7/8/2010 A ConferTel Presentation

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Victoria Murphy
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1 7/8/2010 A ConferTel Presentation 1

2 Why Social Media? Simple. Because virtually EVERYONE is there! 7/8/2010 A ConferTel Presentation 2

3 Why Social Media? Customers interact on social media Webinar promoted on social media More people know about it. More people sign up! 7/8/2010 A ConferTel Presentation 3

4 Why Social Media? PROMOTE Content Event Offer GET FOUND Social Media s SEO Bookmarking CONVERT More eyeballs More Fans Continual Leads Conversions 7/8/2010 A ConferTel Presentation 4

5 Webinar Promotion & Social Media Basics PR submissions Distribution on social networks Blogs & Articles Webinar directories 7/8/2010 A ConferTel Presentation 5

6 PR Submissions PR Submission Websites: now.com 7/8/2010 A ConferTel Presentation 6

7 PR Submissions 7/8/2010 A ConferTel Presentation 7

8 Distribution on Social Networks Create event and share on Facebook, Linked In and Eventbrite.com 7/8/2010 A ConferTel Presentation 8

9 Distribution on Social Networks Create synopsis and promote on Linked In, Facebook, Twitter 7/8/2010 A ConferTel Presentation 9

10 Distribution on Social Networks Share on targeted forums and communities 7/8/2010 A ConferTel Presentation 10

11 Blogs & Articles Ensure that the event title and content is keyword rich so that viewers are able to find your event even in search engines. 7/8/2010 A ConferTel Presentation 11

12 Blogs & Articles 7/8/2010 A ConferTel Presentation 12

13 Blogs & Articles 7/8/2010 A ConferTel Presentation 13

14 Webinar Directories 7/8/2010 A ConferTel Presentation 14

15 Webinar Directories Webinarboxoffice.com Webinarlistings.com Webinarhero.com Webinar directory.com Webinarcentral.net 7/8/2010 A ConferTel Presentation 15

16 Added Benefits of Social Media 7/8/2010 A ConferTel Presentation 16

17 Doing it is important Doing it the right way is what makes a difference! Time for some best practices 7/8/2010 A ConferTel Presentation 17

18 Best Practices To market your webinar you need to: Create online buzz about the webinar Garner interest amongst target prospects Encourage prospects to register Remind and encourage them to attend the webinar 7/8/2010 A ConferTel Presentation 18

19 Best Practices For every step: Invitation Landing Page Confirmation Reminder 7/8/2010 A ConferTel Presentation 19

20 Best Practices Invitation What to mention? Subject Date Time Speakers WIIFM No matter where you promote your webinar, it is very important to highlight the benefit that viewers will gain from it. 7/8/2010 A ConferTel Presentation 20

21 Best Practices Landing Page Engaging Convincing Short and Simple Prominent prompt to register Your promotion would bring readers here. Make a landing page that drives the promotion effort and encourages readers to sign up! 7/8/2010 A ConferTel Presentation 21

22 Best Practices Registration Respond Thank Remind Engage Bingo! You got people registered now what? Don t end it there. Continue the conversation till the webinar and beyond. 7/8/2010 A ConferTel Presentation 22

23 Best Practices Reminder 24 hours before Reiterate appointment Send more info on webinar Keep them engaged Schedules may change and people may forget. So remind them well in time with good a good teaser that makes them wait for your webinar. 7/8/2010 A ConferTel Presentation 23

24 The After Effect Share resources Answer queries Request connection on social media Keep in touch Your registrants are your precious leads and you ve earned them after good hard work. They may also be your future customers. So stay connected 7/8/2010 A ConferTel Presentation 24

25 Before we end, a quick note about us and our partners 7/8/2010 A ConferTel Presentation 25

26 About WebFishery Pay for Performance service for events marketing. High quality, qualified leads for webinars, pay ONLY for the qualified leads. No hidden fees, no risks. Tangence provides a full range of marketing services Web development, rich media, collateral, , presentations, SEO, SEM and social media Up to 50% lower cost than traditional agencies.

27 About ConferTel Provider of fully managed webinar services, delivering educational, training and lead generation webinars for corporations and member based organizations. ConferTel is a software developer of IVR and web based information services. Providing a range of event driven applications, including telephone, web and video conferencing, on demand record/replay, voice/fax broadcast, webinars and webcasting. ConferTel s innovative products and application development have helped thousands of clients save costs, generate income and increase productivity.

28 7/8/2010 A Confertel Presentation 28

29 Any Questions? & 7/8/2010 A Confertel Presentation 29

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