Specification: advert standards in INTERIA.PL

Specification: advert standards in INTERIA.PL

CONTENTS General Rules... 4 1. Advertising bar under Fakty module... 5 2. Advertising bar under Biznes module... 5 3. Advertising bar under Wideo module... 5 4. Advertising bar under Styl Życia module... 5 5. Billboard... 5 6. Brandmark... 6 7. CZATeria sponsoring... 7 a) Corner Pump-up... 7 b) Watermark... 8 8. Comet Cursor... 8 9. Commercial Break... 9 10. Double Billboard... 10 11. Double Wideboard... 10 12. Expand Billboard... 11 13. Expand Corner... 11 14. Expand Half Page... 12 15. Expand Navibox... 13 16. Expand Rectangle... 14 17. Expand Double Billboard... 15 18. Expand Triple Billboard... 15 19. Expand Wideboard... 16 20. Half Page... 17 21. In-Stream VideoAd... 17 22. Sponsored Link... 18 23. Mailing... 18 24. Multiscreening... 19 25. Navibox... 20 26. Panel 200... 20 27. Panel 400... 21 28. Pushdown Billboard... 21 29. Pushdown Double Billboard... 22 30. Pushdown Widelboard... 22 31. Rectangle... 23 32. Scroll Billboard... 24 33. Scroll Footer... 24 34. Toplayer... 25 2 P a g e

35. Toplayer Full-page... 26 36. Triple Billboard... 26 37. VideoAd... 27 38. Watermark (Wallpaper)... 27 39. Wideboard... 27 3 P a g e

General Rules 1. The adverts cannot contain automatic forwarding to advertiser s website or any elements downloaded from external servers. 2. The adverts are hosted on INTERIA.PL s server. 3. The adverts cannot use scripts changing the appearance of the browser window, except those forms that contain such an effect by default. 4. The Adverts should not use more than 30% CPU of an average class processor (Intel Pentium 4). 5. The landing URL cannot be longer than 200 characters. 6. The adverts cannot read or modify the cookies from user s computer. 7. The adverts cannot cause any warnings or errors during screening, or in any other way disturb the performance of the website where they are screened. 8. The names of advert files shouldn t contain foreign characters or spaces, the files should be named according to the following pattern: advertiser/campaign_name_type_of_ad_size.filetype e.g.: interiapl_navibox_300x250.swf or type_of_ad_size.filetype e.g.: bar_950x60.swf 9. The sound can be activated only by the user (by rolling over or clicking) 10. Ads are displayed by the adserver working in asynchronic mode a) Ads may not use events DOMContentReady and onload instead, use the following equivalents: Inpl.Ad.onReady and Inpl.Ad.onLoad b) Advertising code may not use the method document.write c) External adservers using the SCRIPT tag without the ASYNC parameter and ads using document.write may be displayed using the solution recommended by the IAB: Friendly IFrame (FIF) (http://www.iab.net/media/file/rich_media_ajax_best_practices.pdf) d) The ad may know that it has been embedded inside an FIF after reading the indapif variable. If the ad is in an FIF, the variable becomes TRUE. 4 P a g e

Advertising products specification 1. Advertising bar under Fakty module INNE : Static graphic ad located on Portal Main Page under Fakty module. : up to 15 kb : 560x100 and 335x100 piksels (obligatory in two sizes) : GIF, JPEG, PNG, JPG : INTERIA.PL reserves the right to approve the ad before screening 2. Advertising bar under Biznes module INNE : Static graphic ad located on Portal Main Page under Biznes module. : up to 15 kb : 560x100 and 335x100 piksels (obligatory in two sizes) : GIF, JPEG, PNG, JPG : INTERIA.PL reserves the right to approve the ad before screening 3. Advertising bar under Wideo module INNE : Static graphic ad located on Portal Main Page under Wideo module. : up to 15 kb : 620x100 piksels : GIF, JPEG, PNG, JPG : INTERIA.PL reserves the right to approve the ad before screening 4. Advertising bar under Styl Życia module INNE : Static graphic ad located on Portal Main Page under Styl Życia module. : up to 15 kb : 620x100 piksels : GIF, JPEG, PNG, JPG : INTERIA.PL reserves the right to approve the ad before screening 5. Billboard : Graphic rectangle placed in the middle-upper part of a website, animated or static. Larger than standard banner. : up to 40kB : 750x100 pixels : GIF, JPEG, Flash (SWF), HTML 5 P a g e

