Press Release. Sony Unveils New α Interchangeable Lens Camera NEX-5T When Size Really Does Matter: Discover Smarter Shooting and Wireless Sharing

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Press Release Sony Unveils New α Interchangeable Lens Camera NEX-5T When Size Really Does Matter: Discover Smarter Shooting and Wireless Sharing NFC for easier Wi-Fi connection; One-touch wireless

functions with growing range of PlayMemories Camera Apps Hong Kong, August 27, 2013 Sony today announced the launch of the new α Interchangeable Lens Camera NEX-5T in a range of colours (white/

1 Press Release Sony Unveils New α Interchangeable Lens Camera NEX-5T When Size Really Does Matter: Discover Smarter Shooting and Wireless Sharing NFC for easier Wi-Fi connection; One-touch wireless connection with your smartphone 1,2 Large Exmor APS HD CMOS sensor for pro-quality pictures and Full HD video in an ultra-compact body Fast Hybrid AF for crisp, precise tracking autofocus Add more functions with growing range of PlayMemories Camera Apps Hong Kong, August 27, 2013 Sony today announced the launch of the new α Interchangeable Lens Camera NEX-5T in a range of colours (white/ black/ silver). The new NEX-5T from Sony packs pro-quality pictures and wireless freedom into a power packed, compact camera with the limitless creativity of interchangeable lenses. Slipping snugly into a pocket or bag, it s the perfect partner for passionate photographers who want DSLR-style images and generous control options with less to carry. 1 For NFC compatible smartphones or tablets with Android OS Version 4.0 or later. 2 Image transfer to PC or TV from non-nfc smartphone or tablet requires making Wi-Fi connection.

2 Wi-Fi lets you connect the NEX-5T with your smartphone, PC or TV and wirelessly transfer photos or videos 3. It s also the first interchangeable lens E-mount camera from Sony with NFC, giving the extra convenience of One-touch wireless connection with Android smartphones and tablets 1 for easy sharing and even remote control of the camera. There s no set-up needed simply touch your mobile device against the NEX-5T and a wireless connection s made instantly. Embedded Smart Remote Control lets you trigger shutter release from your smartphone: it s great for group shots when you don t want to be left out of the action. Inside the NEX-5T is a generously-sized APS-C sensor with 16.1 effective megapixels that grabs more light than the small sensor in ordinary compact cameras. You ll be rewarded by richlydetailed DSLR-quality stills and Full HD video, with ultra-low picture noise for crisper twilight shots and atmospheric interiors. Don t miss those split-second moments, from spontaneous portraits to vibrant street scenes. Advanced Fast Hybrid AF combines phase-detection autofocus to track fast-moving subjects with contrast-detection AF for absolute precision. It s a winning combination that delivers speedy, accurate focusing in any scene. And don t forget sometimes, it s all about you. Great self-shot portraits are simple with the tiltable LCD screen that flips up to 180 for a comfortable view with the camera held at arm s length. Auto Portrait Framing takes the guesswork out of good-looking selfies, cropping your composition for polished results. There s also a digital level gauge that makes it easy to keep horizons steady and true. Serious photographers have plenty of opportunities to fine-tune their artistic vision. The NEX-5T offers extra flexibility with its dedicated control dial and assignable Fn button for instant recall of frequently-needed functions. 3 Video format or the compatibility of transferring video depends on devices.

New PlayMemories Camera Apps There s a growing range of downloadable PlayMemories Camera Apps that add more fun and exciting functions to NEX-5T.

