THE COMPLETE WEBINAR SYSTEM PLANNER

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1 THE COMPLETE WEBINAR SYSTEM PLANNER This planner will help you stay on track of the most important action items that are necessary in each of the five phases of the Webinars That Convert system. This planner will be extremely helpful when you use it in combination with the training videos in this program. (PS: This process is meant to be fun, so don t forget to enjoy the journey!) MODULE 1: THE PLANNING PHASE Choose a webinar platform for your live webinar promo. Decide on what you will sell. Decide on your live promo start and end dates. Decide on how many live webinars you will host during your promo. Choose specific date(s) and time(s) for your live webinar(s). Set registration and sales goals for your live promo. Choose a #GameOn webinar song. Choose a webinar topic. Choose a software tool for your slide presentation. Create a high-converting webinar presentation. The Complete Webinar System Planner PAGE 1 AmyPorterfield.com

2 MODULE 2: THE PRE-WEBINAR PHASE Integrate your service provider with your live webinar platform so that you can build your list and you fill your webinars.. Create a webinar registration page. Create a webinar registration confirmation page. Write a Pre-Webinar Onboarding Sequence. Set up and schedule your Pre-Webinar Onboarding Sequence inside your service provider. Create a pre-webinar free content plan by writing a blog post related to your webinar topic (See Fill-Up Formula bonus). Decide on two free social media marketing strategies to fill your webinar. Mail webinar invites to your existing list (if applicable). Create a Facebook Ads targeting list by choosing 5 potential Facebook Pages to target with ads. Set up your Custom Audience Pixel on your website, webinar registration page, confirmation page and product sales page. Set up a Conversion Tracking Pixel on your webinar confirmation page. Create a Facebook ad campaign to fill up your webinar. MODULE 3: THE LIVE-WEBINAR PHASE Get slide deck edited to check for typos and mistakes. Practice slide presentation three times in its entirety before going live. Spend one hour getting familiar with your live webinar platform. Hire a VA to support your live webinar experience. The Complete Webinar System Planner PAGE 2 AmyPorterfield.com

3 Train VA in the 4 roles of a Stealthy VA during live presentations. Decide on the responsibilities of your VA for your live Q&A session. Answer the 10 FAQs about your paid program and give them to your VA. Prepare 3-5 Kickstarter Questions for your live Q&A session and give them to your VA. Identify a way to quickly call out your new buyer names live on your webinar. Triple check the Buy Link in your webinar presentation. During your live webinar, make sure you are hardwired in (no WIFI!) and connected to a power source. Print a hard copy of your slide deck and have them near. Eliminate background noise during live presentation. After webinar, redirect all webinar registration links to the sales page. Begin your Pre-Party Experience 15 minutes before your live webinar start time. MODULE 4: THE POST-WEBINAR PHASE Set up a webinar replay page. Decide on who gets your replay. Write your Follow-Up Sequence for all webinar registrants. Write your Sales Booster Sequence for all non-registrants on your list. Create a Google Doc and track your webinar key metrics. Pop the champagne and celebrate your live promo success! The Complete Webinar System Planner PAGE 3 AmyPorterfield.com

4 MODULE 5: THE AUTOMATED-WEBINAR PHASE Planning Choose a webinar platform for your automated webinar funnel. Decide on your own marketing style for your automated webinar system. (From aggressive to ultra conservative - where do you feel most comfortable?) Tweak the scarcity strategy inside your webinar presentation to work seamlessly with your automated system set-up. Pre-Webinar Spend one hour getting familiar with your automated webinar platform. Integrate your service provider with your webinar platform so that you can build your list and you fill your webinars. Set up your date and time options inside your platform. Create an automated webinar registration page by using your platform s templates of creating a custom reg page. Link your registration page to your confirmation page. Tweak your Pre-Webinar Onboarding Sequence to work with your automated plan. Set up and schedule your Pre-Webinar Onboarding Sequence either inside your service provider or inside your automated webinar platform. Choose the live webinar recording you plan to use during your automated webinars or record a new webinar to use for automation playback. Set up your recording inside your automated webinar platform. Set up the live playback details inside your automated platform. Decide if you plan to implement a live chat experience during your automated webinars. If so, set it up in advance. The Complete Webinar System Planner PAGE 4 AmyPorterfield.com

5 Decide on your free social media marketing strategies to fill your automated webinars. Set up your Custom Audience Pixel on your webinar registration page, confirmation page and product sales page. Set up a Conversion Tracking Pixel on your webinar confirmation page. Create an ongoing Facebook Ads strategy to continuously fill up your automated webinars. Live Webinar Phase Nothing to do here! All your hard work has paid off ;-) Post Webinar Phase Triple check that your webinar replay page will work seamlessly with your automated system. Decide on who gets your replay. Tweak your Follow-Up Sequence to ensure it will work for all automated webinar registrants. (This is where you may need to tweak your scarcity strategy.) Create a Google Doc and track your webinar key metrics. The Complete Webinar System Planner PAGE 5 AmyPorterfield.com