Neolae Social Marketig Neolae v6.1
This documet, ad the software it describes, are provided subject to a Licese Agreemet ad may ot be used or copied outside of the provisios of the Licese Agreemet. No part of this publicatio may be reproduced, stored i a retrieval system, or trasmitted, i ay form or by ay meas, electroic, mechaical, photocopyig, recordig or otherwise, without the prior writte permissio of Neolae. The iformatio cotaied i this documet is provided for iformatioal purposes oly ad may be revised without otice. It does ot costitute a commitmet o the part of Neolae. Neolae does ot guaratee the accuracy or the completeess of the iformatio cotaied withi this documet. Refereces to compay ames are iteded to be ficticious ad for illustrative purposes oly ad do ot refer to ay real-world compay. Ay brads cited are the property of their respective owers. Widows is the registered trademark of Microsoft Corporatio i the Uited States ad other coutries. Java, MySQL ad Ope Office are trademarks of Oracle Corporatio i the Uited States ad i other coutries. Liux is the registered trademark of Lius Torvalds i the Uited States ad i other coutries. This product icludes software developed by Apache Software Foudatio (http://www.apache.org/). For ay questios or queries, please sed a message to the followig address: doc@eolae.com. Versio umber : 8132 Neolae 18 rue Roger Simo Barboux, 94110 Arcueil - Frace +33 1 41 98 35 35 www.eolae.com
Table of Cotets Neolae v6.1 - Neolae Social Marketig Chapter 1. Presetig Neolae Social Marketig............ 5 Chapter 2. Cofiguratio...................... 7 Startig workflows......................... 7 Publishig o Facebook....................... 9 Prerequisites.......................... 9 Creatig a test Facebook page.................... 9 Creatig a Facebook applicatio.................. 10 Delegatig write access to Neolae................. 11 Sychroizig Facebook pages................... 15 Creatig a Facebook applicatio................... 15 Cofigurig exteral accouts................... 16 Eterig the Terms of service ad Privacy policy liks.......... 19 Creatig a Facebook type web applicatio............... 20 Cofigurig Facebook tabs..................... 23 Publishig o Twitter........................ 24 Prerequisites.......................... 24 Creatig a test accout o Twitter.................. 25 Creatig a applicatio o Twitter.................. 25 Delegatig write access to Neolae................. 26 Sychroizig Twitter accouts................... 31 Chapter 3. Publishig o Facebook ad Twitter............. 33 Itroductio........................... 33 Publishig o Facebook....................... 34 Limitatios........................... 34 Creatig the delivery....................... 34 Selectig the mai target..................... 34 Selectig the proof target..................... 36 Defiig the audiece....................... 37 Defiig message cotet..................... 37 Previewig........................... 42 Cofigurig trackig....................... 43 Sedig the proof........................ 44 Sedig the message....................... 44 Publishig o Twitter........................ 45 Neolae v6.1 - Neolae Social Marketig 3
Neolae Publishig o your Twitter accouts..................... 45 Sedig direct messages to subscribers................... 51 Chapter 4. Aexes........................... 57 Examples of Facebook applicatios...................... 57 Recommedatios........................... 58 Quick start: creatig a Facebook applicatio i 7 steps............. 59 How to create a "Fa Gate" type Facebook applicatio............. 63 How to forward settigs to a Facebook applicatio?.............. 67 How to acquire fa data?......................... 70 How to pre-load the fields of a form usig Facebook profile data.......... 79 Trackig................................ 79 4 Neolae 2013
CHAPTER 1 Presetig Neolae Social Marketig The Maagig social etworks (Neolae Social Marketig) applicatio desiged for maagig social etworks lets you iteract with customers ad prospects via Facebook ad Twitter. 1 Sedig messages Neolae Social Marketig lets you sed messages o Facebook ad Twitter. Neolae lets you post messages directly to your Facebook wall ad to your twitter accout. You ca also sed direct messages to all your Twitter followers. 2 Acquirig ew cotacts Neolae Social Marketig also makes it easy to acquire ew cotacts via Facebook: cotact users ad ask them if they wat to share their profile iformatio. If they accept, Neolae automatically recovers the data, which eables you to carry out targetig campaigs ad, whe possible, to implemet cross-chael strategies. Warig: Facebook ad Twitter make regular chages to their screes ad processes. This documet will be updated accordigly. Neolae requests that you comply with the Facebook ad Twitter terms of service. Neolae v6.1 - Neolae Social Marketig - Presetig Neolae Social Marketig 5
Neolae 6 Neolae v6.1 - Neolae Social Marketig
CHAPTER 2 Cofiguratio Table of Cotets Startig workflows.......................... 7 Publishig o Facebook........................ 9 Prerequisites........................... 9 Creatig a test Facebook page..................... 9 Creatig a Facebook applicatio.................... 10 Delegatig write access to Neolae................... 11 Sychroizig Facebook pages.................... 15 Creatig a Facebook applicatio..................... 15 Cofigurig exteral accouts..................... 16 Eterig the Terms of service ad Privacy policy liks............. 19 Creatig a Facebook type web applicatio................. 20 Cofigurig Facebook tabs...................... 23 Publishig o Twitter......................... 24 Prerequisites........................... 24 Creatig a test accout o Twitter................... 25 Creatig a applicatio o Twitter................... 25 Delegatig write access to Neolae................... 26 Sychroizig Twitter accouts.................... 31 Startig workflows The Maagig social etworks workflows, which are accessed via the Admiistratio> Productio > Techical workflows > Maagig social etworks ode let you sychroize Neolae with Twitter ad Facebook. Neolae v6.1 - Neolae Social Marketig - Cofiguratio 7
Neolae The first time you use Neolae Social Marketig, these workflows are stopped by default. Start them by clickig the Start butto i the toolbar. Note: If there is oe social etwork which you do ot wat to use, we recommed ot startig the matchig workflows. To avoid receivig a warig sayig that productio workflows are stopped, ucheck the Productio workflow optio i the Executio tab of the cocered workflow properties. 8 Neolae 2013
