TABLE OF CONTENT A) INTRODUCTION TO TIMELINE FACEBOOK TIMELINE ANATOMY OF FACEBOOK TIMELINE B) FACEBOOK TIMELINE ELEMENTS 1. COVER 2.

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2 TABLE OF CONTENT A) INTRODUCTION TO TIMELINE FACEBOOK TIMELINE ANATOMY OF FACEBOOK TIMELINE B) FACEBOOK TIMELINE ELEMENTS 1. COVER 2. PROFILE PICTURE 3. ABOUT SECTION 4. PAGE TABS 5. MESSAGES 6. FRIEND ACTIVITY 7. PAGE POSTS 8. MILESTONES 9. ADMIN PANEL 10. ACTIVITY LOG C) CHECKLIST FOR NEW FACEBOOK TIMELINE DESIGN (8-STEPS) Share this ebook Page 2

3 FACEBOOK TIMELINE So, the new Facebook timeline is here and brands are redesigning their presence to adapt to it. Facebook s timeline provides a plethora of new features to increase candidate engagement and tell your brand story in a captivating way. Timeline is the reverse-chronological display of your brand s history on Facebook. With timeline, Facebook has introduced some optional (and non-optional) features. In this book we will cover the new features that come with timeline and how they can be utilized for recruitment purposes. So, let s get started! Share this ebook Page 3

4 ANATOMY OF FACEBOOK TIMELINE Page 4

5 1. COVER Now brand pages can display a huge 851x315-pixel banner at the top of the page. This banner is the first thing that visitors will see when they arrive at your fan page. This is the place to tell who you are and to deliver your brand message to your fan page visitors. DELIVER YOUR EMPLOYER MESSAGE IN A CAPTIVATING WAY HERE. Here are 2 great examples of how to do this: A) The Home Depot Careers B) Intuit Careers Share this ebook Page 5

6 2. PROFILE PICTURE The profile picture is shown in your timeline in a 125 x 125-pixel area. A 32 x 32 thumbnail of the same picture is shown next to all of your updates in your timeline, and in your fan s news feed. A colorful logo can be a great choice here! Choose an image with 180 x 180 pixel dimensions. It will also look good when scaled down to thumbnail size. USE LOGO OR A COLORFUL IMAGE FOR VISUAL IDENTIFICATION OF EMPLOYER BRAND. Here are 2 examples of profile picture: A) ebay B) McDonald Share this ebook Page 6

7 3. ABOUT SECTION The About section is just below the cover page. This is where you can include a brief description about yourself or your company. Visitors can click through the About link to view a map and view other basic info. Maximise on this by filling out a short, powerful description of your employer identity. DELIVER A CRISP AND CLEAR EMPLOYEE VALUE PROPOSITION HERE. A) EMC about B) The Home Depot About Share this ebook Page 7

8 4. PAGE TABS Tabs are now shown on the right-hand side in a bigger 111 x 74-pixel thumbnail. (It was previously on the left hand side) There are four app tiles with the first permanently occupied by Photos. The remaining three can be customized to include the tabs you want to show when candidates arrive at your page. So now you can have a thumbnail showing an interesting picture or a call to action for a tab. You should put the native or custom apps that are most crucial, which can be career tabs, Videos or any contests or events you are promoting. Display the Likes panel if you have some good social proof. Here are a few examples of this: PUT IMPORTANT CUSTOM CAREER TABS WITH CALL TO ACTION IN THE BEGINING. A) Here is how The Home Depot is utilizing it. Share this ebook Page 8

9 B) Here is how Intuit Careers is utilizing it To edit which apps you display, click the drop-down icon to the right of the tiles, click the + icon to import your custom apps, and then hover over them. Click the pencil icon to swap them around. Share this ebook Page 9

