Pop-up. File format/ size: Must provide (.gif or.jpg) still image - max. 75KB for Mobile - max. 400KB for Tablet
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1 Pop-up Dimensions: Mobile: 640 (W) x 960 (H) pixels Tablet Portrait (W) x 2048 (H) pixels [For mytv SUPER only] Tablet Landscape (W) x 1536 (H) pixels [For mytv SUPER only] File format/ size: Must provide (.gif or.jpg) still image - max. 75KB for Mobile - max. 400KB for Tablet Close button: A 30 x 30 pixel close button will be placed on the top-left corner of an ad by default of the app (not required in the creative) When the user clicks it, the app will return to the content Close behavior is handled by the app; please ensure that no advertiser branding or call-to-action content is present at this location Submission deadline: All ads must be submitted at least 3 working days prior to campaign launch
2 Custom HTML5 Pop-up THUNDER & LIGHTNING Mobile Crazy Ad Specification Version: 1.9 (Oct, 2016) THUNDER & LIGHTNING Mobile Crazy Ad provides advertisers with the flexibility and freedom to design their own execution using HTML5, CSS and JavaScript for interstitial ad that brings in-app full page browsing experiences with interactive rich media capability for user.
3 Platform Phone: ios 4+, Android 4+ Placement Dimension Tablet: ios 4+, Android 4+ Full screen interstitial Due to the variety of screen sizes and ratios in mobile devices, creative is highly recommended built as following resolutions. Phone: o Portrait: 320 (W) x 480 (H) Tablet: o Portrait: 768 (W) x 1024 (H) o Landscape: 1024 (W) x 768 (H) For better appearance, ad developer should use responsive / multisize layout instead of fixed display area with JavaScript and CSS to rework the creative to various dimensions and adjust the creative layout accordingly. Submission material HTML creative: Creative must be submitted as finished HTML, including images, HTML, CSS and JavaScript etc. Ad developer can choose one of the following ways to build their creative: o Universal creative including all layouts (portrait / landscape / phone / tablet) into one creative that able to detect the dimension of container and the orientation of device with JavaScript for display corresponding layout. o Separate creative build the phone and the tablet layouts into two creative separately. For phone creative, it only need to cater portrait layout while for tablet creative, it need to contain portrait and landscape layout and able to detect the orientation of device with JavaScript for display corresponding layout. Format: ZIP file(s) containing the completed creative. Total file size (including all loaded data on running ad): o Universal creative max. 800kb o Separate creative (phone) max. 300kb (tablet) max. 700kb Any external resource link is not allowed except approved vendor. All ad material must hosted by TVB.COM.
4 Backup images (for unsupported device): Phone (portrait only): o Dimension - 320(W) x 480 (H) o File format -.gif /.jpg o File size max. 50kb Tablet (portrait): o Dimension - 768(W) x 1024 (H) o File format -.gif /.jpg o File size max. 160kb Tablet (landscape): o Dimension (W) x 768 (H) o File format -.gif /.jpg o File size max. 160kb Description: Create a text file, named readme.txt to describe following ad info: o Click-through URL (optional): e.g. o Out-App landing page (ios only): Yes open in Mobile Safari No open in in-app browser Out-app only for Android Third party impression tag (optional): e.g. o Creative: Universal one creative Separate two creative Submission Deadline File format 1. At least 7 working days prior to campaign launch 2. TVB.COM will provide testing within 3 working days upon receipt of all creative elements built to correct specifications. 3. Incorrectly submitted creative will be returned for revision and may result in scheduling delays. HTML, CSS, JavaScript and images (jpg/gif/png) etc. No flash / audio / video creative.
5 Click Tag All required clicktags and interaction calls must be placed within the HTML file without minification or obfuscation. Variables must be included in the first.html file that loads to aid the ad server in locating the variable to substitute the correct value. All clicks and interaction buttons must be instrumented before delivery of the completed ad. The JavaScript code for your clicktags: Only one click-through URL is allowed. Do not hardcode the clicktag value in the HTML. var clicktag = window.location.search.substring(1).split("clicktag=")[1]; function clickthrough(){ window.open(clicktag); } //in HTML click area <a onclick= clickthrough() >click area</a> Layout Phone portrait Creative Ad area: 320(W) x 480(H) Close button: 30(W) x 30(H)
6 Tablet - portrait 30px 768x 738px 30px 1024px 994px Tablet landscape 30px 1024px 994px 30px 768px 738px Creative Ad area: 320(W) x 480(H) Close button: 30(W) x 30(H)
7 Orientation Phone o Display portrait creative only o In portrait mode, the screen will be displayed a full-page portrait creative. o In landscape mode, the creative will be rotated and shrink to fit the screen with same aspect ratio. Portrait Creative Portrait Creative Crazy Ad running on smartphone Portrait mode Tablet Landscape mode o Ad developers need to contain portrait and landscape layout into one creative that able to detect the orientation of device with JavaScript for display corresponding layout. Portrait Creative Portrait Creative Crazy Ad running on tablet Portrait mode Landscape mode Close button - A 30x30 pixel close button (not required in the creative) will be placed by the app on the top-left corner of the ad. - When the user clicks it, the app will return to the content. - Close behavior is handled by the app; please ensure that no advertiser branding or call-to-action content is present at this location.