Cofiguratio Publishig o Facebook I order for Neolae to be able to sed publicatios to Facebook walls, you eed to delegate the write access for these pages to Neolae. This ivolves the followig cofiguratio steps: 1 Create a Facebook accout with oe or more pages. 2 Create a test Facebook page for sedig proofs. 3 Create a Facebook applicatio. 4 Eter the Facebook applicatio settigs ito Neolae, i the Facebook routig exteral accout. Prerequisites Start by creatig a Facebook accout ad several pages: these will be used for sedig publicatios. To create a Facebook accout, use the http://www.facebook.com lik To create a Facebook page, use the http://www.facebook.com/pages/create.php lik Note: We recommed usig the same Facebook accout to admiister all your pages. This way you will oly eed oe Facebook applicatio ad oe exteral accout to write o all pages of the accout. Creatig a test Facebook page We recommed creatig a private Facebook page for deliverig publicatio proofs (for more o this, refer to Sedig the proof [page 44]). 1 Log o to the Facebook accout which you use to admiister your pages. 2 Create a ew Facebook page. 3 Click the Edit page butto i the top right-had corer, the click Maage permissios. 4 Check the Upublish page (oly admis ca see this page) box. Neolae v6.1 - Neolae Social Marketig - Cofiguratio 9
Neolae 5 Click the Save chages butto at the bottom of the page. Creatig a Facebook applicatio I order for Neolae to be able to publish o the walls of your pages, you eed to create a Facebook applicatio. To do this, apply the followig steps: 1 Log o to the Facebook accout which you use to admiister pages. 2 Eter the followig address i your browser: https://developers.facebook.com/apps. Warig: Depedig o the type of accout you have, oe or more authorizatios may be ecessary. To create a Facebook applicatio, you will eed a verified Facebook accout. 3 Click the Create ew App butto i the top right-had corer of the page. 4 Let the wizard guide you through the process. 10 Neolae 2013
Cofiguratio Warig: The ame ad ico of the applicatio are displayed at the bottom of each publicatio. Remember to choose the applicatio ame ad ico carefully. also, the applicatio ame is a lik. Remember to eter its URL whe cofigurig the service (Marketig URL field. Refer to: Delegatig write access to Neolae [page 11]). Delegatig write access to Neolae To delegate write access to Neolae for postig o the walls of your pages, you eed to eter the parameters of the previously created Facebook applicatio. This step requires access to both your Neolae cosole ad a Iteret browser logged o to the Facebook accout which you use for page admiistratio: Warig: The Neolae operator must have admiistratio rights to carry out this cofiguratio. Neolae v6.1 - Neolae Social Marketig - Cofiguratio 11
Neolae Facebook: select the previously created applicatio (https://developers.facebook.com/apps), click Edit settigs i the Settigs sectio, the select the Settigs > Basic tab. Neolae: go to the Admiistratio>Platform>Exteral Accouts ode of the tree, select the Facebook routig exteral accout ad click the Coector tab. 12 Neolae 2013
Cofiguratio 1 I the Neolae cosole, copy the addresses cotaied i the Secure cavas URL ad the Cavas URL fields ad paste them ito the appropriate fields o Facebook (i the Applicatio o Facebook sectio). 2 O Facebook, copy the cotet of the Applicatio ID ad Applicatio secret fields ad paste it ito the matchig fields of the Neolae cosole. 3 O Facebook, click the Save chages butto at the bottom of the page. 4 Go to the Neolae cosole ad eter the Marketig URL field, the save the exteral accout. Note: The applicatio ame is displayed as a lik at the ed of each publicatio. The Marketig URL field lets you defie the URL of this lik. Refer to: Creatig a Facebook applicatio [page 10]. 5 I the Neolae cosole, click the Request the authorizatio from the applicatio lik at the bottom of the Coector tab. The Sychroize Facebook pages workflow is triggered automatically ad Neolae v6.1 - Neolae Social Marketig - Cofiguratio 13
Neolae collects all Facebook pages maaged by the admiistrator. For more o this, refer to Sychroizig Facebook pages [page 15]. Note: By default, the pages are added to the Facebook service folder, available via the Profiles ad Targets>Services ad Subscriptios ode. The Folder field of the Coector tab lets you chage the service folder which the Facebook pages are created i after sychroizatio. You ca also select the Facebook pages you wat to sychroize i Neolae thaks to the Filter field. If you leave this field empty, all Facebook pages maaged by the admiistrator will be sychroized. 6 A dialog box is displayed with the various Facebook permissio settigs. These eable Neolae to sed publicatios to the Facebook accout pages. Click Go to App, the Allow. The delegatio of write access o Facebook accout walls is complete. 14 Neolae 2013
Cofiguratio Note: If the Facebook accout admiisters several pages, simply cofigure oe exteral accout to write o ay page of the Facebook accout. For each ew Facebook accout, you will eed to create a ew Routig type exteral accout for the Facebook chael. The Sychroizatio of Facebook pages workflow sychroizes all pages admiistered by the Facebook accout, to let you post o their wall directly via Neolae. For more o this, refer to Sychroizig Facebook pages [page 15]. Sychroizig Facebook pages The Sychroizatio of Facebook pages workflow, which is accessed via the Admiistratio>Productio>Techical workflows>maagig social etworks ode, lets you sychroize (i Neolae) the pages of the Facebook accout cofigured previously. By default, this workflow is cofigured to ru oce a day or wheever a admiistrator clicks the Request a authorizatio from the applicatio lik i the service cofiguratio scree (refer to Delegatig write access to Neolae [page 11]). Oce sychroizatio is complete, the collected pages appear i the service folder etered i the exteral accout (refer to Delegatig write access to Neolae [page 11]). By default, pages are added to the root of the Facebook service folder which is available via the Profiles ad Targets>Services ad subscriptios meu. You may ow publish o the walls of your Facebook pages directly via Neolae. For more o this, refer to Publishig o Facebook [page 34]. Creatig a Facebook applicatio Thaks to web applicatios, Neolae Social Marketig lets you display persoalized cotet i your Facebook applicatios, makig it easier to acquire prospects via this social etwork. For more examples of Facebook type web applicatios, refer to Examples of Facebook applicatios [page 57]. Neolae v6.1 - Neolae Social Marketig - Cofiguratio 15
Neolae Note: It is also possible to itegrate Neolae with a Facebook applicatio developed by a parter. I this case, there is o eed to use the Neolae web applicatio to acquire Facebook profiles. For more o this, refer to Cofigurig exteral accouts [page 16]. Apply the followig cofiguratio steps: 1 Create oe or more Facebook applicatios. For more o this, refer to: Creatig a Facebook applicatio [page 10]. 2 Eter the terms of service ad Privacy policy liks to be displayed o the Facebook permissio request scree. For more o this, refer to: Eterig the Terms of service ad Privacy policy liks [page 19]. 3 For each Facebook applicatio, create a Facebook Coect type exteral accout. For more o this, refer to: Cofigurig exteral accouts [page 16]. 4 For each Facebook applicatio, create a Facebook type web applicatio i Neolae. For more o this, refer to: Creatig a Facebook type web applicatio [page 20]. 5 Cofigure your Facebook applicatios so that they are displayed as tabs o your Facebook page. For more o this, refer to: Cofigurig Facebook tabs [page 23]. Cofigurig exteral accouts For each Facebook applicatio, you eed to create a Facebook Coect type exteral accout. This step requires access to both your Neolae cosole ad a Iteret browser logged o to the Facebook accout which you use for page admiistratio: 16 Neolae 2013
