this is not a love song How Spotify Uses Tableau Public Skyler Johnson

Transcription

1 this is not a love song How Spotify Uses Tableau Public Skyler Johnson Data Visualization Designer Spotify

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3 Intro

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5 Tableau Spotify , 8-core Primary & Worker usually upgrade soon after releases ~350 Desktop Users mix of Data Scientists, Engineers, Analysts Anybody can publish 2,000+ active server users in last 3 months, averaging ~3000 views a day Only use Production site no dev/test/qa

6 Spotify Insights Blog & For the Record

7 Disclaimers We take privacy very seriously (GDPR). Any and all insights that are published by Spotify are done so in aggregates and contain no personally identifiable information. We don t share sensitive business information. For instance, all stream numbers published are normalized (0-1)

8 NOW PLAYING Total Eclipse of the Heart an Animated Map, a Cultural Event

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10 Total Eclipse of the Heart

11 Total Eclipse of the Heart

12 Total Eclipse of the Heart

13 Total Eclipse of the Heart

14 NOW PLAYING Emoji describing music w/ emoji

15 Guess That Artist #1 Beyonce

16 Guess That Artist #2 The Beatles

17 Guess That Artist #3 David Bowie

18 Guess That Artist #4 Ramin Djawadi (Game of Thrones Composer)

19 Emoji Associations 35 million user playlist titles include emoji Some Popular Emoji Playlists: favs Running Chill FIRE Christmas

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21 Spotify Insights Blog & Tableau Public

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24 Distinctiveness Pointwise Mutual Information formula log p emoji, country p emoji p country p(emoji, country)

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27 NOW PLAYING Last Christmas (2017) crafting a story

28 Last Christmas everynoise.com/xmas a line graph of Christmas stream share by country

29 Last Christmas My first take a bump chart

30 When did a country start seriously streaming Christmas music? seriously = the date in which a country s Christmas stream-share is >2%

31 Last Christmas The Final Result focusing on the story with a dot plot of significant dates Then Scandinavia, Canada, the US Philippines started early, Oct 9, 2017 Mexico passes 2% threshold last, December 9

32 Calculations

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34 NOW PLAYING Maps gram-able, hexagonal

35 Distinctive Black Girl Magic Artists, one per state

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37 Hex Map Basics HexmaxPlots.xlsx

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41 NOW PLAYING Joy Division tongue-in-cheek vizzing

42 The Joy Plot

43 What about a Joy Plot about Joy Division?!

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46 NOW PLAYING The Planets a musical solar system and Data Viz projects for all

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48 Web API Album & Artist Page Hover for exact stream counts

49 and in progress a Spotify Web Data Connector

50 Takeaway Think about your data differently Use APIs or open data Apply your industry expertise to your Tableau Public visualization

51 Find me on Tableau Public public.tableau.com/profile/skybjohnson public.tableau.com/profile/spotify.insights

52 AND FINALLY Thanks Slide into my Twitter DMs, I love hearing your music viz ideas or if you need help with API/data Want to join the band? Look for job postings, Skyler Johnson

53 R E L A T E D S E S S I O N S Tell your public data stories Oct 24 1:45pm 2:45pm MCCNO L3-333

54 Please complete the session survey from the Session Details screen in your TC18 app

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