Ad*Views/Monitor-Plus Reporting Guidelines Spot TV Brand Schedule. Part I: Creating a Spot TV Brand Schedule

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Virgil Briggs
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1 Ad*Views/Monitor-Plus Reporting Guidelines Spot TV Brand Schedule What is the Spot TV Brand Schedule? The Spot TV Brand Schedule provides an occurrence-by-occurrence listing of an account s television advertising. This report provides the exact date, time, duration, pod position and estimated dollars spent on each spot. Ratings data is often included in this report, allowing a station to determine the quarterhour rating associated with each spot. Part I: Creating a Spot TV Brand Schedule I. Step 1: Selecting the Proper Template A) Locate the Common folder within your Ad*Views Toolbox and double-click on it. Double-Click on Common Folder Helpline

2 B) Click on the Sample Templates folder Click on Sample Templates Folder C) Locate the Brand Schedule template within this folder and click on it. It will be highlighted in blue. Click on Brand Schedule D) Click on the Copy icon. E) Click on the Ad*Views Toolbox folder. F) Click on the Paste icon. Helpline Page 2 of 12

3 G) Click on Yes. A copy of the Brand Schedule template will now be in your Ad*Views Toolbox folder. H) Double-click on the Brand Schedule template in your Ad*Views Toolbox folder. Template is Located in Ad*Views Toolbox Folder Double-Click on Brand Schedule Tip: You can organize your templates by creating custom folders. For example, you can create a folder called My Templates and place all of your templates there instead of the Ad*Views Toolbox. To create a folder, click on the Ad*Views Toolbox and then the New Folder icon and give the folder a name. Helpline Page 3 of 12

4 II. Step 2: Filling in the Data Selections The Data Selection screen contains two sections: Required Selections and Optional Selections. Tip: In all Ad*Views templates, including the Spot TV Brand Schedule, always review and complete your Required Selections before moving on to the Optional Selections. Complete Required Selections First Complete Any Necessary Optional Selections Last A) Required Selections Tip: If your any of the Required Selections are already filled in, there is no need to reselect them all. Review your Current Selections (displayed on the right-hand side of the screen) and only change those items that are not correct. Often, you will only need to change the Report Period to proceed. 1) Double-click on Market. (a) Find the desired market in the list of Available Markets on the left hand side of the screen. (b) Double-click on this market to move it into the Selected Market(s) box on the right hand side of the screen. (c) Click on OK Helpline Page 4 of 12

Select Spot TV as your media type by double-clicking on it. Click on OK.

5 Available Markets Appear in this Box Double-click on Your Market to Make it Appear in This Box 2) Double-click on Media Type. Select Spot TV as your media type by double-clicking on it. Click on OK. Available Media Types Appear in this Box Selected Media Types Appear in this Box Helpline Page 5 of 12

Choose one of the available report periods: Choose an Available Report Period 4) Select a Start Date and an

6 3) Double-click on Report Period. The report period you choose will determine the Start and End dates you can select. Choose one of the available report periods: Choose an Available Report Period 4) Select a Start Date and an End Date for the report. 5) Select either the Standard or Broadcast calendar. Click on OK. Select Either the Standard or Broadcast Calendar Choose a Start Date Choose an End Date Helpline Page 6 of 12

Place a Checkmark in the Box Next to GRP Place a Checkmark in the Box Next to $$$ Select One or More Demographics B) Optional Selections Note: Although Optional Selections are not required in

7 6) Double-click on Measures. Select $$$. 7) If you want to include ratings in your report, select GRPs (and/or CPM, CPP, etc.) and one or more demographics. You can select up to nine demographics in each report. Place a Checkmark in the Box Next to GRP Place a Checkmark in the Box Next to $$$ Select One or More Demographics B) Optional Selections Note: Although Optional Selections are not required in this or any Ad*Views report, it is important to select at least one Brand when creating a Brand Schedule. If no Optional Selections are made, the system will run the report for all available brands, resulting in a very large report. 1) Locate Brand on the list of Optional Selections and double-click on it. Double-click on Brand Helpline Page 7 of 12

8 2) Type in the first few letters of the name of brand you are searching for in the Search by Brand Description field and click on Find Brands. Enter First Few Letters of Brand Name and Click on Find Brands 3) All brands retrieved will be displayed in the Available Brand(s) box on the left-hand side of the screen. 4) Click on the desired brand(s) and click on the single arrow pointing to the right. Select the Brands by Clicking on the Single Arrow Available Brands Appear on the Left. Selected Brands Appear on the Right. 5) Click on OK. Helpline Page 8 of 12

Note: There are many ways to search for Brands in Ad*Views. The directions above outline the most basic searching methods. For detailed information on additional searching techniques (i.e. searching by parent, subsidiary, product category, etc.

