WIRELESS SOLUTIONS FOR EVERYONE

Transcription

1 WIRELESS SOLUTIONS FOR EVERYONE WIRELESS USAGE IN AUTOMOTIVE The lessons from 6-years experience in Wireless for Automotive Olivier Beaujard VP Marketing 7 June

2 CONTENTS About Wavecom in Automotive Market Overview Wireless What for? A platform Approach / Open Software Success Story Market Trends New business models made real 2

3 WIRELESS INNOVATORS SINCE 1993 A leading supplier of wireless solutions for machine-tomachine, automotive and Mobile professional applications A broad experience in wireless technology for: 1. Automotive, 2. M2M, 3. Mobile Profesional (Wireless local loop, PC connectivity, PDAs, etc...). More than 20 million units sold / 5+ million in cars/trucks More than 83 patents filed / More than 250 direct customers and distributors worldwide / Our own software for protocol stack for GSM, GPRS, EDGE, UMTS, and CDMA 2004 revenues of 151 million Euros Listed on the NASDAQ and Euronext 3

4 WAVECOM IN AUTOMOTIVE COMPUTER TECHNOLOGY SEMICONDUCTOR TECHNOLOGY COMMUNICATIONS TECH Hardware platforms Client-server technology Mass storage I/O technologies Microprocessors Memory & memory cards Digital Signal Processor-DSP Sensors & activators Cellular packet networks Short-range wireless Mobile devices Satellite technology USER INTERFACE TECH SOFTWARE & CONTENT Speech recognition Head-up displays Haptic control technology TELEMATICS SYSTEMS Software platforms Software applications Content standards Digital mapping INTELLIGENT VEHICLE TECH Driver warning systems Driver assist functions Active safety technology DIGITAL CAR TECHNOLOGIES Electronic control systems Remote diagnostics Electronic bus technologies X-by-wire technology ITS TECHNOLOGY Traffic management Electronic toll collection Advanced highways 4

5 WAVECOM IN AUTOMOTIVE ,1 Total market (millions of units) (Source Wavecom) , #1 position in Europe Growth opportunities in Americas, China, and Japan Dedicated range of products (GSM/GPS and CDMA) with standard auto SW (Bluetooth, etc ) Fully qualified range of auto products Emergency call Breakdown call Asset tracking New services 5

6 AUTOMOTIVE MARKET OVERVIEW Telematics Systems Evolution Stable Industry 55M cars sold / year +/- 5% max evolution / year ' % 80% 60% 40% 20% 0% Monitored TM Mobile Device TM Non-Monitored TM Tracking TM Source TRG 2004 Other Regions Asia Pacific Western Europe North America Predictable: no seasonal market no peak production time Consolidation between car makers can occur Customer needs Long term commitment Quality culture Specific product contracts Dedicated Services Key factors of success Quality deliveries / long product life duration Deadline respect Technology innovation / design services 6

7 MARKET SEGMENTATION OEM applications Car manufacturers Aftermarket applications Consumer Alarm, Navigation Professional Fleet management Taxis Ambulances Leased car Insurance Companies 7

8 WIRELESS: WHAT FOR? MONITORING/DIAGNOSTICS (ACN, SOS, Diagnostics) COMMUNICATIONS SERVICES (voice, , messaging) CONTENT/LBS INFORMATION (weather, traffic, P.O.I., LBS) ENTERTAINMENT (streaming video, audio, other download) 8

9 A PLATFORM APPROACH Q2686 The tiny* Q2686 Hardware Platform supports: Class leading 104MHz 32bit ARM9 6 x more MIPS** The most powerful CELLULAR EMBEDDED APPLICATION ENVIRONMENT + = V8 More RAM for Open AT : 4 x for both Q2686F & Q2686G** Supercharged More Flash for Open AT : 2 x for Q2686G** Extended Temperature range : -35/+85 C & -40 C for Auto Largest set of interfaces on the market: USB 1.1, 36 GPIO, 2 UART, 2 SPI, 2 Audio, DAI, DAC, 2 ADC, 2 Interrupt, 5 x 5 Keyboard, LCD Embedded RF connector or solder cable 9

10 A PLATFORM APPROACH 6.60 Operating System At the heart of the Q2686 beats the powerful Wavecom Operating System 6.60 that provides: Open AT application environment. Real time processing* Internet Package as standard: Basic Internet Protocols : TCP/IP/UDP/DNS Extended Clients : (POP3, SMTP), File Transfer (FTP) Extreme Low Power modes: Mode 1 (32KHz), Mode 2 (GSM Disconnected), Mode 3 (Alarm)* Enhanced audio echo cancellation and noise reduction 10

11 INTERCHANGEABILITY IS KEY The ONLY module supplier with INTERCHANGEABLE GSM and CDMA The module supplier with the MOST powerful Open Development Environment for Automotive. DOTA The ONLY module supplier with a full communications stack and middleware such as TCP/IP. The ONLY module supplier with integrated GSM/GPRS/GPS. 11

12 DELPHI-GRUNDIG CASE E-Toll Collect A powerful board computer receiving and calculating data of environmental, vehicle, driver, and transmitting via GSM (SMS). Location determined by GPS. The board computer has the same form factor as a standard car radio. Application is developed for fleet and car pool management and electronic toll collect. Further applications: Storage of traffic accident data, alarming. Supplier of the year

13 MARKET TRENDS New technologies GPRS, EDGE, 3G Bluetooth, WIFI, Wimax Voice recognition Galileo New EU-laws OEMs do not get service information any more ecall, esafety, Galileo Black box, Speeding, Remote diagnostics, Tolling New metallised car windows No GSM-reception without external antenna Integration of GSM-modules is a opportunity for telematics New differentiation of services Differentiation between car (diagnostics, safety) and user-oriented (infotainment) services SW Upgrades 13

14 NEW BUSINESS MODELS Leased Car Example Need Differentiate with new services For the driver: handsfree, navigation, For the company: close monitoring of assets For themselves: Optimising RoI and insurance costs Solution: End to end solution Not available yet as 1st mounting Need for flexible solution (DOTA) 14

15 THANKS TO AN UNIQUE FEATURE Download Over The Air DOTA Type 1 : Open AT Application Update your applications remotely in the field*. Save costs of visiting or recalling product from the field. Use it to deliver new features or rectify abnormalities. Open AT Operating System DOTA Type 2 : Wavecom Operating System OS 6.60 allows you to download the entire Wavecom Operating System over the air. Both DOTA Types are designed to increase service revenue for System Integrators and Service Providers. Open AT Operating System 15

16 THANK YOU Olivier BEAUJARD VP Marketing Web: 16