STATEWIDE CAREER/TECHNICAL EDUCATION COURSE ARTICULATION REVIEW DOCUMENT Articulation Agreement Identifier: _GRD 101 (2009-1) Identifier is the postsecondary course prefix followed by Plan-of-Instruction version number (e.g.; INT 100 (2007-1)). Applicable CIP code(s):_ 10.0399 Postsecondary course program code, number, and title: _GRD 101 Introduction to Graphics Secondary Education course(s) number and title: _440031 Introduction to Advertising Design + 440032 Digital Design + 440033 Graphic Illustration Initial Review: _February 22, 2011 Annual DPE Review: February 9, 2012 Effective date: Fall Semester 2011. Course Content Analysis (all postsecondary course objectives must be sufficiently addressed in the secondary courses): Notes: 1 Skills and knowledge contained in the postsecondary course objectives must be present in the corresponding secondary objectives for a match to occur. 2. Postsecondary and Secondary objectives must reflect similar content and performance levels before the course articulation agreement will be recommended to the Oversight Committee. 3. More than one Secondary course may be used in order to articulate to a Postsecondary course. 1
MODULE A INTRODUCTION TO THE GRAPHICS INDUSTRY A1.0 Comprehend the development of the graphic design industry. A1.1 This competency is measured cognitively. A1.1.1 Explain the progression of graphic design throughout history. A1.1.2 Identify the specialized training necessary for various career opportunities in the graphic design industry. INTRODUCTION TO ADVERTISING DESIGN UNIT: 8 - HISTORY AND THEORY 8. Recognize the role of visual communication from the prehistoric era to the present. Examples: cave paintings, Gutenberg press, digital photography 1. Identify characteristics and purposes of a variety of historical and cultural works of art. 2. Describe the function and meaning of specific advertising media from a variety of cultures, times, and places. 3. Analyze ideas, issues, or themes of various historical periods for their influence on the characteristics of advertising. 4. Analyze selected illustrations for historical and cultural influences and aesthetics. 5. Analyze layouts and designs for visual, spatial, and functional differences throughout history. 6. Describe specific symbols, trademarks, and logos used in advertising and their relationship to historical and cultural content 2 of 6
MODULE B ELEMENTS AND PRINCIPLES OF DESIGN B1.0 Comprehend the language and design principles used by graphic designers. B1.1 Demonstrate the appropriate use of the principles and elements of design. B1.1.1 Define various unique terms used in the graphic design industry. B1.1.2 Explain the concept of visual language. B1.1.3 Identify and explain the various elements of design. B1.1.4 Identify and explain the various principles of design. INTRODUCTION TO ADVERTISING DESIGN Unit: 12 DESIGN 12. Solve communication problems with effective graphic design solutions using principles, elements, and current theories of design. 1. Utilize effective problem solving techniques. 2. Identify the elements of design. 3. Identify color theory. 4. Evaluate the work of others for its effectiveness, MODULE C TYPOGRAPHY C1.0 Comprehend typographic principles. C1.1 This competency is measured cognitively. C1.1.1 Identify and discuss the major milestones in writing and C1.1.2 Identify various aspects of font anatomy. C1.1.3 Explain the standard measurement and spacing using C1.1.4 Identify and describe the major font classifications. C1.1.5 Differentiate between major font classifications. C1.1.6 Identify and explain the accepted rules of type in design. DIGITAL DESIGN UNIT: 3 TYPOGRAPHY 3. Explain the history and development of typography, including the classification of type families, the historic evolution of type, type selection, spacing, and the manipulation of the letterform. 1. Explain styles, selection, production, and psychology of 2. Demonstrate knowledge of manuscripts, spacing, proofreading, headlines, and copy fitting. 3 of 6
GRAPHIC ILLUSTRATION UNIT: 3 ADVANCED TYPOGRAPHY 3. Explain key typographic elements. 1. Outline the historical and cultural changes in 2. Practice proper typography terminology and identify its anatomy. 3. Categorize given examples of type. 4. Use proper measurement methods to determine the size of type. MODULE D DESIGN TECHNOLOGIES D1.0 Incorporate elements of design, principles of design, typographic principles, and design technologies to create effective visual communication. D1.1 Use elements of design, principles of design, typography, and design technologies to develop specified projects such as Ads, newsletters, posters, and other visual communications. D1.1.1 Identify and describe the uses of the traditional design tools. INTRODUCTION TO ADVERTISING DESIGN Unit: 12 DESIGN 12. Solve communication problems with effective graphic design solutions using principles, elements, and current theories of design. 1. Utilize effective problem solving techniques. 2. Identify the elements of design. 3. Identify color theory. 4. Evaluate the work of others for its effectiveness, 4 of 6
D1.1.2 Demonstrate a uniform standard of quality used by graphic designers. D1.1.3 Identify and describe the appropriate hardware used in the design industry. D1.1.4 Identify and describe the appropriate software used in the design industry. D1.1.5 Demonstrate the appropriate use of hardware, and software as it relates to graphic design. D1.1.6 Identify current trends in graphic design. DIGITAL DESIGN UNIT: 4 ADVANCED DESIGN 4. Demonstrate advanced application of the digital design process. 1. Using proper procedures and theory in composition for digital design i.e. elements, principles, marketing strategies, color theory, audience identification, cost analysis. MODULE E DESIGN PROCESSES E1.0 Use the design process. E1.1 Plan, design, and present a visual communication project. E1.1.1 Discuss creative strategies to convey a message visually to a target audience. E1.1.2 Describe the steps of conceptualizing a design solution. E1.1.3 Explain why it is necessary to produce three possible DIGITAL DESIGN UNIT: 7 ADVANCED CONCEPTUAL PROCESS 7. Formulate ideas from a concept to a marketable digital design product. 1. Use proper processes in the formulation of marketable designs. 5 of 6
solutions. E1.1.4 Describe the process of a preliminary critique. E1.1.5 Discuss common techniques used in the refinement process. E1.1.6 Describe various presentation techniques. 2. Practice various brainstorming techniques to find possible design solutions. 3. Use desktop publishing software to create marketable designs. 4. Make use of appropriate rendering software in the creation of a marketable design. 6 of 6