Cofiguratio Facebook: select the previously created applicatio (https://developers.facebook.com/apps), click Edit settigs i the Settigs sectio, the select the Settigs > Basic tab. Neolae: go to the Admiistratio> Platform > Exteral accouts ode of the tree ad click New. Neolae v6.1 - Neolae Social Marketig - Cofiguratio 17
Neolae 1 Neolae: go to the Admiistratio>Platform>Exteral Accouts ode of the tree, select the Facebook routig exteral accout ad click the Coector tab. 2 Select a hostig mode for the applicatio: Hosted by a parter or hosted by this istace. Applicatio hosted by a parter It is possible to itegrate Neolae with a Facebook applicatio developed by a parter. I this case, there is o eed to use the Neolae web applicatios to acquire Facebook profiles. Whe the Facebook user istalls the applicatio, a key (access toke) is geerated. The parter forwards this access toke to Neolae by callig up a web service. Neolae the uses this toke to log o to the Facebook database ad collect the data shared by the user via the applicatio. Note: The parameters of the web service are detailed i the WSDL file available here: http://<istace ame>/l/jsp/schemawsdl.jsp?schema=ms:visitor To itegrate the third-party applicatio ito Neolae, you eed to copy the cotet of the Applicatio ID (or App ID) ad Applicatio secret (or App secret) Facebook fields ad paste them ito the appropriate fields of the cosole. Applicatio hosted by this istace If you wat to host the applicatio o this istace (if you do't have a third-party applicatio), you eed to use the Neolae web applicatios to acquire Facebook profiles. For more o this, refer to Examples of Facebook applicatios [page 57]. 18 Neolae 2013
Cofiguratio I the Neolae cosole, copy the addresses cotaied i the Secure cavas URL ad the Cavas URL fields ad paste them ito the appropriate fields o Facebook (i the Applicatio o Facebook sectio). O Facebook, copy the cotet of the Applicatio ID ad Applicatio secret fields ad paste it ito the matchig fields of the Neolae cosole. 3 O Facebook, click the Save chages butto at the bottom of the page. 4 I the Neolae cosole, click the Subscribe butto to eable Neolae to be otified by Facebook i real rime each time a fa checks i via this applicatio. For more o this, refer to: Details scree of a visitor [page 76]. Eterig the Terms of service ad Privacy policy liks We strogly recommed addig the Terms of service ad Privacy policy liks, to be displayed o the Facebook permissio request scree. Neolae v6.1 - Neolae Social Marketig - Cofiguratio 19
Neolae The cofiguratio stages are as follows: 1 Eter the followig address: https://developers.facebook.com/apps, the select the Facebook applicatio. 2 Click the Edit settigs butto i the Settigs sectio, the select the App Details (or Applicatio details tab). 3 At the bottom of the Cotact iformatio scree, eter the Privacy Policy URL ad Terms of Service URL fields. Creatig a Facebook type web applicatio The Neolae Facebook applicatio lets you display persoalized cotet i your Facebook applicatio. For each Facebook applicatio, you eed to create a web applicatio i Neolae. To create a Facebook web applicatio, proceed as follows: 20 Neolae 2013
Cofiguratio 1 Go to the Social etworks uiverse, click the Applicatios lik, the the Create butto. 2 Select the New Facebook applicatio template ad eter a label for the web applicatio. Neolae v6.1 - Neolae Social Marketig - Cofiguratio 21
Neolae 3 I the Applicatio field, eter the exteral accout liked to the Facebook applicatio. For more o this, refer to: Cofigurig exteral accouts [page 16]. 4 Select the Edit tab, the edit the web applicatio. For more o this, refer to: Examples of Facebook applicatios [page 57]. 5 Oce the web applicatio has bee created, select the Dashboard tab, the click Deploy to make it available. 22 Neolae 2013
Cofigurig Facebook tabs You ca cofigure your Facebook applicatios to be displayed as tabs o your Facebook page. To do this, apply the followig steps: 1 Select the Facebook applicatio (https://developers.facebook.com/apps), click Edit settigs i the Settigs sectio, the select the Settigs > Basic tab. Cofiguratio 2 I the Page Tab Name field of the Page Tab sectio, eter the label as you wat it to appear o the Facebook page. 3 I the Secure Page Tab URL field, eter the public URL of the web applicatio, which is accessible via the Dashboard tab of the web applicatio. For more o creatig Facebook type web applicatios, refer to Examples of Facebook applicatios [page 57]. Neolae v6.1 - Neolae Social Marketig - Cofiguratio 23
Neolae 4 O the Dashboard of the web applicatio, click the Add a page tab lik. 5 Select the Facebook page you wat to add the tab to ad click Add Page Tab. Publishig o Twitter I order for Neolae to be able to sed tweets to your Twitter accouts, you eed to delegate write access to Neolae for these accouts. To do this, apply the followig cofiguratio steps: Create a Twitter accout. Create a test Twitter accout for sedig proofs. Create oe Twitter applicatio per Twitter accout. For each Twitter applicatio, create a ew Twitter type service. Prerequisites Start by creatig oe or more Twitter accouts to sed your tweets to. To create a Twitter accout, go to http://twitter.com 24 Neolae 2013
Cofiguratio Creatig a test accout o Twitter 1 Create a ew Twitter accout. 2 Click the meu i the top right-had corer ad select Settigs. 3 At the bottom of the Accout tab, check the Protect my tweets box. 4 Click the Save chages butto at the bottom of the page. We also recommed creatig a private Twitter accout which ca be used for sedig tweet proofs (for more o this, refer to Sedig the proof [page 49]): Creatig a applicatio o Twitter I order for Neolae to be able to sed tweets to your Twitter accouts, you eed to create oe Twitter applicatio per Twitter accout. To do this, apply the followig steps: 1 Log o to your Twitter accout. 2 Eter the followig address i your iteret browser: https://dev.twitter.com/apps. Neolae v6.1 - Neolae Social Marketig - Cofiguratio 25
Neolae 3 The click the Create a ew applicatio butto o the right. 4 Let the wizard guide you through the process. Warig: I order for this applicatio to allow Neolae to sed tweets to your accout, go to the applicatio settigs scree ad select Read ad Write for the Access field. Leave the Callback URL field empty. Delegatig write access to Neolae For each Twitter applicatio, you eed to create a differet Twitter type service which will iclude the applicatio settigs. This step requires simultaeous access to your Neolae cosole ad a Iteret browser logged o to your Twitter accout: 26 Neolae 2013
Cofiguratio Twitter: select the applicatio created previously (https://dev.twitter.com/apps). Neolae: go to the Profiles ad targets uiverse, click the Services lik ad click the Create butto. Neolae v6.1 - Neolae Social Marketig - Cofiguratio 27
Neolae 1 Select the Twitter type. Note: The Sychroize subscriptios optio is eabled by default. Whe the box is checked, the Twitter accout sychroizatio workflow (refer to Sychroizig Twitter accouts [page 31]) recovers the list of Twitter followers so that you may sed them direct messages (refer to Sedig direct messages to subscribers [page 51]). If you do ot wat to recover the list of followers, ucheck this box. 2 Eter the label ad iteral ame of the service. 28 Neolae 2013
