Sustainable Business with Green Datacenter

Site and Facilities Services Data Center Services Sustainable Business with Green Datacenter Prag, May 11th, 2010 Stephan Bhend, IBM Site and Facilities Services 2008 IBM Corporation

Sustainable Business with Green Datacenter

Agenda Green Datacenters: Need for action also in 2010 ++ Green Datacenter Evolution 80ies to 2020 ++ Opportunity Energy Efficiency and Green Datatcenter How to get started? Green impacts the pocket and the planet Summary

Let s build a smarter planet! Realities of a globally integrated world - interwoven issues Economic downturn Increased Urbanization Climate change Population growth Emerging economies Energy shortfalls & price volatility Resource & Process Constraints Stakeholder demands 2009 IBM Corporation

Let s build a smarter planet! The need for progress is clear 170 billion Kilowatt-hours wasted each year by consumers due to insufficient power usage information. 100 Mrd kwh Forecast 2011: Total Energy Consumption in US for Datacenters and IT. 3.7 billion lost hours 2.3 billion gallons of gas Annual impact of congested roadways in the U.S. alone. 2009 IBM Corporation

Data centers are at a tipping point Increased Compute Demand Server growth 6X, Storage growth 69X this decade 1 67-86% clients expanding data centers in next 12-24 months 2 Changing cost dynamics Data centers energy use doubling every 5 years 3 New data center construction costs are increasing - $30 to $50 Million for a 20K square foot data center Operating costs = 3 to 5 times the capital costs over 20 years Data center lifecycle mismatch 78% of data centers are > 7 years old 4 Technology densities are growing 20x this decade 5 33% of managers expect data centers to last 30 years 6 1.IBM and Consultant Studies 2.Digital Realty Trust; Emerging Trends in the data centre market, DCD London, November 2007 3.US Environmental Protection Agency, Report to Congress on Server and Data Center Energy Efficiency, Public Law 109-431, August 2, 2007 4. Gartner Survey Suggests Extensive Data center Expansion plans on the Horizon, G00154962, mike Chuba, February 200 5. ASHRAE Publication: Datacomm Equipment Power and Cooling Applications, 2005, page 24 6. IDC The datacenter evolution: Technologies, Designs, People and Green, Michele Bailey, 2008

Today s data centers face enormous challenges: I need to cut costs and reduce my data center footprint. I need to control my energy expenses. I need to improve availability, reduce downtime, and increase server utilization. I need to align IT with the goals of the business. I need to improve service management. 7 Challenges Capital and operational expenses space and power constraints Infrastructure fragile and problematic to change many specialized skills and tools required, weeks to deploy new solutions Where to start how to develop an integrated strategy rather than a series of overlapping projects 2010 IBM Corporation

Characteristics of a sustainable Green Datacenter... be more concrete please!!!

Green Datacenter evolution Green Datacenters for idealistic outriders Total operational costs... A black box. Cost responsability shared among departmens CAPEX-focus, constructionand infra component cost Provisioning of capacity, abundance Low degree of capacity utilization Many DC everywhere, not location optimized transformation Green and/or Carbon Strategy as integral part of Corporate Strategy Dynamic Energy Monitoring, Full cost transparency and responsabilities OPEX-focus for cost-reduction, lifecycle-cost Scaleability, modularity, pay-asyou grow High degree of capacity utilization, virtualized, clouded Consolidated at a well assessed location (climate, energy cost and energy availability) Space as much IT needs Individual, one of a kind design High Density, space optimized, service oriented Best practices, standardizations 80 s, 90 s 00 s 10 s 2020

Think Green: What is the role of the CIO? What is your choice?

and did you know? 2009 IBM Corporation

and did you know? 2008 2009 IBM Corporation

and did you know? 2009 IBM Corporation

IBM data center global expertise A decade of managing 800,000 square meters of data centers around the world IBM Strategic Delivery Model IBM Metrics 1997 Today CIOs 128 1 TECHNOLOGY Host data centers Web hosting centers Network 155 80 31 7 5 1 Global Resources Strategic IGA Location Strategic Web Location for IGA Ethernet & Power9 Networks Applications 15,000 4,700 Plus... Deep experience in helping our clients data center challenges Significant services deployment capability: over 3,300 resources for server, storage and data centers Global breadth: built >3M square meters of data centers; top 5 Chinese banks; India and Egypt telecomm Leverage experience from managing and deploying over 200,000 servers in over 400 centers