1. The advert should contain geturl command: time line on the top layer. 2. The URL address to the GET URL action should be supplied together with the. 3. For the advert to be accepted, all of the above-mentioned conditions have to be 6. Brandmark : Graphic ad, displayed over the site s content. The ad contains a non-clickable upper strip, which can be used to drag the ad in browser s window. There must be a visible close button ZAMKNIJ X in the upper-right part of the bar. On the left side of the close button there is a minimize _ button, which leaves only the drag bar visible. : up to 60kB : up to 300x300 pixels : Flash (SWF), 1. The advert should contain geturl command: this action should be connected with a button type object, placed in the main time line on the top layer. 2. The URL address to the GET URL action should be supplied together with the. 3. The closing button, marked with an X, should be visible all the time during the advert s screening, placed in the upper-right corner of the ad and be clearly visible on a non-transparent background. Font size - at least 12 px. The X button should be at least 14x14px. The entire button has to be active, not just the X itself. The button should contain a closing function: For Flash version 9 and higher: on (release) { flash.external.externalinterface.call(_root.fclose); 6 P a g e

For Flash version 8 and lower: on (release) { geturl("javascript: "+_root.fclose); The button should be placed above the main linking button. 4. Minimising function. a) The minimising buton should trigger the following function: For Flash version 9 and higher: flash.external.externalinterface.call(_root.fname,1); For Flash version 8 and lower: geturl("javascript: "+_root.fname+" (1)"); b) To bring back the original size, the button should trigger the following function: For Flash version 9 and higher: flash.external.externalinterface.call(_root.fname,0); For Flash version 8 and lower: geturl("javascript: "+_root.fname+" (0)"); The buton should be placed on the inactive drag bar, on the left side of the close buton. It should use the following symbol: _. 5. For the advert to be accepted, all of the above mentioned conditions have to be 7. CZATeria sponsoring a) Corner Pump-up : Graphic advert with a transparency effect, placed in the corner of the chat window. Transparency effect is mandatory. It is not animated or clickable. : up to 20 kb : max 200x200 pixels DURATION : Max. 60 s. BACKGROUND : GIF (possible 2-frame animation) : white ( 255, 255, 255 ), the minimal value of RGB components for the pixels other than white is 150 (the darkest 7 P a g e

OPTIONS OTHER possible color is RGB 150,150,150), the average value of the RGB components may not be lower than 210 : alignment lower right corner - appearance: banner expands from (0x0) to (200x200) (recommended), only the horizontal size changes, only the vertical size changes, banner moves diagonally without changing size, banner moves horizontally without changing size, banner moves vertically without changing size, banner is static, - screening in all chatrooms the banner shows up for the whole cycle (appearing, screening for the set time, disappearing) - screening in a chosen chatroom (appears only once in the chosen chatroom) : INTERIA.PL reserves the right to approve the ad before screening. b) Watermark BACKGROUND OPTIONS OTHER : Graphic advert with transparency effect, placed in the background of the chat window. The transparency effect is obligatory. It is not animated or clickable. : up to 10 kb : recommended 128x128 pixels : GIF : white (255, 255, 255 ), at least 95% of pixels should be in the color of the background; the minimal value of RGB components for the pixels other than white is 235 (the darkest possible color is RGB 235,235,235) : alignment - centered, expanded, tiled - screening in all chatrooms and private rooms, - screening in a chosen chatroom and all the private rooms assigned to it - counting pageviews each opening of a room or private room with the background is counted as one pageview. : INTERIA.PL reserves the right to approve the ad before screening. 8. Comet Cursor : Advert in the form of a graphic element following the mouse cursor. : up to 10kB : 50x50 pixels : GIF, JPEG, Flash (SWF) 8 P a g e

9. Commercial Break : Graphic ad, shown with the top heading bar of the site it is screened on. The ad then disappears and the rest of the site is loaded. The ad must contain a visible close buton ZAMKNIJ X : up to 40kB : 750x450 or 950x450 depending on the width of the website. DURATION : Max. 10s. : Flash (SWF) 1. The advert should contain geturl command: this action should be connected with a button type object, placed in the main time line on the top layer. 2. The URL address to the GET URL action should be supplied together with the. 3. Automatic closing. After the animation no more than 10 s. from the beginning - the advert should trigger a closing action: For Flash version 9 and higher: flash.external.externalinterface.call(_root.fclose); For Flash version 8 and lower: geturl("javascript: "+_root.fclose); 4. The close button, marked with ZAMKNIJ X, should be visible all the time during the advert s screening, placed in the upper-right corner of the ad and be clearly visible on a non-transparent background. Font size of 12 px. The active button should be at least 14x14 px. The entire area should be active, not just the X mark. The button should contain a closing function: For Flash version 9 and higher on (release) { flash.external.externalinterface.call(_root.fclose); For Flash version 8 and lower on (release) 9 P a g e