Cofiguratio Warig: The Iteral ame of the service must be idetical to the ame of the Twitter accout. To make sure there are o etry errors, apply the followig steps: Click the Save butto. I the overview of services, click the Twitter type service which you have just created. Select the Twitter Page tab. The Twitter accout should be displayed. Neolae v6.1 - Neolae Social Marketig - Cofiguratio 29
Neolae 3 I the Visitor folder field, select the visitor folder which the followers will be created i. For more o this, refer to Operatig priciple [page 51]. By default, followers will be created at the root of the Visitors folder. 4 I the Folder field, select the service folder which the service will be created i. 5 O Twitter, copy the cotet of the Cosumer key ad Cosumer secret fields ad paste them ito the Cosumer key ad Cosumer secret fields of the cosole. 30 Neolae 2013
Cofiguratio 6 O Twitter, copy the cotet of the Access Toke ad Access Toke Secret fields ad paste them ito the Access toke ad Access toke secret fields of the cosole. 7 I the Neolae cosole, click Save. Delegatio of write access to Neolae is ow complete. Note: You must create oe Twitter type service per Twitter applicatio. The Twitter accout Sychroizatio workflow sychroizes Twitter accouts i Neolae. For more o this, refer to Sychroizig Facebook pages [page 15]. Sychroizig Twitter accouts Warig: I order for the workflow to recover the list of Twitter subscribers, the Twitter accout sychroizatio box must be checked i the editig sectio of the service liked to the accout. For more o this, refer to Delegatig write access to Neolae [page 26]. The Twitter accout sychroizatio workflow, which is accessed via the Admiistratio>Productio>Techical workflows>maagig social etworks ode, lets you sychroize Twitter accouts cofigured previously with Neolae. By default, this workflow is triggered every Thursday at 7:30AM. Note: It is possible to start the workflow at ay time by ruig aticipated task processig. You ca also edit the scheduler to chage the workflow triggerig frequecy. For more o the scheduler, refer to the Workflows guide. Neolae v6.1 - Neolae Social Marketig - Cofiguratio 31
Neolae You may ow sed tweets to your Twitter accouts ad direct messages to your followers. For more o this, refer to: Publishig o Twitter [page 45]. 32 Neolae 2013
CHAPTER 3 Publishig o Facebook ad Twitter Table of Cotets Itroductio............................ 33 Publishig o Facebook........................ 34 Limitatios........................... 34 Creatig the delivery........................ 34 Selectig the mai target...................... 34 Selectig the proof target...................... 36 Defiig the audiece........................ 37 Defiig message cotet...................... 37 Previewig........................... 42 Cofigurig trackig........................ 43 Sedig the proof......................... 44 Sedig the message........................ 44 Publishig o Twitter......................... 45 Publishig o your Twitter accouts................... 45 Sedig direct messages to subscribers................. 51 Itroductio Neolae Social Marketig lets you sed deliveries to your various Facebook pages ad Twitter accouts as opposed to recipiet profiles. O Facebook, delivery cotet is displayed i the form of publicatios o page walls ad will also appear i the ews feed of all page fas. O Twitter, delivery cotet is displayed as tweets ad will appear o the home page of accout followers. You ca also sed direct messages to the accout followers which you collect. Warig: Neolae asks that you comply with the terms of service commuicated by Facebook ad Twitter regardig message delivery. Before sedig publicatios, you eed to comply with the cofiguratio steps described i Cofiguratio [page 7]. This sectio details the elemets specific to a Facebook ad Twitter delivery. All elemets which are idetical to email deliveries are detailed i the Neolae Delivery guide. Neolae v6.1 - Neolae Social Marketig - Publishig o Facebook ad Twitter 33
Neolae Publishig o Facebook Oce cofiguratio is complete, Neolae Social Marketig lets you post publicatios o the walls of your Facebook pages. Limitatios The followig limitatios are iheret to Facebook. Messages may ot exceed 1,000 characters. HTML is ot supported. Creatig the delivery Create a ew delivery usig the Publish to a brad page delivery template. Selectig the mai target You eed to select the page(s) which you wat to post your publicatio o. 34 Neolae 2013
Publishig o Facebook ad Twitter 1 Click the To lik. 2 Click the Add butto. Neolae v6.1 - Neolae Social Marketig - Publishig o Facebook ad Twitter 35
Neolae 3 Select A Facebook page. 4 I the Folder field, select the service folder which cotais the Facebook page. By default, pages are stored i the root of the Facebook service folder. The select the Facebook page which you wat to post o. Selectig the proof target The Target of the proofs tab lets you defie the Facebook page which you wat to use for testig deliveries before sedig them out. We recommed creatig a dedicated private Facebook page for this purpose. For 36 Neolae 2013
Publishig o Facebook ad Twitter more o creatig a private Facebook page, refer to Creatig a test Facebook page [page 9]. To select the proof target, apply the same steps as for the mai target: Selectig the mai target [page 34]. Note: If you are usig the same Facebook test page for all deliveries, you ca save the proof target i the Publish to a brad page delivery template, which is accessed via the Resources>Templates>Delivery templates ode. The proof target will be etered by default for each ew delivery. Defiig the audiece If you wat to use local segmets to refie the type of public authorized to view the publicatio, we recommed that you create oe Facebook page per segmet (for istace: Neolae Paris, Neolae Lodo, etc.). However it is also possible to use the audiece filters used by Facebook. The Audiece tab of the Select target widow offers four filters: Coutry Regios Cities Laguages Warig: Use this fuctio with care. I delivery reports, the Number of fas idicator will ot take these Facebook filters ito accout. Facebook may chage the list of audiece filters as well as their values. Defiig message cotet Select the type of publicatio usig the Cotet type drop-dow meu. Neolae v6.1 - Neolae Social Marketig - Publishig o Facebook ad Twitter 37
Neolae The followig types of deliveries are available: a Status a Status with a lik a Status with a Youtube lik a Photo album Publishig a status A status type delivery ca cotai text ad a additioal lik (the Special offers lik i our example). Matches betwee the fields of the edit scree of the delivery ad the fial publicatio o Facebook are detailed below: Eter the various fields: 1 Eter the publicatio status i the iput field. 2 I the Actio sectio, eter the label ad the URL of the lik which will appear ext to the Like ad Commet liks. Warig: The URL must always start with "http://" or "https://". 38 Neolae 2013
