Technical Specifications AOD Creatives

Transcription

1 1 Technical Specifications AOD Creatives

2 General info: Everything SECURE! No matter if we talk about creatives, tags, redirects, HTML5 or Flash or videos or display ads: EVERY element, every URL, pixel, code snippet, HTML5- or Flash element, request / call must be secure (https) - always! If not, if just one tiny little element (e.g. pixel call) is not secure, creatives will be rejected by nearly every exchange and publisher. So a campaign s delivery is immediatly at stake! Please ALWAYS make sure that everything is secure (https)! Thank you! 2

3 Technische Agenda Spezifikationen AOD Display Mobile Video Social: Facebook (RHS) Display Expandables Mobile Video VPAID Social: Facebook (Newsfeed) Wallpaper YouTube: Guaranteed / Reserved TrueView Programmatic out Video: InBanner of Home (OOH) 3

4 Display Specifications Formats: Fallback (HTML5): Audio: 3rd Party AdServing: Weight: Dimensions: Click URL: Framerate: Security: Border: Animation: Cross domain: Tracking: JPEG, GIF, PNG, HTML5 must-have, always as a GIF, JPG or PNG by user click Yes Initial Load: recommended: kb, max. 150 kb; Total load max.: 2,2 MB (incl. all load processes, e.g. Initial / Polite Loads) 728x90, 160x600, 300x250, 120x600, 300x600, 800x250, 970x250, 468x60, 180x150 other sizes are targetable, please send us a request! Clicktag yes, but no Get-Variables. Further information for implementation of Exits in HTML5 creatives in DCM: Frames per second always secure (https) if ad background is black or white: ad border has to be in an opposite color max. 30 seconds, recommended: max. 15 seconds After 30 seconds the animation has to stop completely. For safety reasons files may not be downloaded at cross domains All calls / tracking-pixel, which are initiated by each placement / track in the background, have to be secure 4 Advertising for following products is forbidden: Tobacco, weapons, nudity, porn, profanity or other discriminating content, illegal activities, spyware or similar products Exclusion: Gambling is allowed on some exchanges, approx %.

5 Display Specifications HTML5 - Additional info Dürfen einzelne Banner-Formate Unterverzeichnisse für Assets enthalten? Is it allowed for single banner formats to use subfolders for assets? Depends on the adserver in use. For DCM (and DBM): Banner formats are allowed to contain subfolders for assets if in the specific folder (you are currently working with) creative subfolders exist and a ZIP file containing the creative file structure is uploaded. Is there a limit for the number of used assets? The number of assets is not limited, yet the creative s weight is limited: Max. 1 GB is allowed. Are external JS and CSS allowed or has everything to be created inline? External JS and CSS are allowed. Is it possible to load animation JS libraries from external CDNs? JS libraries can be loaded from CDN if the load is secure (https). Please keep in mind that all assets count into the overall creative s weight even external assets. Are certain animation JS libraries not preferred? jquery is not recommended for HTML5 because - Bad performance on mobile devices due to time triggered animations - Files are bigger than necessary due to the fact most of ist functions are not in use One alternative would be zepto.js (s. 5

6 Display Expandables Specifications File size: 50 kb to 2,2 MB Formats: 300x250 (auf 600x300), 728x90 (auf 728x300) Security: always secure (https) Expansion Direction: 300x250 left expansion to 600px, below expansion to 300px, 728x90 Attention! Expansion has to be minimized again Other specs.: s. display specs 6

7 Display Expandables Specifications Specifications vary per exchange (at the moment only Double Click, AppNexus, PulsePoint, Rubicon and Pubmatic support Expandables) User-initiated expand: by click oder mouseover (depends on publisher s configurations) in one or more directions (but must expand: down, left or down and left) Creative closure: Creative must close on click or mouse-off Initial Load: recommended: kb, max. 150 kb; Total load max.: 2,2 MB (incl. all load processes, e.g. Initial / Polite Loads) Required controls: Must contain a prominent close "X" in 16 point font or larger, in the corner of the creative. Maximum Expansion dimensions in Double Click Ad Exchange: Base Dimension: 468x60 -> Maximum Expanded Dimension: 468x210 (Direction: Down) Base Dimension: 728x90 -> Maximum Expanded Dimension: 728x300 (Direction: Down) Base Dimension: 300x250 -> Maximum Expanded Dimension: 600x300 (Direction: Down and left) Base Dimension: 160x600 -> Maximum Expanded Dimension: 400x600 (Direction: Left) Base Dimension: 120x600 -> Maximum Expanded Dimension: 420x600 (Direction: Left) Maximum Expansion dimensions in AppNexus: Base Dimension: 234x60 -> Maximum Expanded Dimension: 300x250 Base Dimension: 120x60 -> Maximum Expanded Dimension: 120x240 Base Dimension: 180x150 -> Maximum Expanded Dimension: 300x300 Base Dimension: 300x600 -> Maximum Expanded Dimension: 560x600 7

