Press Release. Sony Launches New Compact System Camera NEX-6 with DSLR Power Pro-style camera features made for photographers

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Press Release Sony Launches New Compact System Camera NEX-6 with DSLR Power Pro-style camera features made for photographers DSLR-quality images and Full HD video, from newly-developed large 16.

1 Press Release Sony Launches New Compact System Camera NEX-6 with DSLR Power Pro-style camera features made for photographers DSLR-quality images and Full HD video, from newly-developed large 16.1 effective megapixel Exmor TM APS HD CMOS sensor plus high sensitivity up to ISO New Fast Hybrid AF for optimal fast and precise autofocus in any situation; DSLR-like AF tracking for continuous shooting at up to 10 fps High-resolution XGA OLED Tru-Finder Intuitive DSLR-style operation with dual dials and Quick Navi interface Easy image sharing through Wi-Fi Download new features with PlayMemories Camera Apps, the world s first application download service 1 Built-in flash and new Multi Interface Shoe, High-resolution XGA OLED Tru-Finder TM Hong Kong, September 12, 2012 Sony today announces the launch of the new NEX-6 compact system camera with an imaging experience that s in a class of its own. The compact 1 For interchangeable-lens digital cameras as of August PlayMemories Camera Apps will be available in United States, Canada, UK, Ireland, Belgium, Netherlands, France, Germany, Italy, Denmark, Finland, Norway, Sweden, Spain, Australia, New Zealand, Japan at this moment. Launch dates may vary slightly between countries. The Hong Kong release date will be announced later. 1

2 packs the imaging power, shooting responses, handling and operability of a DSLR into a pocketsized mirrorless camera. Partnered with the growing range of E-mount interchangeable lenses, the NEX-6 appeals to committed DSLR users who need to travel light without compromising picture quality. Offering big sensor picture performance in a compact body, the new camera also makes an ideal option for step-up photographers looking to significantly expand their creative options. The NEX-6 shares many imaging innovations with the newly-announced NEX-5R from a responsive Fast Hybrid AF system to Wi-Fi connectivity and downloadable PlayMemories Camera Apps TM 1. Crafted with discerning photographers in mind, the new camera also features the same precision electronic viewfinder and DSLR-style ergonomics found on the flagship NEX-7. The large Exmor TM APS HD CMOS sensor inside the NEX-6 offers 16.1 effective megapixels for true DSLR-quality images and detail-packed Full HD video. It s teamed with the powerful BIONZ TM image processor that ensures flawless, low-noise images even when users are shooting dimly-lit interiors at extended sensitivity settings up to ISO Similar to the recently-announced NEX-5R, the NEX-6 features an innovative new Fast Hybrid AF system that combines phase- and contrast-detection autofocus methods to suit virtually any shooting situation. Phase-detection AF that quickly analyses subject distance is complemented by contrast-detection AF to confirm extremely fine focus. In Speed Priority mode, the NEX-6 switches automatically to pure phase-detection tracking AF. Users will enjoy DSLR-like focusing responses when they are capturing fast-moving action with high-speed burst shooting at up to 10 frames per second. From launch, Fast Hybrid AF is supported with these lenses: E 18-55mm F OSS; E mm F OSS; E mm F OSS; E 24mm F1.8 ZA Sonnar T*; E PZ 16-50mm F OSS. Firmware upgrades will steadily expand the range of lenses offering Fast Hybrid AF support. As with the NEX-7, the NEX-6 features an XGA OLED Tru-Finder for precision framing and focusing. This acclaimed electronic viewfinder gives a bright, detail-packed, high contrast view of still images and video, with 100% frame coverage and a wide field of view to rival pro-grade optical viewfinders. On-screen grid lines and a digital level gauge can be displayed to assist with accurate framing. 2