Publishig o Facebook ad Twitter Publishig a status with a lik A status type delivery with a lik may cotai text, images ad liks. The followig sectio details the symmetry betwee the fields of the delivery editig widow ad the fial publicatio o Facebook. Eter the various fields: Warig: All URLs must start with "http://" or "https://". 1 I the Status field, eter the text which will be displayed uder the ame of the page. 2 I the Name field, eter the label of the lik which will appear to the right of the image. 3 I the Lik field, eter the URL which the image ad the lik refer to. Note: If you wat to add the Lik field to the URL of a Facebook applicatio to promote it, we recommed that you adapt it to smartphoe display criteria. 1 Select the Facebook applicatio (https://developers.facebook.com/apps), click Edit settigs i the Settigs sectio, the select the Settigs > Basic tab. 2 Go to the Geeral iformatio sectio ad eter the Namespace field. 3 I the Mobile Web sectio, eter the Mobile Site URL field. Whe a user clicks the publicatio lik o their smartphoe, they will automatically be redirected by Facebook to the URL defied i this field. 4 Create your web applicatio so that the Facebook display is persoalized as a fuctio of the device used (smartphoe or PC). 5 Go to the Lik field of the publicatio via the Neolae cosole, eter the URL of the Cavas page field i the Applicatio o Facebook sectio. 4 I the Image field, eter the URL of the image which will be displayed to the left of the publicatio. Warig: The image has to be hosted o a public iteret site i order for Facebook to be able to upload it. 5 I the Captio field, eter the text which will appear uder the lik. 6 Go to the Descriptio field ad eter the text to be displayed uder the captio. Neolae v6.1 - Neolae Social Marketig - Publishig o Facebook ad Twitter 39
Neolae 7 I the Actio sectio, eter the label ad the URL of the lik which will appear ext to the Like ad Commet liks. Publishig a status with a Youtube lik This type of cotet lets you publish a lik to a Youtube video. Just like a status with a regular lik, you ca defie a status, a ame, a captio, a descriptio ad a additioal lik. The image is added by Facebook automatically. Symmetries betwee the fields of the delivery editig scree ad fial publishig to Facebook are detailed below: Eter the various fields: Warig: All URLs must start with "http://" or "https://". 1 I the Status field, eter the text which will be displayed uder the ame of the page. 2 I the Name field, eter the label of the lik which will appear to the right of the image. 3 I the Video code field, eter the code of the Youtube video. For istace, for the 'http://www.youtube.com/watch?v=abc123456' lik, the video code will be 'abc1234566'. 40 Neolae 2013
Publishig o Facebook ad Twitter 4 I the Captio field, eter the text which will appear uder the lik. 5 Go to the Descriptio field ad eter the text to be displayed uder the captio. 6 I the Actio sectio, eter the label ad the URL of the lik which will appear ext to the Like ad Commet liks. Publishig a photo album This type of cotet eables you to publish a photo album. You ca add a ame ad a descriptio for the album as well as a captio for each photo. Symmetries betwee the fields of the delivery editig scree ad fial publishig to Facebook are detailed below: Neolae v6.1 - Neolae Social Marketig - Publishig o Facebook ad Twitter 41
Neolae Eter the various fields: 1 Start by eterig the Album ame 2 The eter the Descriptio to be displayed above the photos. 3 To add a photo, click the Add butto, select the photo ad click Ope. 4 A captio ca be added to each photo. Previewig The Preview tab lets you view the rederig of the publicatio. 1 Click the Preview tab. 2 Click the Test persoalizatio drop-dow meu ad select Service. 3 I the Folder field, select the service folder which cotais your Facebook pages. By default, pages are stored at the root of the Facebook service folder. 42 Neolae 2013
Publishig o Facebook ad Twitter 4 Select the Facebook page which you wat to test the preview o. Note: The preview may differ slightly from the fial Facebook publicatio. We highly recommed sedig a proof before fial delivery for a exact rederig of the publicatio. Refer to Sedig the proof [page 44]. Cofigurig trackig Trackig ca be viewed i the delivery reports ad i the Edit > Trackig tab of the delivery ad the service. Clicks o the URLs cotaied i the delivery (mai lik ad optioal actio) are measured by Neolae. The umber of clicks o the Like butto, the umber of commets ad the umber of fas are measured by Facebook. Trackig cofiguratio is the same as for a email delivery. For more o this, refer to the Neolae Delivery guide. Note: I the Publish to a brad page delivery template, trackig is eabled by default. Neolae v6.1 - Neolae Social Marketig - Publishig o Facebook ad Twitter 43
Neolae Sedig the proof We highly recommed sedig a proof of your publicatio before the fial delivery to view the exact rederig of the publicatio o a private Facebook test page. For more o creatig a private Facebook test page, refer to Creatig a test Facebook page [page 9]. The steps for selectig the target proof are detailed i Selectig the proof target [page 36]. Proof delivery is idetical to email deliveries. Refer to the Neolae Delivery guide. Sedig the message 1 Oce the cotet is approved, click the Sed butto. 2 Select Deliver as soo as possible ad click the Aalyze butto. Note: The Postpoe the delivery optio lets you postpoe delivery to a later date. 3 Oce the aalysis is complete, check the result. 44 Neolae 2013
Publishig o Facebook ad Twitter 4 Click Cofirm delivery, the click Yes. Publishig o Twitter Publishig o your Twitter accouts Oce cofiguratio is complete, Neolae Social Marketig lets you sed tweets to your Twitter accouts. Limitatios The followig limitatios are costraits which are iheret to Twitter. The message may ot exceed 140 characters. HTML format is't supported. Neolae v6.1 - Neolae Social Marketig - Publishig o Facebook ad Twitter 45
Neolae Creatig the delivery Create a ew delivery based o the Tweet (twitter) delivery template. Selectig the mai target Select the accout(s) which you wat to sed tweets to. 1 Click the To lik. 46 Neolae 2013
Publishig o Facebook ad Twitter 2 Click the Add butto. 3 Select A Twitter accout. 4 I the Folder field, select the service folder which cotais the Twitter accout. The select the Twitter accout which you wat to sed your tweet to. Neolae v6.1 - Neolae Social Marketig - Publishig o Facebook ad Twitter 47
Neolae Selectig the target of the proof The Target of the proofs tab lets you defie the Twitter accout to use for test deliveries before the fial delivery. We therefore recommed that you create a private Twitter accout dedicated to sedig proofs. For more o how to create a private Twitter accout, refer to Creatig a test accout o Twitter [page 25]. The steps for selectig the proof target are the same as for selectig the mai target. Refer to Selectig the mai target [page 46]. Note: If you are usig the same Twitter test accout for all your deliveries, you ca save the proof target i the Tweet delivery template, accessed via the Resources>Templates>Delivery templates ode. The proof target will the be etered by default for each ew delivery. Defiig the message cotet Type the cotet of your tweet i the Cotet tab. Viewig the preview The Preview tab lets you view a rederig of the tweet. 1 Click the Preview tab. 2 Click the Test persoalizatio drop-dow meu ad select Service. 3 I the Folder field, select the service folder which cotais your Twitter accout. 48 Neolae 2013
