Responsive & personalized marketing for hotels. netupdater MAIL

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Jasper White
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1 Responsive & personalized marketing for hotels netupdater MAIL

2 Inhalt 1. marketing with netupdater MAIL marketing for hotels Pre-Arrival-Mails Post-Stay-Mails Other occasions for mailings: Stay in touch with your guests Highlights Active sales: marketing campaigns for existing customers Personalization via dynamic content from ORACLE Suite8 PMS Data exchange with your website Detailed information Responsive Mail Templates Comfortable newsletter editor Personalization Powerful sending service Link statistics, bounce management, and opening rates Import/Export Further features Prices Our services Open New Media GmbH netupdater MAIL 2

3 1. marketing with netupdater MAIL Our marketing tool netupdater MAIL is your perfect partner for creating and sending professional newsletters in the corporate design of your company. Extensive reporting is already included and helps you evaluate and improve your campaigns. Use marketing to send buy impulses in off peak periods. And even in the field of long-term customer loyalty, marketing is one of the most important tools. It is customizable and can be personalized. 1.1 What netupdater MAIL can do for you Our innovative Drag n Drop editor creates responsive templates and mailings Use as many templates and content elements as you like and reuse them depending on your needs. Avoid duplicate management of data! netupdater MAIL generates newsletters with a few clicks from your CMS and integrates already existing content from your website. netupdater MAIL can import and process data from external systems (e.g. RSS feeds) Automated import of guest profiles from your CRM or PMS system (e.g. ORACLE Suite8) Subscriber lists allow flexible configuration based on freely selectable criteria from your CRM or PMS system (e.g. ORACLE Suite8) Open New Media GmbH netupdater MAIL 3

4 2. marketing for hotels In addition to conventional newsletters, netupdater MAIL enables you to automate your marketing more and more! Inform your customers automated, e.g. about specific events and promotions, or take advantage of the various possibilities of pre-arrival and post-stay s to personalize and intensify your customer contact Pre-Arrival-Mails The joy of anticipation is the greatest joy especially when you are waiting for a holiday! For you as a hotelier, the time before arrival provides a great opportunity to get in contact with your guests directly and to inform them by about special offers or events during their travel period. Show your guests your appreciation by delivering all important and necessary information concerning their arrival and stay and take the chance of selling a few extra services (E.g. a room upgrade, a bottle of champagne in the room, spa services or events). Many guests appreciate the possibility to book a table before the arrival at the hotel. Are you working for a heterogeneous target group? Do you address different customer segments with different needs? Then customize your mailings depending on that specific needs. A business traveller may want to book a small meeting room and is interested in using the gym, while families want to know which leisure activities are suitable for children. Use the knowledge about your guests and send personalized s. Generate additional sales with netupdater MAIL! Open New Media GmbH netupdater MAIL 4

2.2. Post-Stay-Mails The guests are only a few days back home, the holiday mood is not yet forgotten. A good time to get in touch, to say thank you or to ask for a review.

5 2.2. Post-Stay-Mails The guests are only a few days back home, the holiday mood is not yet forgotten. A good time to get in touch, to say thank you or to ask for a review. Also upcoming offers or discounts for regular customers can already be advertised here Other occasions for mailings: Stay in touch with your guests With netupdater MAIL, you can quickly create and configure these and other automated mailings: Send birthday congratulations and offer a special birthday discount, tailored to the guest's preferences Send mailings if your guests haven t visited you for a long time Send special VIP offers to your best customers, etc. Open New Media GmbH netupdater MAIL 5

6 3. Highlights 3.1. Active sales: marketing campaigns for existing customers Thanks to the connection to our "netupdater Hotel-Connector", recipients can be read out automatically from your CRM or PMS system and selected via specific marketing attributes (preferences, action codes, etc.). As a result, you can improve your guest communication and guarantee a targeted address of specific needs with tailored information. Examples: A special fitness offer for business guests, wellness offers for singles and couples or special holiday offers for families with children. Each content block/offer/campaign can contain special display rules, which determine who should receive this specific information. For example: Wellness guest without kids, aged over 30 years receives an offer for a gala night. Open New Media GmbH netupdater MAIL 6

Personalization via dynamic content from ORACLE Suite8 PMS Our personalization feature allows you to enrich your mailings with concrete guest information,

7 This feature can be combined with pre-arrival- and post-stay-mails or other occasions. With netupdater MAIL you can automate and personalize your marketing Personalization via dynamic content from ORACLE Suite8 PMS Our personalization feature allows you to enrich your mailings with concrete guest information, such as travel dates, birthday, interests, etc. They can be placed anywhere in your text content. Available soon: Advanced connection to ORACLE Suite8 PMS The bordered information is data from your guest profile and read out directly from your ORACLE Suite8 PMS. Open New Media GmbH netupdater MAIL 7

Through our direct connection to the Suite8 webconnect using a XML interface, we can read out e- mail addresses and further information about your guests.

