Western Technical College 10201110 Fundamentals of Graphic Design Course Outcome Summary Course Information Description Career Cluster Instructional Level Total Credits 3.00 Total Hours 72.00 This course provides exploration of several Adobe Graphic Design Computer Programs (Photoshop, Illustrator, InDesign, and Acrobat). Students are instructed on the Apple operating system, document setup, creation techniques, and file formats for both digital media and print. An introduction to typography, scanning, and color management will also be included. The roles of the marketer and graphic designer are discussed throughout the class. This foundation course allows for future study of the individual software programs used in the graphic, imaging, and publishing industries. Arts, A/V Technology and Communications Associate Degree Courses Types of Instruction Instruction Type Lecture Lab Credits/Hours 2 CR / 36 HR 1 CR / 36 HR Course History Target Population Students in the Marketing Program. This course is also suggested for students enrolled in Graphic Design who have no previous computer experience. Textbooks Adobe Creative Cloud Design Tools All-In-One for Dummies. Copyright 2013. Smith, Jennifer. Publisher: John Wiley & Sons, Inc. ISBN-13: 978-1-118-64611-3. Required. Core Abilities 1. Course Outcome Summary - Page 1 of 7
2. 3. 4. 5. 6. Course Competencies 1. Identify the role of the Graphic Designer in industry. Domain Cognitive Level Analyzing 1.1. Oral Presentation 1.2. Discuss 1.1. learner does oral presentation of research relating to Graphic Design trends. 1.2. learner write a paper regarding views on copyright and ethical issues relating to the Graphic Design and Marketing Fields. 1.3. learn participates in group discussion regarding philosophies within the Marketing and Graphic Design Fields. 1.4. learner reflects on methods of sustainability useful in the Graphic Design and Marketing Fields. 1.a. Compare Graphic Designers and Marketing Professionals role in industry. 1.b. Explore changes in Graphic Design and Marketing regarding overlapping responsibilities. 1.c. Investigate future tends in Graphic Design. 1.d. Identify sustainability methods for Graphic Designers. 1.e. Discuss issues of copyright and ethics in both Marketing and Graphic Design Careers. 2. Examine the differences between the Macintosh and PC platform. 2.1. Skill Demonstration 2.2. Oral Test Course Outcome Summary - Page 2 of 7
2.1. learner demonstrates ability to manage files on the Mac operating system. 2.2. learner demonstrates ability to locate various functions on the Mac operating system. 2.3. learn can verbally explain the differences between the Mac and PC operating systems. 2.a. Operate a Mac operating system. 2.b. Apply various customization adjustments to Mac preferences. 2.c. Explore at least 3 different ilife programs within the Macintosh system. 2.d. Compare Mac and PC operating systems. 3. Edit photos using the Adobe Photoshop program. 3.1. Project 3.2. Critique 3.3. Oral Presentation 3.4. Research 3.1. learner creates composite design in Adobe Photoshop that meets industry standards. 3.2. Learner performs color correction using various adjustment layers according to industry standards. 3.3. learner participates in oral presentation on techniques used to create designs in Adobe Photoshop. 3.4. learner critiques designs adjusted using Adobe Photoshop by classmates. 3.5. learner researches resolution in relationship to digital image created using Adobe Photoshop. 3.a. Create Photoshop documents properly considering such things as resolution, pixel ratio, size, and cropping. 3.b. Demonstrate usage of various tools and techniques in Photoshop for adjusting images including layers, adjustments, and masks. 3.c. Complete design process by saving appropriately for web, print and/or future usage. 3.d. Describe design objectives used to create a successful image edit using Adobe Photoshop. 3.e. Critique files adjusted in Adobe Photoshop by fellow students. 4. Prepare photos properly for use in both web and print. 4.1. Project 4.2. Reflection 4.1. learner uses Adobe InDesign program to create simple files usable on the web. Course Outcome Summary - Page 3 of 7
4.2. learner completes basic web portfolio of class projects. 4.a. Understand file preparation for web using basic layouts and settings in Adobe Dreamweaver. 4.b. Describe basic tools and techniques used in Adobe Dreamweaver. 4.c. Identify need for usability and analytical studies regarding web designs. 4.d. Complete web portfolio of work created in this class. 5. Utilize the Adobe Illustrator program to create simple projects. 5.1. Project 5.2. Critique 5.3. Oral Presentation 5.4. Report 5.1. learner creates designs using Adobe Illustrator which are excepted by industry. 5.2. learner has participated in class critique of projects in a professional manner. 5.3. learner has presented orally the techniques used when designing in Adobe Illustrator and given rational for project. 5.4. learner writes a report on what color management and file format was used and why. 5.a. Produce several documents in Adobe Illustrator with appropriate layout for both print and web. 5.b. Use various tools, effects, attributes and other features in the Adobe Illustrator Program to create designs suitable for industry. 5.c. Manipulate shapes and text using various tools and other methods in Adobe Illustrator to adjust and improve your designs before printing. 5.d. Prepare files in Adobe Illustrator for print and web using appropriate color management and file formats. 5.e. Describe design objectives used to create a successful image using Adobe Illustrator. 5.f. Critique files created using Adobe Illustrator by fellow students. 6. Complete a publication design project using the Adobe InDesign Program. 6.1. Project 6.2. Critique 6.1. learner creates a document using InDesign that includes adjusted type, Illustrations, and photos according to industry standards. 6.2. learner prepares a multi-page document using various functions of InDesign. 6.3. learn participates in verbal critique of projects created using Adobe InDesign. Course Outcome Summary - Page 4 of 7
