What is DISPLAY STAR 3.0?

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1 Handout Version 1711a There are no limits for your individual information and advertising campaign by using the digital signage software DISPLAY STAR 3.0. With the aid of this content management system you can easily and quickly place your content on any desired number of playback stations.

2 What is DISPLAY STAR 3.0? Wether advertising displays, employee information systems or interactive information terminals With the help of the digital signage software DISPLAY STAR 3.0 various kinds of playback stations can be controlled in an innovative and extremely flexible manner. With DISPLAY STAR 3.0 any digital content can be displayed on screens either one after another, periodically or, if a splitted screen layout is used, also at the same time. In this way you can adapt your content to specific times and target groups and thus minimize your divergence loss. Furthermore, DISPLAY STAR 3.0 is based on the latest database technology. Due to a SQL database any desired number of players can be controlled. They can be controlled centrally, grouped or individually on-site. Apart from that, stable running systems, a fast transmission and permanent status monitoring of each player guarantee an efficient broadcast of your content. Therefore DISPLAY STAR 3.0 stands out due to its high usability and enables you to place your information and adverts according to your individual wishes.

3 System architecture The system of DISPLAY STAR 3.0 consists of the following three elements: editorial system, server and player. 3.0 Display Star 3.0 Editorial System Display Star 3.0 Player Display Star 3.0 Server 3.0 Display Star 3.0 Editorial System Display Star 3.0 Player 3.0 With the help of the editorial system of the software Display Star 3.0 you can manage your content and control the players. The server is responsible for the data storage and data exchange. It also implements the system logic and transfers the content which is currently supposed to be displayed at intervals to the selected players. The player is responsible for the display of the content. It is set up to multiple playback displays and plays the configured content.

4 User interface The interface of the software DISPLAY STAR 3.0 is clearly structured and inspired by the design of MS Outlook. Thus, it refers to common operational habits and allows an efficient management of your contents. With the help of a calendar system content can be listed and selected in the desired period of time and modified or deleted. Additionally, the simple structure of the interface is supported by symbols to make a faster recognition of the specific areas possible. In this way an unique overview over your content and actions is created You can insert your content into the content menu of DISPLAY STAR 3.0. To manage the content, you simply upload standard data like pictures and videos by drag and drop into the system

5 Playlists Offer information variety! Egal ob Mitarbeiter oder Kunden bieten Sie den Empfängern Ihrer Botschaft abwechslungsreiche, vielfältige Inhalte. Genau dies ermöglicht Ihnen DISPLAY STAR 3.0. Denn hiermit können Sie individuelle, variable Playlisten ganz unkompliziert erstellen und so Ihre Adressaten wirkungsvoll erreichen. This is how the playlists work With the help of the calendar system you can effortlessly create your playlists in the desired period of time by using integrated templates. Templates simplify the integration of new content. Reducing the workload You can save a playlist as a playlist template in order to quickly plan it later again or to use it as a template for a new, modified playlist. Moreover, users get the possibility to place content which is frequently needed in a list of favorites. Via drag and drop you can insert any desired number of content successively or in a splitted screen, so that your different contents can be displayed one after another or at the same time. Beispiele für standardmäßige Bildteilungsvarianten in Display Star 3.0:

6 Level of Priority The easy handling of the playlists is also supported by the different priorities that you can assign to the playlists. Using different levels of priority (LoP) makes an uncomplicated overlap of the playlists possible because the playlist with the highest LoP is eventually going to be displayed on the screen. If you, for instance, create a standard lunch template which is regularly to be shown between 11 am and 1 pm, you do not have to delete the content that was previously assigned to this time period. In this case, the lunch template is automatically displayed due to it s higher prioritization. Serial appointments Recurring appointments are perfectly suitable to display recurring contents over a longer period of time. A fast usage of recurring content is also possible by saving playlists as favorites and/or templates. Playlist Mon Tue Wed Thu Shared Playlisten Shared playlists are the ideal solution if you want to quickly and efficiently display a playlist on further stations. In order to do so, you simply have to create a playlist and assign the desired stations to it. As soon as you start the transmission the content from the lobby, for instance, is also displayed on three further employee information screens. Playlist Lobby Station 1 Station 2 Station 3 Master Station If the same kinds of playlists are always supposed to be shown on the same stations, it is advisable to connect them to a master station. Changes made in the master station s playlist will automatically be adopted to all stations that are connected.