{ geturl("javascript: "+_root.fclose); The button should be placed above the main linking button. 5. For the advert to be accepted, all of the above-mentioned conditions have to be 10. Double Billboard : Graphic rectangle placed in the middle-top of a website, live or static. Larger than traditional banner, twice the size of a billboard. : up to 40kB : 750x200 pixels : GIF, JPEG, Flash (SWF), HTML 1. The advert should contain geturl command: this action should be connected with a button type object, placed in the main time line on the top layer. 2. The URL address to the GET URL action should be supplied together with the. 3. In order For the advert to be accepted, all of the above-mentioned conditions have to be 11. Double Wideboard : Graphic ad set in the middle-upper part of the website in place of a standard banner, but of a much bigger size. Only on websites with a wide layout. : up to 60kB : 950x300 pixels : GIF, JPEG, Flash (SWF) Flash Technology(SWF) 1. The advert should contain geturl command: 2. The URL address to the GET URL action should be supplied together with the 10 P a g e

3. For the advert to be accepted, all of the above mentioned conditions have to be 12. Expand Billboard : An interactive banner, which expands on rollover, providing extra space for promotion and presentation of products and services. : up to 40KB : 750x100 pixels before expansion and 750x300 pixels after expansion : Flash (SWF) 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain geturl command: 3. The URL address to the GET URL action should be supplied together with the 4. How to prepare the expansion effect: Create a 750x300px scene. Create a 750x100 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 750x300, revealing the whole advert. 5. Hiding the elements of the website that are covered by the expanding part: a. Expand should trigger the following action: flash.external.externalinterface.call(_root.fname, "hidden"); b. Collapse should trigger the following action: flash.external.externalinterface.call(_root.fname, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be 13. Expand Corner : The corner should be flat i.e. the site doesn t appear to roll up. Instead, a transparency effect of the SWF file is used. The ad displays as an 120x120 px SWF in the upper-right corner of the site, which expands to 520x520 px on rollover. The ad rolls back after the cursor is moved away from the area of the ad. : up to 40kB : 120x120 pixels (520x520 pixels on expand) 11 P a g e

: Flash (SWF), 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain geturl command: 3. The URL address to the GET URL action should be supplied together with the 4. How to prepare the expansion effect: Create a 520x520px scene. Create a 120x120 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 520x520, revealing the whole advert. 5. Hiding the elements of the website that are covered by the expanding part: a. Expand should trigger the following action: flash.external.externalinterface.call(_root.fname, "hidden"); b. Collapse should trigger the following action: flash.external.externalinterface.call(_root.fname, "visible"); 6. In the upper-right corner (in the expanded and non-expanded state) there should be an active visible close button ZAMKNIJ X (font min. 12 px, the X sized min. 14x14 px), clearly visible on non-transparent background. The entire area of the button should be active, not just the X mark. Button should have the following function: on (release) { flash.external.externalinterface.call(_root.fclose); 7. For the advert to be accepted, all of the above mentioned conditions have to be 14. Expand Half Page : A large-sized graphic advertisement, placed in the upper part of the right column which expands to the left on rollover, providing extra space for promotion and presentation. : up to 60kB : 300x600 pixels before expansion and 600x600 after expansion : Flash (SWF), 12 P a g e

1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain geturl command: 3. The URL address to the GET URL action should be supplied together with the 4. How to prepare the expansion effect: Create a 600x600px scene. Create a 300x600 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 600x600, revealing the whole advert. 5. Hiding the elements of the website that are covered by the expanding part: Expand should trigger the following action: flash.external.externalinterface.call(_root.fname, "hidden"); Collapse should trigger the following action: flash.external.externalinterface.call(_root.fname, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be 15. Expand Navibox : An interactive navibox, which expands on hover, providing extra space for promotion and presentation of products and services. : up to 40kB : 300x250 pixels before expansion and 600x250 after expansion : Flash (SWF), 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain geturl command: 3. The URL address to the GET URL action should be supplied together with the 4. How to prepare the expansion effect: Create a 600x250px scene. Create a 300x250 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 600x250, revealing the whole advert. 13 P a g e

