website_ctr:link_click unique_link_clicks_ctr video_avg_sec_watched_actions video_avg_pct_watched_actions

Transcription

1 Existing Name New Name as of Name in Ad Insights API (reference) pre 3/14 3/14/ Existing Name New Name Ad Insights API Field Name (as reference) 2 Account Account Name /act_<account_id>?fields=name 3 Ad Set Ad Set Name /<adset_id>?fields=name 4 Campaign Campaign /<campaign_id>?fields=name Name 5 Cost cost_per_objective_result (internal only) Result 6 Spent Today Amount Spent today_spend Today 7 All Any cost_per_total_action Actions Action 8 Unique Clicks Unique Link unique_actions:link_click to Link Clicks 9 CPC (Link) CPC ( cost_per_action_type:link_click Link Click) 10 cost_per_unique_action_type:link_click Unique Click to Link Unique Link Click 11 CTR (Link) CTR (Link Click-Through Rate) website_ctr:link_click 12 Unique CTR (Link) 13 Canvas View Duration 14 Canvas Component Duration Percentage 15 Starts 16 Payment Add 17 s 18 s 19 Feature Unlocks 20 Level Achievements 21 Ratings 22 Credit Spends 23 Tutorial Completions 24 Starts 25 Payment Details 26 s Unique CTR (Link Click- Through Rate) Canvas View Time Canvas Component Time Percentage Sessions Adds of s s Achievements Unlocked Levels Ratings Credits Spent Tutorials Sessions Adds of s unique_link_clicks_ctr video_avg_sec_watched_actions video_avg_pct_watched_actions actions:app_custom_event.fb_mobile_activate_app actions:app_custom_event.fb_mobile_add_payment_info actions:app_custom_event.fb_mobile_complete_registration actions:app_custom_event.fb_mobile_initiated_checkout actions:app_custom_event.fb_mobile_achievement_unlocked actions:app_custom_event.fb_mobile_level_achieved actions:app_custom_event.fb_mobile_rate actions:app_custom_event.fb_mobile_spent_credits actions:app_custom_event.fb_mobile_tutorial_completion unique_actions:app_custom_event.fb_mobile_activate_app unique_actions:app_custom_event.fb_mobile_add_payment_info unique_actions:app_custom_event.fb_mobile_complete_registration

2 27 s 28 Feature Unlocks 29 Level Achievements 30 Ratings 31 Credit Spends 32 Tutorial Completions 33 s 34 Ratings 35 Credit Spends 36 Start 37 Payment Detail Feature Unlock 41 Level Achievement 42 Rating 43 Credit Spend 44 Tutorial Completion s Achievements Unlocked Levels Ratings Credits Spent Tutorials s Ratings Credits Spent Session Add of Achievement Unlocked Level Rating Credit Spent Tutorial unique_actions:app_custom_event.fb_mobile_initiated_checkout unique_actions:app_custom_event.fb_mobile_achievement_unlocked unique_actions:app_custom_event.fb_mobile_level_achieved unique_actions:app_custom_event.fb_mobile_rate unique_actions:app_custom_event.fb_mobile_spent_credits unique_actions:app_custom_event.fb_mobile_tutorial_completion action_values:app_custom_event.fb_mobile_initiated_checkout action_values:app_custom_event.fb_mobile_rate action_values:app_custom_event.fb_mobile_spent_credits cost_per_action_type:app_custom_event.fb_mobile_activate_app cost_per_action_type:app_custom_event.fb_mobile_add_payment_info cost_per_action_type:app_custom_event.fb_mobile_complete_registration cost_per_action_type:app_custom_event.fb_mobile_initiated_checkout cost_per_action_type:app_custom_event.fb_mobile_achievement_unlocked cost_per_action_type:app_custom_event.fb_mobile_level_achieved cost_per_action_type:app_custom_event.fb_mobile_rate cost_per_action_type:app_custom_event.fb_mobile_spent_credits cost_per_action_type:app_custom_event.fb_mobile_tutorial_completion

3 45 Start 46 Payment Detail 47 Add to 48 Add to Feature Unlock 52 Level Achievement 53 Rating 54 Credit Spend 55 Tutorial Completion 56 Actions (All) 57 Add Payment 58 Add 59 Add to 60 Complete 61 Initiate 62 Lead Session Add of Add to Add to Achievement Unlocked Level Rating Credit Spent Tutorial s Adds of Payment Adds Adds to s s Leads cost_per_unique_action_type:app_custom_event.fb_mobile_activate_app cost_per_unique_action_type:app_custom_event.fb_mobile_add_payment_info cost_per_unique_action_type:app_custom_event.fb_mobile_add_to_cart cost_per_unique_action_type:app_custom_event.fb_mobile_add_to_wishlist cost_per_unique_action_type:app_custom_event.fb_mobile_complete_registration cost_per_unique_action_type:app_custom_event.fb_mobile_initiated_checkout cost_per_unique_action_type:app_custom_event.fb_mobile_achievement_unlocked cost_per_unique_action_type:app_custom_event.fb_mobile_level_achieved cost_per_unique_action_type:app_custom_event.fb_mobile_rate cost_per_unique_action_type:app_custom_event.fb_mobile_spent_credits cost_per_unique_action_type:app_custom_event.fb_mobile_tutorial_completion actions:offsite_conversion actions:offsite_conversion.fb_pixel_add_payment_info actions:offsite_conversion.fb_pixel_add_to_cart actions:offsite_conversion.fb_pixel_add_to_wishlist actions:offsite_conversion.fb_pixel_complete_registration actions:offsite_conversion.fb_pixel_initiate_checkout actions:offsite_conversion.fb_pixel_lead

