IGLOO and SNOWBALL presented by ST-Ericsson

Transcription

1 IGLOO and SNOWBALL presented by ST-Ericsson Séminaire In Tech - Jeudi 7 Avril INRIA Philippe Garnier, Gaël Salles

2 DISCLAIMER Copyright ST-Ericsson All rights reserved. The contents of this document are subject to change without prior notice. ST-Ericsson makes no representation or warranty of any nature whatsoever (neither expressed nor implied) with respect to the matters addressed in this document, including but not limited to warranties of merchantability or fitness for a particular purpose, interpretability or interoperability or, against infringement of third party intellectual property rights, and in no event shall ST-Ericsson be liable to any party for any direct, indirect, incidental and or consequential damages and or loss whatsoever (including but not limited to monetary losses or loss of data), that might arise from the use of this document or the information in it. ST-Ericsson and the ST-Ericsson logo are trademarks of the ST-Ericsson group of companies or used under a license from STMicroelectronics NV or Telefonaktiebolaget LM Ericsson. All other names are the property of their respective owners. For more information on ST-Ericsson, visit 2

3 SMARTPHONES CONTINUE TO EVOLVE New device categories Smartphones for all tablets netbooks gaming dual-display e-book readers Mobility in high-definition 1080p camcorder 3D gaming 20 megapixel cameras HDMI output Rich mobile web experience Flash 10 integrated connectivity high resolution displays mobile broadband HSPA+ Source: Strategy Analytics 2009 SMARTPHONES GROWING AT AN AVERAGE OF 20% PER YEAR 3

4 MOBILE IS THE CONVERGENCE POINT Growing interest in Tablets after the launch of Apple ipad GPS penetration doubled in past 2 years Over 3 billion iphone applications downloaded CONSUMER ELECTRONICS IS A STRONG GROWTH DRIVER 4

5 HIGHEST-PERFORMANCE APPLICATION PROCESSORS 1.2Ghz dual-core application processor Powerful graphics engine 1080p camcorder Up to 20 megapixel camera 5

6 A KEY FEATURES CPU & GRAPHICS Application subsystem SMP dual core ARM Cortex TM -A9 with Neon 1GHz/1.2GHz Graphics ARM Mali TM 480 MHz OpenVG 1.1, OpenGL ES 2.0 2D HW accelerated composition engine Memories and storage 32-bit LP-DDR2 400Mhz 2 x emmc 4.41, SD3.0 (DDR50) Video Audio MULTIMEDIA Video encode & decode up to 1080p Video image stabilization MP3, eaac+, WMA, AMR-WB Dolby digital, DTS, AAC-LC (stereo and 5.1) decode Display DPI : WXGA (1280x800) DSI : Dual XGA (1024x768) 30fps or Dual qhd (960x540) 60fps or Single XGA 60fps OLED screen support HDMI 1.4a Camera Up to 20Mpix raw bayer sensors support, integrated ISP x2 MIPI CSI-2 interface Sensors MISCELLANEOUS 3D Gyroscope, Magnetometers, 3 axis Accelerometer, Pressure. Connectivity & Positioning WLAN IEEE a/b/g/n USB 2.0 High speed OTG 2.0 Bluetooth v4.0 + LE FM RX-TX with RDS GPS, AGPS Security TrustZone-based STE secure environment Flexible Secure boot, SIMLock, Radio Lock, IMEI protection, enhanced secure storage, HDCP Open OS Linux Android 6

7 A BLOCK DIAGRAM AP9500 RF Subsystem 7

8 SEGMENTATION - NEEDS AND PRODUCTS Chip validation and development OPEN HW PLATFORM for Tier1 and Tier2 OEM s Production grade pre-integrated solution to ease go to market REFERENCE DESIGN For ODM, OEMs Tier2&3, Application developer Leverage benefit of open source community, develop ecosystem, OEM partners work with SNOWBALL For OEM, OEM partner, Open Source community 8

9 Open Source community Based on Open Source Mainstreams and distribution channels - Linux, Linaro, MeeGo, Android Catalyst for innovation Customers and partners in various domain as; hardware and software services, tools, applications, research, etc Easy access Interactive web portal, affordable developer kits ST-ERICSSON IS AN IGLOO PARTNER 9

10 as is -License SNOWBALL 10

11 SNOWBALL Accelerating your innovation to Market ready Solution SW Development Kit Product Development Kit SKY-S9500-ULP-C11 SKY-S9500-ULP-C01 Software development Technology access Product Prototyping Professional quality level Application kits (Tablet, modem..) Product Distribution channel Production 11

12 SNOWBALL Full Connectivity GPS, Bluetooth, FM,WiFi, USB, HDMI HSI modem i/f SKY-S9500-ULP-Cx1 Multimedia 3D Graphics, HD video, audio MEMS Barometers Magnetometer, accelerometer, 3D gyroscope Processors DUAL A9 2x1GHz DDR2 1GByte Low power consumption Battery operated USB powered USB charging Backup battery Professional quality level Embedded emmc. Display, Imaging and System Extension JTAG, MIPI debug Smal size 85x85 Platform testing tools 12

