2015 World Wide Voltage Case Study. Full Service Digital Marketing Agency

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1 2015 World Wide Voltage Case Study Full Service Digital Marketing Agency

2 2015 Digital Marketing Campaign URL: Product: Online store for 110/220V Electronic Appliances. One the largest distributors for household Electronic Goods. Campaign: Digital Marketing Campaign Time Frame: Jan 2014 to Feb 2015 Campaign Progress The site sees an increase in online sales with the help of AuroIN's digital marketing campaign. Organic search traffic increased by 2479% Referral search traffic increased by 829% Increased conversion rates by 20% 5 numbers of keywords are ranking 1st page Client Testimonial Charlie Pandey, CEO I had some basic SEO knowledge already and had been making an attempt to optimize my Website. I was bit skeptical when I get a call from AuroIN for the promotion of my website. However, went ahead to give it a try. I must say, I am satisfied. AuroIN s extensive marketing techniques and strategies enabled targeted keywords to rank on top page of Google! There is a big increase in traffic as well. I thank them for the suggestions they have made during redesigning of my site and the high quality content they have created for it. They proved to me that SEO works, and business-wise everything seems to work out well. AuroIN, thanks again! Copyright AuroIN, LLC 0 Page 2 of 7

3 About WorldWideVoltage.com WorldWideVoltage.com is one-stop online shop for all 110/220V electronic appliances that provides brand quality products at affordable prices. They provide 110/220 volts household appliances for the entire North America and 220 volts for Europe and Asia and dual voltage goods for countries all around the globe. They are the largest distributor of household electronic goods with guaranteed best in quality products and after sales service. Initial Phase of the Campaign WorldWideVoltage.com aims to drive high quality traffic with distinctive set of keywords and instinctive branding ideas. The first priority was to resolve all the issues on the client website, to know the target market and take the consequent steps accordingly in an effective way: Few of the targeted keywords ranked in the top search results for Google, Yahoo or Bing. The home page of the website had no page rank. The organic traffic for the sites drove very few visitors. AuroIN considered this as a challenge and took the opportunity to work on the website by implementing the appropriate strategies and also succeeded in achieving the goals that are set for the campaign. Copyright AuroIN, LLC Page 3 of 7

4 AuroIN s Role AuroIN had imperative impact in bringing WorldWideVoltage.com to the forefront in the online business of 220 volt power tools and home appliances. With WorldWideVoltage supporting in every step, AuroIN handled the massive undertaking of streamlining the site for more than 5 keywords. Actions Taken by AuroIN Digital Marketing Team Huge keyword research was done and a set of 5 keywords was chosen on the basis of positive SEO value, good traffic expectations and more essentially, to get high search engine ranking. Then resources were allocated for each keyword selected. AuroIN team performed Onpage as well as Offpage for WorldWideVoltage.com, that helped the sites in all possible ways to get effective results. We also initiated and performed link building for Enhanced the link popularity campaign with authority links in order to increase the search engine ranking and the organic traffic. Examined 120 different SEO factors that created a direct/indirect impact on the search engine ranking. WorldWideVoltage team was very helpful in each and every step to carry out all the changes in a timely manner. As a result of all the actions performed, WorldWideVoltage.com has achieved extensive search visibility at the national, regional and local levels and ranks #1 for industry specific keywords in varied geographic locations. Copyright AuroIN, LLC Page 4 of 7

5 Search Engine Ranking for Targeted Keywords Now the website has multiple keywords for which it stands high in Google. Search Engine Ranking for Targeted Keywords Keywords Jan Feb volts power tools volt appliances volt appliance NIL 4 Multisystem LED 10 6 Multisystem tv 14 7 Search Engine Traffic Analysis Traffic Sources Jan Feb Organic Visitors ,500 Direct 1,000 3,012 Referral 232 2,156 Social Mobile , Google Analytic Traffic Stats. Copyright AuroIN, LLC Page 5 of 7

6 2015 Google Analytic Traffic Stats. Activities Performed AuroIN provided a helping hand to the client for redesigning the website. We also provided required content for all the pages of the site that would help the client's website to rank well. Other major activities performed are: Profile Creations Infographics Submission PPT Sharing Business Listing Blog Posting Social Activities Image Sharing PDF Sharing Web Content Revamping Conclusion The synergistic relationship between AuroIN and World Wide Voltage combined with AuroIN's steadily developing information base and its successful usage has made the customer site in turning into an SEO campaign success story that it is today. Copyright AuroIN, LLC Page 6 of 7

7 Thank You Full Service Digital Marketing Agency For more information, please contact or Administrative Office 8369 NW St #6954 Miami, Florida (USA) Delivery Center D-21 MIE, Bhubaneswar Odisha (India) Copyright AuroIN, LLC Page 7 of 7