What s in this pack? Practical Action Nightrider 2013 Fundraising Promotion Pack. Social media. Key messages. Web banners. Flickr images and logo
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1 Ortis Deley Nightrider Participants Tower Bridge! London at night What s in this pack? Key messages Flickr images and logo signatures Social media Web banners Contact details
2 1 In this pack you will find everything you need to support Practical Action in the promotion of our flagship event Nightrider The Practical Action team will be made up of 200 cyclists. Key messages about the event Long version useful for websites/marketing material Nightrider is an amazing cycling event with 4,500 cyclists taking to the streets of London overnight on 8 June Join Practical Action s 200-strong team in the event and enjoy the 100km route that takes in some of the capital s major attractions and sights, passing the London Eye, the Houses of Parliament and Tower Bridge. This is the third year of this fantastic event with more cyclists than ever and our biggest ever Practical Action team. Practical Action uses technology to challenge poverty in developing countries. Every year, Practical Action helps around a million people break out of the cycle of poverty.for good. We hope to raise over 60,000 from this one exciting night. So challenge yourself and challenge poverty. Find out more at or / 537 Short version for when less space available On the night of 8 June 2013, 4,500 cyclists will take to London s streets for Nightrider. Join the Practical Action team and be one of our 200 cyclists taking on the 100km challenge. Challenge yourself and challenge poverty.
3 2 Flickr images / logo Practical Action logo Please visit for logo files and instructions. Flickr image resource Images can be found on Flickr at the following address: Instructions Simply click the image you want to use, right click on the image when it appears on your screen and select original from the options. Then just follow the instructions to download the file. Examples images Nightrider participants with medals Nightrider participant Ortis Deley cycling for Practical Action Tower Bridge! London at night Nightrider team
4 3 signatures Below you will find a selection of html and text signatures; one in each format to promote the Nightrider event, one in each format to promote your online fundraising page once you have signed up. You can add these to your personal or work accounts and why not get your friends, family or colleagues to do the same. Nightrider promotion image (visit: to download) Nightrider promotion text version Cycle 100km through London at night. Challenge yourself and challenge poverty. Be part of our Team. Nightrider promotion html version <A href= target=_blank><img border=0 alt= Practical Action Nightrider src= flickr.com/6060/ _fc05e8bc3c.jpg width=495 height=100></a> Nightrider sponsor me image (visit: to download) Nightrider sponsor me text version I m cycling 100km through London at night as part of the Practical Action team. Sponsor me here. Nightrider sponsor me html version <A href= target=_blank><img border=0 alt= Practical Action Nightrider src= flickr.com/6179/ _b14a9dc299.jpg width=495 height=100></a> If using a different software, please refer to the help manual under signatures.
5 Practical Action Nightrider Social media Twitter Instructions Visit: to download the twitter background Log into your Twitter Account Go to Settings Click the Design Tab Click Change background image Click Browse and locate your image Twitter example Profile pictures Why not fundraise through your social media networks by changing your profile picture to include a personalised message. Instructions Open a new web browser and go to Follow the on screen instructions in Step 1: Upload images selecting your preferred profile image. It is recommended that you have this image sized appropriately for uploading to your profile. Follow the on screen instructions in Step 2: Set watermark to your images. Select Test watermark and insert your preferred text. i.e. I m cycling for Practical Action! Once uploaded, select the preferred alignment in the Watermark align option and click Continue. Follow the on screen instructions in Step 3: Save your images by either uploading your image directly to Facebook or by saving the image for uploading to your profile by selecting Download images to computer.
6 Practical Action Nightrider Web banners Below we have two versions of a web banner (horizontal / vertical) for you to use on your intranet or website as appropriate. Click the corresponding links to download the files and consult your web administrator for instructions to upload. Please link the banners to: Horizontal version 728px x 90px (visit: to download the JPEG) Horizontal version 468px x 60px (visit: to download the JPEG) Vertical version 160px x 600px (visit: to download the JPEG) Vertical version 120px x 600px (visit: to download the JPEG) Contact details Please get in touch if you need any assistance. Tel: +44 (0) / events@practicalaction.org.uk Web:
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