Using the Internet to Gather, Connect and as a place of Mission

Transcription

1 Using the Internet to Gather, Connect and as a place of Mission Breakout session 6 Thursday 845 to 945am Presenter: Drew Goodmanson

2 3 Audiences Connect: Members Gather: Christians Mission: non-christians

3 Gather

4 The vast majority of people who visit your church look at your website first.

5 When we moved, a church's website has to be our first filter to find a church. A lot of churches had crummy websites and regardless of how great a church they may be, we passed them by. Source: Ryan Heinese

6 Mission

7 John 17:18 As you have sent me into the world, so I have sent them into the world.

8 Americans aged now spend more time online than in front of the TV. Source: Paul Sloan and Paul Kailha, Business 2.0, Blogging for Dollars.

9 64% of wired Americans have used the Internet for spiritual or religious purposes. Source: Pew 2004 Internet & Faith Study

10 45% of internet users, or about 60 million Americans, say that the internet helped them make big decisions or negotiate their way through major episodes in their lives in the previous two years. Source: Pew 2004 Internet & Faith Study

11 WEB 2.0

12 Mass Collaboration The Power of Us Peer Power Cyberswarm Collective Intelligence The Wisdom of Crowds Architecture of Participation The Culture of Generosity The Gift Economy Community Source: The Next Big Thing Mike Atkinson

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14 State of the Blogosphere February 2006 The blogosphere is doubling in size every 5 and a half months It is now over 60 times bigger than it was 3 years ago On average, a new weblog is created every second of every day 13.7 million bloggers are still posting 3 months after their blogs are created

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16 Business 2.0 blogs reports that Youtube has outstripped Cnn.com

17 Connect

18 55% of teens have a profile at a social networking site. 1 MySpace is the top site on the Internet. The social networking site surpassed widely-used Web-based and portal sites such as Yahoo & Google Pew Internet & American Life Project: Teens, Privacy and Online Social Networks April Hitwise Corporation (July 11, 2006) Press Release

19 Nearly 50 MM Americans Create Web Content 48 million American adults have contributed some form of user-generated content on the Internet. That's 35 percent of Internet users. "[The Web is] shifting now to user-generated content; it shows people engaging with the Internet in a number of different ways in their lives. "It shows that people are pretty interested in using the technology to put something of themselves on the Internet, not just pull down information from the Internet." Source: John Horrigan, Pew Internet & American Life Project

20 Case Studies & Application

21 Website Trends Brochure Dynamic Interactive

22 Brochure brochure web site one webmaster printed newsletters under construction pages Weekly/monthly updates static content basic design

23 Dynamic information web site frequent updates website serves information usually little community involvement and syndication. use CMS

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25 Interactive multiple administrators & contributors Sign-up/edit preference newsletters website is a connecting point: blogs, commenting, forums Syndication and API integration into other sites (eg. itunes, Sermon Cloud)

26 Church Online

27 If no one visits your expensive website does it really exist?

28 During usability studies, 88% of web users went to a search engine first to accomplish a task. Source: Jakob Nielsen and Hoa Loranger. Prioritizing Web Usability

29 51% 16% 93% 53% Source: Jakob Nielsen and Hoa Loranger. Prioritizing Web Usability

30 Kaleo San Diego Church 9,160 4,580 1,465 / mo website unique visitors Source: 3Prophet Systems

31 SEO Intro Relevant Links Kaleo San Diego Church from related sites. Great content Articles, sermons, reviews, resources Keyword focus, know code: <h1>, <b>, <a>, <i>, <title> Themed site, site structure Category Site sub-category sub-category content / articles

32 Adsense

33 The average American family will experience a crisis of moderate to severe nature every three to four years. Personal crisis is the single largest factor that causes most people to try church for the first time. Source: Thom Rainer

34 Life Change Reach people when they need the church most. Examples: Marriage Death Illness Moves Transition

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36 The Long Tail

37 Chilliwack Case Study Population: 70,000

38 Chilliwack Hike Hundreds of hiking enthusiasts signed-up. 1 hike a month People 25-50% from church

39 Chilliwack Life 4,000-4,500 unique visitors/mo 100 click through testimonies to church

40 Love Chilliwack Acts of Kindness from many churches Love Chilliwack card leads to website.

41 Facebook Case Study 400 people invited through Facebook. 40 more people than average at the event. Campus page flyers 4-8 show up.

42 MySpace Case Study 0 to 50 in a month.

43 Craigslist Case Study 10 people respond to ads a month 40% non-christian, 40% inactive Christians, 20% Christians

44 Soma Case Study

45 Connecting Case Study

46 Syndication/API Sermon Cloud itunes Eventful Classifieds blogs

47 Other Sites

48 The danger of the internet isn't necessarily the porn, but the continued wasting of time to find the next great thing. Source: Dr. Michael Goheen