3 The OLED Tru-Finder is complemented by a 7.5 cm (3.0") Xtra Fine LCD that can be angled up to 90 up or 45 down (approx.) for easy viewing in virtually any shooting position. The LCD screen assures superb detail and contrast with significantly reduced on-screen reflections, aiding composition when users are shooting outdoors or in direct light. Despite its compact body dimensions, the NEX-6 offers an instantly reassuring operation for DSLR enthusiasts. A strategically-positioned mode dial on top of the camera allows quick setting of shooting modes including P/A/S/M and Sweep Panorama just as users would expect on much larger interchangeable lens cameras. It s joined by a control dial located under the mode dial, plus a separate control wheel on the camera back for fine adjustments of exposure, ISO, white balance and other settings. Also inherited from high-end A-mount cameras by Sony, the pro-focused Quick Navi interface allows fingertip adjustment of settings without taking the viewfinder away from the eye. Full HD movie shooting is enhanced with a new Auto Slow Shutter feature that adds extra sparkle to low-light clips. The NEX-6 detects dim interiors and night scenes, automatically switching to a slower shutter speed to brighten up footage. Shared with the NEX-5R, integrated Wi-Fi allows simple wireless photo and video transfers to various smartphones or tablets running the free PlayMemories Mobile App TM. Images can also be transferred wirelessly to a networked PC, or viewed wirelessly on any DLNA-compatible TV. Alongside a handy pop-up flash, there s a versatile new Multi Interface Shoe that s capable of linkage with various accessories. New interchangeable lenses for E-mount cameras The choice of interchangeable lenses for E-mount cameras by Sony grows with three additional models. The SELP1650 is an extremely light, compact 16-50mm F powered zoom lens with Optical SteadyShot image stabilisation builtin for clearer handheld images. The lens body measures just 29.9mm when fully retracted, making the SELP1650 an ideal travel companion. There s also a dual-function ring that controls both power zoom and manual focus, depending on operating mode. With the camera set to AF the control ring adjusts smooth, high-speed zoom with small hand movements. With the camera in MF mode, the ring controls manual focus. Smooth power zoom makes the lens 3

particularly suitable for video shooting. The SEL35F18 is a fast 35mm prime / fixed focal length lens with a bright maximum aperture of F1.8 and Optical SteadyShot built in.

Featuring a new exterior design, the lens is easy to handle and light to carry.

4 particularly suitable for video shooting. The SEL35F18 is a fast 35mm prime / fixed focal length lens with a bright maximum aperture of F1.8 and Optical SteadyShot built in. It offers excellent optical sharpness and clarity as well as bokeh effect whether users are shooting portraits, street scenes or Full HD video. Featuring a new exterior design, the lens is easy to handle and light to carry. Adopting the super ED (Extra-low Dispersion) glass which reduces colour aberration, the SEL1018 is a super-wide angle zoom with a maximum aperture of F4 right across its 10-18mm range and Optical SteadyShot image stabilisation inside. Ideal for landscapes and interiors, it s also capable of producing dramatic perspective effects at its widest setting. New accessories for NEX-6 Crafted in genuine leather, the LCS-ELC6 Soft Carrying Case combines a stylish body case and lens jacket. Styled exclusively for the NEX-6, it s suitable for use with the camera and attached SELP1650 or SEL16F28 lens. The camera's LCD screen can be tilted even when body case is attached; tripod attachment is also possible with the case attached. The LCS-EJA Soft Carrying Case can be used for all α E-mount cameras, and is ideal for use with the new SELP1650 or SEL16F28 lens attached. Internal pockets offer space to store the front lens cap and a spare memory card. The new NEX-6 compact system camera will be available in Hong Kong from November Pre-ordering Sony s Compact System Camera NEX-6 will be available for pre-ordering from October 4, 2012 to November 4, 2012 at all Sony Stores, Sony Store online ( Sony tele-sales hotline at (852) and authorized dealers. The prices for the cameras are as follows: 4