5. Hiding the elements of the website that are covered by the expanding part: Expand should trigger the following action: flash.external.externalinterface.call(_root.fname, "hidden"); Collapse should trigger the following action: flash.external.externalinterface.call(_root.fname, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be 16. Expand Rectangle : An interactive graphic ad located in the middle of an article, which expands on rollover, providing extra space for promotion and presentation of products and services. : up to 40kB : 300x250 pixels before expansion and 600x250 after expansion : Flash (SWF), 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain geturl command: 3. The URL address to the GET URL action should be supplied together with the 4. How to prepare the expansion effect: Create a 600x250px scene. Create a 300x250 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 600x250, revealing the whole advert. 5. Hiding the elements of the website that are covered by the expanding part: Expand should trigger the following action: flash.external.externalinterface.call(_root.fname, "hidden"); Collapse should trigger the following action: flash.external.externalinterface.call(_root.fname, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be 14 P a g e

17. Expand Double Billboard : An interactive banner, which expands on rollover, providing extra space for promotion and presentation of products and services. : up to 40KB : 750x200 pixels before expansion and 750x300 pixels after expansion : Flash (SWF) 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain geturl command: 3. The URL address to the GET URL action should be supplied together with the 4. How to prepare the expansion effect: Create a 750x300px scene. Create a 750x200 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 750x300, revealing the whole advert. 5. Hiding the elements of the website that are covered by the expanding part: Expand should trigger the following action: flash.external.externalinterface.call(_root.fname, "hidden"); Collapse should trigger the following action: flash.external.externalinterface.call(_root.fname, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be 18. Expand Triple Billboard : An interactive banner, which expands on rollover, providing extra space for promotion and presentation of products and services. : up to 60KB : 750x300 pixels before expansion and 750x600 pixels after expansion : Flash (SWF) 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain geturl command: 15 P a g e

3. The URL address to the GET URL action should be supplied together with the 4. How to prepare the expansion effect: Create a 750x600px scene. Create a 750x300 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 750x600, revealing the whole advert. 5. Hiding the elements of the website that are covered by the expanding part: Expand should trigger the following action: flash.external.externalinterface.call(_root.fname, "hidden"); Collapse should trigger the following action: flash.external.externalinterface.call(_root.fname, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be 19. Expand Wideboard : An interactive banner, which expands on rollover, providing extra space for promotion and presentation of products and services. : up to 40KB : 950x200 pixels before expansion and 950x300 pixels after expansion : Flash (SWF) 3. Ad should be prepared using Flash version 9 or higher 4. The advert should contain geturl command: 4. The URL address to the GET URL action should be supplied together with the 5. How to prepare the expansion effect: Create a 950x300px scene. Create a 950x200 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 950x300, revealing the whole advert. 7. Hiding the elements of the website that are covered by the expanding part: 16 P a g e

Expand should trigger the following action: flash.external.externalinterface.call(_root.fname, "hidden"); Collapse should trigger the following action: flash.external.externalinterface.call(_root.fname, "visible"); 8. For the advert to be accepted, all of the above mentioned conditions have to be 20. Half Page : A large-sized graphic advertisement, placed in the upper part of the right column. : up to 60kB : 300x600 pixels : GIF, JPEG, Flash (SWF), 1. The advert should contain geturl command: 2. The URL address to the GET URL action should be supplied together with the 3. For the advert to be accepted, all of the above mentioned conditions have to be TECHNICAL SPECIFICATION: 21. In-Stream VideoAd : A form of advertisement, which allows screening of a television advertising spot before a video played by the user. Depending on the speed of the user's connection, it is displayed in one of the two different qualities allowing for smooth playback. INTERIA.PL converts the delivered source material for screening on the Internet. It is an active form of advertisement, it can be clicked to display the client s website. DURATION : Max 30s. NECESSARY MATERIALS SPOT high quality video file (min. 4000kb/sec) with resolution no lower than 1280x720. File formats:.avi,.mpg,.mp4,.mov,.flv. Possible size ratio: 16:9. The file 17 P a g e