6.a. 6.b. 6.c. 6.d. Prepare document appropriate for use in industry. Utilize document adjustments, tools and various designing techniques using Adobe InDesign program. Manage graphics by importing and adjusting text, illustrations. and photos in various ways using Adobe InDrsign. Prepare a design for print and web using color management and correct file formats according to industry standards. 7. Compare types of programs used to create digital images. Domain Cognitive Level Analyzing 7.1. Oral Test 7.2. Self Assessment 7.3. Demonstration 7.1. learner identifies the differences between creating raster (pixel based) and vector images. 7.2. learner recognizes differences between raster and vector usages. 7.3. Learn explanins knowledge of proper ways to save and print raster and vector images. 7.a. Discuss usages of raster and vector technologies in industry. 7.b. Examine pros and cons of using raster techniques when creating files in Graphic Design software. 7.c. Examine pros and cons of using vector techniques when creating files in Graphic Design software. 7.d. Identity parts within Adobe programs that are using vector technology or raster technology. 7.e. Explain the benefits of using a page layout program for various projects. 8. Apply the designing process to various projects. 8.1. Project 8.2. Critique 8.1. learner discusses usefulness of completing the design process. 8.2. learner participates in critique of class projects using the design process. 8.a. Practice creating thumbnails, roughs, and tight compositions. 8.b. Recognize need to do research before and during the design procures. 8.c. Modify designs during the design process to improve outcomes. 8.d. Solve design problems using the designing process. 9. Practice color management for print and web. Course Outcome Summary - Page 5 of 7
9.1. Project 9.2. Critique 9.1. learner uses various color modes resulting in proper color management. 9.2. learner prepares files utilizing color management functions. 9.3. learn discribes during class critique evidence of color management. 9.a. Practice monitor calibration. 9.b. Compare various color modes including grayscale, spot color, CMYK, and RGB. 9.c. Recognize process of setting profiles to improve color management. 9.d. Prepare images for various printer devices. 9.e. Choose dialog box settings for correction method of output. 9.f. Define terminology of color management such as gamuts, transparencies, calibration, and digital work flow. 9.g. Explore tends in color management such as print on demand (POD). 10. Practice appropriate uses of typography according to Graphic Design industry standards. 10.1. Project 10.2. Critique 10.1. Learner demonstrates improvements in a design through adjustment to type. 10.2. Learner discusses during critique effective type usages. 10.a. Appreciate the need for producing thumbnails and roughs as part of the design process to improve esthetics of type within a design. 10.b. Identify principles of design that improve type readability. 10.c. Define terms of typographic such as style, leading, line length, alignment, widows, orphans, points, and picas. 10.d. Understand need to prepare fonts for output using links, embedding, and packaging. 10.e. Practice using type in a design to improve readability and creativity of a design piece. 11. Analyze steps and format selections to create a digital image scan. Domain Cognitive Level Analyzing 11.1. Skill Demonstration 11.2. Oral Test Course Outcome Summary - Page 6 of 7
11.1. learner performs a scan for usage in print. 11.2. learner performs a scan for usage on the web. 11.3. leaner utilizes preparation requirements for various scans. 11.4. leaner demonstrates proper file formats used for various scans. 11.a. Analyze an image to be scanned for proper adjustments according to industry standards. 11.b. Identify steps needed to effectively produce a good scanned image. 11.c. Customize settings in various scanning equipment. 11.d. Produce an appropriate scan for various usages in industry. 12. Demonstrate usages of the Adobe Acrobat Program. 12.1. Demonstration 12.2. Oral Test 12.1. learner explores ways to save files in Adobe Acrobat using both single and compiled files. 12.2. learner explains usages of PDF file formats. 12.3. learner identifies reasons for using Adobe Acrobat for preflight. 12.a. Create PDF files for both print and web. 12.b. Identify ways of securing and editing a PDF file. 12.c. Define usages of PDF files. 12.d. Summarize sustainability factors related to using preflighted and proofed files when printing. Course Outcome Summary - Page 7 of 7