5 Model Prices Premiums Pre-order Special Offers NEX-6 body HK$6,990 Soft carrying case LCS-ELC6/B NEX-6 Zoom Lens Kit (with HK$7,990 SEL1650 lens) - NEX-6 camera body - SELP mm F Zoom Lens NEX-6 Double Zoom Lens Kit HK$9,990 (with SEL1650 & SEL55210 lenses) - NEX-6 camera body - SELP mm F Zoom Lens - SEL mm F OSS Zoom Lens Lens adaptor LA-EA2 at HK$1990 (Valued at HK$2,590) Sony Premium Services: Extension of the local warranty 1- year plan at HK$419 Sony Premium Services Customers who purchase the latest α and NEX cameras are eligible to purchase optional Sony Premium Services which bring a host of benefits. These include the extension of the product warranty and a 20% discount on Sony Studio services and priority counter service. Additionally customers will get a 50% discount on value-added services which include: console and lens cleaning, system and firmware updates for the camera, image retrieval service, camera loan service when the camera is under repair and delivery service. Premium Services (α and NEX series) provided: an extension of the local warranty 1-year plan at HK$599 and an extension of local warranty 2-year plan at HK$1,078. For details of Premium Services, please visit For customer enquiries, please contact Sony sales and services hotline at (852) About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony s products and services, please visit its web site on About make.believe 5

6 make.believe (make dot believe) is a Group-wide brand message that unites Sony s communications initiatives across electronics, games, movies, music, mobile phones and network services. make.believe symbolizes the spirit of Sony the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real. # # # 6

7 Product specifications of Sony Interchangeable-lens digital camera α NEX-6: Model NEX-6 General Camera type Interchangeable-lens digital camera with built-in flash Lens compatibility Sony E-mount lenses Image sensor APS-C size (23.5 x 15.6 mm) Exmor TM APS HD CMOS sensor with primary color filters Number of pixels (approx.) 16.1 megapixels (effective),16.7 megapixels (total) Image sensor aspect ratio 3:2 Anti-dust system Charge protection coating on Optical filter and ultrasonic vibration mechanism Recording system (still image) Recording format JPEG (DCF Ver. 2.0, Exif Ver. 2.3, MPF Baseline compliant), RAW Image size (pixels) (Sony ARW 2.3 format) 3:2 aspect ratio L: 4912 x 3264 (16M), M: 3568 x 2368 (8.4M), S: 2448 x 1624 (4M) 16:9 aspect ratio L: 4912 x 2760 (14M), M: 3568 x 2000 (7.1M), S: 2448 x 1376 (3.4M) Sweep Panorama Wide: horizontal x 1856 (23M), vertical 5536 x 2160 (12M), Standard: horizontal 8192 x 1856 (15M), vertical 3872 x 2160 (8.4M) Image quality modes RAW, RAW & JPEG, JPEG Fine, JPEG Standard Picture Effect 11 modes (15 effects): Posterization (Color, B/W), Pop Color, Retro Photo, Partial Color (R,G,B,Y), High Contrast Mono, Toy Camera, Soft High-key, Soft Focus, HDR Painting, Rich-tone Mono, Miniature Creative Style Standard, Vivid, Portrait, Landscape, Sunset, B/W (Contrast -3 to +3 Dynamic range functions Color space Recording system (movie) Recording format Video compression Audio recording format Image size (pixels) Media Media steps, Saturation -3 to +3 steps, Sharpness -3 to +3 steps) Off, Dynamic Range Optimizer (Auto/Level), Auto High Dynamic Range: Off, Auto Exposure Difference, Exposure Difference Level (1-6 EV, 1 EV step) srgb, Adobe RGB AVCHD /MP4 MPEG-4 AVC (H.264) Dolby Digital (AC-3)/MPEG-4 AAC-LC, 2ch PAL* AVCHD: 1920 x 1080 (50p/28 Mbps/PS, 50i/24 Mbps/ FX, 50i/17 Mbps/FH, 25p/24 Mbps/FX, 25p/17 Mbps/FH) MP4: 1440 x 1080 (25 fps/12 Mbps), 640 x 480 (25 fps/3 Mbps) Memory Stick PRO Duo, Memory Stick PRO-HG Duo, SD memory card, SDHC memory card, SDXC memory card Noise reduction Noise reduction Long exposure NR: On/Off, available at shutter speeds longer than 1 sec., High ISO NR: High/Normal/Low White balance 7