will be converted by INTERIA.PL to two different MP4 files (SQ and HQ) and subsequently sent for the client's approval. DEADLINE FOR PROVIDING MATERIALS 3 workdays before the start of campaign 22. Sponsored Link. LINK STRUCTURE : Text advert which allows placing links to websites at the top of the result list in the Google.interia.pl search engine. : Headline max 25 characters including spaces. Description one line, max 70 characters including spaces. URL max 35 characters 23. Mailing : Mailing addressed to the users of INTERIA.PL s free e-mail service. It can be targeted to specific demographics. NECESSARY ELEMENTS: - e-mail subject up to 80 characters (no Polish characters) - sender s name ( FROM box) - company address details (below the mail s main body). - return e-mail (optional) - main body - graphic files (if needed, only applicable to HTML mailing) : text, HTML, flash Technology: text 1. Email with plain text up to 3000 characters and 5kB file size. 2. Text without formatting (no bold, italics or underlines) 3. Maximum 70 characters in one line (including spaces). Technology: HTML 1. Basic filesize - 40 kb text or HTML (including graphic files and attachments), larger only after additional fee, according to the rate card. 2. Using scripts is not allowed (Java Script, VB Script, itp.). 3. Using frames is not allowed.. 4. HTML may not hotlink graphic files from external servers. 5. Polish characters coding: ISO-8859-2 or UTF-8. 6. Direct links to graphic files (<IMG SRC="filename.gif">). 7. Delivery of Flash (SWF) graphic files may be blocked by the user's e-mail client. 8. Tests of mailing should always be conducted in the INTERIA.PL domain. INTERIA.PL does not take responsibility for how the ad is displayed in other domains. Technology: flash (video mailing) 1. Basic filesize of the flash file (.swf) 50kb 18 P a g e

2. The ad should contain a geturl action: on (release){ The above action should be embedded into a button type object positioned on the main timeline, on the top layer. 3. Alternate in the form of a graphic file (jpg/png/gif) no bigger than 50kb. 4. In case of VIDEO mailing: a. Main file (.swf) acts as a player, using scripts to stream the file (.flv) provided by the Client. b. Video -.flv file with the highest possible quality (up to 30s), filesize max. 1MB. Video may play automatically, but only with muted sound, which can be enabled by the user after clicking a speaker icon or the play icon. The movie cannot loop. 24. Multiscreening : An ad form integrating the top-slot banner and the site s margins. The banner is active (clickable) and links to the client s site. The margins (in their basic version) are not clickable. WALLPAPER The wallpaper creates a cohesive whole together with the topslot banner (Billboard, Double Billboard, Wideboard, Triple Billboard, Double Wideboard). The wallpaper is visible to the user only on the margins - the middle part of the graphic is covered by the site s main content part. Depending on the site, the main part may have a different width (the attachment containing different websites widths will be provided by our representative) The wallpaper may look different depending on the screen resolution or the browser window size. That is why we recommend placing the key elements near the margins. We recommend that the wallpaper ends with a solid color on the sides in such case a color code (hex) should also be provided to set as the background color for the site (especially for wallpapers that do not scroll together with the site). The wallpaper may scroll together with the site or not, depending on the client s preference. The wallpaper in its basic version is not animated. The wallpaper in its basic version is not clickable. We recommend sending over (together with the banner and wallpaper) a visualization of how the wallpaper should be placed on the site in relation to the banner. : Banner: According to the specification of the chosen format Wallpaper: 85 kb : Top-slot format: Billboard 750x100 px, Double Billboard 750x200 px, Wideboard 950x200 px, Triple Billboard 750x300 px, Double Wideboard 950x300 px. 19 P a g e

Wallpaper: We recommend that the wallpaper should have a universal size (adapted to different site widths and screen resolutions). Most Interia users use a screen resolution of 1366x768 px (we recommend placing the key elements close to the margins, inside the 1366 px area, but the full background may have the width of 1920 px, so it is visible to users with higher resolutions. : GIF, JPEG, HTML5 for the top-slot format (Billboard, Double Billboard, Wideboard, Triple Billboard, Double Wideboard); static GIF, JPEG for the wallpaper (mainly margins) 1. The advert should contain geturl command: 2. The URL address to the GET URL action should be supplied together with the 3. For the advert to be accepted, all of the above mentioned conditions have to be 25. Navibox : Graphic ad set in the upper part of the right column. : up to 40kB : 300x250 pixels : GIF, JPEG, Flash (SWF), 1. The advert should contain geturl command: 2. The URL address to the GET URL action should be supplied together with the 3. For the advert to be accepted, all of the above mentioned conditions have to be 26. Panel 200 20 P a g e

