LAUNCHING MAY 2011 CONDE NAST DIGITAL MAGAZINES

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Timothy Bruce
5 years ago
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CONDE NAST DIGITAL MAGAZINES LAUNCHING MAY 2011 VOGUE AND GQ FOR THE IPAD WILL BE LAUNCHED END OF APRIL 2011.

2 CONDE NAST DIGITAL MAGAZINES LAUNCHING MAY 2011 VOGUE AND GQ FOR THE IPAD WILL BE LAUNCHED END OF APRIL RELEASE OF VOGUE FOR THE IPAD IN THE APP STORE WILL BE SUPPORTED BY STRONG ADVERTISING CAMPAIGNS IN CONDE NAST MAGAZINES AND WEB SITES. BY THE END OF 2011 DIGITAL MAGAZINES WILL BE ROLLED OUT ON THE ANDROID PLATFORM AS WELL. GLAMOUR AND CN TRAVELLER FOR THE IPAD WILL BE LAUNCHED IN SEPTEMBER

3 CONDE NAST DIGITAL MAGAZINES BASIC GUIDELINES IN-APP PURCHASE VOGUE RUSSIA IPAD APP WILL BE RELEASED IN THE RUSSIAN AND INTERNATIONAL APP STORE END OF APRIL. FIRST ISSUE OF VOGUE FOR THE IPAD WILL BE AVAILABLE FOR FREE. VOGUE FOR THE IPAD WILL BE RELEASED EVERY MONTH SIMULTANEOUSLY WITH THE PRINTED ISSUE, STARTING JUNE TECHNOLOGY CONDE NAST USES ADOBE DIGITAL SUITE TECHNOLOGY FOR CREATING VOGUE FOR THE IPAD. IT ALLOWS TO WORK ON THE DIGITAL MAGAZINE AND THE PRINTED ISSUE AT THE SAME TIME. 3

CONDE NAST DIGITAL MAGAZINES ADVERTISING OPPORTUNITIES VOGUE FOR THE IPAD PROVIDES EXCLUSIVE OPPORTUNITIES FOR MULTIMEDIA ADVERTISING STANDARD THE STATIC AD APPEARS IN PORTRAIT AND LANDSCAPE MODES

4 CONDE NAST DIGITAL MAGAZINES ADVERTISING OPPORTUNITIES VOGUE FOR THE IPAD PROVIDES EXCLUSIVE OPPORTUNITIES FOR MULTIMEDIA ADVERTISING STANDARD THE STATIC AD APPEARS IN PORTRAIT AND LANDSCAPE MODES WITH ACTIVE LINKS TO CLIENTS WEBSITES* PREMIUM INTERACTIVE OPPORTUNITIES: ONLINE FORM, SLIDE SHOW, ACTIVE LINKS OR HOTSPOTS, VIDEO AD (UP TO 30 OR 120 SECONDS), PHOTO 360. BESPOKE AN ADDITIONAL OPPORTUNITY TO CREATE BESPOKE DIGITAL CREATIVE UPON CLIENTS REQUEST RESTRICTIONS THE NUMBER AND WEIGHT OF ADVERTISING FORMATS ARE LIMITED CLIENT S WEBSITE LANDING PAGE SHOULD BE IPAD OPTIMISED. (NO FLASH-BASED WEBSITES) 4

CONDE NAST DIGITAL MAGAZINES CROSSMEDIA CAMPAIGN DIGITAL MAGAZINE + WEBSITE CONCEPT VOGUE.RU* ADVERTISERS PLACING ADS IN THE FIRST ISSUE OF VOGUE FOR THE IPAD ARE OFFERED A UNIQUE CAMPAIGN ON VOGUE.