7 Templates If you steadily want to display similar kinds of information and do not always want to change or create the layout all over again, we recommend to use smart templates. DISPLAY STAR 3.0 provides different templates. A template determines the layout frame and therefore ensures that your corporate design is being kept regardless of the inserted content. Furthermore, templates provide helpful functions like the automatic actualization of your appointments. In this way, Display Star 3.0 facilitates a time-saving working process since the templates only need to be filled with information. The competent creative team of the komma,tec redaction gladly creates different templates for you in basic, premium and deluxe versions. Depending on the version, these templates provide different benefits like, for example, the automatic adaption of your layout to the respective display conditions in portrait or landscape format. Beispiele für Templates, die Sie bei uns erwerben können: The room name is automatically inserted by the system Time Time Room overview komma,tec redaction IT 14:23:18 Room 150 Room 8 Room 8 Project meeting Annual planning Data and facts Board meeting Room 8 Meeting Q4 Seminar: Digital Signage You can insert a customer s logo 10:00-12:00 seminar Digital Signage today Room 8 Room 8 Speaker: Fabian Scholz Creative meeting Presentation of innovations The start and end time is automatically inserted by DISPLAYSTAR 3.0, you insert the event s name in a text field. The room overview receives your appointments automatically from the door signs you have planned content on. When an appointment is over, it won t be displayed anymore. weather Wednesday Thursday Friday 9 C 13 C 18 C You insert all information needed for your information template in DISPLAY STAR 3.0. If you insert too much text, the font size will automatically be reduced so that no information gets lost. The data which the weather template displays are automatically loaded via an interface. You can change the background picture in DISPLAY STAR 3.0.

8 Remote access DISPLAY STAR 3.0 enables you to access all displays and contents of the whole system at any time. On the one hand, you can get information about the technical status quo of your hardware. On the other hand, you have unlimited access to the software processes of the past and present. If you want to check if a display is currently active and what content is being displayed, it is possible to do a real-time playback check with DISPLAY STAR 3.0. In addition, the statistics provide information about the displays accessibility and playback time, changes and profitabilities. With the aid of the protocol you can always keep the control over the displayed content and reliably manage each station.

9 Multi-user capability Central vs. individual on-site display management If your company does not want to control the content centrally but rather individually by the employees in the respective subsidiaries, the multi-user capability of DISPLAY STAR 3.0 will be of great value. DISPLAY STAR 3.0 allows an unlimited number of users who can be added to the system and assigned to the respective playback stations. The users can represent, for instance, a subsidiary, a store or a division. You determine which user receives which kind of authorization. Each user can see every content but is only able to edit the specific display surfaces assigned to him. By contrast, the administrators always have the highest management authorization and comprehensive access to all the display surfaces of your system. Parallel use of one display surface by various users The following example illustrates an essential added value that DISPLAY STAR 3.0 holds for companies: Different divisions want to publish individual contents on an employee information display whereas the headquarter wants to simultaneously display news about the respective subsidiary. Such a situation can easily be realized by DISPLAY STAR 3.0 with the help of a splitted screen. In order to do so, the different users get assigned to a prior defined display area that they only need to full with content. HEADQUARTERS The branch employee plans the current offers which are to be displayed Nice Price % s - News - News - News - Videos from the headquarters Automatic news ticker with content from the corporate RSS-Feed

10 All benefits at a glance DISPLAY STAR 3.0 convinces due to the following features: 99Usability: An intuitively usable interface and the integration of the drag and drop function allow an easy and fast insertion of content into a playlist and/or list of favorites. Furthermore, templates ensure an easy and consistent usage of your desired design. 99Interface compatibility: Extensive interface solutions allow the connection, control and exchange of/with existing hard- and software (e.g. Exchange, XML, RS232). The import of existing data-sets from other software programs (e.g. Access) avoids time consuming multiple data input and redundancies. 99Process optimization: Contents of any kind can be transmitted across locations simply at the push of a button. This centralized and automatic control saves time and money. 99Grouping: Playback stations can be classified into groups. For each group a separate playlist, that automatically counts for each member of the group, can be created. 99Multi-user capability due to split screen: Without an additional split computer the screens can be divided into an unlimited number of presentation windows and be parallely filled with content by different users. 99News-Ticker: You can display any number of news, for example by RSS-Feed, and adapt them as you wish. 99Preview: In a separate preview-window you can check how the playback content will look like when it is played. 99Touch applications: Also touchable contents can be operated and distributed via DISPLAY STAR Data-update: Based on the transmissioninterval set, only modified files are transmitted. This reduces the amount of data transfer to a requisite minimum level. 99Real-time playback check: To control the cur-rent display you can operate a real-time playback check of the respective player. This is particularly helpful if the player is located elsewhere. 99Log-function/reporting: The integrated control function provides transparency. Examples for available key performance indicators are the accessibility and playback times of the display surfaces. Moreover, you can bill advertising customers, comprehend modifications and control profitabilities via log-files. 99Access authorization: You can define individual user authorization in order to secure playback plans and settings. 99System monitoring: DISPLAY STAR 3.0 automatically monitors the status of soft- and hardware including a notification function.