Web Ecosystem. Jo, SanKu 조산구 차세대개발 KT. June 25, 2008
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1 Web Ecosystem June 25, 2008 Jo, SanKu 조산구 차세대개발 KT
2 Contents I. Web2 & Web Ecosystem II. Value at Ecosystem III. Ecosystem Example IV. Web in Korea V. Revitalize Web VI. Summary
3 web2.0 Web as Ecosystem
4 Read & Write Web Social Web Web as Platform Web Ecosystem Dion Hinchcliffe
5 Participate Me 2.0
6 Open Philosophy, Policy, & Technology
7 Linked & Collaborate
8 Me & We Empowered Blog Me As Media Creator Synthesizer Editor Aggregator Distributor Consumer Google Technorati Old Media/Offline We, the Media Social Media WeDia Social Web People Web
9 Web as Platform & Ecosystem : Technology, Fun, Social, Culture, Business, Politics Microcontens Syndication Mashup Remixing Services SaaS Utility Computing Webware Development Contents Data Knowledge Services Businesses Ecosystem XoWeb Everything Over Web Life and People People We, the Media Crowd Sourcing Social Computing Social Power
10 Value at Ecosystem Information, Knowledge, Contents, Application, Advertisement, Money, Relationship
11 Why Open? Exclusive Ownership = Power Opinion Leading = Power Information value lasts very long. Web2.0 Age Open & Share Ecosystem Value Growing Everybody is Happy Users Empowered We, the Media Social Computing
12 Group Network Effect (Reed s Law) Value web People(Social) Power 2 N Network Connection N 2 News Paper N Subscription N Participants
13 Longer Tail to Fatter Body: More Participation, Interaction, More Value Value - Attention - Sales - Traffic Low Cost of Marketing People Linked (Word of Mouth) Easy Reach to Value Search Democratization Participation Short Head Tail to Head Long Tail Service, Product, Information, Coding, Opinion, Power Participation/Contribution
14 Tail to Head 22% are blogs among the top 100 most-linked sites are blogs Compared to 12% 6 months ago (2007 Web2.0 Expo)
15 Internet Singularity Through Massive Innovation People s Participation Liberation of Information Innovation Value Internet Singularity Free Software and Tools Utility Computing New Money and Value Creative Commons Online + Offline Mashup Social Power Time
16 Web Ecosystem Web Economy
17 Web Leader: Web Ecosystem Enabler or Platform Dion Hinchcliffe
18 Google: The First Ecosystem Enabler Adwords, Users as Advertisers Adsense, Users as Publishers Search, Users with Power YouTube, Users as Directors OpenSocial, Users as Developers AdManager GoogleCode Advertisers Open Platform Ecosystem Publishers Google Economy Users Catalyst Code
19 Social Ecosystem Open Application Platform
20 Facebook Applications
21 Social Web (People Web) Empowered ME Interactive Conversational Participatory Media Information Comm. Shopping Entertainment Search Services/Applications/Contents Peopleware/Socialware/Social Computing PEOPLE
22 Widget Ecosystem Content Providers Developers PC/Platform (Vista, Linux, Browder, Android) Web (Blog, Personal Web) Widget Creators Mobile Widget Station Users Advertisers Distributers Web, Desktop, Mobile, Station
23 Netvibes Widget Ecosystem Based on UWA(Universal Widget Architecture
24 Mobile Web Ecosystem The first complete, open, and free mobile platform, Open Mobile OS
25 Mobile Web Ecosystem
26 Online Video Ecosystem
27 Metaverse Ecosystem
28 Mashup Ecosystem, Innovation Grid : Code, Service, Content, Business, Idea, Philosophy API X + API Y = Mashup Z + Data A = Mashup T Casual Programming Do-it-yourself Web Applications Democratization of Coding
29 Emerging Ecosystem Trust System: Reputation New Money System Social Ad Network Attention Market Place Semantic Web Meta Web
30 Web2.0 & Ecosystem in Korea
31 What is web2.0 Bubble?
32 Web2.0 vs. Web0.2
33 innovation What is Next? When? X X?
34 No More 3 Year Life Span Limit of a Top Internet Player 인터넷권불삼년 ( 權不三年 ) Internet Market Value 지식인 / 검색? Internet Yahoo directory Daum Mail/Cafe Web1.0 Auction Web2.0 Cyworld Gmarket Nateon
35
36 Naver Economy?
37 Google Economy Search Market: March
38 No Data for VC Investment M&A Deal?
39 Desert Island
40 Revitalize Web in Korea web2.0 Disruption & Opportunity +?
41 Web Ecosystem Enabler To Bring the Vitality of Innovation to Korea Korea Web Market +70% +40% Global Web Market
42 Chance and Challenge Web Growing and Changing Reality Check: Importance of Web Ecosystem in Korea Globalization at Home Big Portals and New Platform for Open Ecosystem Government s Role (in web2.0 age?) Web may Need BUBBLE~
43 Web Growing
44 ME Value & Attention Services Contents Business
45 Personalized Web ~ ~2010 Content Provider Portal Vertal Empowered User Syndication Personaled Portal Search (Personal Webtop) Browsing & Publisher Time ~ ~2010 Paradigm Web0.5 Web1.0 Web2.0 and Social Web Theme Content Availability Everything for Everyone Personalization, SNS, Video Power Provider>>User Provider < Portal >> User Portal << User Example Chosun.com Naver.com?
46 Service to People Service Relationship Business Services (Tool) Service Widget/RSS Empowered Me Private 2007 josanku
47 P a r a d i g m S h i f t
48 Mary Meeker
49 Text to Video RMC (Ready Made Content) PCC (Proteur Created Content) UGC (User Generated Content) 百見不如一作 Mbox.paran.com 80 + MagicN/Nate 실시간유무선연동 UGC Quality Hot Issue Reputation Information News Knowledge Documentary Parody Entertainment Casual Creativity Fun Clipping Street News Short Head $$$ Body Long Tail 만드는즐거움, 자기표현욕구충족
50 Invisible Internet (as the Air*) People PC Megapass Me VoIP Mobile Web Services Personalized IPTV Online Video Phone Multiple Formats (Webpage, Widget, Voice) Multidevices, Anywhere Seamless Experience Open Application Platform Open Services Offline Services Contents *Dr. Choi, KT
51 Portable Web Widget Distributed Web Remixed Web Programmable Web Dion Hinchcliffe
52 PC to Mobile, Voice to Web
53 Webpage to Widget
54 Globalization At Home Forget Korea! Outside-In
55 Reach World Wide Audience through OpenSocial Platform Your Application! For 275MM Users
56 Users, Government, Academy, Industry
57
58 Summary
59 Realtime Wibro Broadcasting User Generated Broadcasting
60
61
62 Ecosystem to Connect & Communicate Connectivity & Communication
63 KT as Open Ecosystem Platform Win, Win, Win, Win MegaTV as Online Video Open Ecosystem Megapass as Open Application Platform PSTN as Open Voice Platform Wibro as Open Mobile Platform Open Ad Platform Open Data, Open Platform, Open Mind Open Ecosystem for Your Happiness
64 Together
65 Thank U JoSanKu@KT.Com
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