What IS Local SEO? Local SEO How to Get Found by Potential Customers 8/22/2018. Getting Your Business to Rank High & Standout

Transcription

1 Local SEO How to Get Found by Potential Customers What IS Local SEO? We are glad you asked Getting Your Business to Rank High & Standout How the Google Local Algorithm Works in 2018 Attorneys Electricians Hotel Restaurants Dentists Prominence Relevance Proximity Auto Service Retail Prominence Relevance Mobile-friendly, responsive Website Compare to the competition? Google mobile-first index Secure Do you provide the answers to what the searcher is looking for? Products Services Address Phone Number Reviews 1

2 Proximity Google KNOWS Your Exact Location Wants to provide Local results (intent) Mobile and desktop Let s Look At: Prominence, Relevance & Proximity Compete with National Brands! Organic Results! 2

3 What Can You Do? Take Control! On-Site Factors Elements on your Web site that you control & change Site Architecture Copy Internal Links Images Off-Site Factors Information about you on other Web sites that you provide Helps search engines understand who you are Tells Google what the world thinks of you Conveys quality, authority and trust Do you provide content that makes users happy? Are you considered an authority? Are you a trustworthy Website? Site Architecture Copywriting is Key! Group related products or services together Allows search engines to understand your pages Makes it easier for humans to understand and navigate Good descriptive copy about your products & services Use keywords, keyword variations and synonyms Title Tag & Description Tag NAP on Every Page! Internal Links Name, Address, Phone Number (NAP) Connects one page of a Website to a different page on the same site Sends a signal to Google on what the page is all about Helps site visitor move around 3

4 Use Images to Visually Convey Information Can greatly enhance Local and Organic position in search results Be sure to optimize file size to keep your site fast Be descriptive in the image file name /take-it-easy-custom-charters-us-virgin-islands-british-virgin-islands.jpg Google image index Off-Site Factors: It s Like Votes for the Homecoming Queen A collection of votes decide who s the winner! Image Credit: Creative Commons Attribution Citations Directory Mention of your business that appears on other Websites Contains NAP, description, hours, link back to you Yellowpages.com Manta.com BBB Yelp Mapquest Social media profiles Local.yahoo.com Business directories or trade directories Woodstock Business Association Chamber of Commerce National Association of Realtors Georgia Plumbers Trade Association Has NAP and other information 4

5 The Local Search Ecosystem The Local Search Ecosystem Build-up those votes! Build-up those votes! Google My Business Listing Search Results, Maps, Google Posts, Knowledge Panel Claim it Update with information Google Knowledge Panel It s what Google shows about you when someone does a search on your business name branded search Information comes from Google My Business listing Customer Reviews & Testimonials FREE Local SEO Assessment! Star system (1-5 stars) Many citation Websites have their own rating system Google scrapes and shows reviews You should be actively asking for and monitoring reviews For Meetup attendees only What s the status of your Local SEO? Can customers find you? All I need is your NAP Name, Address, Phone Number bzuber@ewzusa.com