Top 10 Ways to Promote Your Marketing Webinars and Web Selling Events Bob Hanson President, Quantum Leap Marketing Creator, Must-See Webinars bhanson@qlmarketing.com www.yourcuttingedgemarketingtips.com 508-625-1712
Today s Agenda Challenges in Getting Prospects to Your Webinar Success Model Anyone Can Follow Top 10 Ways to Promote Your Webinar
Today s Agenda -- Simply Bigger is Better When It Comes to Webinars
Key Challenges to Drive Webinar Attendance Competition May be holding similar webinars Bigger marketing budget Well-known in the marketplace The Market Target market may be hard to reach Economy, Smaller Budgets Your Constraints (Can Control) Your Event Topic The Size, Quality of Your Email List Your Marketing Plan
How do increase event attendance? The Formula for Webinar Attendance List/Universe You Invite X Attendance = Number of Contacts X Response Rate X Attendance %
Common Webinar Numbers Attendance Scenarios Most List/Universe You Invite 5,000 Number of Contacts 1 Total Contacts 5,000 Response Rate 1.0% Registrants 50 Attendance % 40% Total Attendance 20
10 Ways Model = 22.5 Times Increase in Attendance! Attendance Scenarios Most Best List/Universe You Invite 5,000 15,000 Number of Contacts 1 2 Total Contacts 5,000 30,000 Response Rate 1.0% 3.00% Registrants 50 900 Attendance % 40% 50% Total Attendance 20 450
Top 10 Ways of Getting Attendees, Sales The Event Itself 1, 2, 3 Your Mailing List 4, 5, 6 Your Marketing Plan 7, 8, 9
The Event Itself Content Should Match Top Decision Maker Issue Don t be afraid to ask, what are top 3 concerns? Webinars Are Narrowcasting Think Tonight on 60 Minutes for Topics 4 Cs for Speakers (Many times an outside speaker) Credibility Cutting Edge Content Customized to Audience Connection between Content and Vendor
Your Mailing List Be Constantly Expanding Your Email List Website Marketing White Paper or Article Available for Request Other Webinars and Webinar Recordings Mail More Than Once 2 Times within 10 Days of Webinar Go Beyond Your Own Mailing List Direct Mail or Hub Websites Partner/Affiliate/Media/Speaker Lists
Your Marketing Plan Turn Great Content into Big Benefit Your Winning Title = Winning Headline/Subject Line 3 to 5 Killer Bullets Turn features to benefits = 18%+ Lift Registration Form Direct Link to Form Concise Summary of Story (Text and Visuals) Should Get About 50% Conversion for Free Webinar
Top 10 Ways of Getting Attendees, Sales The Event Itself 1. The Event -- Content Matches Top Issue of Target Market 2. The Event -- Great Topic Gets Their Attention 3. The Event -- Remember 4 Cs for Speakers 4. The List -- Build Your Internal, Opt-in List 5. The List -- Mail More Than Once 6. The List -- Go Beyond Your Email List 7. The Marketing Turn Great Content into Big Benefit 8. The Marketing -- 3 to 5 Benefits for Attending 9. The Marketing The Registration Form 10. What are the 1 in 20 people in the industry doing for blockbuster webinars?
Thank You Your Q and A to Follow
One Endorsed Webinar 70% Sales Increase Webinar Objectives Hold Biggest Webinar of Year in the Market Get New Opt-In Names to Market to The Blockbuster Event Held Sneak-Peek Party for Product in Market Recruited Sponsors/Partners for Marketing, Cover Costs Aggressively Promoted the Event Internally/Externally The Results Company Had 2,245 Registrants, 1,050 Attendees Sales Up 70% the Next Year CEO Said Best Marketing Program He Had Ever Seen
More Information Cutting-Edge Marketer s Guide to More Sales with Webinars www.yourcuttingedgemarketingtips.com Free, no obligation 27 minute consultation with Bob bhanson@qlmarketing.com, +1-508-625-1712