Publishig o Facebook ad Twitter 4 Choose the Twitter accout which you wat to test the preview with. Note: The preview may differ slightly from the fial tweet. We highly recommed sedig a proof before fial delivery to view a exact rederig of the tweet. Refer to Sedig the proof [page 49]. Cofigurig trackig Trackig ca be viewed i the delivery reports ad i the Edit > Trackig tab of the delivery ad the service. Trackig cofiguratio is the same as for a email delivery. Refer to the Neolae Delivery guide. Note: I the Tweet delivery template, trackig is eabled by default. Warig: We ca't tell the differece betwee robots who aalyze tweets ad users who are actually clickig. Sedig the proof We highly recommed sedig a proof of your publicatio before the fial delivery to get a exact rederig of the publicatio o a private Twitter test page. For more o creatig a private Twitter accout, refer to Creatig a test accout o Twitter [page 25]. The steps for selectig the proof target are detailed i Selectig the target of the proof [page 48]. Neolae v6.1 - Neolae Social Marketig - Publishig o Facebook ad Twitter 49
Neolae The process for sedig proofs is the same as for email deliveries. For more o this, refer to the relevat sectio of the Neolae Delivery guide. Sedig the message 1 Oce the cotet is approved, click the Sed butto. 2 Select Deliver as soo as possible ad click the Aalyze butto. Note: The Postpoe the delivery optio lets you postpoe delivery to a later date. 3 Oce the aalysis is fiished, check the result. 50 Neolae 2013
Publishig o Facebook ad Twitter 4 Click Cofirm delivery, the click Yes. Sedig direct messages to subscribers Operatig priciple The Sychroize Twitter accouts workflow (refer to Sychroizig Twitter accouts [page 31]) recovers the list of Twitter subscribers so that you ca sed them direct messages. The recovered followers are stored i a specific table: the visitors table. To display the list of Twitter followers, go to the Profiles ad Targets > Visitors ode. Neolae v6.1 - Neolae Social Marketig - Publishig o Facebook ad Twitter 51
Neolae Warig: I order for the workflow to recover the list of Twitter followers, the Sychroize Twitter accouts box must be checked i the Edit scree of the service liked to the accout. For more o this, refer to: Delegatig write access to Neolae [page 26] For each follower, Neolae recovers the followig iformatio: Origi: ame of the social etwork (Twitter i this case) Exteral ID: user idetifier User ame: accout ame of the user Full ame: Name of the user Laguage: user laguage Number of frieds: umber of followers Time zoe: user time zoe Verified: this field idicates whether the user has a verified Twitter accout Limitatios The followig limitatios are costraits which are iheret to Twitter. The message may ot exceed 140 characters. HTML is ot supported. You caot sed more tha 250 direct messages per day. To avoid exceedig this threshold, you ca deliver i several waves. Deliveries i waves are cofigured like email deliveries. For more o this, refer to the relevat sectio of the Neolae Delivery guide. Creatig the delivery Create a ew delivery based o the Tweet (Direct Message) delivery template. Selectig the mai target Select the followers whom you wat to sed your direct message to. 52 Neolae 2013
Publishig o Facebook ad Twitter 1 Click the To lik. 2 Click the Add butto. Neolae v6.1 - Neolae Social Marketig - Publishig o Facebook ad Twitter 53
Neolae 3 Select a type of targetig. Select Twitter subscribers to sed a direct message to all accout followers. Warig: You caot sed more tha 250 messages per day. If your Twitter accout has more tha 250 followers, we highly recommed deliverig i waves. This ivolves the same process as email deliveries. Refer to the relevat sectio of the Neolae Delivery guide. Select Filter coditios to defie a query ad view its result. This optio is the same as for email deliveries. Refer to the Neolae Delivery guide for more iformatio. 54 Neolae 2013
Publishig o Facebook ad Twitter Selectig the target of the proof The Target of the proofs tab lets you select the follower who will receive the proof of your direct message. The selectio process is the same as for the mai target. Refer to Selectig the mai target [page 46]. Note: If you wat to sed all your direct message proofs to the same Twitter follower, you ca save the proof target i the Tweet (Direct Message) delivery template, accessed via the Resources > Templates > Delivery templates ode. The proof target will the be etered by default for each ew delivery. Defiig message cotet Eter the cotet of the tweet i the Cotet tab. Neolae v6.1 - Neolae Social Marketig - Publishig o Facebook ad Twitter 55
Neolae Note: Persoalizatio fields ca be used the same way as for email deliveries, for istace to add the follower's ame i the body of the message. Cotet persoalizatio is detailed i the Neolae Delivery guide. The followig steps are the same as for sedig a tweet to a Twitter accout. Refer to Publishig o your Twitter accouts [page 45]. 56 Neolae 2013
CHAPTER 4 Aexes Table of Cotets Examples of Facebook applicatios.................... 57 Recommedatios......................... 58 Quick start: creatig a Facebook applicatio i 7 steps............ 59 How to create a "Fa Gate" type Facebook applicatio............ 63 How to forward settigs to a Facebook applicatio?............. 67 How to acquire fa data?...................... 70 How to pre-load the fields of a form usig Facebook profile data......... 79 Trackig............................. 79 Examples of Facebook applicatios Whe a user clicks the tab of a Facebook applicatio, it is displayed i a space which is 810 pixels wide. Neolae uses a Facebook type web applicatio to let you defie ad persoalize the cotet displayed i the Facebook applicatio, therefore makig it easier to acquire profiles. Neolae v6.1 - Neolae Social Marketig - Aexes 57
Neolae Note: It is also possible to itegrate Neolae with a Facebook applicatio developed by a parter. I this case, there is o eed to use the Neolae web applicatio to acquire Facebook profiles. For more o this, refer to Cofigurig exteral accouts [page 16]. Warig: Please comply with the cofiguratio steps described i Creatig a Facebook applicatio [page 15]. Note: This sectio details the elemets liked to Facebook type web applicatios. All elemets shared with stadard web applicatios are detailed i the Web Fuctioality guide. The examples of Facebook type web applicatios detailed here are: How to create a Facebook applicatio i 7 steps: refer to Quick start: creatig a Facebook applicatio i 7 steps [page 59] How to create a "Fa gate" type Facebook applicatio: refer to: How to create a "Fa Gate" type Facebook applicatio [page 63]). How to forward settigs to a Facebook applicatio: refer to: How to forward settigs to a Facebook applicatio? [page 67]). How to acquire fa data: refer to: How to acquire fa data? [page 70]). Warig: These simple use cases are provided as examples to illustrate the fuctioalities of Facebook type web applicatios. Recommedatios The followig limitatios are liked directly to Facebook: 58 Neolae 2013
