Advanced Advertising. User s Guide

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Leslie Rose
5 years ago
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1 1 Advanced Advertising System

2 2 Table of contents Table of contents Introduction Zone Advertiser Campaign Banner Report Settings How to bring it out

3 3 Introduction Please notice that in the user s guide will explain only complex details because in the plugin, there are descriptions almost every fields. The concept of this plugin has four steps to complete the process. Here s main four parts of this plugin. 1. Zone Zone is positions on the site such as leaderboard 728x90. In this setting also provides a price of view and click. 2. Advertiser Details of your advertising such as , company and payment. 3. Campaign This section might be the core of this plugin, it provides budget controls, template controls and displaying controls. Campaign will choose which zone should it displays to. Parent of the campaign is advertiser. 4. Banner You will choose medias for displaying to the frontend here. Parent of the banner is campaign. In conclusion, the structure should be like this : [ Zone A ] [ Zone B ] [ Advertiser A ] [ Campaign A ] [ Banner A ] [ Banner B ] [ Campaign B ] [ Banner C ] [ Banner D ]

4 4 Zone In this section will explain only rich media type field. Rich Media Type 1. Simple Image An ordinary zone. 2. Popover Popover or popup banner has two media : primary and secondary media. When a user clicks on the primary media, the secondary media will showup. 3. Image Slider Image slider is the same as simple image but a left and right arrow will appear for manual rotation and this zone will not rotate automatically. 4. Ads Block If you want multiple columns ads, this zone is the best solution. 5. Float A sticky zone : top and bottom. 6. Sidekick Sidekick has two media : primary and secondary media. When a user clicks on the primary media, the secondary media will kick from a side.

5 5 Advertiser The most important thing in the advertiser should be the and payment. Don t forget to fill the real . Please notice that sometimes total payment in the advertiser overview may not equal to the sum of payment in the campaign list box because of round() function.

6 6 Campaign This section is a heart of this plugin. There are several complex fields. Let s begin. Displaying display. Don t forget to attach the campaign to zones, a lot of users forget it here and the ads won t Pricing Model 1. CPC Costs per click ; it means every clicks raise up the payment. 2. CPM Costs per mile ; it means every 1,000 views raise up the payment. 3. CPP Costs per period ; it likes you are choosing a none pricing model because the payment will never occur if you choose this model. it usually is used when there is a monthly payment or weekly payment perhaps. Thus, this model will never effect the payment history in the advertiser section Campaign Filters This might be the most complex features in this plugin. Between every each filters have AND logical. On the other hand, in the filter has OR logical except the object term filter and the user filter(this one use AND logical). The object term filter has an advanced method for making a filter. 1. Term Taxonomy Filter this filter effect a term archive page, for example, 2. Object Term Filter this filter effect a single object such as wine 3. Page Filter be used for a specific page. 4. WP Template Filter if you know about WordPress template much, it will be an extremely easy one for you. 5. User Filter this filter gets a lot of benefits when your site has a lot of members. It uses user informations to filter if the user should see the ad. Beware, this filter has AND logical condition

7 7 Figure 1 Campaign Filters number (1) on the figure 1 is a logical condition in the group, number (2) is a logical condition between the current group and the next group.

8 8 Banner Some type of rich media zones require a secondary media, please fully insert them for the right use. You can use %link% if you choose custom HTML for logging clicks. For example, <div id= id1 > <a href= %link% > <img src= some_src /> </a> </div>

9 9 Report No need to explain much here, it is a simple use. By the way, in the future, there will be more info graph such as referral URL and member/non member behavior report Figure 2 Time Report (1) Report Type Time and comparison report (2) Graph Type Line is only available in time report, Pie is only available in comparison and Bar is available in both. (3) Object Object to see its report. (4) Time Filter See the report by date/month/day/hour.

10 10 Figure 3 Comparison Report

11 11 Settings Figure 4 Settings Activation Key Once you have activated the key, you will unable to deactivate it by yourself, you have to contact the plugin author. Responsive Mode When enable this mode, every zone s width will be fit on its parent width. Thus, the size you have specified in the zone section will become max width and max height. Frontend Ajax load Use when you are using a caching page plugin. If you use this without a reason, it will become

12 disadvantage instead of advantage. 12 Click Fraud Prevention By default this option should be active. If you think your client is honest and never spam clicks, then you should deactivate this option for reducing PHP works. Auto Only the first one does immediately when someone is updating the campaign. The other two is done by CRON. If you enable these two option, you could monitor them by using a CRON plugin. HTML This should be checked. Otherwise, if you use other plugins such as html and your is broken, you can try to disable this.

13 13 How to bring it out In order to display your beautyful ads, you have two choices : shortcode and widget Figure 5 Shortcode Figure 6 Widget

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