8 Through our direct connection to the Suite8 webconnect using a XML interface, we can read out e- mail addresses and further information about your guests. As a result an automatic data synchronization is ensured. Moreover you can gain valuable information for the personalization of future marketing campaigns. Synchronization of newsletter subscribers Display calendar events from the ORACLE Suite8, and much more s, directly sent from the ORACLE Suite8, can be sent through netupdater Mail in HTML format (e.g. confirmation mails, etc.) using specific user-defined templates Data exchange with your website Combine the netupdater MAIL newsletter software with content management systems such as TYPO3 or Wordpress. netupdater MAIL is designed to communicate with other systems. Via interfaces data can be exchanged easily. Save valuable time by using existing content from your website, e.g. add website news or events to your newsletter, etc. Open New Media GmbH netupdater MAIL 8

9 4. Detailed information 4.1. Responsive Mail Templates Your customer is mobile but what about your newsletters? Smartphones and tablets can no longer be ingnored by marketers. They represent a massive part of all interactions and revenue. Therefore your newsletters must be optimized to sell perfectly even when your customer just takes a quick look on his mobile device while he s on the road. We take care of the optimal presentation of your services on any kind of device. A BBI LDUNG RESPON SI VE NEWSLETTER V ARIAN TEN Open New Media GmbH netupdater MAIL 9

combined with external sources. Just add selected news or events directly from your website!

10 4.2. Comfortable newsletter editor netupdater MAIL contains a drag'n'drop editor for responsive templates: That means for you: No need for programming skills - Design your s easily and quickly with our comfortable editor Quick and individual set-up of your mailings using premade layout modules whose contents can be adapted individually The content of the newsletter can easily be combined with external sources. Just add selected news or events directly from your website! All components can be adapted to your corporate design Despite this high individuality, all elements work together perfectly to ensure you visually appealing and responsive mailings You can save and create your own layout modules Personalization of mailings with guest data and guest preferences, e.g. from ORACLE Suite8 PMS Use any design template for mailings Preview function Open New Media GmbH netupdater MAIL 10

, customer number, company name, city, etc.) to individualize your mailings. The more data you have, the better the optimization of your customer communication.

11 Selection of different signatures possible Automatic creation of tracking links (How many users have clicked on a link, etc.) 4.3. Personalization Newsletters can completely be personalized. What does that mean? In addition to address the user with his name, you can add any personal data (e.g., customer number, company name, city, etc.) to individualize your mailings. The more data you have, the better the optimization of your customer communication. Build various recipient groups and address them according to their preferences or interests. Or use former purchasing behaviour to send really suitable offers. Open New Media GmbH netupdater MAIL 11

12 4.4. Powerful sending service with... Automatic detection of the correct mail format (Multipart MIME) Sending of alternative text s (deviation from the HTML version is possible) Sending s to different target groups Scheduled and timed sending intervals for newsletters Queue function for the simultaneous sending of several newsletters Test your newsletters by sending them to freely definable test groups Automatic delivery of web version Open New Media GmbH netupdater MAIL 12

13 4.5. Link statistics, bounce management, and opening rates Track your performance: How many people opened your s? Were there problems with the delivery? Find out which addresses bounced and why. Link statistics & click-through-rates: See exactly what your customers clicked and learn from it! 4.6. Import/Export Suite8 connectivity Import and export of external data in CSV format Field assignments (mapping) can be specified individually during import Export of bounces Export of unsuscribes Export of blocked subscribers Intelligent address data management Automatic filtering of incorrect addresses Automatic duplicate matching 4.7. Further features Create and store any number of subscriber groups Create internal and external subscriber groups Edit and delete registered subscribers Comfortable user management Management of different signatures Open New Media GmbH netupdater MAIL 13

14 5. Prices Light Pro Premium Newsletter- und basic features Responsive templates inclusive Drag n Drop editor (for responsive templates) Snippets for your individual design Statistics (linktracking + opening rates) Bounce-Management Import/Export (Excel + CSV) Personalization (individual data fields possible) Subscriber-Management User-Management RSS/Content-Newsletter (Send news from your website) Time-controlled sending mit CSA connectivity (Certified Senders Alliance) Updates Marketing Automation Pre-Arrival Mail (automatic mail before the arrival) - Post-Stay Mail (automatic mail after the stay) - Special occasions/bithday mailings (automated) - Conditions (personalized parts of your newsletter) Target group marketing (available at the end of 2017) - - Training cours via Team-Viewer (2 hours) - Prices volume ( s per month) Set-up (Including configuration of interfaces in your PMS) 1.900, , ,00 Monthly costs 199,00 299,00 399,00 Open New Media GmbH netupdater MAIL 14

6. Our services Open New Media GmbH is a web agency with history and experience: Since 1997, we offer a complete range of solutions for web-based communication.

15 6. Our services Open New Media GmbH is a web agency with history and experience: Since 1997, we offer a complete range of solutions for web-based communication. Our services range from consulting, conception, creation and design to technical implementation and support of digital solutions. We will be happy to help with the entire process or a specific task in your project. Relaunch of your hotel website with integrated online booking Consulting Conception Design Implementation Design modifications for your booking engine Uniform appearance for website and booking engine Functional enhancement of your Suite8 webconnect Individual adaptations for special requirements Voucher shop Pre-Arrival/Post-Stay-Mails Table reservation Newsletter Events & Tickets Extended availability calendar Special offers Optimized registration Extras & Packages Integration of payment providers Additional Services Support Training Documentation Hosting For more information and references, please consult the following pages: and Questions? Contact us! We are happy to help you. Tobias Gräber Consulting / Conception phone: Telefax: tg@onm.de David Mann Software development / Hospitality solutions phone: fax: dm@onm.de Open New Media GmbH netupdater MAIL 15

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So your boss just bought Guestfolio Now what?

1 So your boss just bought Guestfolio Now what? 2 360º CRM Guestfolio is a Guest Management System that will automate all of your digital guest communications including pre and post-stay emails, guest