4 63 Purchase 64 Search 65 View Content 66 Adds To ( 67 s ( 68 Key Web Page Views ( 69 Leads ( 70 s ( 71 Action (All) 72 Add Payment 73 Add To 74 Add To 75 Complete 76 Initiate Purchases Searches Adds ( s ( Key Page Views ( Leads ( s ( Adds of Payment Adds Adds to s s actions:offsite_conversion.fb_pixel_purchase actions:offsite_conversion.fb_pixel_search actions:offsite_conversion.fb_pixel_view_content actions:offsite_conversion.add_to_cart actions:offsite_conversion.checkout actions:offsite_conversion.key_page_view actions:offsite_conversion.lead actions:offsite_conversion.registration action_values:offsite_conversion action_values:offsite_conversion.fb_pixel_add_payment_info action_values:offsite_conversion.fb_pixel_add_to_cart action_values:offsite_conversion.fb_pixel_add_to_wishlist action_values:offsite_conversion.fb_pixel_complete_registration action_values:offsite_conversion.fb_pixel_initiate_checkout 77 Lead Leads action_values:offsite_conversion.fb_pixel_lead

5 78 Purchase 79 Search 80 View Content 81 Adds To ( 82 s ( 83 Key Web Page Views ( 84 Leads ( 85 s ( 86 Action (All) 87 Add 88 Add To 89 Add To Purchases Searches Adds ( s ( Key Page Views ( Leads ( s ( Add of Payment Add Add to action_values:offsite_conversion.fb_pixel_purchase action_values:offsite_conversion.fb_pixel_search action_values:offsite_conversion.fb_pixel_view_content action_values:offsite_conversion.add_to_cart action_values:offsite_conversion.checkout action_values:offsite_conversion.key_page_view action_values:offsite_conversion.lead action_values:offsite_conversion.registration cost_per_action_type:offsite_conversion cost_per_action_type:offsite_conversion.fb_pixel_add_payment_info cost_per_action_type:offsite_conversion.fb_pixel_add_to_cart cost_per_action_type:offsite_conversion.fb_pixel_add_to_wishlist

6 90 Complete 91 Initiate 92 Lead 93 Purchase 94 Search 95 View Content 96 Add To ( 97 ( 98 Key Web Page View ( 99 Lead ( 100 ( 101 Add Payment ) 102 Add To ) 103 Add To ) 104 Complete ) Lead Purchase Search Add ( ( Key Page View ( Lead ( ( Adds of Adds to Adds to s cost_per_action_type:offsite_conversion.fb_pixel_complete_registration cost_per_action_type:offsite_conversion.fb_pixel_initiate_checkout cost_per_action_type:offsite_conversion.fb_pixel_lead cost_per_action_type:offsite_conversion.fb_pixel_purchase cost_per_action_type:offsite_conversion.fb_pixel_search cost_per_action_type:offsite_conversion.fb_pixel_view_content cost_per_action_type:offsite_conversion.add_to_cart cost_per_action_type:offsite_conversion.checkout cost_per_action_type:offsite_conversion.key_page_view cost_per_action_type:offsite_conversion.lead cost_per_action_type:offsite_conversion.registration actions:offline_conversion.add_payment_info actions:offline_conversion.add_to_cart actions:offline_conversion.add_to_wishlist actions:offline_conversion.complete_registration

7 105 Initiate ) 106 Lead ) 107 Other ) 108 Purchase ) 109 Search ) 110 View Content ) 111 Add Payment ) 112 Add To ) 113 Add To ) 114 Complete ) 115 Initiate ) 116 Lead ) 117 Other ) 118 Purchase ) 119 Search ) 120 View Content ) 121 Cost Per Add ) 122 Cost Per Add To ) s Leads Other s Purchases Searches Adds of Adds to Adds to s s Leads Other Purchases Searches Add of Add to actions:offline_conversion.initiate_checkout actions:offline_conversion.lead actions:offline_conversion.other actions:offline_conversion.purchase actions:offline_conversion.search actions:offline_conversion.view_content action_values:offline_conversion.add_payment_info action_values:offline_conversion.add_to_cart action_values:offline_conversion.add_to_wishlist action_values:offline_conversion.complete_registration action_values:offline_conversion.initiate_checkout action_values:offline_conversion.lead action_values:offline_conversion.other action_values:offline_conversion.purchase action_values:offline_conversion.search action_values:offline_conversion.view_content cost_per_action_type:offline_conversion.add_payment_info cost_per_action_type:offline_conversion.add_to_cart

8 123 Cost Per Add To ) 124 Cost Per Complete ) 125 Cost Per Initiate ) 126 Cost Per Lead ) 127 Cost Per Other ) 128 Cost Per Purchase ) 129 Cost Per Search ) 130 Cost Per Content View ) Add to Lead Other Purchase Search 131 Uses Desktop Uses 132 Story Desktop Story 133 Installs Desktop Installs 134 Desktop 135 Use 136 Story 137 Install 138 Desktop Use Desktop Story Desktop Install Desktop cost_per_action_type:offline_conversion.add_to_wishlist cost_per_action_type:offline_conversion.complete_registration cost_per_action_type:offline_conversion.initiate_checkout cost_per_action_type:offline_conversion.lead cost_per_action_type:offline_conversion.other cost_per_action_type:offline_conversion.purchase cost_per_action_type:offline_conversion.search cost_per_action_type:offline_conversion.view_content actions:app_use actions:app_story actions:app_install actions:app_engagement cost_per_action_type:app_use cost_per_action_type:app_story cost_per_action_type:app_install cost_per_action_type:app_engagement