Technology, Innovation and Future Priorities. CIO Survey Summary : Australia

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Technology, Innovation and Future Priorities CIO Survey Summary : Australia Tim Dillon Associate Vice President End User & Mobility Research IDC Asia Pacific July 2011 Copyright 2011 IDC. Reproduction is forbidden unless authorized. All rights reserved.

Technology, Innovation and Future Priorities CIO Survey Summary : Australia Tim Dillon Associate Vice President End User & Mobility Research IDC Asia Pacific July 2011 Copyright 2011 IDC. Reproduction is forbidden unless authorized. All rights reserved.

IT: It s getting a little complex By 2014 80% of New Software will be available via Cloud Mobility becoming the rule for online access, over ½ of 2.1bn internet users 1m Apps combined on Apple & Google, 3bn apps downloaded In 2011 330m Smartphones, 42m media tablets sold. Non PCs outship PCs Social networking growing at average of 38% YoY for next 5 years Public & private cloud spend outgrowing rate of overall IT market by 4-5 times By 2014 7 billion internet connected devices, only 2bn of which are PCs Digital universe will expand by almost 50% to just shy of 2 trillion gigabytes 2011 IDC 3

Agenda CIO Survey Budget Indicators Innovation Business Priorities Technology A New Architecture?

CIO Survey 24% 49% 6% 23% 70% 16%

CIO Survey 52% 33% 28% 25% 10% 29% * <100% due to declined to answer (10%)

Spend What happened to Budgets? Changes IT Budget as % of Focus Increased : 30% (AP 44%) Flat : 48% (AP 34%) Decreased : 8% (AP 9%) Declined : 14% (AP13) Revenue: 5% OPEX : 4% Special : 2% Lights on 23% (AP 15%) Transformation & modernisation : 40% (AP 25%) Business Profit via IT Alignment 37% (AP 60%)

Spend : Growth, ROI What happened to Budgets? 7 6 5 4 3 2 1 0 % 2009 2010 2011 Hardware Software IT Services Network Hardware Fixed Comms Mobile Comms Cloud Services 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 3+ years 2 3 Years 1 2 Years < 1 Year < 6 months

IT & Innovation : Australia IT supports innovation : 36% of respondents. (AP : 36%) Drivers: Customers & Competition (AP : Customers & Revenues) Success measured by Cost Reduction & Market Share. (Speed to Market, Increased Revenues)

Business Priorities Australia 1 2 3 4 5 6 7 8 Improve productivity via infrastructure Better understand customers Introduce new products / services New markets / regions Control / manage costs Improve customer service Better partner / channel integration Support competitive opportunities ALL AP 2 8 1 7 3 4 9 10

` Technology Priorities Australia AP 1 Have Migrating applications to new fit business HW/SW process platformsbetter =2 2 Improve availability Control / manage / performance costs of IT I/F =2 3 Align Improve IT / Business security 4 Meeting Improve users data expectations access 5 Communication IT business & collaboration cases 6 Faster Staffing applications & recruitment deployment 7 Organising Lower IT I/F using costsbi 8 Real-time Managing business data performance

Technology Deployment Plans BYOC Cloud BaaS Dtp Virt Cloud I/F Web 2.0 Bus UC Mobile Business Social Business Cloud Platform BI / PA Cloud Apps Remote Apps Delivery Svr Virt Now Next 12 Next 24 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

The Next 24 Months Australia 1 Cloud 2 Mobile Business 3 Desktop Virtualisation 4 Applications Delivery & Management 5 Web 2.0 / Social Business ALL AP 1 Mobile Business 2 BI / PA 3 Server Virtualisation 4 Cloud 4 Unified Communications

The Drivers Web 2.0/Soc Bus Web 2.0 / Social Business Customers RADM RADM Cost DT Virt Mob Bus Cloud 0% 20% 40% 60% 80% 100% Desktop Virtualisation Mobile Business Cloud Cost Revenue/Product BI Cost / PA Cost reduction Product/service deployments 2011 IDC Other 14 Revenue growth Customer retention

Social Business Using Social Networks? Internal / External Communication Internal : 25% Yes (40%) Customer Support External 75% Customer Support Innovation 2011 IDC 15

Social Business : Integration & Deployment BI / PA 30.1% 14.6% Existing enterprise applications Cloud based 14.6% DIY Platforms CRM 16.3% 24.3% SI/PS Firm Unsure 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% Yes Next 12 months Eventually 2011 IDC 16

Mobile Business Tablets & Smartphones now outship PCs in AP Ecosystem comprises devices, networks, OS, applications and the Cloud Software OS becoming fragmented BYOD New business models Cloud starting to underpin delivery

Mobility & Devices : Australia 2010-2014 Device YoY 2011/2012 Growth Smartphones 24% Portable PCs 2% Tablets 22% Desktop PCs -2% Source: APJ Client Devices Trackers, 4Q10 APeJ 35% 23% 45% 5% 25000000 20000000 15000000 10000000 5000000 Tablets Portable PCs Smartphone Desktop 0 2011 IDC 18

Tablets Q. Does your organization intend to procure media tablets within the coming year? Source: APeJ Continuum, 2011 (N=1,633) 2011 IDC 19

Business OS 2010 Wintel 13.3% Android on ARM 15.9% 12.2% 11.3% 47.3% ios Symbian on ARM Other 2014 9.9% 14.4% 22.4% 27.3% 25.9% Wintel Android on ARM ios WinPhone on ARM Other 2011 IDC 20

Mobile Business Applications : AUS Video Social Media Vertical ERP/ERM CRM LBS Salesforce Web Conf IM Email Now 1 yr 2yr 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Source: APeJ UC & Mobility, Dec 2010 (N=576) multiple responses 2011 IDC 21

Cloud Q. Which types of applications do you believe are suitable for your organization to run in a Public Cloud environment now, in 2011? 2011 IDC 22 Source: APeJ Cloud Computing, April 2011 (N=493)

Cloud Forecast : AUS (& AP) AUSTRALIA 2010 2011 2012 2013 2014 2015 Public cloud AaaS Appls $247 $315 $386 $445 $502 $577 PaaS Applications D & D $49 $86 $114 $158 $201 $241 IaaS Sys Infra Mgt Software $56 $86 $124 $162 $204 $263 IaaS Server services $54 $57 $80 $104 $136 $157 IaaS Storage services $37 $40 $56 $72 $95 $109 Subtotal $444 $584 $761 $940 $1,137 $1,346 Virtual Private Cloud IaaS Sys Infra Mgt Software $6 $15 $41 $69 $105 $124 IaaS Server services $12 $32 $87 $146 $221 $260 IaaS Storage services $12 $29 $79 $132 $200 $235 Subtotal $31 $76 $207 $347 $526 $618 Australia TOTAL $475 $660 $968 $1,287 $1,663 $1,964 2011 IDC 23

A Future Business Architecture? Linux MacOS Windows OS Smartphone Windows Phone Blackberry ios Symbian Android Media Tablet Linux Android ios ereader Android Linux PMPs Android Linux ios 2011 IDC 24

An Example 20k PC fleet, no refresh Staff Costs Retention Fully Virtualized Smartphone Laptop, Tablet Platforms by Microsoft, Apple, Google, others 2011 IDC 25

THANK YOU Tim Dillon AVP Research Asia Pacific www.idc.com IDC Australia L20, 8 Napier Street North Sydney, NSW Australia 2060 T. +61 410 65 9943 E. tdillon@idc.com