Copyright 2011 ProSites, Inc.

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Loraine Freeman
5 years ago
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5 The way Google looked a couple of years ago. 5

6 Green and Purple areas = AdWords (PPC) Teal area = Organic listings (free listings) 6

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9 Google Maps appears at top of organic search results (10 pack) Tight, compressed map listings Reviews links next to listings 9

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13 Google search today Local search results expanded further Local search appears similar to organic results (but on steroids) 13

14 I searched local dentist and Google knew my location and showed me relevant results. 14

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Begin by doing a search for your practice on the Google Maps search.

17 To setup claim your Google Places listing you first need to find out if Google already has a listing for your practice. Begin by doing a search for your practice on the Google Maps search. If your practice is listed, click the more info link underneath your name/practice name. 17

18 When you are at your Google Places profile page, click the link labeled business owner? towards the top right of the listing. If the listing shows Owner verified listing then you (or someone within your office) has already claimed and verified the listing (you can then skip ahead). 18

19 If you don t already have a Google account, you ll be asked to set one up. 19

20 Complete the setup forms and continue. 20

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Once you have completed the setup screens, you be asked to confirm your email account.

22 Once you have completed the setup screens, you be asked to confirm your account. Google sends an to the address you provided during the setup process. The contains a link that you must click in order to validate your account. 22

23 An example of the confirmation . 23

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25 Once your Google account has been setup, you can then click the Business owner? link again; this time it will take you to screens where you can edit the information shown for your listing. 25

26 Choose Edit my business information and then click the Continue button. 26

27 Update your information (if necessary) Add a descriptive paragraph about your practice 27

28 Add your business hours Payment options Include photos Be as complete as possible 28

29 Click Submit when finished. 29

30 Google will now call your phone and provide a 4 or 5 digit PIN number You may also have an option to have a postcard mailed to your office with the PIN number. 30

31 Enter your PIN number from Google here, and click Go 31

32 Your Google Places listing is now complete. 32

33 Example of the analytics provide within your Google Places dashboard. 33

34 Verified and optimized Google Places listing. 34

35 If you are unable to find your unclaimed listing, you will need to create a brand new listing. 35

36 I recommend completing this same process for all the major review sites. 36

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38 Fred Cavazza has done a nice job of grouping various social media sites into categories. 38

39 Take any opportunity to answer dental related questions on Yahoo! Answers 39

40 There are numerous question being posted about dentistry on Yahoo Answers. 40

41 Take a moment to answer one. Include your name and website URL 41

42 Upload some of your patient, staff, and office photos to Flickr 42

43 In this example, I am searching Flickr for encino cosmetic dentist 43

44 Not too many results are shown for encino cosmetic dentist, which in my mind means people aren t taking advantage of Flickr for SEO purposes. I then clicked one of the photos to see a larger image. 44

45 Notice the blue text under the photo that says encino dentist that actually is a hyperlink that goes to the doctor s website. There are also several tags to the bottom right about the photo shown (they have used keywords like encino cosmetic dentist, Woodland Hills teeth whitening, etc.). 45

46 The doctor also appears on a Google search as #2 listing for encino cosmetic dentist (out of over 200,000 pages found; see right below search box). Did Flickr help this doctor s ranking??? 46

47 Let s try another search. This time for orange county cosmetic dentist. 47

48 Again, only one page of results for a search on orange county cosmetic dentist. 48

49 I clicked one of the photos to see the details and a larger photo. Notice the tags in the bottom right corner. 49

974,000 pages that included the words orange county cosmetic dentist,

50 A google search for orange county cosmetic dentist shows the doctor as #1 in the organic listings (see below search box that Google found 974,000 pages that included the words orange county cosmetic dentist, but ranked this doctor #1). Again, did Flickr help this doctor s SEO ranking??? 50

51 Let s try things again only this time in another state. I searched Flickr for new york dental implants. 51

52 Again, only one single page of photos was found when I searched new york dental implants. I then clicked on one of the photos. 52

53 Notice the page has a link to the doctor s website, and check out the description under the photo that has some important keywords like new york dental implants. 53

Not bad out of 3,340,000 pages found (see number below search box).

54 The doctor shows up on the first page of Google for a search on new york dental implants. Not bad out of 3,340,000 pages found (see number below search box). Flickr may not be a magic bullet (nothing is in SEO), but every little bit helps, and I see a pattern here of Flickr possibly helping SEO rankings. 54

55 It s obvious most doctors are not taking advantage of Flickr in their SEO strategy. Here I searched anaheim cosmetic dentist and nothing came up. 55

56 Here I searched huntington beach cosmetic dentist and nothing came up. 56

57 Create your own YouTube channel. 57

58 Click the Create Account button 58

59 Complete the account information fields Click the I accept button 59

60 Choose a password (make sure it is strong) Click Create my new account! 60

61 Check your account and confirm your address 61

62 Click the link to confirm your address. 62

63 Your are now registered with YouTube! Click your Account Name, and select My Channel from the dropdown menu 63

64 Click the Upload link to begin uploading your videos. You can also personalize your profile page if you wish. 64

65 Click the yellow upload video button to select a video from your computer, or you can also use an integrated web cam if you computer has one. 65

66 The Flip Mino HD makes is a great inexpensive video recorder for use with YouTube. All for under $200 You can also use your smartphone s video camera. 66

67 A little known tool for creating your own Google commercial is the Google Search Stories Video Creator. 67

You can create your own Google commercial for free!