5 CONDE NAST DIGITAL MAGAZINES CROSSMEDIA CAMPAIGN DIGITAL MAGAZINE + WEBSITE CONCEPT VOGUE.RU* ADVERTISERS PLACING ADS IN THE FIRST ISSUE OF VOGUE FOR THE IPAD ARE OFFERED A UNIQUE CAMPAIGN ON VOGUE.RU WEBSITE BENEFITS AUDIENCE S EXTRA ATTENTION TO CLIENT ADVERTISING IN VOGUE FOR THE IPAD. THE OPPORTUNITY FOR A RUBLES OR MORE SPENT ON A MEDIA CAMPAIGN ON VOGUE.RU*, VOGUE FOR THE IPAD CLIENTS WILL RECEIVE: CO-BRANDED BANNER IMPRESSIONS ON VOGUE.RU PROMOTING VOGUE FOR THE IPAD AND YOUR BRAND** CO-BRANDED NEWSLETTERS WITH YOUR ADVERTISING TO VOGUE.RU NEWSLETTER SUBSCRIBERS * WITHIN THREE MONTHS OF THE VOGUE FOR THE IPAD RELEASE DATE. LISTED PRICE IS AFTER MEDIA DISCOUNTS ** BONUS CAMPAIGN WILL BE PROVIDED WITHIN TWO MONTHS OF THE VOGUE FOR IPAD RELEASE 5

6 ADVERTISING OPPORTUNITIES STATIC AD + ACTIVE LINK THE STATIC AD WITH ACTIVE LINK WILL APPEAR IN PORTRAIT AND LANDSCAPE MODES 6

7 TECHNICAL REQUIREMENTS STATIC AD + ACTIVE LINK THE STATIC AD WITH ACTIVE LINK IN PORTRAIT AND LANDSCAPE MODES THE STATIC AD APPEARS IN LANDSCAPE AND PORTRAIT MODES AND HAS NO INTERACTION ASSOCIATED WITH IT. THE AD MODE DEPENDS ON IPAD POSITION THE STATIC AD CAN CONTAIN A LINK OR A HOT AREA. WHEN TOUCHING THEM, THE CLIENTS WEBSITE OPENS UP. ASSETS REQUIRED FROM CLIENT: 2 JPG OR PNG IMAGES RESOLUTION 1024 Х 768 (LANDSCAPE) AND 768 Х 1024 (PORTRAIT) MAXIMUM FILE SIZE 300KB URL TO IPAD OPTIMISED WEBSITE (NO FLASH-BASED WEBSITES) 7

8 ADVERTISING OPPORTUNITIES STATIC AD + AUDIO THE STATIC AD WITH ACTIVE LINK IN PORTRAIT AND LANDSCAPE MODES + UP TO 120 SECONDS AUDIO AD 8

9 TECHNICAL REQUIREMENTS STATIC AD + AUDIO THE STATIC AD WITH ACTIVE LINK IN PORTRAIT AND LANDSCAPE MODES SECONDS AUDIO AD THE STATIC AD APPEARS IN LANDSCAPE AND PORTRAIT MODES. THE AD MODE DEPENDS ON IPAD POSITION THE STATIC AD CONTAINS A HOT AREA. WHEN TOUCHING IT, THE AUDIO STARTS PLAYING. ASSETS REQUIRED FROM CLIENT: 2 JPG OR PNG IMAGES RESOLUTION 1024 Х 768 (LANDSCAPE) AND 768 Х 1024 (PORTRAIT) MAXIMUM IMAGE FILE SIZE 300KB AUDIO - MP3 FILE. MAXIMUM 120 SECONDS AUDIO FILE SHOULD BE MP3 CODED. PARAMETERS: 160 KBPS, 44 KHZ, STEREO MAXIMUM AUDIO FILE SIZE 2MB 9

10 ADVERTISING OPPORTUNITIES SLIDE SHOW (MAX 10 SLIDES) THE STATIC AD IN PORTRAIT AND LANDSCAPE MODES + SLIDE SHOW (MAX 10 SLIDES). ACTIVE LINKS 10

