Tutorial 1. Search engine success starts with keywords

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1 Tutorial 1. Search engine success starts with keywords Welcome to the first of our seven lesson series on getting the most out of your first week with Wordtracker. We re going to show you how to amass more traffic and sales by pushing your site to the top of search engine rankings. Let s look at a quick example. If I were to type christmas chocolates into Google, this is what I would get. Profit from keywords video series transcript 1

2 You ve got sponsored Pay Per Click listings here: and the organic so-called free listings here. Profit from keywords video series transcript 2

of Page 1? We can uncover some basic clues by looking at the sites that are already on top.

3 While free of cost the organic listings if done right do take a bit of time, effort and savvy in figuring out just what makes the search engines tick, so how do you get to the top of Page 1? We can uncover some basic clues by looking at the sites that are already on top. We ll have a look at Hotel Chocolat s website. Profit from keywords video series transcript 3

For a page to do well for particular keywords, it s vital that those same keywords are

4 You can see here how Hotel Chocolat uses the exact phrase I searched on as well as many instances of the individual words within the phrase. For a page to do well for particular keywords, it s vital that those same keywords are carefully used in prominent positions on those pages, such as in the title tag, headlines and body text. Profit from keywords video series transcript 4

But don t overdo it. Don t stuff keywords onto the page. It s far better to write naturally and use variations on the target keywords like plurals, synonyms and similar words.

5 But don t overdo it. Don t stuff keywords onto the page. It s far better to write naturally and use variations on the target keywords like plurals, synonyms and similar words. But there s a lot more to search engine optimization than that. SEO is a never-ending process, starting with keyword research; then planning site structure and site navigation; planning, creating and optimizing site content; inbound link building; and finally monitoring progress before continuing the permanent process. We ll look at most of these in later tutorials, but for now let s start with the basics. Profit from keywords video series transcript 5

6 Anyone who wants search engine success needs to figure out which phrases their potential customers are actually searching on. These phrases are called keywords, and Wordtracker is the best tool for finding and using them. You see, Wordtracker contains a regularly updated database of hundreds of millions of searches by real people. You can mine that database to pinpoint the exact keywords used by people who are looking for products just like yours. Here s how... From your Wordtracker dashboard just click on Start your keyword research. Let s begin with one basic seed word, chocolate and we end up with a list of up to 1000 resulting keywords. Profit from keywords video series transcript 6

7 If desired, we can drill down on any of these to gather even more results. For example, here I can search on dark chocolate......thus targeting a specific type of product that I sell or a particular target audience, but it could be any niche in the world of chocolate products hot chocolate chocolate gift baskets, white chocolate etc. Profit from keywords video series transcript 7

8 And of course you have some advanced settings, such as the ability to set up stricter rules for what terms qualifiy as a match. Include plurals, misspellings and adult keywords, or choose between US and UK listings. Now, you ve got some impressive flexibility here. Of course you re bound to get a few listings that just aren t pertinent to what you re doing, such as these recipe listings. Profit from keywords video series transcript 8

deselect button. See how those boxes are now unchecked?

9 Fortunately it s quite easy to get rid of them, either individually or en masse. To remove them I just enter recipe into the filter search box and then click the deselect button. See how those boxes are now unchecked? Once the unwanted keywords are gone you can save your list as a project. Profit from keywords video series transcript 9

You can create new projects when a list is saved, like so:

10 A project is a collection of related lists, for example for a single site or an Adwords campaign. You can create new projects when a list is saved, like so: or save lists to existing projects. Profit from keywords video series transcript 10

11 With projects you can save thousands of keywords in separate lists. The structure of your projects can match that of your websites each saved list can correspond with a category on your website. You can then use the saved keywords to optimize your site so that it edges out your competition in search engine results. Profit from keywords video series transcript 11

Now, Wordtracker s Keywords tool has a great new feature that makes it even quicker to save lists to projects. Let s go back to our original chocolate search.

Let s quickly check out that list we just made.

12 Now, Wordtracker s Keywords tool has a great new feature that makes it even quicker to save lists to projects. Let s go back to our original chocolate search. If you see any keyword that you want to use to create a new list, you simply left-click the search button next to it, and save that list into any existing or new project. Let s quickly check out that list we just made. You can view and even edit your saved lists at any time by clicking on the Show all lists link at the top of the page you re working on. And then just click on the list you want to see chocolate strawberries. And here s the chocolate strawberries list I just saved: Profit from keywords video series transcript 12

The ones we ve seen so far all contain the word chocolate, but Wordtracker offers special lateral searching

13 We see that this list has 440 keywords and a total of 11,696 searches. But that s not all we have many more money-making keywords left to find. The ones we ve seen so far all contain the word chocolate, but Wordtracker offers special lateral searching capabilities that will let you pull up related keywords that don t necessarily contain that word. We do this by showing the Related keywords tool. Profit from keywords video series transcript 13

they use. As you can see you do indeed get some keywords with potential, such as truffles, corporate gifts, valentine candy, cocoa business gifts etc.

14 Let s enter our seed word chocolate. The tool then searches the websites of all your competitors the ones that score high in the search engine rankings for that term to find the keywords they use. As you can see you do indeed get some keywords with potential, such as truffles, corporate gifts, valentine candy, cocoa business gifts etc. Instead of re-entering these keywords into the blue Find keywords tool, again a simple click of the search link and Search and Save will make a blue tool search and save the resulting lists to the project of your choice. Profit from keywords video series transcript 14

Keywords tool use exact keyword inside a search term to dig deep into that keyword s results.

15 Let s summarize what you need to do. First, decide on a single keyword phrase as a seed keyword in our example chocolate, and with the blue Find Keywords tool use exact keyword inside a search term to dig deep into that keyword s results. From the results, pick as many longer terms as you think are relevant to your site. With a left-click quickly Search & Save to save them as lists in a project. Profit from keywords video series transcript 15

Again, pick as many related keywords as are relevant from the 300 that the related tool will provide.

16 Now take your seed keyword and enter it into the Related keywords tool. Here you can search wide for the related keywords that don t necessarily contain your seed keyword. Again, pick as many related keywords as are relevant from the 300 that the related tool will provide. And again, quickly Search & Save them as lists to a project. Finally, go to your project page and review and filter your lists. Profit from keywords video series transcript 16

There you might find yet more lists to make. Depending on your resources, pick five to ten lists that are the most relevant to your website and products.

17 There you might find yet more lists to make. Depending on your resources, pick five to ten lists that are the most relevant to your website and products. When researching keywords for your website, you have to decide which results match your products and target markets. As we ll discover later, highly specialized keywords tend to fare better than ultra-general ones like chocolate. This concludes our Day 1 tutorial. Tomorrow we ll be looking at the process of building website content that targets your chosen keywords. Profit from keywords video series transcript 17

Tutorial 3. How to build an effective keyword strategy

Tutorial 3. How to build an effective keyword strategy Welcome to the third of our seven day series on getting the most out of your first week with Wordtracker. We re going to show you how to take your