9 Note: There are many ways to search for Brands in Ad*Views. The directions above outline the most basic searching methods. For detailed information on additional searching techniques (i.e. searching by parent, subsidiary, product category, etc.), please see the Brand Selection Techniques document. 6) No additional optional selections are necessary. Tip: Although no other optional selections are necessary in this report, additional criteria can be specified to narrow down the finished report. For example, if you want the Brand Schedule to display ads that aired during daytime only, double-click on Daypart under Optional Selections and select Daytime. III. Step 3: Submitting the Report A) Click on OK to submit the report. Click on OK to Submit the Report B) Check off the Send me an notification checkbox and make sure your correct address is listed below. (The server will send you an when your report is complete.) C) Select the folder within your Archive where you would like to store the finished report. D) In the File Name field, enter a name for the report. This title will appear at the top of the finished report. E) Click on Submit to submit the report to the server. Helpline Page 9 of 12

Check off the Send me an e-mail checkbox Type Your E-mail Address Here.

10 Check off the Send me an checkbox Type Your Address Here. Select the Folder For the Finished Report Enter a Title for the Report Helpline Page 10 of 12

Archive folder where the finished report has been stored.

11 Part II: Retrieving the Spot TV Brand Schedule I. Step 1: Retrieving the Completed Report A) Click on the Archive folder where the finished report has been stored. B) Double-click on the finished report Click on the Folder Where the Report is Stored. Double-click on the Finished Report. C) Click on OK D) Click on Yes to start the download Helpline Page 11 of 12

12 E) Click on View to open the report. F) The finished report will be displayed on your screen. Note: The Spot TV Brand Schedule cannot be sorted or constrained. Helpline Page 12 of 12