We can help clients in three simple ways. Extend the life of an existing data center infrastructure. Rationalize the data center infrastructure across the company. Design new infrastructure to be responsive to change. Double IT capacity or Reduce operational expenses by 50%. Improve operational efficiencies while reducing operational expenses by 50%. Pay as you grow by deferring 40-50% of capital and operational costs. 2010 IBM Corporation

How to get started? 2010 IBM Corporation

IBM is investing $1B per year for ourselves and our customers - Five building blocks provide the tools to operational savings and business growth Double your IT capacity In the same energy footprint Reduce operational costs 40-50% energy savings $1.3M / yr savings Positive environmental impact 1,300 less cars or 3.5M less pounds of coal Going green impacts the pocketbook and the planet. Build Plan, build, and upgrade to energy efficient data centers Diagnose Get the facts to understand your energy use and opportunities for improvement Virtualize Implement virtualization and other innovative technologies IBM Project Big Green Cool Use innovative cooling solutions Measure & Manage Seize control with energy management software

IBM IT Carbon Strategy Prioritizes Where to Start Business Challenges Optimizing energy consumption across the enterprise Establishing green credentials for regulation or brand positioning Understand the source of greatest energy savings in or outside of the data center Align procurement processes Key Deliverables High level view of energy consumption across the IT infrastructure View of a company s green Prioritized opportunities and associated returns (in kwh) Modeled Savings Help Shape IT Carbon Strategy Benefits Government agency in UK needed understanding of the true carbon footprint of their distributed IT estate Leading car rental agency achieved a 70% reduction in printed paper over two years 2008 IBM Corporation I believe that the CIO of any organization has a duty to ensure that distributed IT systems and services are as energy efficient as possible. Chris Chant, CIO, Department for Environment, Food and Rural Affairs (Defra)

Diagnose: How energy efficient is your data center?

Optimize capital costs around energy 60% of capital costs are energy related; floor space is less than 10% Mechanical Cost Breakout General Contractor Fee 8% Contingency 9% Mechanical 20% Instrumentation & Controls 4% Cooling Plant 72% Raised Floor Cooling 28% Architect / Engineer 5% Power Cost Breakout UPS 27% Commissioning 2% Power 36% Fit-Up Costs 9% Generator 45% Power Distribution 28% Shell 7% Source: IBM Estimates Chose mechanical and electrical equipment that will operate with high efficiency throughout the expected operating range

Diagnose: Prioritized recommendations will be the first steps in helping you improve energy efficiency Collect Identify Compare Justify Report Get the facts Current energy usage Power consumption by component Operating procedures Power & cooling Find the gaps Infrastructure (in)efficiencies Energy management incentives Efficiency improvement options Estimate ROI Estimate cost returns, Business Case Prioritize projects based on ROI Estimate energy bill savings Project expected improvement Estimate expected energy savings Demonstrate expected efficiency improvements Support applications for data center energy efficiency incentives Support environmental reporting Provide next steps for implementation of improvement projects IT current optimise upgrade

Diagnose: Do you understand your datacenter micro climate? Air Conditioning Units Server Racks Hot Spot Area

Diagnose: Mobile Measurement Technology Optimize to eliminate hot spots, reduce energy consumption, and extend the life of the data centre Utilizing MMT Unique cart-based design for measurement collection Creates a High Resolution, 3D temperature map of the data centre real measurements not CFD guesses Samples 100+ temperatures at one time and thousands of temperatures in the data centre Monitors position Surveys large areas in a short time 54.5 o C Hot spot at long aisle @ 1.7 Meters 1 Measure 2 Analyze 3 Capture 33.7 o C 13.0 o C hot air is sucked into cold aisle Thermodynamic Energy Savings Transport Energy Savings Deferred Investment DC