8 Modes Focus system Focus point Sensitivity range Focus modes AF modes Focus area Other features AF illuminator AF illuminator range (approx.) Exposure control Metering type Metering sensor Metering sensitivity Metering modes Exposure modes Scene Selection Exposure compensation Bracketing AE lock ISO sensitivity (Recommended Exposure Index) Viewfinder Auto WB, Daylight, Shade, Cloudy, Incandescent, Fluorescent, Flash, C. Temp 2500 to 9900K, C. Filter (G7 to M7 15-step, A7 to B7 15- step), Custom, AWB micro adjustment(g7 to M7 15 step, A7 to B7 15 step) Fast Hybrid AF(phase-detection AF/ contrast-detection AF) 99 points (phase-detection AF), 25 points (contrast-detection AF) EV 0 to EV 20 (at ISO 100 equivalent with F2.8 lens attached) Autofocus, DMF (Direct Manual Focus), Manual Focus AF-S: Single-shot AF, AF-C: Continuous AF Multi Point AF 99 points (phase-detection AF), 25 points (contrastdetection AF)/ Center-weighted/Flexible Spot Object Tracking, Predictive control, Focus lock, AF micro adjustment, Eye-start AF (only available with optional LA-EA2 attached) Built-in LED 0.5 m m (with E 18-55mm F OSS attached) 1200-zone evaluative metering Exmor TM APS HD CMOS sensor EV 0 to EV 20 (at ISO 100 equivalent with F2.8 lens attached) Multi-segment, Center-weighted, Spot iauto, Superior Auto, Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Sweep Panorama, Scene Selection Portrait, Landscape, Macro, Sports Action, Sunset, Night Portrait, Night Scene, Hand-held Twilight, Anti Motion Blur +/- 3 EV (in 0.3 EV steps) 1/3, 2/3, 1,2 and 3EV increments, 3 frames Locked when shutter button is presses halfway, Can be disabled from the Menu Still images: ISO , AUTO (ISO ), Movies: ISO equivalent. AUTO (ISO equivalent) XGA OLED 1.3cm (0.5-type) electronic viewfinder Number of dots (total) 2,359,296 dots Brightness control Auto/ Manual (3 steps between -1 and +1) Field coverage 100% Magnification Approx. 1.09x (with 50 mm lens at infinity, -1 m -1 ) Diopter adjustment -4.0 m -1 ~ +1.0 m -1 Eye point Display contents Real-time image-adjustment display LCD screen Number of dots (total) Approx. 23 mm from the eyepiece lens, 21 mm from the eyepiece frame at -1 m -1 diopter (CIPA standard) Disp. Basic Info, Level, Histogram Exposure Comp, White Balance, Creative Style 7.5 cm (3.0-type) wide type, TFT (Xtra Fine LCD) 921,600 dots 8

