Gauteng Plus Western Cape KwaZulu Natal JACARANDA FM 94.2 FM HEART FM KAYA FM SMILE90.4FM GAGASI FM EAST COAST RADIO
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1 RADIO RATE CARD Rate card (SA) Effective July 2018
2 ME D I AM A R K R ADIO R E PR E S E N T S : Mediamark s stations reach an unduplicated audience of 5.4 million, with strong representation across the country s Golden Triangle, namely Gauteng, KwaZulu-Natal and the Western Cape. HEART FM KAYA FM FM 95.9 FM Adult Contemporary Adult Contemporary and Jazz Greater Western Cape Gauteng JACARANDA FM 94.2 FM Adult Contemporary Gauteng, Limpopo, Mpumalanga, North West Gauteng Plus Western Cape SMILE90.4FM 90.4 FM Adult Contemporary Cape Town Source: BRC RAM (Oct Mar 2018) KwaZulu Natal GAGASI FM EAST COAST RADIO 99.5 FM FM Hot Urban Hot Adult Contemporary KwaZulu-Natal KwaZulu-Natal
3 EAST COAST RADIO FM Hot Adult Contemporary KwaZulu-Natal Mon-Fri Generic Feature Live Read Pref Spot 00:00-04: :00-06: :00-09: :00-12: :00-15: :00-19: :00-22: :00-24: Saturday Generic Feature Live Read Pref Spot 00:00-06: :00-09: :00-12: :00-15: :00-19: :00-24: Sunday Generic Feature Live Read Pref Spot 00:00-06: :00-09: :00-12: :00-15: :00-19: :00-24: Multiply By
4 GAGASI FM 99.5 FM Hot Urban KwaZulu-Natal Mon-Fri Generic Feature Live Read Pref Spot 00:00-04: :00-06: :00-09: :00-12: :00-15: :00-19: :00-22: :00-24: Saturday Generic Feature Live Read Pref Spot 00:00-06: :00-09: :00-12: :00-15: :00-19: :00-24: Sunday Generic Feature Live Read Pref Spot 00:00-06: :00-09: :00-12: :00-15: :00-19: :00-24: Note Multiply By ,
5 HEART FM FM Adult Contemporary Greater Western Cape Mon-Fri Generic Feature Live Read Pref Spot 00:00-04: :00-06: :00-09: :00-12: :00-15: :00-19: :00-22: :00-24: Saturday Generic Feature Live Read Pref Spot 00:00-06: :00-09: :00-12: :00-15: :00-19: :00-24: Sunday Generic Feature Live Read Pref Spot 00:00-06: :00-09: :00-12: :00-15: :00-19: :00-24: Heart FM Automated Shows: Monday to Friday 01:00-04:00 Note: No Live Reads may be booked in automated times. Multiply By ,
6 JACARANDA FM 94.2 FM Adult Contemporary Gauteng, Limpopo, Mpumalanga, North West Mon-Fri Generic Feature Live Read Pref Spot 00:00-04: :00-06: :00-09: :00-12: :00-15: :00-19: :00-22: :00-24: Saturday Generic Feature Live Read Pref Spot 00:00-06: :00-09: :00-12: :00-15: :00-19: :00-24: Sunday Generic Feature Live Read Pref Spot 00:00-06: :00-09: :00-12: :00-15: :00-19: :00-24: Jacaranda FM Automated Shows: Monday to Friday 04:00-05:00 Friday 22:00-06:00 Saturday 22:00-06:00 Sunday 22:00-05:00 Note: No Live Reads may be booked in automated shows. Multiply By
7 JACARANDA FM REGIONAL Adult Contemporary Gauteng, Limpopo, Mpumalanga, North West (Please note colour coding) JACARANDA FM SPLIT BROADCAST CONDITIONS: No live reads No preferred time spots No features or sponsorships Spots are placed by time channel Only 1 ad break per hour No broadcast on Sundays n/a = not available on splits but it is available on Jacaranda FM s full footprint Material deadline is 5 working days prior to broadcast JACARANDA REGIONAL (previously known as RMFM) refers to a combined Limpopo and Lowveld broadcast area. Jacaranda Regional broadcasting times: Monday - Friday: 12:00-16:00 Saturday: 10:00-14:00 Sundays: No broadcast ADDITIONAL NOTES: The time channels have been split to accommodate specific broadcasting times. Standard time channels are: Monday - Friday: 15:00-19:00 Saturday: 09:00-12:00 and 12:00-15:00 Features on Jacaranda