $ $ $0.00 $7.68 Search - General - UK adcenter $ $0.00 Search - UK_Ireland AdWords $ $0.00 Display - Keyword-Targeted - (Non-US) $ $ $82.96 $1.37 Display - Keyword-Targeted - Australia AdWords $60.00 $ $44.11 $1.63 Display - Keyword-Targeted - Canada AdWords $30.00 $ $0.00 $1.17 Display - Keyword-Targeted - UK (old) AdWords $ $0.00 Search - General - Canada $ $ $0.00 $7.88 Search - General - Canada AdWords $50.00 $ $0.00 $7.88 Search - General - Canada adcenter $ $0.00 Search - Brand - US & Canada $ $ $25.03 $0.77 Search - Brand - USA & Canada AdWords $ $ $24.28 $0.75 Search - Brand - USA & Canada adcenter $0.00 $ $0.00 $3.78 User Summit - Ad $50.00 $ $0.00 $1.25 User Summit - Ad Facebook $50.00 $ $0.00 $1.25 User Summit - Ad 2 $50.00 $ $0.00 $1.24 User Summit - Ad 2 Facebook $50.00 $ $0.00 $1.24 User Summit - Ad 3 (discount focus) $50.00 $ $0.00 $1.28 User Summit - Ad 3 (discount focus) Facebook $50.00 $ $0.00 $1.28 Search - Brand - UK $57.89 $ $5.41 $1.08 Search - Brand - UK AdWords $25.00 $ $5.41 $1.08 Search - Brand - UK adcenter $ $0.00 User Summit - Sponsored Story (Keynote) $20.00 $ $0.00 $0.57 User Summit - Sponsored Story (Keynote) Facebook $20.00 $ $0.00 $0.57 $7, , $ $2.16 2

3 Budget KPI Overview Budget Spent: $7, Target Spend at this date: % of Target Spent: Daily Spend: Daily Spend to reach target: $15, % $421.80/Day $1,450.63/Day End of Month Target: % of End of Month Target: End of Month Forecast: Remaining Days $25, % $12, Days COST by PUBLISHER COST by CAMPAIGN COST by PUBLISHER/CHANNEL 3

4 ADWORDS CAMPAIGNS DAILY BUDGETS AdWords Campaigns Status Daily Budget Search - General - Canada ACTIVE $50.00 test JM ACTIVE $56.00 Search - General - US ACTIVE $ Display - Keyword-Targeted - Australia ACTIVE $60.00 Search - Brand - USA & Canada ACTIVE $ Search - General - UK ACTIVE $ Display - Keyword-Targeted - US ACTIVE $ Search - Brand - UK ACTIVE $25.00 test auto target DELETED $25.00 test campaign DELETED $22.00 Search - Western_Europe PAUSED $20.00 Italy PAUSED $20.00 Search - Brand - Australia PAUSED $25.00 Search - General - Western Europe PAUSED $25.00 Western Europe PAUSED $10.00 Search - General - Australia PAUSED $ Banners - Content Network PAUSED $50.00 Display - Keyword-Targeted - Canada PAUSED $30.00 New Campaign 20_ PAUSED $ My DFA Campaign PAUSED $5.00 Display - Keyword-Targeted - UK (old) PAUSED $30.00 Search - Brand - Western Europe PAUSED $25.00 Germany PAUSED $20.00 Donation Test Campaign PAUSED $5, Display - Remarketing PAUSED $ Search - UK_Ireland PAUSED $85.00 Search - Australia PAUSED $30.00 Search - USA PAUSED $ FACEBOOK CAMPAIGNS DAILY BUDGETS Campaign Name Status Daily Budget User Summit - Ad ACTIVE $50.00 User Summit - Ad 2 ACTIVE $50.00 User Summit - Sponsored Story (Keynote) ACTIVE $20.00 User Summit - Ad 3 (discount focus) ACTIVE $50.00 Sponsored Story - Page Posts PAUSED $25.00 Lead Gen - Campaign 1 PAUSED $20.00 SEM Publications & Conferences PAUSED $5.00 SEM Competitors PAUSED $15.00 Lead Gen - Campaign 4 PAUSED $50.00 Lead Gen - Campaign 3 PAUSED $50.00 Get Fans PAUSED $50.00 SEM Firms - ebook Promo PAUSED $25.00 Sponsored Story - Page Post PAUSED $15.00 SEM General - ebook Promo PAUSED $50.00 Lead Gen - Campaign 2 PAUSED $

5 ADCENTER CAMPAIGNS DAILY & MONTHLY BUDGETS adcenter Campaigns Status Daily Budget Monthly Budget Search - General - US Active $ $9, Search - Brand - USA & Canada Active $33.33 $1, Search - General - UK Paused $ $6, Search - Brand - UK Paused $32.89 $ Search - General - Canada Paused $50.00 $1, Search - Brand - Western Europe Paused $32.89 $ Search - Brand - Australia Paused $32.89 $ Display - Keyword-Targeted - US Paused $50.00 $1,