Media Kit. Personalize the Internet for today s cross-device consumers. Contact Us

Size: px

Start display at page:

Download "Media Kit. Personalize the Internet for today s cross-device consumers. Contact Us"

Grace Wilson
5 years ago
Views:

1 Media Kit Personalize the Internet for today s cross-device consumers Contact Us sales@drawbridge.com

2 Challenges Today there are close to six billion digital devices operating globally, with consumers using several throughout the day. This device proliferation has led to identity fragmentation as consumers browse, play, research, shop, and socialize across devices. Today s brands and enterprises have become convinced that deterministic data is the only way to make sense of consumers across devices. However, these walled-garden environments come with potentially limited scale, and restrict marketers power otherwise derived from customer relationship Drawbridge uses probabilistic technology to solve for cross-device identity with both scale and precision. The Drawbridge Connected Consumer Graph includes more than one billion consumers across more than five billion digital touchpoints to date, with 97.3% precision. This enables brands to have seamless conversations with consumers across devices, leading to better customer experiences, and a more personalized Internet.

3 Technology Drawbridge has built the largest independent cross-device identity solution. We bridge data from personal computing devices, mobile devices, and emerging devices to reach more than one billion consumers across more than five billion digital touchpoints. The Drawbridge Connected Consumer Graph is constructed using machine-learning algorithms that observe and process vast amounts of data. DATA ACQUISITION STRATEGY IN THE AD ECOSYSTEM BIG DATA INTO ACTIONABLE DATA 4+ TRILLION Observations processed weekly 60+ BILLION Data and ad requests per day 1.2+ BILLION Cookie syncs per day 360+ BILLION Mobile devices observed per day 60+ BILLION Unique IP addresses and geolocation coordinates observed daily

How Drawbridge Works CONSUMER INTERACTION DATA PROCESS John

system, time of day, IP address, make and model, etc.

across apps, browsers, and devices, and begins correlating

Between meetings, John checks sports scores on his phone and

Drawbridge uses these cross-device data points to

4 How Drawbridge Works CONSUMER INTERACTION DATA PROCESS John checks his messages and the news on his smartphone while having breakfast. Each app John uses sends out ad requests to mobile ad exchanges. These ad requests include information such as operating system, time of day, IP address, make and model, etc. On his commute, John tries to beat his score in his favorite game on his tablet. Drawbridge observes ad requests with disconnected identifiers across apps, browsers, and devices, and begins correlating that data. Between meetings, John checks sports scores on his phone and looks up hotels for his next trip on his computer. Drawbridge uses these cross-device data points to probabilistically match mobile device IDs to desktop cookies; creating a bridge between devices. John experiences personalized content across his devices. Drawbridge compiles the paired devices and associates them with individuals. Marketers can now seamlessly connect with consumers no matter what device they re on.

5 A Full-Stack Cross-Device Programmatic Platform Attribution Cross-Device Insights Reach Cross-Device Targeting Engine, Pricing and Optimization Engine, Bidder Data Cross-Device DMP Location Data (xad, Factual) 3 rd Party DMPs (BlueKai, Exelate) 1 st Party DMPs (Adobe, Acxiom) CRM Data (LiveRamp) Your Custom Data Identity Cross-Device Graph Identity: The Drawbridge Connected Consumer Graph includes more than 1.2 billion consumers connected across more than five billion digital touchpoints to date, with precision verified at 97.3%. This cross-device identity framework forms the base of the entire Drawbridge platform. Data: Drawbridge enables marketers to enhance their understanding of consumers for cross-device marketing purposes extending desktop data across mobile devices and vice versa. This holistic consumer view is achieved by layering first- or third-party audience segments, location attributes, CRM data, and other custom attributes with the Connected Consumer Graph. Reach: Drawbridge has built a proprietary cross-device targeting, pricing, and optimization engine, as well as a cross-device bidder to maximize consumer reach across devices. Attribution: Drawbridge provides brands with a complete, 360-degree view of their audiences, giving marketers the ability to measure cross-device influence and attribute consumer actions online and offline.