8 Wallpaper Creative Specifications Same basic specs as for display (HTML5, secure (HTTPS) only, < 150 kb) IMPORTANT: Due to the fact that there is currently no standard for wallpapers, please discuss its use with AOD before planning / starting a campaign which contains a wallpaper! 8

9 Further information and contact IAB Standards: Rich Media: Contact: Yana Hermann

10 Mobile Ads Specifications In App File size: Dimensions: Formats: Audio: 3rd Party AdServing: Rich Media Options: Border: Framerate: Cross Domain: In Web Specs Smartphones: max. 40 kb, Tablets: max. 150 kb 320x50, 468x60, 728x90, 160x600, 300x250, 120x600, 200x200, 320x480 static: JPG, GIF, Animation (max. 30 sec.): HTML5 only after user click Yes File size: 35kb, no expandables if ad background is black or white: ad border has to be in an opposite color Frames per second For safety reasons files may not be downloaded at cross domains same as display specs 10

11 Mobile Ads Specifications Additional information 11

12 Online Video Specifications InStream-Video Ads / Pre-Roll / Mid-Roll / Post-Roll Required: VAST-Tag or VPAID usually VAST-Tag is permitted by all video marketers, VPAID is permitted by some. Video file types H.264 (MP4), FlashVideo (FLV) and WebM have to be content of every video ad (other formats are allowed but will not be used), it has to be a linear tag / prefetch-tag. Through VAST-Tag loaded InStream-Anzeigen can t be delivered on following devices: Mobile phones / Smartphones, Tablets, Gaming devices or TVs Optional: Companion Banner has to be used together and parallel with VAST-Tag. Same requirements as companion ads on websites; doesn t have to be delivered as sepearte content 12

13 Online Video Specifications Video length: 15, 20 or 30 seconds Video duration > 20 seconds: Videos should be skippable Site ratio: 16:9 640x360, 1280x720, 1920x1080 (recommended) 4:3 480x360, 720x540, 960x720 Loudness: EBU-Recommendation R 128 (s. Audioformat: MP3 or AAC Bitrate: 128 kb/sec Streaming Bitrate: 1100 kb/sec Sample Rate: khz Frames per second: 30 Max. file size: 10 MB per video file type if delivery on SmartstreamTV is focussed: < 8 MB 13

14 Online Video Specifications 1. If VAST Tag URL is https (secure), then all calls in the XML File have to be https (secure), too. 2. If VAST Tag URL is http, then all calls in the XML File can be either http or https (secure). 3. If delivery on YouTube is intended all calls/trackers have to be https (secure) in order to be SSL compliant. Therefore all trackers in the XML file have to be https (secure), too. Westrongly recommend to create everything in HTTPS in order to ensure highest reach in our network. 14

15 Online Video Specifications VPAID: additional information Video Specs: s. Vast Specs Layer Specs Aspect ratio: 16:9 Dimensions: 640x360 FPS: 24 Video time before user interaction: 30 seconds Video time after user interaction: Unlimited Video type: Progressive load Video Player support: up to Flash version 9 Initial size: 40 K Subsequent size including video: 5 MB User-initiated content size: Unlimited Mouseover or click-to-expand?: Click-to-expand 15

16 Online Video Specifications VPAID: additional information Companion banner Dimensions: Varies by publisher, can include 300x250, 336x280, 728x90 Format: standard SWF with clicktag, JPEG, GIF FPS: 24 Animation time: 15 seconds Size: 20 K Ad Selector Required format: Other specs: VPAID s. VPAID specs 16

17 Mobile Video Specifications Environment: Formats: Video-Length: Mobile Web or App Creatives have to be VAST- or VPAID-compliant Creatives must be formatted according to the VAST 2.0 specification. Recommended: max. 15 Sec. and skippable; Limits: max. 30 Sec. and non-skippable Mobile Rich Media (MRAID) Definition + Info: MRAID is a standardized set of commands, designed to work with HTML5 and JavaScript enabling creative agencies and rich media shops to build rich creative that will run in different publishers mobile apps. If you want to check if your creative is MRAID 2.0 compliant, have a look here: 17

18 YouTube: Programmatic Guaranteed / Reserved - Video has to uploaded as VAST Tracy-Pixel may NOT be included (Tracy is not certified for YouTube PG) - Always consider: At least 1 week processing time - Check if VAST Tag fits requirements: 18

19 Youtube TrueView Specs (1) TrueView-Format Where ad appears Video-Options Image-Options Guidelines for ad texts In-Stream-Ad In-Display-Ad (Discovery Ads) YouTube-Videos Display Network videos, games, and apps Search results where YouTube-Videos are displayed (on Youtube) Partner- Videowebsites and - Apps in GDN YouTube-Video recommended: < 3 Min. YouTube-Video (any length) Companion-Banner Format 300 x 60 (only for YouTube) 4 Thumbnails available for selection Click target Your website Max. 25 letters for header, max. 35 letters for descriptions descriptions are not viewable in suggestions Clicks on your video thumbnail direct users to your video Clicks on CTA- Overlays forward users to your website 19