FM are only available on full footprint including Jacaranda Regional. JACARANDA FM SPLITS JACARANDA FM REGIONAL Mon-Fri GAUTENG (Including North West) LIMPOPO MPUMA- LANGA (Including Lowveld) Generic Feature Live Read 00:00-05:00 n/a n/a n/a 05:00-06: :00-09: :00-12: :00-15: Part of JAC :00-16: regional :00-19: :00-22:00 n/a n/a n/a 22:00-24:00 n/a n/a n/a Saturday GAUTENG (Including North West) LIMPOPO MPUMA- LANGA (Including Lowveld) Generic Feature Live Read 00:00-05:00 n/a n/a n/a 05:00-09: :00-10: :00-12: Part of JAC :00-14: regional :00-15: :00-19: :00-24:00 n/a n/a n/a Multiply By
8 KAYA FM 95.9 FM Adult Contemporary and Jazz Gauteng Mon-Thurs Generic Feature Live Read Pref Spot 00:00-05: :00-06: :00-09: :00-12: :00-15: :00-17: :00-19: :00-22: :00-24: Friday Generic Feature Live Read Pref Spot 00:00-05: :00-06: :00-09: :00-12: :00-15: :00-17: :00-19: :00-22: :00-24: Kaya FM Automated Shows: Monday to Friday 00:00 03:00 Monday to Thursday 23:00 24:00 Friday 21:00 22:00 Standard pre-recorded shows: Thursday 20:00 23:00 Note: No Live Reads may be booked in automated shows and pre recorded shows. *Please note: Kaya Bizz and Today with John Perlman shows only broadcast Mon-Thurs 17:00-19:00. Friday afternoon time channel is 15:00-19:00 at a rate of R Multiply by
9 KAYA FM continued FM Adult Contemporary and Jazz Gauteng Saturday Generic Feature Live Read Pref Spot 00:00-05: :00-06: :00-09: :00-11: :00-14: :00-18: :00-22: :00-24: Sunday Generic Feature Live Read Pref Spot 00:00-05: :00-06: :00-09: :00-11: :00-14: :00-18: :00-22: :00-24: Kaya FM Automated Shows: Saturday 01:00 06:00 and 22:00 01:00 Sunday 01:00 06:00 Standard pre-recorded shows: Saturday 14:00 18:00 Note: No Live Reads may be booked in automated shows and pre recorded shows. Multiply by
10 SMILE90.4FM 90.4 FM Adult Contemporary Cape Town Mon-Fri 00:00-04:00 04:00-06:00 06:00-09:00 09:00-12:00 12:00-15:00 15:00-19:00 19:00-22:00 22:00-24:00 Generic Feature Live Read Pref Spot Saturday 00:00-06:00 06:00-09:00 09:00-12:00 12:00-15:00 15:00-19:00 19:00-24:00 Generic Feature Live Read Pref Spot Sunday 00:00-06:00 06:00-09:00 09:00-12:00 12:00-15:00 15:00-19:00 19:00-24:00 Generic Feature Live Read Pref Spot Smile90.4FM Automated shows: Pre-recorded shows: Monday to Friday 00:00 05:00 Sunday - 20:00 21:00 Smile Comedy Show Saturday - 00:00 06:00; 14:00 18:00; 22:00 24:00 Sunday - 21:00 23:00 SA s Sundays Sunday - 00:00 06:00; 14:00 18:00; 23:00 24:00 Note: No Live Reads may be booked in automated shows and pre recorded shows. Duration Multiply by ,
11 Terms and Conditions GENERAL Rates quoted exclude VAT. Rate card effective from July This rate card is issued for the information of advertisers and advertising agencies and does not constitute an offer by Mediamark. Confirmation of orders placed with Mediamark will be issued to verify the commercials booked. This will be deemed correct unless written notice contrary to such confirmation is received in writing within 2 working days after the confirmation has been issued. Compensation for spots not flighted on a station or stations will be given in airtime. No credits will be passed. Station and Mediamark liability for spots not flighted and/or incorrectly flighted is limited to the value of the spots not flighted and/or incorrectly flighted. The advertiser or advertising practitioner indemnifies Mediamark and the Stations represented by Mediamark for damages resulting from any advertisements placed on any Station within