6 Ways to Engage Managed Media Work with our team to execute cross-device campaigns on an I/O basis optimized to hit and exceed your KPIs. SaaS (Managed or Self-Service) Manage cross-device campaigns in real-time using the fully transparent Drawbridge Cross-Device Platform as a SaaS model. License (Insights or Graph) Leverage the Drawbridge Connected Consumer Graph for targeting, attribution, audience extension, site personalization, and fraud detection. Cross-Device Consumer Reach 300M North America 180M Latin America 350M EMEA 320M APAC 18M AUS/NZ

Cross-Device Insights The Drawbridge Cross-Device Insights

just on a single platform, but across their entire digital

PATH TO CONVERSION Highlight the consumer journey across

Measure cross-device reach, frequency, and overlaps MULTI-TOUCH

to purchase CROSS-DEVICE ATTRIBUTION Understand view-through

7 Cross-Device Insights The Drawbridge Cross-Device Insights suite gives marketers a complete view of the consumers they are reaching. These reports help marketers optimize their campaign spend, not just on a single platform, but across their entire digital reach. PATH TO CONVERSION Highlight the consumer journey across devices from first impression to conversion REACH AND FREQUENCY Measure cross-device reach, frequency, and overlaps MULTI-TOUCH ATTRIBUTION Understand cross-device attribution along the path to purchase CROSS-DEVICE ATTRIBUTION Understand view-through and clickthrough conversions across devices AUDIENCE INSIGHTS Identify profiles of users who see and interact with ads PERFORMANCE METRICS Up-to-the-hour cross-device performance metrics

8 Cross-Device Strategies Drawbridge enables brands to reach consumers across devices in innovative ways. Drawbridge layers marketers own first-party customer data, Drawbridge cross-device data, and third-party partner data to drive efficient marketing campaigns across smartphones, tablets, desktops, and connected TVs. CROSS-DEVICE RETARGETING LOCATION EXTENSION SEQUENTIAL MESSAGING CONNECTED TV AMPLIFICATION GLOBAL FREQUENCY CAPPING TV COMPANIONING LIMIT 6 ADS SERVED SERVED SERVED FIRST-PARTY DATA EXTENSION DEVICE, CONSUMER, OR HOUSEHOLD TARGETING

9 Partner Ecosystem

About Us Drawbridge is the leading anonymized cross-device identity

consumers across more than five billion digital touchpoints, and was found

Brands can work with Drawbridge in three ways: by licensing the Drawbridge

cross-device ad campaigns in real-time using the Drawbridge Cross-Device

The company is headquartered in Silicon Valley, is backed by Sequoia

10 About Us Drawbridge is the leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph includes more than one billion consumers across more than five billion digital touchpoints, and was found by Nielsen to be up to 97.3% precise. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield Byers, and Northgate Capital, and was named the fastest growing marketing and advertising company and sixth overall on the 2015 Inc list. Featured In

Cross-Device Leadership 1B+ Consumers Globally 5B+ Digital Touchpoints Precision 80% of US Consumers 93% of US Devices 94% of US Devices 10K+ Custom Audience Segments Top 3 Buyer We Win On Largest

11 Cross-Device Leadership 1B+ Consumers Globally 5B+ Digital Touchpoints Precision 80% of US Consumers 93% of US Devices 94% of US Devices 10K+ Custom Audience Segments Top 3 Buyer We Win On Largest Mobile Exchanges (Savvy Mobile App/Web Bidder w/ Cross- Device Targeting/Attribution) Head-to-Head: We Outperform Others (Customer Feedback) Full Funnel Full Stack Full Visibility 2-3x Better Against Mid- to Lower-Funnel Metrics Cross-Device: DMP, DSP, Attribution, Reporting Cross-Device: Reach/Frequency, Performance, Path to Puchase, Attribution

Contact Us Headquarters San Mateo, California 2121 South El Camino Real 7th Floor San Mateo, CA 94403 General Inquiries

12 Contact Us Headquarters San Mateo, California 2121 South El Camino Real 7th Floor San Mateo, CA General Inquiries Regional Offices Los Angeles Austin Dallas Chicago Detroit Atlanta New York London Contact Us

Cross-Device Programmatic Platform

Cross-Device Programmatic Platform Extend your audience reach across devices Go beyond devices. Say hello to people. The Drawbridge Cross-Device Platform is a fully self-service product suite with a managed-service