20 Youtube TrueView Technische Anforderungen (2) Asset Optional/Required Display ad File format Video URL Required Must be uploaded to YouTube (send video URL) Display URL Required Users only see the domain URL, it has to be the same as your target URL Final URL Required Click URL where the user will be redirected Companion-Banner Optional, YouTube or GDN 300 x 60 (for YouTube or GDN), 300 x 250 (only for GDN) JPG, static GIF or PNG 20

21 Youtube TrueView Specs(3) File format: MOV, MPEG4, AVI, WMV, MPEGPS, FLV, 3GPP or WebM Recommended Video-Codecs: H.264, MPEG-2 oder MPEG-4 Recommended Audio-Codecs: MP3 oder AAC Resolution: recommended: 640 x 360 (16 : 9) or 480 x 360 (4 : 3) Max file size: 1 GB Min. video length: 12 seconds recommended Max. video length: Less than 3 minutes recommended Frame-Rate: 30 fps Further specs: Must be uploaded to YouTube (send video URL) Must be public or unlisted Must allow embedding Public or not lisred videos are allowed, private videos are not allowed 3rd Party click extensions and -requests are allowed 21

22 Youtube TrueView Companion Banner (optional) Companion-Banners are not viewable for users who watch In-Stream-Ads on YouTube Leanback on a browser or Google TV. Companion Ads have to match requirements for display ads (s. Display Specs). Size: 300 x 60 Format: GIF, JPG or PNG Header text: 1 row up to 25 letters Displayed URL: URL shown on overlay which can be seen by a user Target URL: UR which is shown in the overlay Thumbnail: Thumbnails have to be hosted on YouTube JPG or GIF only 74 x 74 Pixels 22

23 In-Banner video Ad Format Recommended: HTML5 (if hostet on 3rd party adserver) Size max. 2,2 MB, 40 KB for Initial Load Dimension 300x250, 336x280 Ratio 4:3 Border 1x1 Border in opposite color Frame Rate recommended: 30 FPS, min.: 14 FPS Audio volume max. minus 12 DB Animation length max. 30 Sec., first image may not be animated 23

24 In-Banner video Ad Click to play Hover to play Auto play Buttons Runtime Video starts after user click Video starts after mouse over if mouse cursor hovers more than 2 seconds over the ad no sound, Audio starts after user click; if Hover to Play: sound has to stop immediately if cursor doesn t hover over the ad anymore Start, Stop, Mute, Replay are a necessary requirement max. 4 minutes 24

25 Further information and contact Rich Media Ads: 72 InStream-Video Ads: 72 VPAID: 25

26 Social Media Facebook specifications Right Hand Site Format (RHS) Creatives: physical formats only! No (Javascript-)Tag! File size: max. 30 kb Image dimension: 254x133 Format: jpg, gif, bmp or png Ratio: 1.91:1 Image text: max. 20 % of image may contain text elements Title text: max. 25 characters Body-Ad Text: max. 90 characters 3rd Party AdServing: Yes Important: No special characters in title- or body text, such as: \ ^ ~ _ = { } [ ] < > ( ) Exclusion.:,! Are permitted BUT they may not appear one after another Animation: NOT permitted 26

27 Social Media Facebook specifications Newsfeed Ads Creatives: File size: Format: Ratio: Image dimension: Image text: Title text: Message text: Body text: Caption URL: Click URL: Important: physical formats only! No (Javascript-)Tag! at the moment no limit defined, 250 kb test was positive jpg, gif or png (no animation) 1.91:1 (same as RHS) recommended: 560x292 or bigger max. 20 % of image may contain text elements max. 55 characters max. 215 characters max. 200 characters max. 30 characters max characters No special characters in title- or body text, such as: \ ^ ~ _ = { } [ ] < > ( ) Exclusion.:,! Are permitted BUT they may not appear one after another 27

28 Social Media Facebook specifications Server has to be able to connect to a tag server For each target URL an 1x1 pixel has to be generated (Tracking placement) Server has answer in less then 1 second to tag server Max. 1 Redirect Tag relation: only ad server cookies Target URL of each tag has to contain a valid SSL/TLS Zertifikat Cookies characters: max Zeichen (1024 Byte) If additional view tags / pixel should be in use they have to be https (secure) 28

29 Programmatic Out Of Home (OOH) The video file should be an.mp4 and should be created at full resolution: o 1080 x 1920 for Station Video Network o 1920 x 1080 and 1080 x 1920 for Mall Video Network (there are landscape and portrait screens in the Mall Video network) o 1024 x 768 for Infoscreen Network Format: H frames per second Quality: High Maximum 12 Mbit/s bitrate Duration:10 seconds File must be exactly 10 seconds, do not add title slates or blank frames 29