tracking software Keitaro

Transcription

1 How to integrate Exoclick s conversions tracking with tracking software Keitaro

2 Introduction ExoClick gives you access to global traffic sources, targeting features, big data and statistical analytical tools to filter results and optimise your campaigns. This manual explains how to track conversions on the ExoClick network when you are using tracking software Keitaro. In order to track your offer you need Keitaro and ExoClick to speak to each they do this through their APIs and this manual shows you how to set up API (server to server) conversion tracking with Keitaro s platform.

3 step 1 create the code for a tracking Id

4 STEP 1 Create the code for a Tracking ID Log into your ExoClick Admin Panel. Selecting under the tab Advertisers > Campaigns > Conversions Tracking allows you to create the conversions tracking to be used in order to track the data:

5 STEP 1 Create the code for a Tracking ID Under Add a new goal type a name into the Name box, let s write Conversor track 1 and click the Save button, your newly created Goal/Conversion will appear below in the Goals box. Click on the TAG link and your Tracking ID html code will be displayed. A unique identificator which will be used to integrate as [GOAL_ID] in the Postback URL: <!-- START ExoClick Goal Tag conversor track 1 --> <script type= text/javascript src= data-goal= b4c646c0b4dda9706d2cfc5a02945c49 ></script> <!-- END ExoClick Goal Tag conversor track 1 --> - Tracker n 1 will be implemented on your landing pages - Tracker n 2 on your free sign up page - Tracker n 3 on the payment confirmation page

6 step 2 Create a new traffic source in keitaro

7 STEP 2 Create a new traffic source in Keitaro To track conversions on ExoClick you will need to add a dynamic tracker to your campaign URL {conversions_tracking} which identifies each click uniquely. You must store this tracker on Keitaro and get it to notify ExoClick s API each time a user generates a conversion. This is done very simply on Keitaro by configuring Exoclick as the traffic source from the pre-defined template. To do so, access to the Keitaro Admin Panel and go to Traffic Sources and click Create :

8 STEP 2 Create a new traffic source in Keitaro Once you click on create, a text box appears where we will need to click into the Choose link in order to select the Exoclick s template.

9 STEP 2 Create a new traffic source in Keitaro The underlined part of S2S Postback URL should be changed as it is in Exoclick account. In the Postback URL field replace the goal=[goal_id], with the goal ID we generated in STEP 1. ex.- Then Click Save :

10 STEP 2 Create a new traffic source in Keitaro The only mandatory parameter to track conversions is the External ID, all others are optional. You can always find all the available tokens on ExoClick s website: Note: Cost parameters {actual_cost} is defined as the cost for the actual CPM / CPC paid for each impression/click. Therefore, this parameter should be used for Banners CPC and Popunders CPM and Smart CPM. 3) If you don t want to add or modify any more parameters click Save, you can make any changes at any given moment by selecting your traffic source from the list.

11 step 3 Create a campaign with Exoclick as a traffic source in Keitaro

12 STEP 3 Create a campaign with Exoclick as a traffic source in Keitaro Go to Campaigns tab, click Create : Choose Exoclick as a traffic source on the Main settings tab, Create :

13 STEP 3 Create a campaign with Exoclick as a traffic source in Keitaro Once the Main Settings are set, we will choose CPM Model and Auto Cost into the Additional Settings tab * *Note: If the Auto option is enabled, the cost of a click will be taken from the {actual_cost} parameter which is defined on a previous slide. Otherwise, if the Auto option is disabled, you have to set costs manually.

14 STEP 3 Create a campaign with Exoclick as a traffic source in Keitaro On Keitaro, access to the Link tab and copy the link from the field box, this is the campaign URL that you will send your visitors to. The parameters are generated based on the traffic source configuration, then click Save. Example URL:- After the campaign creation, (See sample here)

15 STEP 3 Create a campaign with Exoclick as a traffic source in Keitaro ADITIONAL NOTES: 1. TimeZone: There is an option in KEITARO to choose a time zone for reports. It is suggested to use United States - New York time zone to match ExoClick s server time zone

16 STEP 3 Create a campaign with Exoclick as a traffic source in Keitaro ADITIONAL NOTES: 2. Currency: Keitaro currently supports USD, EUR, GBP and RUB currencies. Exoclick supports USD and EUR

17 step 4 Set up the Campaign on ExoClick

18 STEP 4 - Set up the Campaign on ExoClick Paste the campaign URL created on the previous STEP 4 into your ExoClick campaign under the tab Advertisers > Campaigns > New Campaign > Marketing Material and click Save Campaign. Sample:

19 For more information visit the support sections: and ExoClick, a Barcelona-based company founded in 2006, has grown into one of the largest ad networks in the world, serving more than 125 billion geo-targeted ad views a month using EXADS ad-serving technology. ExoClick provides online advertising services to both advertisers and publishers worldwide, for both desktop and mobile channels. For further information please help@exoclick.com