Aexes You must build all your web applicatios i HTTPS. A Facebook applicatio displayed via a tab has a width of 810 pixels. Quick start: creatig a Facebook applicatio i 7 steps This example provides a step by step process of how to display a Neolae built applicatio i Facebook. I this case, we wat to create a applicatio that lets you display the Welcome message whe the user clicks the applicatio tab (App01). To create this applicatio, apply the followig steps: 1 Create a applicatio o Facebook (https://developers.facebook.com/apps). For more o this, refer to: Creatig a Facebook applicatio [page 10]. 2 Create a Facebook Coect type exteral accout ad eter the parameters of the Facebook applicatio. For more o this, refer to: Cofigurig exteral accouts [page 16]. Neolae v6.1 - Neolae Social Marketig - Aexes 59
Neolae 3 Eter the Terms of service ad Privacy policy liks to be displayed o the Facebook permissio request scree. For more o this, refer to: Eterig the Terms of service ad Privacy policy liks [page 19]. 4 Create a Facebook type web applicatio i Neolae. For more o this, refer to: Creatig a Facebook type web applicatio [page 20]. 60 Neolae 2013
Aexes 5 Edit your web applicatio. I this example, we have added a Page activity ad defied a title for it. 6 Deploy your applicatio. Neolae v6.1 - Neolae Social Marketig - Aexes 61
Neolae 7 Cofigure your Facebook applicatio so that it shows up as a tab o your Facebook page. For more o this, refer to: Cofigurig Facebook tabs [page 23]. 62 Neolae 2013
Aexes Check that the tab of the App01 applicatio shows up o your Facebook page. Clickig it should call up a Welcome message. How to create a "Fa Gate" type Facebook applicatio Warig: Comply with the cofiguratio steps detailed i Creatig a Facebook applicatio [page 15]. Whe a user clicks a applicatio tab, aoymous iformatio is forwarded to Neolae by Facebook. Neolae has the ability to persoalize the display of the Facebook applicatio based o the recovered iformatio, eve if the user does ot exist i the database yet. For istace, if the user is't a fa of the page yet, you ca recommed that they click the lik to become a fa. If they are already a fa, you ca show them a persoalized offer. The aoymous iformatio collected is stored i the followig fields: Fa of the page?: this field idicates whether or ot the user is a fa of the page Laguage: user laguage Maximum/miimum age group: user age group Note: I some cases, this iformatio caot be forwarded by Facebook. Coutry: user coutry Verified sigature?: this field specifies whether or ot the data comes from Facebook Note: Thaks to the web applicatio traslatio maager, Neolae automatically adapts to the laguage of each Facebook user. For istace, if a user has cofigured their Facebook accout to be displayed i Eglish ad the web applicatio is available i Eglish, it will be displayed i the right laguage automatically. For more o traslatig web applicatios, refer to the Web Fuctioality guide. Neolae v6.1 - Neolae Social Marketig - Aexes 63
Neolae I this example, we wat to process the Fa of the page? field If the user is't a fa of the page yet, the followig image is displayed: 64 Neolae 2013
Aexes If the user is already a fa of the page, the followig image is displayed. To recreate this use case, we have created a web applicatio made up of the followig elemets: A Test activity based o the Fa of the page? field. two pages which cotai the images to display based o results. The steps for cofigurig the Test activity are as follows: Neolae v6.1 - Neolae Social Marketig - Aexes 65
Neolae 1 Double-click the Test activity to edit it. 2 Click the Details butto, the click Add. 3 Click the Value field, the click the Edit expressio butto. 4 Ope the Facebook Profile ode, the select the Fa of the page? field. 66 Neolae 2013
Aexes 5 Eter the Operator ad Value fields. How to forward settigs to a Facebook applicatio? Warig: Comply with the cofiguratio steps detailed i Creatig a Facebook applicatio [page 15]. I example 1, we persoalized the display of the Facebook page accordig to the value i the Fa of the page field. It is also possible to process the Applicatio settigs field. This field lets you recover data cotaied i a lik geerated by Neolae, via Facebook. Let's take the example of a compay which decides to sed a email campaig. I the delivery, a lik poits towards the Facebook applicatio. This lik is persoalized thaks to the app_data parameter added at the ed of the URL. The value of this parameter could be a idicator which reflects customer sigificace. I our example, the values of the app_data parameter are big (sigificat customer) ad small (less sigificat customer). Oce it is persoalized, the URL looks like this: http://<path of the Facebook applicatio>&app_data=big (for a sigificat customer) http://<path of the Facebook applicatio>&app_data=small (for a less sigificat customer) Amog the aoymous data forwarded to Neolae by Facebook, the value of the Applicatio parameters field is collected, thus eablig Neolae to persoalize applicatio display based o this parameter. Neolae v6.1 - Neolae Social Marketig - Aexes 67
Neolae If the user is a sigificat customer (the value of the app_data parameter is big), the followig image is displayed: 68 Neolae 2013
Aexes If the user is a less sigificat customer (the value of the app_data parameter is small), the followig image is displayed: To recreate this use case, we have created a web applicatio made up of the followig elemets: A Test activity based o the Applicatio parameter field (refer to How to create a "Fa Gate" type Facebook applicatio [page 63]). Neolae v6.1 - Neolae Social Marketig - Aexes 69
Neolae two pages which cotai the images to display accordig to the value of the Applicatio parameter field. How to acquire fa data? Warig: Comply with the cofiguratio steps detailed i Creatig a Facebook applicatio [page 15]. This example shows you how to get i touch with Facebook users ad offer for them to share their profile iformatio. Let's take the example of a compay which wats to acquire prospects ad orgaizes a competitio o their Facebook page to attract them. Wheever a user clicks the App03 tab, we ask them if they wat to take part i the competitio. 70 Neolae 2013
Aexes If they decide to take part i the competitio, we offer for them to share their profile iformatio. If they agree to share their iformatio, the followig scree is displayed. To build this use case, we have created a web applicatio which icludes the followig elemets: a Test activity three pages a Access cotrol activity a Pre-loadig activity A Save activity Neolae v6.1 - Neolae Social Marketig - Aexes 71
Neolae A Ed activity Test activity The Test activity is based o the ID ad Applicatio parameters field. It is made up of three braches: idetifier (UID) is empty: the idetifier is oly forwarded by Facebook if the user has already agreed to share their iformatio. The first brach of the Test activity lets you make the competitio available oly to users who have ever etered, i.e. those with a empty ID. applicatio parameter equals 'thaks': to sidestep a display error liked to Facebook, the web applicatio ed page poits towards the URL of the Facebook applicatio which the app_data parameter is added to usig the thaks value (for more o this, refer to: Ed activity [page 75]). The secod brach lets you fid out whether the user comes from the Ed activity of the first brach (ad has just etered the competitio) to display a thak you message. For more o usig additioal URL parameters, refer to: How to forward settigs to a Facebook applicatio? [page 67]. Default brach: if the user has already etered the competitio (ID already etered) at a previous date (applicatio parameter differet from thaks), we will display a page sayig that they have already etered. 72 Neolae 2013
