OUR TOP DATA SOURCES AND WHY THEY MATTER

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1 OUR TOP DATA SOURCES AND WHY THEY MATTER

2 TABLE OF CONTENTS INTRODUCTION 2 MAINSTREAM WEB 3 MAJOR SOCIAL NETWORKS 4 AUDIENCE DATA 5 VIDEO 6 FOREIGN SOCIAL NETWORKS 7 SYNTHESIO DATA COVERAGE 8 1

3 INTRODUCTION GLOBAL IS IN OUR DNA Synthesio lets you follow and analyze online conversations on 100,000 websites in 190 countries and 80 languages including local social networks in China, Russia, the Middle East and South America. No matter where in the world people are talking about your brand, Synthesio can help you find the conversations that matter to your business. AT A GLANCE 100,000 sites 190 countries 80 languages ASA support in 21 languages Only vendor to provide Arabic and WeChat ADVANTAGES Write queries in different languages to monitor activity around the world Filter dashboards and widgets by language, region or country Translate mentions in a click with built-in Google Translate Access 24/7 global customer success team to ensure queries and dashboards are configured properly TAP INTO EVERY SITE THAT MATTERS Our dedicated in-house sourcing team lets Synthesio quickly add any noncrawled websites to your dashboards, so you never miss what s important to you. This cuts out the middle man and lets Synthesio directly source your data. Many vendors will tell you they offer the most sources but more sources don t necessarily mean better sources. Our sourcing team ensures we have the highest-quality data in the industry. 2

4 MAINSTREAM WEB MAINSTREAM + associated comments News sites, review sites, e-commerce sites and more hold hundreds of millions of brand, product and service-related conversations from active and prospective customers. BLOGS + associated comments Blogs hosted on Blogger, Wordpress and other common platforms typically host conversations in the comments sections that mention brands and products. FORUMS + consumer reviews Lots of consumers want to talk about brand or product experiences in places where others are already gathered to do so as opposed to voicing those issues on massive social networks. This makes forums a critical data source for social listening. 3

5 MAJOR SOCIAL NETWORKS FACEBOOK With more than 1.65 billion monthly active users, Facebook is the largest social network in the world and perhaps the most vital source for brands seeking consumer insights. TWITTER Twitter has 310 million users around the globe, and the inherently public nature of twitter posts makes it a treasure trove for consumer and market research. INSTAGRAM Instagram has 400 million monthly active users, and dominates the year old segment. The emphasis on photo and video makes it invaluable for brand insights. TUMBLR Tumblr is the premiere social network-blogging hybrid, with 550 million monthly users. The blogging format lends itself to deeper commentary, which is great for research. REDDIT Reddit has roughly 275,000 visitors per month, and its content is uniquely user-driven, conversational and timely. This is a must for brands hoping to spot trends. PINTEREST Pinterest boasts 100 million active users, and is the top network for collecting media from around the web. This makes it a great site to focus consumer research on. 4

6 AUDIENCE DATA Ditto Labs offers proprietary image recognition that enables identification of brand logos and elements in photos. This is critical for brands doing research online. DITTO LABS Datasift offers aggregated, annonymized Facebook topic data via its PYLON product. This lets brands do research directly on the billions of conversations on Facebook. DATASIFT PYLON 5

7 VIDEO YouTube is the top video-sharing site online, with 1 billion users, 4 billion videos viewed daily, and more than 6 billion hours of video viewed every month. YOUTUBE Vimeo was the first video-sharing site to support HD video, and now it attracts more than 100 million unique visitors per month and 22 million registered users. VIMEO DailyMotion is available in 18 languages, has 3.5 billion video views per day and a huge audience (180 million views per month) in the gaming community. DAILYMOTION 6

8 FOREIGN SOCIAL NETWORKS VKONTAKTE The largest European social network and one of the top Russian social networks. Vkontakte has 100 million active users and at least 280 million accounts. WECHAT The largest standalone text and voice-messaging app with 650 million monthly users. Its largely Chinese user base represents a huge opportunity for brand insights in China. SINA WEIBO A Chinese micro-blogging site with 503 million registered users and 100 million daily users. It has market penetration similar to Twitter, making it a prime location for research. 7

9 SYNTHESIO DATA COVERAGE COMPLETE DATA COVERAGE The Synthesio Social Media Listening platform has collected more than 36 billion mentions to date, with more than 30 million new mentions added every day from 100,000 sites around the globe. 36 billion mentions in our global database 30 million new mentions added every day INDUSTRY-LEADING DATA QUALITY Noise-free data is critical. To ensure quality Social Media Listening we offer automated noise removal with the aid of human assistance, as well as spam filters and duplicate detection. What some call noise, others consider relevant; we help tailor the noise filters to your needs. Automatic noise filters + human assistance Spam filters Duplicate detection Custom noise filter adjustments If you are about to begin your first social listening project, or your current provider isn t meeting your data needs, talk to us today! We re here to help :) 8

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