Social Active Segment Guidelines.

Transcription

1 Social Active Segment Guidelines. In this task, you have to state whether the query displayed belongs to Social Active Segment or not. Definition: As a search engine, we are trying to show high quality media related results for the queries belonging to Social Active Segment. A query belongs to Social Active Segment if it is 1) When the query explicitly is looking for for account/username of a person or organization with large number of followers/subscribers (min follower count approximately ~500). Example: Query: {Angelina Jolie twitter}. OR 2) When the query is implicitly looking for people/organizations with large number of followers/subscribers (min follower count approx ~500) which has overwhelming amount of search results on the page. Example: Query: {Justin Bieber} Scope of people and organizations: NOTE: All of the following points need to be true for it to be in scope of a active query 1. Include only people or organizations that have in the top 3 search results on Bing or Google page. HOWEVER people/organization are mainstream: roughly 2 out of top 3 search results should be a. 2. Include only people or organizations with min 500 followers for at least one or more 3. Include only real accounts that have been verified and not fan/fake accounts of that person or organization Scope of s: Facebook Instagram Youtube, Twitter, Pinterest In scope Vine Twitch Snapchat Googleplus tumblr Out of scope LinkedIn Defining :

2 Exampl e Description Query = Angelina Jolie does not have, since the top 3 search results are News, IMDB and Wikipedia respectively. Therefore, even though Angelina Jolie has more than 500followers and is verified, this query would not be a active query. t a Query = Angelina Jolie Twitter would be a active query as all of the top conditions apply. Is a Is a Query = Justin Bieber You can see instagram, twitter in the top 3 search results, qualifying this to be a active query.

3 Examples: Query Michael Jordan Microsoft Does top 3 results in Bing/G have the If mainstream - 2/3 top results have Google - Second result 3rd result Does entity have more than 500 followers at any? Is that account real and not a fake account? Sephora 1/3 Social active query?

4 John Smith John Smith Microsoft John Smith Seattle Dr Tom Reddy Jim Jones Realty Tim Johnson Law Firm Dr Tom Reddy Twitter Account Jim Jones, MD resume Dr. Johnson university degree Bill gates Bill gates microsoft Brad pitt rumors professional baseball players in seattle Tom cruise Inception movie Seattle Honda CRV Sun Yoga Mama Microsoft John Smith twitter Yes Kingbach Yes Jerry Purpdrank Yes Russian hacker Yes Kylie Jenner 2/3 Yes Justin bieber 2/3 Yes Bill gates twitter 3/3 Yes John Smith twitter 3/3 Yes Ellen twitter 3/3 stewart 3/3 top 2 Yes sarah close 2/3 Yes Sazclose 3/3 Yes Sazclose twitter 3/3 Yes Yogamamauk 1st result, offlicial site -2, youtube - 3 Yes

5 Microsoft twitter Yes People names / Organization names that are misspelled, out of order, or punctuated incorrectly may be part of the segment if you believe the is still clear. Appendix Example of People/Organization queries that fall under this segment when the top 3 conditions are true Query type People Organization Implicit query Explicit Query pattern: Name + Social Username + Social Famous/Big celebrities Justin Bieber Kylie Jenner Justin Bieber Video bloggers/gamers/ comedians, etc Sarah close Sazclose Sarah close twitter Big/Famous Companies or Organizations Small to mid-size organizations NOT in scope Example: Microsoft, Yoga Mama Pandora, Sephora, etc. Microsoft