Aexes Competitio page To sidestep the display error liked to Facebook, you also eed to select Paret widow or I the top widow i the Widow field of the competitio page. Access cotrol activity The Access cotrol activity lets you display the Facebook permissio request page whe the user eters the competitio. If they agree to share their iformatio, it is recovered durig pre-loadig. For more o this, refer to: Pre-loadig activity [page 73]. If you previously etered the exteral accout whe creatig the web applicatio (refer to Creatig a Facebook type web applicatio [page 20]) you do't eed to edit the activity. If ot, go to the Applicatio field ad select the exteral accout liked to the Facebook applicatio. Pre-loadig activity Select the data source to be used for pre-loadig: Marketig database: this optio lets you preload data via the Neolae database. Facebook: this optio lets you pre-load data usig Facebook. Neolae v6.1 - Neolae Social Marketig - Aexes 73
Neolae Marketig database This optio lets you recover the data of a profile which exists i the visitors table. Verificatio is carried out based o the exteral Facebook ID recovered whe the user clicks o the Facebook applicatio tab. If you add a form after the Pre-loadig activity, the fields which cotai iformatio i the database are pre-loaded. Note: For more o pre-loadig data via the Neolae database, refer to the Web Fuctioality guide. Facebook This optio lets you defie the Facebook profile iformatio to collect, amog that which the user has agreed to share, i view of savig it. The Database iformatio optio lets you collect the followig data: Exteral ID: user ID Geder: user's geder Verified: this field specifies whether or ot the user has a verified Facebook accout. Full ame: user's full ame First ame: user's first ame Last ame: user's last ame Laguage: user's laguage You ca also decide to collect their list of frieds, email address, date of birth, iterests ad locatio by checkig the appropriate boxes. Before you click Ok, check the I agree to comply with Facebook coditios of use box. 74 Neolae 2013
Aexes Note: If you check oe or more boxes i the Private iformatio sectio, the Facebook permissio request scree will automatically display the access request for this data. I order for you to collect the selected iformatio, the user must agree to share it. If you wat both types of pre-loadig (via Neolae ad via Facebook) add two pre-loadig boxes oe after the other. Save activity The Save activity lets you store the iformatio collected durig the previous stages i the visitors' table. If the profile already exists i the visitors' table, their data is updated with the ew data collected. If the profile does't exist i the database ad the Facebook user's email address has bee collected, a visitor will be created i the visitors' table. 1 I the Visitor creatio folder field, select the folder which the profile will be created i. I case of a Facebook type web applicatio, the default creatio folder is Visitors. 2 I the Recociliatio mode field, select the recociliatio mode you wat to use: Automatic: Recociliatio is carried out based o email, last ame, first ame ad date of birth. Maual: Please select oe or more recociliatio keys. Noe: No recociliatio will take place. 3 I the Mappig field, select the schema which you wat to carry out the recociliatio o. Warig: Make sure the fields of the Social etworks tab are correctly etered i the delivery mappig. Delivery mappigs are accessed via the Admiistratio>Campaig maagemet>target mappigs ode. Ed activity 4 You ca select a search folder for recociliatio ad a creatio folder for ew profiles. If the fields are empty, profiles are searched for ad created i the default folder of the mappig schema. To sidestep the display error liked to Facebook, you eed to check the Use a exteral URL box ad eter the URL of the Facebook applicatio, followed by the app_data parameter ad a value. This value will be used i the Test activity to detect whether or ot the user has just etered the competitio, ad to display a thak you message if applicable. For more o this, refer to: Test activity [page 72]. Neolae v6.1 - Neolae Social Marketig - Aexes 75
Neolae I our example, the value used is thaks. Details scree of a visitor Just like for Twitter followers (refer to: Operatig priciple [page 51]), recovered Facebook profiles are stored i the visitors' table. To display the list of visitors, go to the Profiles ad Targets>Visitors ode. Each Facebook prospect who agrees to share their profile iformatio is added to the list of visitors. If the Frieds box is checked i the Pre-load activity (refer to: Pre-loadig activity [page 73]), frieds are also added. I the Summary sectio of the visitor detail widow, there are two possible states for the New Cotact idicator: If a gree check mark is displayed, this meas the visitor was't recociled with ay recipiets. I this case, a ew profile is created i the list of recipiets. 76 Neolae 2013
Aexes A red cross meas that the visitor was recociled with a recipiet. You ca click the magifier to the right of the Recipiet field to display the matchig recipiet. Go to the detail widow of a recipiet to display the matchig visitor, if applicable. Select the Others tab, the double-click the ame of the visitor i the Web idetities sectio. The Activities scree of a visitor's details page cotais the followig iformatio: Neolae v6.1 - Neolae Social Marketig - Aexes 77
Neolae "Ope Graph" type fa activities: music played, videos watched, articles read ad iferral of the applicatios istalled (Deezer, Spotify, Dailymotio, Yahoo News, etc.) "Likes" ad commets added by the fa followig deliveries set by Neolae pages liked by the fa check-is by the fa Note: I order for Neolae to collect a fa's check-is, you eed to click the Subscribe butto o the service cofiguratio scree. For more o this, refer to Cofigurig exteral accouts [page 16]. 78 Neolae 2013
How to pre-load the fields of a form usig Facebook profile data The Neolae Social Marketig applicatio also eables you to add a butto to a form, for pre-loadig fields usig Facebook profile iformatio. This optio, which is available i all web applicatio templates (Page type activities) is detailed i the Web fuctioalities guide. Aexes Note: Before you start usig this fuctio, you eed to create a Facebook applicatio ad a Facebook Coect type exteral accout. For more o this, refer to Cofigurig exteral accouts [page 16]. Trackig Neolae Social Marketig provides reports which eable you to measure the reactivity rate of Facebook ad Twitter deliveries ad to aalyze the acquisitio of Facebook profiles. The followig reports are available: Neolae v6.1 - Neolae Social Marketig - Aexes 79