The Key Business Benefits and Business Drivers of a Green IT Strategy in Education Saving the planet, one classroom at a time. Mark Winter Founder Computers Off Australia South Pacific User Services Conference 2008
The Key Business Benefits and Business Drivers of a Carbon Reduction Strategy in Education Saving the planet, one classroom at a time. Mark Winter Founder Computers Off Australia South Pacific User Services Conference 2008
Presentation is available for download from www.computersoff.org/spusc08.pdf
About Computers Off Australia (COA) Not-for-profit organisation, campaign and labelling initiative National initiative targeting business, local, state and federal governments, education sectors & individual consumers Offering the worlds first Green IT labelling initiative for both individual members of organisations. Assist in practical steps in reducing their energy use & their CO2 footprint - both for individuals and organisations Promote organisations who adopt network power management and virtualisation technology into their IT emissions reduction policy
About Computers Off Australia (COA) Campaign activities include working in four areas: General: promoting energy efficiency and sustainability Technical: Skills development, education and job creation Policy: Policy development, research and policy proposals on ICT energy efficiency as first steps of computing sustainability Action: Keeping green wash at bay through certification, activities and practical steps in reducing energy use & CO2 footprint Who is involved with this campaign and labelling initiative?
Board of Advisors Craig Scroggie VP & Managing Director, Symantec AsiaPacific Paul Harapin Managing Director, VMware Australia Mary Hawkins - Head of Technology & Sustainability, ANZ Bank Bianca Wirth - Government Green Technologist, Microsoft Tom Worthington - Chair of the ACS Green ICT Group Robin Eckermann Founder TransACT Hugh Grant - Powerlink's Operations Business Unit Director Dr Idris F. Sulaiman CEO Computers Off Australia
Focus in three areas: Aims 1. Promoting efficiencies gained through the use of ICT Power management and CO2 emission monitoring software Virtualisation technology (servers, desktops and storage) Carbon neutrality 2. Encouraging behavior change We are all only human after all 3. Promoting collaboration between the business and ICT Encourage the business to look at how IT can assist in reducing our emissions
The Key Business Benefits and Business Drivers of a Green IT Strategy in Education
The Key Business Benefits and Business Drivers of a Carbon Reduction Strategy in Education
In case you don t know! ICT equates to 2% of the worlds global CO2 emissions Equivalent to that of the aviation industry
Which equipment uses more power? Computers and monitors are the single largest contributors, namely 39% and recently revised to 40%*) of the ICT total contribution to global carbon emissions Source: Simon Mingay, Gartner 'Green IT': Dealing With the Shock Wave - Gartner Symposium/ITxpo Sydney November 2007 * A Levin, Head Corporate Governance, ICTs and Climate Change, Symposium on ICTs and Climate Change, London, 16-17 June 2008
Computers in Australia According to DEWHA there are 24 million computers in Australia 16 Million in government and business 8 million in homes We use 13,956,625,613 kwh of power to run these PC s We spend $1,535,228,817 powering these PC We waste 7,973,058 Tons CO2 emissions We waste $1,226,624,256 per year on power from PC s Calculations based on the standard USA EPA Data and calculated on the COA calculator at www.computersoff.org
Lets break down the benefits Going green means going lean Saving money seems to be the number one goal for green-it initiative. Most organisations can cut their energy costs by a min 30% instantly Establish a reputation for ethical business practices Establish a favourable, ethical reputation within your districts Lead by example and be seen as leaders in the fight against climate change (or carbon reduction for those 41% of golfers) Take advantage of green marketing benefits Certifications like Computers Off Australia IT Specific Greenbizcheck covering energy efficiency, water, waste & recycling, travel & transportation and supply chain management
Green marketing benefits
Getting Beyond the Barriers Small percentage of University's doing anything 18% of Australian University's have invested in energy-efficiency Knowing where to start Most organisation really don t know how to go green Time constraints University's struggle to implement energy-efficient policies as they are strapped for time Misconception around the costs to be green There are low or no costs policies that can be implemented today
Developing your Green IT strategy Main areas that require your focus NOW is: PCs and Laptops Monitors Servers Data centres have received a lot of attention They are power-inefficient Removes significant visible costs Desktop and Laptop Computers offers the greatest overall reduction Harder as there is a behavioural change required There are solutions to assist with "fixing" the problem.
