My Marketing Team is an exclusive benefit for VSP Global Premier Program practices and provides you a dedicated team of marketing professionals.

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2 My Marketing Team is an exclusive benefit for VSP Global Premier Program practices and provides you a dedicated team of marketing professionals. With My Marketing Team, you can reach, connect, and engage with current and potential patients.

3 Helpful monthly newsletter with marketing materials and promotions Content, tips, and tools to help your practice save time and resources Fresh, creative marketing materials to promote to your patients Monthly educational marketing webinars Convenient social media management program through Hootsuite with exclusive content updated monthly

4 Sara Danae Stephanie Visit our website at mmt.pathtopremier.com or us at

5 What is SEO? Website basics Website content Consistent online presence Social Media and SEO Google Business Other SEO ideas

6 Search Engine Optimization: The practice of increasing the amount and quality of your web page traffic through search engine results (Google, etc.)

7 SEO helps search engines Understand what your web page is about Provide relevant results Keep users coming back to that search engine (i.e. Google)

8 C c c c c c c The (correct!) hours of operation Phone number, address, and address Interactive Google map List of insurance plans accepted Doctor and staff bios Practice specialties List of brands you carry C Your website URL ( is clear and concise, and contains 1+ keywords

9 Include on your website: Alphabetized list of brands you carry Links to your active social media pages Consistent updates

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12 Voice Search Optimization is the future of SEO Keep in mind when creating your FAQ page Focus on short, concise answers to voice search questions Action item: Ask your smart phone for directions to [insert your practice name here]

13 Include in your blog posts: Title/headline that includes key words. i.e. Five Things to Know Before Visiting an Eye Doctor Blog post length:100 words that include keywords and keyword phrases Optometrist Glasses vs Frames Name of your city Include links to other pages on your site! Sprinkle, don t spam Ensure the links continue to work Incorporate video content

14 Optimize your images: Name your images descriptively and in plain language ( alt tags ) (i.e. Advanced Eye Care Orlando Staff Photo 2018) Properly size images Reduce file sizes Optimize your thumbnails

15 Add social media buttons to your website Add business categories Up to three on Facebook: Eyewear and Opticians, Optometry, Sunglass Store Boost social media content that links to your website

16 It should take your website no more than three seconds to load on mobile or desktop Ensure your phone number, address, online appointment scheduling link, and address are clickable from your mobile device Test your site! Google Mobile-friendly test

17 Five Features to Use: Update photos and descriptions regularly Google posts Message or chat Respond to reviews Small thanks with Google Turn your good reviews into marketing pieces, for free! smallthanks.withgoogle.com

18 Get featured! Are there any local, online publications in your community?

19 Local SEO keyword tips: seoexpertbrad.com/local-seo-tips Browse other optometry keywords: neilpatel.com/ubersuggest

20 Test your website s mobile friendliness Add keywords and key phrases (FAQ page) to your website Start posting and engaging on Google My Business Share great patient reviews Look for opportunities in your community to increase visibility

21 Questions? Reach out to us at

22 SAVE THE DATE Upcoming webinar: August Vision Service Plan. All rights reserved. VSP and VSP Global are registered trademarks of Vision Service Plan. All other brands or marks are the property of their respective owners