ENERGY ECONOMY - DIGITAL 1/30/13

Transcription

1 ENERGY ECONOMY - DIGITAL 1/30/13

2 970x66 EXPANDABLE UNIT - Full Experience

3 PENCIL UNIT - POST STATE OF THE UNION COPY ANIMATION: After the initial unit animates, the unit auto expands to attract attention. This auto-expanded state lasts 7 seconds, revealing an infographic comparing the Oil and Gas industry growth alongside GDP growth. It then collapses into the pencil unit until the user chooses to interact. PENCIL UNIT - DAY OF STATE OF THE UNION COPY ANIMATION: If there is no user interaction within 13 seconds, the answer animates in for the resolve frame. The CTA to expand remains with an additional CTA to download the white paper.

4 PENCIL UNIT - DAY OF STATE OF THE UNION COPY ANIMATION: After the initial unit animates, the unit auto expands to attract attention. This auto-expanded state lasts 7 seconds, revealing an infographic comparing the Oil and Gas industry growth alongside GDP growth. It then collapses into the pencil unit until the user chooses to interact. PENCIL UNIT - DAY OF STATE OF THE UNION COPY ANIMATION: If there is no user interaction within 13 seconds, the answer animates in for the resolve frame. The CTA to expand remains with an additional CTA to download the white paper.

5 AUTO EXPANDED STATE ANIMATION: Question animates into place. User clicks to expand and reveal the answer.

6 EXPANDED- STEP 1 frame 1 ANIMATION: Once the user clicks, the expanded state is again revealed. The infographic comparing the Oil and Gas industry growth alongside GDP growth again animates. The arrow will pulsate, attracting attention and indicating to the user to click through to the next slide.

7 EXPANDED- STEP 2 frame 1 ANIMATION: Headline type animates in. The red worker icon appears first by itself. Then the proofpoint on the left animates in line by line. As CREATES 3 MORE appears, three additional icons radiate out of the worker icon to indicate the indirect and induced jobs created. EXPANDED- STEP 2 frame 2

8 EXPANDED- STEP 3 ANIMATION: Headline type animates in. Red fact bubble pops up next to interactive map feature. Users can roll over map to see number of jobs supported by the oil and gas industry in each state.

9 EXPANDED- STEP 4 ANIMATION: Headline animates in. Bar graphs will grow horizontally to reveal the total expenditures. Blue fact bubble with a supporting cumulative number pops in last.

10 EXPANDED- End Frame ANIMATION: Headline type comes in phrase by phrase. We pay off the experience with how Chevron is playing a part in the Energy Economy. Users can then click to download the advertorial about the Energy Economy. Will drive to Chevron.com/EnergyEconomy COLLAPSED - Resolve Frame ANIMATION: Once the user has finished the ad and/or closed out, the banner collapses with the CTA to drive to chevron.com/energyeconomy and the CTA to download the white paper.

11 SOURCE OVERLAY EXAMPLE When you click the source link, an overlay appears giving you the source from which each inforgraphic was created.

12 970x66 EXPANDABLE UNIT - Abbreviated

13 PENCIL UNIT - DAY OF STATE OF THE UNION COPY PENCIL UNIT - DAY OF STATE OF THE UNION COPY

14 EXPANDED- Jobs Frame 1

15 EXPANDED- End Frame Will drive to Chevron.com/EnergyEconomy COLLAPSED - Resolve Frame

16 300x600 EXPANDABLE UNIT

17 300x600 EXPANDABLE INITIAL UNIT INITIAL UNIT ANIMATION: Animation and functionality is identical to the 970x66 unit.

18 300x600 EXPANDABLE (cont d) EXPANDED - STEP 1 Frame 1 EXPANDED - STEP 2

19 300x600 EXPANDABLE (cont d) EXPANDED - End Frame COLLAPSED - Resolve Frame

20 300x250 EXPANDABLE UNIT

21 300x250 EXPANDABLE ANIMATION: This banner autoplays the animation once expanded. Animation style aligns with what is described in the other units. INITIAL UNIT - Frame 1 INITIAL UNIT - Frame 2

22 EXPANDED - Jobs Frame 1 EXPANDED - Jobs Frame 2

23 300x250 EXPANDABLE (cont d) EXPANDED - End Frame COLLAPSED - Resolve Frame

24 728x90 EXPANDABLE UNIT

25 728x90 EXPANDABLE ANIMATION: This banner is narrowed down to one infographic showcasing industry growth, and the second infographic showcasing job growth. Animation and slideshow functionality is the same as in the larger units. 728x90 INITIAL UNIT - Frame 1 728x90 INITIAL UNIT - Frame 2

26 728x90 EXPANDABLE (cont d) EXPANDED -Frame 3 EXPANDED -Frame 3

27 728x90 EXPANDABLE (cont d) EXPANDED - End Frame COLLAPSED - Resolve Frame

28 TWITTER POSTS

29 Tweet Pop Up

30 Static - 435x522

31 Static - 435x522

32 PRE-ROLL SCRIPT

33 PRE-ROLL SCRIPT Every job created by the U.S. oil and gas industry [little man pops up] Creates 3 more indirect and induced jobs across the economy. [3 little men pop in around him] Totaling 9.2 million jobs in the U.S. [zoom out to show those 4 little men on a U.S. map populated with many, many other little men clusters] Energy is the engine that drives our economy forward. [Pan over to copy for end frame] Learn more >>