IBM s Data Center Family TM A Comprehensive Set of Capabilities to Address Your Issues Today Scalable modular data center Turnkey data center for 500-2,500 sq ft Rapid deployment in 8-12 weeks 20% less cost than traditional data centers 15-30% improved energy efficiency Enterprise modular data center Standardized design in 5K modules up to 20K High availability design Leadership energy efficiency 66% DCiE 25% faster deployment than custom approach Portable modular data center Functional data center with multi-vendor support Portable - easy to relocate Targeted for temporary and remote data centers Rapidly deploy in 12-14 weeks High density zone Plug and play infrastructure to support high density servers in existing data centers Non-disruptive implementation 35% lower cost than retrofit an existing data center 2008 IBM Corporation

Enterprise Modular Data Center Allows for flexibility in Capital and Operational Costs Meet unpredictable business and IT growth Enable 3x density growth at one-third the cost to retrofit Up to 12x power and cooling capacity growth Growth Horizontal Chiller Generator Up to 4x Align capital and operational cost to IT needs Defer up to 40% capital costs until capacity required Defer up to 50% operational costs as capacity is required 50% energy savings compared to existing data center Provide available and predictable operations Provide expansion without downtime to operations Improve facilities management through standardized operating environment Design to an open architecture Integrated leading vendor's technology capabilities Opportunities for OEM innovation and enhancements Vertical 2x M/E M/E M/E 3x 2008 IBM Corporation

10 actions to reduce power consumption for datacenters 10%-50% Virtualize Server & Storage Frees up Power & Cooling Capacity 0%-80% Consolidation & Relocation Location optimization 10%-50% Design flexibility into your DCPI and rightsize Pay as you grow (esp. power & cooling architecture) (Datacenter physical infrastructure) Cloud 7%-15% More efficient air conditioner architecture Row oriented cooling has higher efficiency Shorter air path require less fan power 4%-15% Economizer mode of air conditioner Some conditioners offer economizer options but are disabled 5%-12% More efficient floor layout Floor layout has large effect on the efficiency of the air conditioning system 4%-10% More efficient power equipment New best in class UPS system have 70% less losses than legacy UPS at typical loads 0%-10% Coordinate Air conditioners Some DC have multiple conditioners that fight each other. One may actually heat while other cools. 1%- 7% Place perforated floor tiles correctly Air flow assessment can ensure an optimal result 1%-2% Install energy efficient lighting Automate and use more efficient light technology. (Light power also must be cooled

Measure and Manage Seize control of every resource with energy management software Trending consumption on individual or group level Establish baseline cost Retrieve temperature and power information Better utilization of existing resources Data Center Infrastructure Assets Tivoli Green Management (Monitor, Measure and Manage) Tivoli Software IBM Systems Director and Active Energy Manager IT Assets Facility Infrastructure Assets 3 rd Party Servers and Storage

Going Green impacts the pocket AND the planet Competitive Advantages Certificates mandatory, public procurement criterias Green Awards and Certificates as Sales Argument Accountability and Transparency Public Goodwill and Image Clients pay more for green Increased attractivness as employer Eased access to resources Eased access to funds Cut Capex/Opex Pay as you grow Procurement Energy Transparency Virtualization Consolidation Modular/Scalable Capacity Mgmt Energy Efficiency Free Cooling Waste Mgmt Social Equity Fair Resource Sharing (renewable energies) CO2-Reduction Waste reduction Public Health

Summary and Key messages The data center environment needs to adapt to be more flexible and cost-effective to meet the unpredictable needs of business and IT. Simple actions can yield significant operational and capital cost savings. Green actions impacts the pocket book and the planet Green actions may increase the competitiveness We can help you determine how to get started. 2010 IBM Corporation

Site and Facilities Services Data Center Services We are not only responsible for what we do but also for what we don t do. - Laotse - Stephan Bhend sbhe@ch.ibm.com 2008 IBM Corporation

and did you know? 2009 IBM Corporation

and did you know? 2009 IBM Corporation

For more information IBM site and facilities services brochure IBM report: cutting energy costs for a powerful competitive advantage Extend the life of an existing data center: IBM Lexington case study Data center strategy Data center consolidation and relocation Modular data centers provide an agile response to change Art of the possible: rapidly deploying costeffective, energyefficient data centers Prescription for server room growth: Design a Scalable Modular Data Center 2010 IBM Corporation