10 5. MESSAGES Facebook has now introduced messages for fan pages. Your visitors can privately message you from the fan page by clicking on the Message button located next to the Like button on your timeline. This is a great opportunity when candidates might want to ask questions to you, without necessarily having to discuss them publically. ENABLE MESSAGES TO LET CANDIDATES REACH OUT PRIVATELY. The message button is enabled by default, if you want to change enable/disable this feature. You can find this setting in the edit page. Check/Uncheck the checkbox for Messages accordingly to show or hide this button. Share this ebook Page 10

11 6. FRIEND ACTIVITY On the right-hand section of the timeline feed, Facebook now displays visitors friends who have Liked your page. Just below that, Facebook shows one latest update from the friend mentioning your brand. This is really engaging. These activities are shown automatically, but be careful to delete negative posts about your brand so that they don t get coverage in the Friend Activity section. MONITOR CANDIDATE ACTIVITY AND REMOVE NEGATIVE POSTS. Share this ebook Page 11

12 7. PAGE POSTS Now you can pin any of your post to the top left of the timeline and it will stay there for 7 days. So if you have an upcoming recruitment event, a hot job opening, or are running a contest or competition, this is the place to show that off. Using pinned posts, you can control what your visitors will see when they first arrive at your timeline. So, always keep a link pinned, and pin content to drive traffic. Another thing you can do is highlight important posts to have them appear the full width of the page. Using this, you can highlight pics, videos, positive user posts, or job posts, through the timeline. HIGHLIGHT JOB POST, EMPLOYEE VIDEOS AND TESTIMONIALS. To highlight a post, click on the star next to the edit icon. To pin a post click on the pencil icon and click on Pin to Top. Share this ebook Page 12

13 8. MILESTONES With timeline, you can publish special stories or milestones about your brand. For example, when it was founded, a significant product launch, an acquisition or any big accomplishment. Milestone posts are automatically posted in the expanded view, and are visible to everyone by default. You can also post a 843 x 403-pixel picture to go with the milestone. You can add a milestone by clicking on milestone on your posting bar ADD WORKPLACE AWARDS, GROWTH STORY AND PRODUCT LAUNCHES AS MILESTONES. Share this ebook Page 13

14 9. ADMIN PANEL Facebook s Admin Panel now appears just above the timeline when clicked. Admin Panel provides a quick view of new notifications and messages you have received. It also gives a snapshot of your reach data. Using the Manage button on the Admin Panel, you can configure all of your page s settings. MONITOR NOTIFICATIONS AND RESPOND TO CANDIDATE QUERIES. Share this ebook Page 14

15 10. ACTIVITY LOG In the Activity Log, you can see all the posts published on your fan page including the ones Which mentioned your page. Using Activity Log, you can easily manage your timeline, delete any irrelevant posts, and highlight the important ones. MANAGE AND MODERATE TIMELINE ACTIVITIES BY YOU AND CANDIDATES. Share this ebook Page 15

16 CHECKLIST FOR NEW FACEBOOK TIMELINE DESIGN (8-STEPS) - 1.) Choose a cover photo which represents your brand and is 851 x 315 pixels A cover photo can t include: a. Price/purchase information b. References to Facebook features/actions c. Contact information d. Calls to action 2.) Make your profile picture a 180 x 180-pixel image. Using a colorful logo is a great option here. 3.) Create a crisp and clear description of your brand in the About section 4.) Feature important tabs with beautiful thumbnail images. You can include up to 12 apps here 5.) Pin posts to the top of the page; utilize it to drive traffic to specific pages 6.) Highlight important posts by making them wider 7.) Include milestones with pictures to tell your brand s story 8.) Enable messages to have private dialogs with candidates Share this ebook Page 16

17 GOT QUESTIONS? More Resources for Social Recruiters HireRabbit is web-based social recruiting software. HireRabbit helps you design a beautiful career site on social networks, boost your referral recruitment, integrate with systems you already use, and provide metrics that matter! Check out HireRabbit Social Recruiting blog for articles on social recruiting topics including tips and tricks. Feel free to us at rabbit@ Follow us on Connect with us on Facebook Share this ebook Page 17