11 TECHNICAL REQUIREMENTS SLIDE SHOW (MAX 10 SLIDES) THE STATIC AD IN PORTRAIT AND LANDSCAPE MODES + SLIDE SHOW (MAX 10 SLIDES) THE STATIC AD APPEARS IN LANDSCAPE AND PORTRAIT MODES. THE AD MODE DEPENDS ON IPAD POSITION THE STATIC AD CONTAINS A HOT AREA. WHEN TOUCHING IT, THE PHOTO GALLERY ACTIVATES, BRINGING A FULL SCREEN FIRST IMAGE FROM THE GALLERY AND THUMBNAIL STRIP OF THE OTHER IMAGES IN A SLIDESHOW VIEWER ALONG THE BOTTOM. THUMBNAILS OF THE OTHER IMAGES CAN BE ACTIVATED OR CLOSED BY TOUCHING A FULL SCREEN IMAGE ONE CAN SWIPE THROUGH THE IMAGES, BACKWARDS AND FORWARDS. ONE CAN ALSO SWIPE THE THUMBNAIL STRIP WHEN TOUCHING CLOSE BUTTON THE STATIC AD APPEARS AGAIN ASSETS REQUIRED FROM CLIENT: 2 JPG OR PNG IMAGES JPG OR PNG FILES( (MAXIMUM 10) FOR PHOTO GALLERY RESOLUTION FOR STATIC AD: 1024 Х 768 (LANDSCAPE) AND 768 Х 1024 (PORTRAIT) RESOLUTION FOR GALLERY IMAGES: LONGEST SIDE NOT MORE THAN 1024 PIXELS MAXIMUM IMAGE FILE SIZE 300KB GUIDELINES FOR THE ORDER IN WHICH THE IMAGES IN PHOTO GALLERY SHOULD APPEAR: 1.JPG, 2.JPG 10.JPG 11

12 ADVERTISING OPPORTUNITIES PRODUCT TOUR THE STATIC AD IN PORTRAIT AND LANDSCAPE MODES + ACTIVE HOTSPOTS (MAX 6 LINKS) 12

13 TECHNICAL REQUIREMENTS PRODUCT TOUR THE STATIC AD IN PORTRAIT AND LANDSCAPE MODES + ACTIVE HOTSPOTS (MAX 6 LINKS) THE STATIC AD APPEARS IN LANDSCAPE AND PORTRAIT MODES. THE AD MODE DEPENDS ON IPAD POSITION MAXIMUM 6 ACTIVE HOTSPOTS CAN ВE IDENTIFIED IN THE AD. BY TOUCHING ONE OF THE HOTSPOTS THE ADDITIONAL MATERIALS ACTIVATE - EXTRA BOXES WITH INFORMATION APPEAR ASSETS REQUIRED FROM CLIENT: 2 JPG OR PNG IMAGES RESOLUTION FOR STATIC AD: 1024 Х 768 (LANDSCAPE) AND 768 Х 1024 (PORTRAIT) RESOLUTION FOR ADDITIONAL MATERIALS IMAGES: LONGEST SIDE NOT MORE THAN 1024 PIXELS MAXIMUM IMAGE FILE SIZE 300KB GUIDELINES FOR THE ORDER IN WHICH THE IMAGES IN ADDITIONAL BOXES SHOULD APPEAR: 1.JPG, 2.JPG 10.JPG 13

14 ADVERTISING OPPORTUNITIES ONLINE FORM THE STATIC AD IN PORTRAIT AND LANDSCAPE MODES + ONLINE FORM FOR DATA CAPTURING 14

15 TECHNICAL REQUIREMENTS ONLINE FORM THE STATIC AD IN PORTRAIT AND LANDSCAPE MODES + ONLINE FORM FOR DATA CAPTURE THE STATIC AD APPEARS IN LANDSCAPE AND PORTRAIT MODES. THE AD MODE DEPENDS ON IPAD POSITION. THE STATIC AD CONTAINS A HOT AREA. WHEN TOUCHING IT, THE FORM FOR DATA CAPTURING APPEARS. THE FILLED FORM IS BEING SENT TO THE CLIENT, AND THE READER GETS NOTIFICATION ABOUT SUCCESSFUL TRANSMISSION ASSETS REQUIRED FROM CLIENT: 2 JPG OR PNG IMAGES 1 IMAGE WITH THE DATA CAPTURING FORM RESOLUTION FOR STATIC AD: 1024 Х 768 (LANDSCAPE) AND 768 Х 1024 (PORTRAIT) RESOLUTION FOR THE DATA CAPTURING FORM: LONGEST SIDE NOT MORE THAN 1024 PIXELS FIELDS IN THE DATA CAPTURING FORM SHOULD BE HORIZONTAL AND EASILY ACCOMMODATE 14-POINT FONT MAXIMUM IMAGE FILE SIZE 300KB ADRESS FOR FILLED FORMS 15