13 Spot TV Brand Schedule Sample Report Helpline

14 AD*VIEWS Report : Brand Schedule Spot TV Brand Schedule Selections Data View Measures Media: SP Sort Order: Demo 1 : P18-49 Market: Market Name Constraint: 2 :P25-54 Period: May May Notes: (Market Type) Market : Media Advertiser : Brand Station Day Date / Time POD Dur Program Title (Type) $$$ GRP 1 GRP 2 (FDM) NASHVILLE : Spot TV FOOD CORP : SAMS RESTR-QS WAAA (ABC) Wednesday 05/01/02 06:11 AM 01:01 15 LOCAL NEWS (NEWS: NEWS-GENERAL) WAAA (ABC) Wednesday 05/01/02 06:13 AM 01:06 15 LOCAL NEWS (NEWS: NEWS-GENERAL) WAAA (ABC) Wednesday 05/01/02 07:54 AM 07:06 15 GOOD MORNING AMERICA (NEWS) WAAA (ABC) Wednesday 05/01/02 07:55 AM 07:08 15 GOOD MORNING AMERICA (NEWS) WAAA (ABC) Wednesday 05/01/02 06:09 PM 01:05 30 LOCAL NEWS (NEWS: NEWS-GENERAL) WAAA (ABC) Wednesday 05/01/02 06:58 PM 06:03 30 WHEEL OF FORTUNE (QUIZ-GIVE AWAY) WAAA (ABC) Wednesday 05/01/02 07:46 PM 02:08 30 ACCORDING TO JIM (SITUATION COMEDY) 1, WAAA (ABC) Wednesday 05/01/02 08:16 PM 02:09 30 DREW CAREY SHOW (SITUATION COMEDY) WAAA (ABC) Wednesday 05/01/02 10:22 PM 01:02 30 LOCAL NEWS (NEWS: NEWS-GENERAL) WAAA (ABC) Wednesday 05/01/02 10:27 PM 02:01 15 LOCAL NEWS (NEWS: NEWS-GENERAL) WAAA (ABC) Wednesday 05/01/02 10:29 PM 02:06 15 LOCAL NEWS (NEWS: NEWS-GENERAL) WAAA (ABC) Wednesday 05/01/02 10:35 PM 01:02 30 FRIENDS-SYN (AT) (SITUATION COMEDY) WAAA (ABC) Wednesday 05/01/02 11:17 PM 03:01 30 FRIENDS-SYN (AT) (SITUATION COMEDY) WAAA (ABC) Thursday 05/02/02 06:11 AM 01:01 15 LOCAL NEWS (NEWS: NEWS-GENERAL) WAAA (ABC) Thursday 05/02/02 06:13 AM 01:05 15 LOCAL NEWS (NEWS: NEWS-GENERAL) WAAA (ABC) Thursday 05/02/02 07:22 AM 01:08 15 GOOD MORNING AMERICA (NEWS) WAAA (ABC) Thursday 05/02/02 07:24 AM 01:13 15 GOOD MORNING AMERICA (NEWS) WAAA (ABC) Thursday 05/02/02 06:11 PM 01:03 30 LOCAL NEWS (NEWS: NEWS-GENERAL) WAAA (ABC) Thursday 05/02/02 06:21 PM 03:02 30 LOCAL NEWS (NEWS: NEWS-GENERAL) WAAA (ABC) Thursday 05/02/02 10:23 PM 01:03 15 LOCAL NEWS (NEWS: NEWS-GENERAL) WAAA (ABC) Thursday 05/02/02 10:23 PM 01:05 15 LOCAL NEWS (NEWS: NEWS-GENERAL) WAAA (ABC) Thursday 05/02/02 10:34 PM 03:09 30 LOCAL NEWS (NEWS: NEWS-GENERAL) WAAA (ABC) Thursday 05/02/02 11:34 PM 05:04 30 FRIENDS-SYN (AT) (SITUATION COMEDY) WAAA (ABC) Friday 05/03/02 07:53 AM 06:06 15 GOOD MORNING AMERICA (NEWS) WAAA (ABC) Friday 05/03/02 07:54 AM 06:08 15 GOOD MORNING AMERICA (NEWS) WAAA (ABC) Friday 05/03/02 06:21 PM 03:02 30 LOCAL NEWS (NEWS: NEWS-GENERAL) WAAA(ABC) Friday 05/03/02 06:59 PM 06:05 30 WHEEL OF FORTUNE (QUIZ-GIVE AWAY) 1, WAAA (ABC) Friday 05/03/02 07:56 PM 04:08 30 AMER BNDSTND 50 CELEB SP (GENERAL VARIETY) 1, WAAA (ABC) Friday 05/03/02 10:58 PM 04:06 30 FRIENDS-SYN (AT) (SITUATION COMEDY) WAAA (ABC) Sunday 05/05/02 07:59 PM 08:02 30 ABC SUN PICTURE SHOW SPEC (FEATURE FILM) WAAA (ABC) Sunday 05/05/02 08:59 PM 06:04 30 ALIAS (ADVENTURE) WAAA (ABC) Sunday 05/05/02 10:28 PM 04:05 30 LOCAL NEWS (NEWS: NEWS-GENERAL) WAAA (ABC) Monday 05/06/02 07:24 PM 01:13 30 ABC MON NIGHT MOVIE (FEATURE FILM) WAAA (ABC) Monday 05/06/02 07:50 PM 03:12 30 ABC MON NIGHT MOVIE (FEATURE FILM) WAAA (ABC) Tuesday 05/07/02 06:27 AM 03:04 15 LOCAL NEWS (NEWS: NEWS-GENERAL) WAAA (ABC) Tuesday 05/07/02 06:29 AM 03:07 15 LOCAL NEWS (NEWS: NEWS-GENERAL) WAAA (ABC) Tuesday 05/07/02 07:58 AM 07:06 15 GOOD MORNING AMERICA (NEWS) WAAA (ABC) Tuesday 05/07/02 07:59 AM 07:10 15 GOOD MORNING AMERICA (NEWS) WAAA (ABC) Tuesday 05/07/02 06:59 PM 06:05 30 WHEEL OF FORTUNE (QUIZ-GIVE AWAY) WAAA (ABC) Tuesday 05/07/02 08:30 PM 03:09 30 FAVORITE STAR TN & NOW SP (GENERAL VARIETY) 1, WAAA (ABC) Tuesday 05/07/02 10:23 PM 01:03 15 LOCAL NEWS (NEWS: NEWS-GENERAL) COPYRIGHT 2007 by Nielsen Media Research Page: 1-1 of 8-1

Ad*Views/Monitor-Plus Reporting Guidelines Advertiser Share of Business Report. Part I: Creating an Advertiser Share of Business Report

Ad*Views/Monitor-Plus Reporting Guidelines Advertiser Share of Business Report What is the Advertiser Share of Business Report? The Advertiser Share of Business Report is used by a station to determine