Special Offer Part 1 Gaining Maximum Profits From Your List Building Efforts
Monetize After the Initial Opt-In Special Offers directly after the sale Product recommendations (Affiliate Marketing) Physical mailing (postcards about special deals) Telephone follow-ups (30-min phone consultation) Follow Up Emails Thank You and Download Pages Webinars & Teleseminars
When To Monetize The sooner you can communicate your back-end offer with your customer, the better the results. Any product or service that can benefit the customer's purchase should be systematically offered and reinforced. It goes without saying that this works best when your initial front-end product is quality, has depth and offers a high ROI for the consumer.
Special Offer Offering a Special Offer is an excellent marketing technique used to maximize your profits from your list building efforts Extremely powerful and if done correctly it is shown to the customer several times in your funnel, immediately after the customer has opted in to your list, follow up messages, and broadcast messages. Your new Opt-ins are saying they are interested in what you have and have trusted you with their name and email address. This is a great time to sell to them. By offering a special offers you ll be creating the single most important asset in your online business (your buyers list) and simultaneously making money.
How Your Special Offer Works Visitor signs up or opts-in for your FREE ethical bribe. Upon completion of the Free Opt-in process the visitor is shown an irresistible offer that is positioned correctly and makes sense in the mind of the visitor to purchase to gain more help with the problem they just opted in to solve. Because the special offer is priced so attractively, visitor purchases and you just monetized your list building efforts and turned a lead into a buyer!
Getting Higher Special Offer Conversions A Special Offer has to be compelling A Special Offer must make sense in the mind of the buyer Your Special Offer is the what comes next A Special Offer compliments and is VERY RELATED to your free product. Clearly spell out the BENEFITS of the Special Offer Make Value Apparent - Don't just hint at the deal they would be getting, lay it out very clearly.
Special Offer Flow Process
One Time Offer A one-time offer is extremely powerful. An OTO is shown to the customer only once, immediately after the customer has paid for your front end offer. An OTO has to be compelling An OTO has to impart a sense of urgency An OTO must make sense in the mind of the buyer Simple PHP script that will allow the page to come up only once on a particular computer
The One Time Offer Process
Download Page Special Offer Product Download Page- A page on your website where the customer will receive the actual product download links to the product they just purchased! Excellent place to point your customer to new related Special offers. There interested in what you have to offer They Keep coming back Must be relevant
Download Page Special Offer Example This limited Time Special Offer May End At Any Time
Don t Leave Money On The Table This simple monetization strategy of offering a special offer could increase your earnings significantly, and without having to generate any more traffic than you are right now. There are several things you can do to monetize your list Building efforts by earning more money off of the traffic which you already have going to your site. If you are giving away or selling anything on your site and you aren t offering an immediate upsell or Special offer after each Subscriber Opt-in or each customer purchase, you are certainly missing out on a very big opportunities to earn more, and you are leaving money on the table for your competition to grab.
Thank You Thank you for joining us. Now it is time to take action and get your own Special Offer set up and stop leaving money on the table for your competition to grab!