8 3rd party ad serving tag Third party ad-serving of any creative element is not supported; however third party click and impression tracking is permitted. Unsupported Device By default, the HTML5 creative can be displayed on any ios/android app compliable mobile device. However, in real world, some old version OS browser or specific manufacture s browser will produce the non-standard result, like wrong positioning or poor performance, and causes bad user experience. In that case, the ad will be displayed the backup image only instead of the HTML5 creative. Besides, TVB.COM will provide testing upon receipt of all creative elements built to correct specifications. Noncompliant creative elements will be returned for revision. We do this to proactively exclude poorly-performing platforms like Android 2.x or 3.x from advanced rich media and ensure they still have a smooth experience.
9 HTML5 CREATIVE GUIDELINES Guide to HTML5 ad Creative Development Version 1.5(May, 2013) Welcome to HTML5 Creative Guidelines. This is article to learn the secrets of building ads in HTML5 for TVB.COM mobile application. Here you ll find specification, guides, sample code and links to helpful resources.
10 File Extension File Structure Sample code All file resources should be complied with the following extension in deliverables: *.html the html files of the promotion site *.jpg, *.png, *.gif the image files *.js the javascript files *.css the css files *.xml the xml files *.txt the text files *.otf the font files All file resources should be structured as follows: index.html default page [project] html file [project/images] images files [project/js] JavaScript files [project/css] css files [project/font] - font files readme.txt ad setting description Here is an example: <!doctype html> <html> <head> <meta charset="utf-8"> <title>html5 Ad demo</title> <!-- Comment CSS --> <link href="css/html5addemo.css" rel="stylesheet" type="text/css"> <!-- Comment JS --> <script type="text/javascript" src="js/html5addemo.js"></script> </head> <body leftmargin="0" topmargin="0" marginwidth="0" marginheight="0"> <!-- Comment Ad content --> <div id= adcontent ></div> </body> </html> Download an example mobile
11 HTML coding The authoring of all HTML, JavaScript or CSS code is the sole responsibility of the creative agency and must comply with HTML5 and W3C standards. Please ensure your code is run through a W3C HTML validation script before submission. Keep in mind that heavy JavaScript execution can consume substantial computing resources and deteriorate the user experience. TVB.COM reserves the right to pull down ads that have problematic code. Use relative path instead of absolute path for all external resources such as JavaScript and CSS in html file. For optimum performance and readability you must ensure that external resources such as JavaScript and CSS are placed in the head tag rather than in the body of the HTML creative. The background of ad container (WebView) is opaque white. If the background color of html body is transparent, the ad background color will be white. Creative is required to support dynamic ad size that auto fit in any views with specified aspect ratio. Guideline is available for Google Web Designer & Adobe Animate CC. External resource links For avoiding missing links error, any external resource link is not allowed except the following approved white list: code.jquery.com ajax.googleapis.com media.admob.com Compression / Encoding All deliverables (js, html etc.) should be in UTF-8 encoding All external resources (CSS, JavaScript, fonts and images etc.) recommend be inline within the HTML using base64 encoding. This is essential for ads to display correctly when the user is offline. We recommended that all CSS and JavaScript be minified for optimal delivery and user experience. It is also recommended that lossless compression be applied to images via tools such as OptiPNG prior to base64 encoding.
12 Browser support In general, all ads should be followed system requirements of apps to compliant different native browser of OS. System requirements of TVB.COM apps table It is difficult for development to compliant all version of native browser on different OS (targeting which OS to un the ad is allowed). However, it is highly recommend test the ad on Android 4.0+ and ios 6.0+ environment because thee are majority OS versions for TVB.COM apps. Compatibility It is important for developer to understand the compatibility of HTML5 APIs and CSS3 on mobile platform. Recommended online resources: When can I use Mobile HTML Key HTML5 APIs compatibility table Key CSS3 compatibility table
13 Device testing / Debugging Testing on the actual device with different platforms is the best solution for checking. However, it is not available to everybody. For ad testing, it can break down into the following four tiers. 1. Test build of the application: load the ad with AdMob SDK test app on the device. 2. Native web browser on the device: Mobile Safari and Android Chrome browser. 3. Device simulator: Xcode SDK: ios Simulator (Mac only), Device Anywhere, BrowserStack, Adobe Edge Inspect. 4. Desktop browser: running on a similar rendering engine (Webkit) as the mobile web browser such as Safari and Chrome.
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