13 FT32R SNOWBALL M5730 M720 others Mobile Connectivity solution Dual Dual XGA 20 Mpix + 5 Mpix Vide o Barometer 3D Gyrosc ope 3axis Accelerometer LPS001WP LSM303DLH L3G4200D FSMC/HSI MIPI DSI/ CSI/LCD GPIO/I2C/SPI/UART AW NH580 CG2900 CW1200 Ethernet 10/100Mb Ethernet ctrl A9500 emmc PoP DDR2 Video ARM Cortex A9 S-Video Y/C AV8100 ISP Peripherals CPU CPU ARM MALI 400 GPU emmc On board Audio out USB OTG AB8500 PMU ChargingUSB HS SIM Audio LTC280 1 Micro SDcard SD MMC Audio out +5V Li-ion Battery UART over USB JTAG Serial Port PWR on SKY-S9500-ULP-Cx1 13

14 SNOWBALL Differentiating FEATURES SNOWBALL Competition A Competition B CPU/DDR2 Dual A9, 2x1GHz/ 8Gb Dual A9, 2x1GHz/ 8Gb Dual 9,2x1GHz/8Gb On board emmc 4GB or 8GB NO 0.5GB Extension connectors YES NO Yes MEM Sensors - Barometers - Magnetometer - Accelerometer - 3D gyroscope Connectivity WiFi, BT, FM, WiFi, BT, FM WiFi, BT GPS YES NO NO USB operated Yes if battery operated NO NO Battery operated YES NO NO Professional tools JTAG and MIPI DEBUG Only JTAG Only JTAG Usable in Product YES NO NO Small size YES (85x85) NO (110x114) NO (>150x200) Target Price $199 $174 $399 NO NO 14

15 SNOWBALL SDK SNOWBALL SDK is the Software Development Kit The SDK is a full featured SNOWBALL MIPI 34 tools SNOWBALL SDK is available at a target price of only $200, thank to the sponsored components form partners SNOWBALL SDK is designed for prototyping and SW development, not for end products HDMI Ethernet 10/100 Video composite Audio OUT USB OTG Power supply 5V Bluetooth WiFi GPS Micro SD Audio IN Power ON/OFF Li-Ion Battery JTAG tools SP(RS232) 15

16 SNOWBALL PDK SNOWBALL PDK is the Product Development Kit Professional quality design including ESD protection, EMI filter, on-board emmc, professional extension connectors, small size Using the PDK as a module allows users to prototype and develop end-products FSMC/HIS/UART/SOI/I2C/GPIO HDMI Ethernet 10/100 Video composit e Audio OUT USB OTG Power supply 5V UART/SPI/I2C/GPIO Audio/ Imaging/ LCD/GPIO Bluetooth WiFi GPS Micro SD Audio IN Power ON/OFF For your owns dedicated design, our components may be found in distribution channels SP(Over USB) Li-Ion Battery JTAG tools SP(RS232) 16

17 SNOWBALL add-on boards Several add-on boards are currently in development for the SNOWBALL PDK Several Touch Screen Display add-on boards are in development at Calao-system for 10.4 inch 10.1 inch using multi-touch technology 4.3 inch Modem board using ST-Ericsson s leading thin mobile broadband modems Smart home boards including ST-Ericsson s 2G modems Your Boards UNLEASH YOUR CREATIVITY THANK TO EXTENSIVE EXTENSIONS 17

18 THE SNOWBALL EFFECT Your Company Create and increase engineers relationship Create business relationship between ecosystem partner teams Drive Innovative open source projects that matter to partners AN OPEN COMMUNITY OF INTEREST 18

19 MARKET SUPPORT Worldwide distributor For SNOWBALL FUTURE Local distributors For SNOWBALL For Nova A9500 chipset 19

20 Your dedicated Web site to interact within the community A place for the Technical community to support your project BloG Forum Documentation Link to relevant web site partners for SW and HW A place for Innovation A place to promote your innovation and take benefit of your added value into the community CREATE AND PROMOTE YOUR INNOVATION 20

21 Download support Android Kernel and BSP SW tools Ubuntu specific Android Specific SKY-S9500-ULP-Cx1 MeeGo specific Wiki, Forum, IRC SNOWBALL projects SNOWBALL Boards HW documentation Website Nova A9500 Chipset documentation Optimized IP Advanced functionality IGLOO Partners Your Contribution 21

22 Download support Kernel.org Contributes to kernel.org Continous Mainlining SNOWBALL HW PACK April SNOWBALL HW PACK May 2011 V1.2 V1.2 April 2011 Gingerbread 2.3 April 2011 Gingerbread 2.3 May 2011 May 2011 UBUNTU

23 Get your SNOWBALL an easy to use and inexpensive board powered by the Nova - that will support your innovation within the IGLOO community Support for a full life-cycle: from software development to embedded product application Very rich feature set in an amazingly small size: GPS, MEMS (gyroscope, Magnetometer, accelerometer, barometer). Battery operated mobile product Annouced and demonstrated at MWC February 2011, Barcelona Commercial launch in Q

24 THANK YOU