Building the case: IT Leadership Q. Who in your organization is responsible for setting and maintaining targets for green initiatives? Source: IDC Whitepaper: Building The Case for an Environmentally Sustainable Networking Strategy
Energy Efficiency is the Core to Sustainability Q. Which of the following KPIs do you use to measure the effectiveness of your green initiatives? Source: IDC Whitepaper: Building The Case for an Environmentally Sustainable Networking Strategy
What s the issue and the solution? The problem is we are only human Users chronically disable power management According to the Lawrence Berkeley National Laboratory, over 80% of users disable their PCs power conservation settings within 90 days Computers in low power mode can t be updated so IT staff are reluctant to enable power management Centralised Power Management directly addresses these issues! The Fundamental idea is straight-forward Ensure IT deploys a computer power management policy and or strategy across your entire school network. Question: Do you have the ability today to enforce a centralised power management policy across our entire network?
What is Power Management From Wikipedia Power management is a feature of some electrical appliances, especially copiers, computers and computer peripherals such as monitors and printers, that turns off the power or switches the system to a low-power state when inactive.
Electricity Cost: $0.11/kWh Avg PC Power: 57W Monitor Power: 34W Power assumptions Computers on 80% of the time during work hrs 64% are left on after work hrs 5 day work week 8 hours/day Cost to purchase offsets is based at $25 per ton Calculations made from the Computers Off Australia Energy Savings Calculator available here http://www.computersoff.org/display.asp?id=17
What you can save Number of Computers Estimated Current Cost Future Cost with Power Mgmt Savings Tons of CO2 Cost to purchase Carbon Offsets 1,000 $101,611 $20,622 $80,989 482 $7,953 2,500 $254,028 $51,555 $202,473 1,206 $19,899 5,000 $508,856 $103,110 $404,946 2,412 $39,798 13,000 $894,775 $240,403 $654,371 4,253 $106,325 80,000 $5,702,715 $1,261,358.39 $4,441,317 26,463 $436,6391
Computers Off Homepage
Energy Calculator
Energy Savings Calculator
The simple practical solutions Deploy a centrally managed power management solution Use existing Windows management tools Look to third party power management vendors
Activating Power Management
Activating Power Management
Third part Power Management
What do third party vendor offer? Manage the IT complexities of power management Granular controls different type of users Detailed Reporting Allow you to baseline your existing power and CO2 consumption Power savings potential Power consumed CO2 emissions produced Results Unprecedented real-time Power Management visibility Power Management policy enforcement Offers a return on investment within 3-7 months
What is desktop virtualisation From Wikipedia Desktop virtualisation is a server-centric computing model that gives the ability to host and centrally manage desktop virtual machines in the data centre while giving end users a full PC desktop experience
The simple practical solutions Deploy thin client (Virtualised) desktops Number of vendors in this space
The simple practical solutions Virtualise your server infrastructure Using existing windows systems (Virtual server) Look to third party vendors
The Certification Labels An organisation or individual that have implemented or activated Power Management on their home and/or work PC. An organisation or government department that have virtualised their server or desktop infrastructure. An organisation or individual that have reduced their ICT carbon footprint and have purchased carbon offsets to become carbon neutral.
The Computers Off Certification Online certification Cost for University's to apply for certification $275 inc Determines how green is your ICT Provides best practice recommendations Place to start your sustainability initiatives Assists with developing your Green IT strategy
What does it mean for you? Point of difference potential students are looking for Allows you to publically promote your University's environmental commitment Independent assurance of your University's environmental governance Enhance the credibility of your University's environmental declarations Encourages the wider community to become more environmentally aware by you leading by example
Online certification and best practice
Certification recommendations
The education user
Energy-Efficiency in Education Week Four types of activities: (1) Raise awareness by: (1) providing global and state-specific education material (2) promoting measuring of energy use by IT means of IT equipment and of other electricity using equipment (appliances) (3) IT s critical role in climate change fight Please see me during the lunch if you are interested in involving your university
Closing words You have the ability to TODAY to reduce your University's power consumption and carbon footprint by implementing existing technology Look at Improve energy efficiency as the first steps Deploying power management and virtualise server and workstation infrastructure are the places to start ICT equipment monitoring will bring better energy performance As local government, you have the ability to lead by example Cost of inaction is greater than cost of action, ACT NOW!
Thank You Mark Winter Computers Off Australia Founder mwinter@computersoff.org For more information, please visit: www.computersoff.org