Style Guide for Product Information Sheets

Transcription

1 Style Guide for Product Information Sheets

2 Title: Name of product (maximum 60 characters) The name of a product must be written in full and should include the brand or collection name. It is important to make sure the generic name of the product describes the product well. Example 1: Belanger Laminates Calcatta Kitchen Countertop Example 2: Metrie Masonite Arch Top Interior Door Product description (maximum 1000 characters) The description must be written in full, without the use of bullet points. It must contain the product s utilization, specifications and advantages of buying it. The client should understand what the product purpose is with only one reading. Example 1: The Belanger Laminates Calacatta kitchen countertop gives you the look and feel of real stone with the affordability of laminate. This durable, stain resistant laminate countertop offers the sophisticated appearance of natural stone in one post formed piece that is easy to install. The seamless surface prevents dirt from collecting and requires no polishing or resealing to maintain its great look. Example 2: The classic, architectural lines and arched top panel make the Metrie Masonite 2 panel archtop pre hung interior door the perfect complement to any décor. Made of high density composite hardboard, this moulded panel door features a durable design that won t warp, shrink or crack. This interior door comes hinged to the frame for easy installation. Handle not included. Specifications Specifications should include the most relevant elements of the product and the client should be able to compare different products of a same family (e.g.: warranty, inclusions, colours, dimensions, etc.). Text should be simple and basic, sometimes even a single word. Example of a correct selection of attributes:

3 Supplemental Product Documents Vendors are encouraged to supply supplemental product documents to enhance the customer experience. These types of documents are to be included as PDFs in both French and English. Supplemental product documents include, but are not limited to, the following examples: Installation Instructions Assembly Instructions Care Instructions Product Manuals Photos The product image is a valued element for clients. It is important to choose clear images to illustrate the product. These are the criteria that must be followed: Photo must be taken as a front shot or ¾ front facing shot. File type : Jpeg (.jpg) Size 1,200 pixels x 1,200 pixels (minimum) Image quality: high resolution Resolution 300 DPI (minimum) Main image: main product with 100% white background Alternate images : contextual photos allowed. If a product has English text showing in the photo, a French version photo must be provided. Follow the guide on the next 2 pages for more information on how pictures can be taken for a better customer experience.

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6 Videos Videos can be added to give a more in depth description of the product or show how it can be used. It is important that some guidelines be followed to ensure a quality experience to potential buyers. These are the criteria that must be followed: Audio and video must be professionally produced. The video cannot guide the viewer to an external site or reference other websites. It cannot be a slide show; must show video sequences. Ideally under 2 minutes. The product name and brand need to be included in the title. Data or Image Update Vendors are responsible for communicating all relevant updates in a clear and timely manner. Should changes need to be made on the descriptions, specifications or pictures after the on boarding process on CommerceHub, please contact your online exclusive category manager by at: exclusivitesenligne@rona.ca. Make sure to clearly indicate the following information in your Company Name Product Name Product Number Requested by