the Mediamark portfolio. The rates represented in this document are the sole rates applicable for the period and supersedes all previous rates. This is a nett rate card and excludes any negotiated incentives and/or discounts. Added Value is subject to availability at time of booking and broadcast. Added Value is calculated based on the investment amount, excluding VAT and calculated on rate card rates. Actual broadcast times may differ from scheduled time due to programming changes. This rate card replaces existing booked order rates unless otherwise negotiated. All rates quoted are in respect of 30 second commercials. The rates for other durations are calculated as per the table on the rate card, and rounded up to the nearest Rand. E&OE. RADIO MATERIAL REQUIREMENTS The material deadline for advertising material is 3 working days prior to broadcast. Material deadline on the Jacaranda FM split is 5 working days prior to broadcast. Mediamark accepts material via , Adstream and MediaSend. We do not download material via Wetransfer or any FTP site. PREFERRED SPOTS AND LIVE READS Preferred spots can be placed within the ad break or within the hour. Preferred spots can only be placed in an ad break not in programming time. Spots cannot be given preferred positioning placement within an ad break. Live Read Preferred spots will carry an additional surcharge. Please contact your Account Manager for creative executions outside the above parameters. Acceptable format for advertising material: a) Format: MPEG Layer 2 Bit Rate: 256kb/s Sample Rate: 44.1kHz No Padding No ID3 TAGS b) Format: WAV Stereo Bit Rate: 44.1kHz MP3 is NOT an acceptable broadcasting format. Mediamark reserves the right to levy a fee for recorded audio proof of broadcast requests. Acceptable Broadcast Language for Commercials East Coast Radio: English only Gagasi FM: English and Zulu only Heart FM: English and Afrikaans only Jacaranda FM: English and Afrikaans only Kaya FM: English only Smile 90.4FM: English and Afrikaans only CANCELLATION OF AIRTIME BOOKED Cancellation must be submitted in writing to Mediamark no later than 28 days prior to broadcast, regardless of date of application. Failure to do so will result in a 100% cancellation penalty. ANNUAL COMMITMENT INCENTIVES All annual commitment incentives require the recipient s written approval. Should the client/agency not respond in writing within 10 working days of receipt of the incentive letter, it would be deemed accepted and implemented as proposed. FEATURE SPONSORSHIP TERMS Consists of an Opening Billboard (OBB) and a generic spot. All OBB s allow for 10 words following the sponsor s name. Live Read commercials, as part of a feature sponsorship, will carry an additional surcharge. Subject to availability at time of booking and broadcast. Broadcast sequence differs according to individual station programming format, e.g. OBB, Feature, Generic spot. Please contact your Account Manager for creative executions outside the above parameters. Programming reserves the right to change the timing and format of a sponsorship. Programming reserves the right to cancel certain sponsorships on Public Holidays. Features on Jacaranda FM are only available on full footprint including Jacaranda Regional. 11
12 Mediamark Johannesburg mediamark house. 36 homestead road. rivonia. po box rivonia tel: Mediamark Cape Town mediamark. 9 parklane avenue. century city. milnerton tel:
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