16 ADVERTISING OPPORTUNITIES VIDEO AD THE STATIC AD+ VIDEO (MAX 30 SECONDS) IN PORTRAIT AND LANDSCAPE MODES 16

17 TECHNICAL REQUIREMENTS VIDEO AD THE STATIC AD + VIDEO (MAX 30 SECONDS) IN PORTRAIT AND LANDSCAPE MODES THE STATIC AD APPEARS IN LANDSCAPE AND PORTRAIT MODES. THE AD MODE DEPENDS ON IPAD POSITION. THE STATIC AD CONTAINS A HOT AREA. WHEN TOUCHING IT, THE VIDEO STARTS PLAYING. IF THE VIDEO IS ACTIVATED IN PORTRAIT MODE, IT WILL OPEN ACROSS THE SCREEN WITH POSSIBILITY TO MAKE IT FULL SCREEN. IF THE VIDEO IS ACTIVATED IN LANDSCAPE MODE, IT WILL OPEN FULL SCREEN WHEN TOUCHING CLOSE BUTTON THE STATIC AD APPEARS AGAIN ASSETS REQUIRED FROM CLIENT: 2 JPG OR PNG IMAGES MP4 OF MOV VIDEO FILE (MAX 30 SECONDS) RESOLUTION FOR STATIC AD: 1024 Х 768 (LANDSCAPE) AND 768 Х 1024 (PORTRAIT) RESOLUTION FOR THE VIDEO NOT MORE THAN 720Х576 VIDEO SHOULD BE CODED USING H.264 CODE, PARAMETERS: 720X576, 4000 KBPS, 30 FPS, AUDIO CODEC - AAC, 48 KHZ, 160KBPS, STEREO MAXIMUM IMAGE FILE SIZE 300KB MAXIMUM VIDEO FILE SIZE 15MB 17

18 ADVERTISING OPPORTUNITIES EXTENDED VIDEO AD THE STATIC AD+ VIDEO (MAX 120 SECONDS) IN PORTRAIT AND LANDSCAPE MODES 18

19 TECHNICAL REQUIREMENTS EXTENDED VIDEO AD THE STATIC AD+ VIDEO (MAX 30 SECONDS) IN PORTRAIT AND LANDSCAPE MODES THE STATIC AD APPEARS IN LANDSCAPE AND PORTRAIT MODES. THE AD MODE DEPENDS ON IPAD POSITION. THE STATIC AD CONTAINS A HOT AREA. WHEN TOUCHING IT, THE VIDEO STARTS PLAYING. IF THE VIDEO IS ACTIVATED IN PORTRAIT MODE, IT WILL OPEN ACROSS THE SCREEN WITH POSSIBILITY TO MAKE IT FULL SCREEN. IF THE VIDEO IS ACTIVATED IN LANDSCAPE MODE, IT WILL OPEN FULL SCREEN WHEN TOUCHING CLOSE BUTTON THE STATIC AD APPEARS AGAIN ASSETS REQUIRED FROM CLIENT: 2 JPG OR PNG IMAGES MP4 OF MOV VIDEO FILE (MAX 120 SECONDS) RESOLUTION FOR STATIC AD: 1024 Х 768 (LANDSCAPE) AND 768 Х 1024 (PORTRAIT) RESOLUTION FOR THE VIDEO NOT MORE THAN 720Х576 VIDEO SHOULD BE CODED USING H.264 CODE, PARAMETERS: 720X576, 4000 KBPS, 30 FPS, AUDIO CODEC - AAC, 48 KHZ, 160KBPS, STEREO MAXIMUM IMAGE FILE SIZE 300KB MAXIMUM VIDEO FILE SIZE 40MB 19