ROZMIAR INNE : Static graphic ad located on Portal Main Page under Sport module. : up to 60 kb : 1220x200 and 985x200 or 1220x100 and 985x100 piksels (obligatory in two sizes) : GIF, JPEG, PNG, JPG : INTERIA.PL reserves the right to approve the ad before screening 27. Panel 400 ROZMIAR INNE : Static graphic ad located on Portal Main Page under Plotki module. : up to 60 kb : 1220x400 and 985x400 piksels (obligatory in two sizes) : GIF, JPEG, PNG, JPG : INTERIA.PL reserves the right to approve the ad before screening 28. Pushdown Billboard : An interactive Billboard, which expands on rollover to 750x300, causing the content of the website to move down (the ad doesn t cover up the site s content) : up to 40kB : 750x100 pixels before expansion and 750x300 pixels after expansion : Flash (SWF) 1. The ad should be prepared using Flash version 9 or higher 2. The advert should contain geturl command: 3. The URL address to the GET URL action should be supplied together with the 4. Preparing the pushdown effect: Create a 750x300 scene Create a 750x100 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 750x300, revealing the whole advert. 5. Hiding elements of the website that are not covered by the expanding part Expand should trigger the following action: flash.external.externalinterface.call(_root.fname, "hidden"); 21 P a g e

Collapse should trigger the following action: flash.external.externalinterface.call(_root.fname, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be 29. Pushdown Double Billboard : An interactive Double Billboard, which expands on rollover to 750x300, causing the content of the website to move down (the ad doesn t cover up the site s content) : up to 40kB : 750x200 pixels before expansion and 750x300 pixels after expansion : Flash (SWF) 5. The ad should be prepared using Flash version 9 or higher 6. The advert should contain geturl command: 7. The URL address to the GET URL action should be supplied together with the 8. Preparing the pushdown effect: Create a 750x300 scene Create a 750x200 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 750x300, revealing the whole advert. 7. Hiding elements of the website that are not covered by the expanding part Expand should trigger the following action: flash.external.externalinterface.call(_root.fname, "hidden"); Collapse should trigger the following action: flash.external.externalinterface.call(_root.fname, "visible"); 8. For the advert to be accepted, all of the above mentioned conditions have to be 30. Pushdown Widelboard 22 P a g e

: An interactive Double Billboard, which expands on rollover to 950x300, causing the content of the website to move down (the ad doesn t cover up the site s content) : up to 40kB : 950x200 pixels before expansion and 950x300 pixels after expansion : Flash (SWF) 9. The ad should be prepared using Flash version 9 or higher 10. The advert should contain geturl command: 11. The URL address to the GET URL action should be supplied together with the 12. Preparing the pushdown effect: Create a 950x300 scene Create a 950x200 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 950x300, revealing the whole advert. 9. Hiding elements of the website that are not covered by the expanding part Expand should trigger the following action: flash.external.externalinterface.call(_root.fname, "hidden"); Collapse should trigger the following action: flash.external.externalinterface.call(_root.fname, "visible"); 10. For the advert to be accepted, all of the above mentioned conditions have to be 31. Rectangle : Graphic ad set in the middle of an article on the chosen website. : up to 40kB : 300x250 pixels : GIF, JPEG, Flash (SWF), 1. The advert should contain geturl command: 23 P a g e

2. The URL address to the GET URL action should be supplied together with the 3. For the advert to be accepted, all of the above mentioned conditions have to be 32. Scroll Billboard : A billboard, which remains visible to the viewer. It moves up and down when the user scrolls the page. The ad has a visible close button ZAMKNIJ X which makes it return to its slot at the top of the page. : up to 40kB : 750x100 pixels : GIF, JPEG, Flash (SWF), 1. The advert should contain geturl command: 2. The URL address to the GET URL action should be supplied together with the 3. For the advert to be accepted, all of the above mentioned conditions have to be 4. The close button is prepared by INTERIA.PL S.A. 33. Scroll Footer : Advertising strip at the bottom of the browser window. The ad remains in its place regardless of scrolling. It can contain text or graphic elements, both static and animated (animated GIF), which scroll horizontally on the strip. The horizontal scrolling of the footer is implemented byinteria.pl. There is an option of choosing the direction of horizontal scrolling (right or left). The ad must contain a visible close button ZAMKNIJ X : font size 12px, the size of the X mark: 14x14px, which remains active and visible on a non-transparent background in the upper right corner of the ad. : up to 10kB : 1300x30 pixels : GIF, JPEG, 24 P a g e