9 Brightness control Manual (5 steps between -2 and +2), Sunny Weather mode Field coverage 100% Adjustable angle Up approx. 90 degrees, down approx. 45 degrees Display contents Graphic Display, Display All Info, Big Font Size Disp., No Disp. Info, Level Histogram, For Viewfinder Real-time image-adjustment Exposure Comp, White Balance, Creative Style display Quick Navi Yes Focus check MF Assist (4.8x, 9.6x) Peaking (Level: High/Mid/Low/Off, Color: White/Red/Yellow) Face Detection Modes On, Off, Face Registration, Face Selection; max. eight faces detected Other features Other features Auto Portrait Framing, Smile Shutter (3 steps) Clear Image Zoom Still Images Approx. 2x Digital zoom Digital Zoom (still Images) Approx. 4x Smart Zoom (still Images) Approx. 1.4x / 2x Digital Zoom (movies) Approx. 4x Shutter Electronically controlled, vertical-traverse, focal-plane type Shutter speed Still Images: 1/4000 to 30 sec., Bulb, Movies: 1/4000 to 1/4 (1/3 step). up to 1/50 in AUTO mode. up to 1/25 in Auto Slow Shutter mode Flash sync. speed 1/160 sec. Electronic front curtain shutter Yes, On/Off SteadyShot INSIDE (image stabilization) Not supported (image stabilization supported by lens) Flash Built-in flash Guide No. 6 (in meters at ISO 100 equivalent) Flash coverage 16 mm (focal-length printed on the lens body) Control Pre-flash TTL Flash compensation +/- 2 EV in 0.3 EV steps Flash modes Flash off, Autoflash, Fill-flash, Slow Sync., Rear Sync. Recycling time Approx. 4 sec. External flash SonyαSystem Flash (compatible with Multi Interface Shoe and Autolock Accessory Shoe with optional Shoe Adaptor ADP-MAA) Wireless control Supported on external flash Drive Modes Single-shot, Continuous, Speed Priority Continuous, Self-timer (10/2 sec. delay), Self-timer (Cont.) (10 sec. delay; 3/5 exposures), Bracketing, Remote Cdr (with RMT-DSLR2, sold separately) Speed (approx., max.)* Continuous mode: 3 fps Speed Priority Continuous mode: 10 fps 9

10 No. of recordable frames in Continuous drive mode (Hi) (approx.)* Playback Modes Wi-Fi Playback on smartphone Upload to PC Playback on TV PlayMemories Camera Apps TM Interface PC interface HD output Multi Interface Shoe Auto-lock Accessory Shoe Compatible OS* (USB connection) Audio Microphone Speaker Print Compatible standards Custom function Power Battery Still images Movies Internal battery charge External power Weight With battery and Memory Stick PRO Duo * May vary depending on shooting conditions and media. Fine: 15 frames, Standard: 16 frames, RAW: 11 frames, RAW & JPEG: 10 frames Single (with or without shooting information, RGB histogram, and highlight/shadow warning), 6/12-frame index view, Enlarged display mode (L: 14x, M: 11x, S: 7.3x, Panorama (standard): 24x, Panorama (wide): 34x), Auto Review (10/5/2 sec., Off), Image orientation (On/Off), Slideshow, Panorama scrolling, Folder selection (still), Forward/Rewind (movie), Delete, Protect Yes Yes Yes Yes (Launch date to be confirmed) Hi-speed USB (USB 2.0): Mass-storage, MTP, Mirco USB type B HDMI mini connector (-C), BRAVIA Sync (link menu), PhotoTV HD Yes Yes (requires optional Shoe Adaptor ADP-MAA) Windows XP SP3**, Windows Vista SP2, Windows 7 SP1, Mac OS X ( ) * Must be installed with the above OS at delivery. Proper operation cannot be guaranteed with the upgraded OS environment ** 64-bit edition and Starter Editions are not supported. The Windows Image Mastering API (IMAPI) v2.0 or later is required to use the function for creating discs. Built-in stereo microphone Built-in monaural; volume setting in 8 steps Exif Print, Print Image Matching III, DPOF setting Custom key settings Rechargeable Battery Pack NP-FW50 Approx. 270 images with viewfinder and approx. 360 images with LCD screen (CIPA standard) Approx. 90 minutes with viewfinder and approx. 100 minutes with LCD screen (1920 x 1080, approx. 17 Mbps) Mirco USB type B AC Adaptor AC-PW20 (optional) Approx. 345g (12.2 oz.) 10

11 Body only Approx. 287 g (10.1oz.) Dimensions W x H x D (excluding Approx x 66.9 x 42.6 mm (4 3/4 2 3/4 1 1/16 in.) protrusions) Operating temperature Range º F/0-40º C Features and specifications are subject to change without notice. 11

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2 International Business Park #05-10 Tower One The Strategy Singapore 609930 Telephone: (65) 6544 8338 Facsimile: (65) 6544 8330 NEWS RELEASE: Immediate NEX-5R Compact System Camera from Sony Offers More