From Zero to Hero in 18 Month SEO Case Study WSI. All rights reserved.

Transcription

1 From Zero to Hero in 18 Month SEO Case Study 2017 WSI. All rights reserved.

2 StoneSense Company Background: StoneSense in Ottawa supplies and installs Natural Stone Countertops, tiles and flooring. Their mission is simply to be Ottawa s top fabricator of high quality granite, marble quartz and onyx as well as offering their retail clients one of the most well stocked showrooms consisting of tiles, hardwoods, mosaics and Natural Stones.

3 StoneSense The Challenge: Website was old, outdated and not mobilefriendly. Client had no real understanding of how to use the internet in business Web traffic performance was sub-par organic traffic to the site was not up to the client s satisfaction The client had no online presence Client spent close to $20,000 on SEO with a previous company and saw no results. Actually results had worsened over time A very competitive SEO landscape with big box companies competing for organic and local place rankings Client needed a reputation management strategy to increase positive feedback on the web

4 StoneSense Our Objectives: Increase amount of Optimized webpages & content on the website for relevant products sold Review and add needed on-page optimization with a focus on a number of selected targeted keywords Improve Google Organic Rankings and Local rankings while increasing site visits Convert visits to leads Use the increased web visibility to increase foot traffic into the showroom

5 StoneSense WSI s Solution: We developed a well-rounded online marketing campaign composed of New responsive website with fresh design - Winner of 2017 WMA Search Engine Optimization On-Page Optimization for a number of top level pages. To date we ve optimized 12 key pages Strategic link building (Industry directories and local citations, web 2.0 & suppliers Content writing strategy (Articles/ PR s/blog posts) Social Bookmarking Submissions PR submissions Video creation, optimization and submission to top level video directories Optimization of clients social media profiles Ongoing pages creation focusing on niche products offered by the client Event tracking implemented on the site to record conversions for various promotional offers offered by the client Monthly reports to track campaign performance

6 StoneSense Pre Campaign Metrics Sept 1, 2015 to Sept WSI RECORDED the following baseline: No Rank in Search Engines for main keywords which include Granite Countertops Ottawa Marble Countertops Ottawa Quartz Countertops Ottawa Tiles Ottawa Tile Stores Ottawa Web traffic at an all time low at about 300 visits per month. Most of this internal traffic No leads had ever come in from the Internet No visibility in Map pack Company was in financial trouble

7 Google Analytics 1 month Pre campaign start

8 Google analytics traffic sources 1 month pre campaign

9 Google analytics Traffic GEO 1 month pre campaign

10 StoneSense The Results: Sept 1, 2016 to March 31st 1 st 2018 WSI RECORDED the following success metrics: The website received 11,584 sessions 68% of the traffic coming from Organic Search 7641 visits came from Google Organic 2017 Traffic up by 238% over 2016 What was the result of your efforts for the client? Increased foot traffic into the showroom Increase in phone calls into the store Better visibility via rankings in their targeted Geo Location Visibility in the local Map Pack Increased positive reviews on G-business, Facebook & Houzz Client was also able to increase sales in certain niche areas such as exotic hardwoods and tiles Expansion of additional 5000sq/ft. to their showroom

11 StoneSense The Results: 1 year Overview 2017 compared to % increase in sessions

12 StoneSense The Results: Jan to March 2018 We are now close to 1000 sessions per month & up by 99% over previous year period

13 SEM RUSH ONLINE VISIBILITY TRENDS VS COMPETITORS Client now holds 25% of online visibility locally in Ottawa VS key competitors. At campaign start visibility was less than 1% Our visibility on mobile is even better as well as rank

14 MONTHLY GOOGLE SEARCH ENGINE RANKING REPORT EVEN BROADER KEYWORDS

15 SEARCH RESULTS IN GOOGLE FOR MAIN KEYWORDS Keyword: Granite Countertops Ottawa 480 searches/ month locally in Ottawa Position 2 local map Position 3 Organic

16 SEARCH RESULTS GRANITE COUNTERTOPS OTTAWA Position 2 Map Position 2 Organic Search Vol 500 per month local

17 SEARCH RESULTS IN GOOGLE FOR MAIN KEYWORDS Keyword: Quartz Countertops Ottawa -260 searches/month locally in Ottawa Position 4 local map Position 2 Organic

18 SEARCH RESULTS IN GOOGLE FOR MAIN KEYWORDS Keyword: Tile Stores Ottawa 1000 searches/month locally in Ottawa Position 4 Organic Beating out Big Box stores

19 Client Testimonial: I hired WSI to work on our online marketing strategy and it does work really well! I have to say, I am glad I have Mark & Kim on our team, they do help us a lot, they listen what we need and they answer my questions right away. Our Google rank has increased big time in a year. Professional team, nice staff, highly recommend them for e-strategies! Betty Li, CO/Owner, StoneSense Ottawa. Testimonial URL Google My Business

20 Winner of WMA Home Building Standard of Excellence Web Marketing Association s (WMA) 2017 WebAwards

21 LET S TALK 1975 Solano Terrace Suite 100 Ottawa, Ontario, Canada Stay Connected