Better Funding Better Roads Video Series. 8. Display d. Interactive Presentation

Transcription

1 8. Display d. Interactive Presentation

2 MDOT Created with VideoScribe software. view series

3 How is MDOT Held Accountable? MDOT Funding

4 What is a Pothole? MDOT First Responders

5 MDOT Equipment and Vehicles MDOT Bridges: Repair vs Replace

6 Aggressive social media campaign about video series

7 Aggressive social media campaign about video series

8 Public feedback from social media campaign

9 Communications with links to the video series communications to Legislators Internal s to MDOT staff Feedback from Communications

10 Video campaign featured in AASHTO Daily Transportation Update Measurable results of campaign Better Funding Better Roads MEDIA REPORT SPECIAL EDITION 1/2-3/10 BY THE NUMBERS 2 MILLION impressions The number of impressions generated by MDOT through legislative messaging on broadcast, print, website and social media. 57 THOUSAND dollars The amount it would have cost MDOT to purchase the free coverage received from public relations messaging related to legislative messaging that appeared in traditional and digital media. 94 ARTICLES published The number of media articles generated by public relations messaging related to legislative messaging. SOCIAL MEDIA 458 posts The total number of social media posts related to legislative messaging made to MDOT and Leadership profiles including Facebook, Twitter, Instagram, LinkedIn and YouTube. HIGHLIGHTS This messaging performed best in social media. Social media impressions earned by legislative messaging made up 35% of total media impressions earned. On average, traditional media impressions make up over 90% of total monthly media impressions earned. Videos posted to Facebook received the most views with over 27k views & 9,549 minutes watched. The most popular video on Facebook was the What is a Pothole? video. MDOT received over 69,778 clicks, comments, likes, shares, retweets or video views on social media posts related to legislative messaging. MEDIA MENTIONS by District* D1 D5 D6 D2 D3 D ,875 VIDEO views The total number of video views the Questions on MDOT Transparency five-part video series received on YouTube, Facebook and Twitter. 14,209 MINUTES watched The total number of minutes watched of the Questions on MDOT Transparency five-part video series on YouTube, Facebook and Twitter. 7 THOUSAND s The total number of s sent to legislators, trade associations, consulting and engineering firms and the public over a series of 10 messages. These s were opened 32% 2,259 times. OPEN RATE s The average open rate of s sent and opened by all groups over a series of 10 messages. The industry average is 26%. 4 * District specific messaging related to legislative-related articles published to local outlets based on public relations efforts. 36 additional articles published to statewide and national outlets. Commissioner Media Mentions Interviews Press Releases KEY METRICS by Commission North Central South Statewide