20 ADVERTISING OPPORTUNITIES PHOTO 360 THE AD WILL APPEAR IN PORTRAIT AND LANDSCAPE MODE DEGREES PANORAMIC OBJECT 20

21 TECHNICAL REQUIREMENTS PHOTO 360 THE AD WILL APPEAR IN PORTRAIT AND LANSCAPE MODE DEGREES PANORAMIC OBJECT THE STATIC AD APPEARS IN LANDSCAPE AND PORTRAIT MODES. THE AD MODE DEPENDS ON IPAD POSITION. THE STATIC AD CONTAINS A HOT AREA. WHEN TOUCHING IT, THE OBJECT ROTATES 360 (OR SET OF PICTURES CHANGES SMOOTHLY). ROTATING CAN BE BACKWARDS AND FORWARDS ASSETS REQUIRED FROM CLIENT: 2 JPG OR PNG IMAGES PANORAMIC SEQUENCE OF JPG OR PNG IMAGE FILES OF THE OBJECT (MAX 36 IMAGES) RESOLUTION FOR STATIC AD: 1024 Х 768 (LANDSCAPE) AND 768 Х 1024 (PORTRAIT) RESOLUTION FOR THE OBJECT-360 IMAGES: LONGEST SIDE NOT MORE THAN 1024 PIXELS ALL IMAGE FILES OF OBJECT SHOULD HAVE SAME RESOLUTION MAXIMUM IMAGE FILE SIZE 300KB GUIDELINES FOR THE ORDER IN WHICH THE IMAGES IN OBJECT-360 SHOULD APPEAR: 1.JPG, 2.JPG 36.JPG 21

22 ЦИФРОВЫЕ ЖУРНАЛЫ КОНДЕ НАСТ EXCLUSIVE SPONSORSHIP OFFER VOGUE FOR THE IPAD THE EXCLUSIVE SPONSOR GETS 3 ADVERTISING POSITIONS IN THE FIRST ISSUE OF VOGUE FOR THE IPAD: EXTENDED VIDEO AD MAX ONE OF THESE OPPORTUNITIES: PRODUCT TOUR / PHOTO 360 / SLIDESHOW STATIC AD + 3 ACTIVE LINKS ON ADVERTISING, PLEASE CONTACT ADVERTISING DEPARTMENT OF THE MAGAZINE 15% DISCOUNT FOR AGENCIES. NO OTHER DISCOUNTS ARE APPLICABLE. PRICES ARE WITHOUT VAT ADVERTISING COST INCLUDES THE INTEGRATION OF CLIENTS MATERIAL PROVIDED ALONG THE TECHNICAL REQUIREMENTS INTO VOGUE FOR THE IPAD, AND ACTIVATION OF ALL INTERACTIVE FEATURES AS DESCRIBED IN THE CURRENT MEDIA KIT. COST OF ADDITIONAL PHOTO AND VIDEO, CREATION OF NEW LAYOUTS FROM CLIENT S MATERIALS, ADDITIONAL COPYWRITING AND FORM DESIGN SHOULD BE NEGOTIATED AND PAID SEPARATELY LINKS AND GEOLOCATION ELEMENTS ARE ACTIVE ONLY WHEN CONNECTED TO A WI-FI OR 3G NETWORK 22

23 CONDE NAST DIGITAL MAGAZINES PRODUCTION CALENDAR FIRST ISSUE Advertising sales ends March, 3- Thu April, 14-Thu May, 16-Mon June, 13-Mon July, 11-Mon Last day for delivery of materials March, 7-Thu April, 18-Thu May, 18-Mon June, 16-Mon July, 14-Mon Publishing in Apple App Store April, 21-Thu May, 19-Thu June, 23-Thu July, 21-Thu August, 18-Thu JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY August, 15- Mon August, 18- Mon September, 22-Thu September, 12-Mon September,15- Mon October, 20- Thu October, 17- Mon October, 20- Mon November, 24 -Thu November, 14- Mon November, 17- Mon December, 22- Thu DEADLINES FOR BOOKING CONFIRMATION AND DELIVERY OF MATERIALS 23

24 CONDE NAST DIGITAL MAGAZINES CONTACT US PUBLISHER ELENA ZAYTSEVA ADVERTISING SALES DIRECTOR MARIA MINAEVA ADVERTISING SALES MANAGER NATALIA ZORINA ADVERTISING SALES MANAGER KARINA ASKEROVA ADVERTISING SALES MANAGER JULIA KUPRIYANOVA SALES MANAGER ELENA LOBACHEVSKAYA CONTRACTS COORDINATOR VERONIKA TIMOSHENKO COORDINATOR TATIANA CHELYSHEVA TELEPHONE (495) FAX (495)

SPECIFICATIONS AND FAQ

SPECIFICATIONS AND FAQ 1 SPECIFICATIONS 600 768 2048 800 1200 1980 1280 1536 1024 1024 640 1136 640 940 768 1280 iphone 5 iphone 4 Kindle Full Page Ad Dimensions: Note: Two ipad creatives are required