68 The Google search story Parisian Love was an ad Google ran during the 2010 Super Bowl for about $6,000,000 for a 52 second spot. You can create your own Google commercial for free! Visit Google Search Stories at Click the Create Your Own button. 68

69 Type in Search Phrases related to your services, practice, and location. You can select different types of searches using the dropdown menu on the right. Click Next 69

70 Choose your music track from the available selections. Click Next 70

71 Your video is now being created. 71

72 Preview your video. If you need to edit your video or change music, click the appropriate button. 72

73 then add your title and description for your video prior to uploading to YouTube. 73

74 Patient reviews matter a lot. Make it easy for patients to find your online profiles on the major review sites, and maybe they will leave you some positive reviews. 74

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76 QR codes (short for Quick Response) make it easy to deliver information right to people s smartphones. This one takes you to the best website design firm in the dental world. ; ) 76

77 Calvin Klein Jeans 77

78 Danica Patrick for Tissot watches. 78

79 A person downloading a concert schedule. 79

80 Arbor Day interactive tour of Central Park. 80

81 QR codes are even appearing in comics. 81

82 Louis Vuitton in Japan (note that QR codes can even have logos and other designs contained within them and still work; though this one you have to hold your phone very still to get it to work). 82

83 Sephora 83

84 Sand castles. 84

85 People are printing them on shirts. 85

86 They appear in movie posters. 86

87 No need to get out of a car to get the property sheet on a house, just scan the QR code from inside your car. 87

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89 Google sent out 100,000 QR codes to some of their favorite business listings. 89

90 An ad containing a QR code, and an iphone showing the resulting mobile website the user was taken to after scanning the QR code. 90

91 RedLaser is a free QR (and barcode) scanner for smartphones. 91

MPR also creates a custom QR code for your practice.

92 MyPatientReviews.com (MPR) is a FREE service that consolidates the links to all of your profiles on the major review sites (e.g., Google Places, Yahoo Local, Bing, Yelp, etc.) and puts them into a personalized mobile website. MPR also creates a custom QR code for your practice. Patients who scan your QR code (which you can place on your front desk counter) are taken directly to your MPR mobile website which has all of your review links. Patients clicking any link go exactly where they can read and post reviews about your practice. 92

93 Setting up a MyPatientReviews (MPR) account is very easy. Type in your practice information to begin the setup process. 93

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95 Then follow the simple steps. 95

96 Add your links (i.e., the URL for each profile page you have on review sites, such as Google Places, Yelp, Yahoo Local, etc.). For detailed help instructions on how to find your links, click the Help button. 96

97 On Google Places, you can click the Link icon towards the top of your profile to show the URL you need to copy and paste into MyPatientReviews. 97

site). You can also add an additional five review sites.

98 The top five review sites are listed (you just need to paste in your link in order for them to appear on your MPR mobile site). You can also add an additional five review sites. Any more than ten sites would be overkill (focus on the majors). 98

99 Click the PRINT PDF button to print your QR code display. Place your QR code display on your front desk or other prominent locations within your office. 99

100 Sample QR code print out. 100

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102 When a patient scan your QR code, they are taken directly to your MPR mobile website with a listing of all the links to your online reviews pages. 102

103 MyPatientReviews will help you get more patient reviews, free of charge. 103

104 Try to get your practice some free publicity using free press release services. 104

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107 Example of a SEO based press release (all of the blue text within the release are hyperlinks back to the ProSites website). 107

108 People are talking about you and your practice. You want to set up alerts and RSS feeds to keep track of what is being said. 108

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113 Click the RSS feed link at the bottom of the page 113

114 Select a program to use for RSS feeds (e.g., Outlook, your Gmail account, etc.) then click Subscribe Now You ll need to confirm the request to setup the RSS feed. 114

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116 Google Analytics is a free service to track your website traffic. First you need to setup your free Google analytics account, then provide your webmaster with your tracking code so they can add it to your website. 116

117 Sign up for a Google Analytics account 117

118 Enter your website URL, account name, and update the correct time zone. Click Continue 118

119 Fill in your first name, last name, country Click continue 119

120 Accept Google's terms of use Click Create New Account 120

121 Select and copy the code in the box 121

122 You may need assistance from your website consultant to complete this step, copying the code in to each page of your website. 122

123 It takes approximately 24 hours for Google to crawl and verify the tracking code. See Yellow Caution icon. 123

124 Once Google has verified your code, the status will be updated with a green checkmark 124

125 The Google Analytics dashboard provides a nice looking overview, but you can click links to drill down into more detailed information on your website traffic. 125

126 If you re thinking about getting a website for your practice, or upgrading to a better website, please consider ProSites (the only website provider endorsed by the California Dental Association). 126

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This presentation is copyrighted by ProSites, Inc. No part of this presentation can be copied, reproduced, displayed or changed without the express

This presentation is copyrighted by ProSites, Inc. No part of this presentation can be copied, reproduced, displayed or changed without the express written permission of ProSites, Inc. Logos or third party