34. Toplayer DURATION : A graphic, animated ad displayed over the site s content in any chosen place. The maximum duration of the ad is 15 s. The ad should have a visible close button ZAMKNIJ X. The transparent layers cannot be clickable, and if possible, should not block clicking of elements under the transparent layer. : up to 60kB : no more than 50% of the browser window. : up to 15s., : Flash (SWF), 1. The ad should be prepared using Flash version 9 or higher 2. The advert should contain geturl command: 3. The URL address to the GET URL action should be supplied together with the 4. Terminating screening. After the animation finishes, no longer than 15 s. after it starts, the ad should trigger the following closing command: For Flash Player 9 or higher flash.external.externalinterface.call(_root.fclose); For Flash Player 8 or lower geturl("javascript: "+_root.fclose); 5. The closing button, marked with ZAMKNIJ X, should be visible all the time during the advert s screening, placed in the upper-right corner of the ad and be clearly visible on a non-transparent background, with a font size of 12 px. The active button should be at least 14x14 px. The entire area should be active, not just the X mark. The button should contain a closing function: For Flash version 9 and higher on (release) { flash.external.externalinterface.call(_root.fclose); 25 P a g e

For Flash version 8 and lower on (release) { geturl("javascript: "+_root.fclose); The button should be placed over the main linking button. 6. For the advert to be accepted, all of the above mentioned conditions have to be 35. Toplayer Full-page : A graphic, animated ad displayed over the site s content in any chosen place. The maximum duration of the ad is 15 s. The ad should have a visible close button ZAMKNIJ X. The transparent layers cannot be clickable, and if possible, should not block clicking of elements under the transparent layer : up to 60kB : up to 100% of the browser window; If the prepared graphic is smaller than the window, the area around it will be filled with a monochrome background. 36. Triple Billboard : Graphic ad set in the upper-middle part of the site in place of a standard banner, but of a bigger size. : up to 60kB : 750x300 pixels : GIF, JPEG, Flash (SWF), HTML Flash Technology(SWF) 1. The advert should contain geturl command: 2. The URL address to the GET URL action should be supplied together with the 3. For the advert to be accepted, all of the above mentioned conditions have to be 26 P a g e

37. VideoAd : VideoAd An advertisement which allows screening of a television commercial. INTERIA.PL converts the source material for the Internet. The maximum duration of a video clip is 30 seconds. It starts playing when the ad is loaded, but with muted sound (the sound has to be turned on by the user by clicking or rollover). Maximum size of the video is 2 MB (after conversion). The video player has to include STOP and MUTE buttons. STRUCTURE: The creations, which the streaming emission is made of include: - the main advertisement (e.g. billboard or skyscraper) - streaming (i.e. animation) SCREENING: The adserwer emits the main advertisement, the scripts serving this advertisement examine the user's link and select the appropriate version, depending on the link and on the buffer time of the advertisement indicated by the client. NECESSARY MATERIALS: a) the main advertisement - which should already be a player, and has appropriate scripts raises the video b) video, FLV file with the best possible quality (up to 30s.), max weight 2 MB. Video can be play automaticaly but mute. The voice is activated by the user, by pressing "play" or "mute" button. Video must not play over and over. DEADLINE FOR PROVIDING MATERIALS: 5 workdays before the start of the campaign. 38. Watermark (Wallpaper) OTHER : A graphic advertisement with low contrast and transparency (grayscale recommended), located on the margins of the website. The form is not animated or clickable. The graphic element on the ad needs to contain empty space on the margins so that it can be fitted to the website. The conditions of the service are decided on a case-by-case basis. : up to 10 kb : recommended 128x128 pixels : GIF, JPEG : INTERIA.PL reserves the right to approve the ad before screening. 39. Wideboard : Graphic ad set in the middle-upper part of the website in place of a standard banner, but of a much bigger size. Only on some websites (with a wide layout). : up to 40kB : 950x200 pixels 27 P a g e

: GIF, JPEG, Flash (SWF) Flash Technology(SWF) 1. The advert should contain geturl command: 2. The URL address to the GET URL action should be supplied together with the 3. For the advert to be accepted, all of the above mentioned conditions have to be 28 P a g e