3 New PlayMemories Camera Apps There s a growing range of downloadable PlayMemories Camera Apps that add more fun and exciting functions to NEX-5T. Pick from a choice of free and paid-for picture effects and handy utilities. It s a great way to broaden your creative options as your confidence and ambitions increase. Apart from the brand new Lens Compensation app and the updated Smart Remote Control, there is also a wide range of PlayMemories Camera Apps by Sony to suit your every shooting style, including Motion Shot, Light Shaft, Time-lapse, Cinematic Photo, Picture Effect+, Bracket Pro, Multi Frame NR and Photo Retouch. Also updated, Direct Upload Version 2.0 streamlines photo transfers to social networking services wherever there s a Wi-Fi hotspot handy 4. Installing the Flickr Add-on now allows direct image uploads to Flickr. Co-ordinating Cases and Accessories A range of optional accessories offers stylish protection for the camera. Exclusively designed in a range of colours (orange/ brown/ green/ pink/ black) to fit the NEX-5T and NEX-5R, the LCJ- EBA is a thin and light Body Jacket that also allows full use of the NFC function offered by the NEX-5T. The LCS-BBK Soft Carrying Case slips easily into a travel bag. The LCS-EMJ Soft Carrying Case features an expandable zipper section to accommodate different sizes of attached lens. The versatile BC-QM1 Battery Charger can quickly charge batteries for recent α and Handycam models, and also can supply power to your smartphone via USB. The ACC-PFW1 Accessory Kit includes the PCK-LS1EM LCD Protect Sheet to keep fingerprints at bay, plus the VF-K405MP MC Protector (40.5mm diameter) and NP-FW50 Rechargeable Battery Pack. 4 Direct Upload currently supports Flickr, with support for more services scheduled for the future. Supported SNS upload sites vary by region.

4 The new NEX-5T interchangeable lens compact camera from Sony will be available from mid- September Pre-ordering Sony s new NEX-5T interchangeable lens compact camera is available for pre-ordering from August 28 to September 9, 2013 at all Sony Stores, Sony Store online ( Sony tele-sales hotline at (852) and authorized dealers. Lens kits and offers are as follows: Lens Kits Prices Pre-order Special Offers NEX-5TL (Single lens kit: Body & lens SELP1650) NEX-5TY (Double lens kit: Body with lenses SELP1650 and SEL55210) HK$5,990 - Black camera body jacket LCJ- EBA/B (valued at HK$200) - α camera strap STP-XH1/B HK$7,990 (valued at HK$290) - 16GB SD Card SF-16UY (valued at HK$319) Sony Premium Services Customers who purchase the latest α interchangeable lens camera NEX-5T are eligible to purchase optional Sony Premium Services which bring a host of benefits. These include the extension of the product warranty and a 20% discount on Sony Studio services. Additionally customers will get a 50% discount on value-added services which include: console and lens cleaning, system and firmware updates for the cameras, image retrieval service, camera rental service and delivery service. Premium Services (α and NEX series) provided: An extension of the local warranty 1-year plan at HK$590 and an extension of local warranty 2-year plan at HK$1060. For details of Premium Services, please visit For customer enquiries, please contact Sony hotline service at (852) About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony s products and services, please visit its web site on About make.believe make.believe (make dot believe) is a Group-wide brand message that unites Sony s communications initiatives across electronics, games, movies, music, mobile phones and network services. make.believe symbolizes the spirit of Sony the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real. ###

5 Product specifications of Sony Interchangeable-lens digital camera α NEX-5T: Model NEX-5T General Camera type Interchangeable-lens digital camera Lens compatibility Sony E-mount lenses Image sensor APS-C size (23.5 x 15.6 mm) Exmor TM APS HD CMOS sensor with primary color filters Number of pixels (approx.) 16.1 megapixels (effective),16.7 megapixels (total) Image sensor aspect ratio 3:2 Anti-dust system Charge protection coating on optical filter and ultrasonic vibration mechanism Recording system (still image) Recording format JPEG (DCF Ver. 2.0, Exif Ver. 2.3, MPF Baseline compliant), Image size (pixels) RAW (Sony ARW 2.3 format) 3:2 aspect ratio L: 4912 x 3264 (16M), M: 3568 x 2368 (8.4M), S: 2448 x 1624 (4M) 16:9 aspect ratio L: 4912 x 2760 (14M), M: 3568 x 2000 (7.1M), S: 2448 x 1376 (3.4M) Sweep Panorama Wide: horizontal x 1856 (23M), vertical 5536 x 2160 (12M), Standard: horizontal 8192 x 1856 (15M), vertical 3872 x 2160 (8.4M) Image quality modes RAW, RAW & JPEG, JPEG Fine, JPEG Standard Picture Effect 11 modes (15 effects): Posterization (Color, B/W), Pop Color, Retro Photo, Partial Color (R,G,B,Y), High Contrast Mono, Toy Camera, Soft High-key, Soft Focus, HDR Painting, Rich-tone Mono, Miniature Creative Style Standard, Vivid, Portrait, Landscape, Sunset, B/W (Contrast -3 Dynamic range functions Color space Recording system (movie) Recording format Video compression Audio recording format Image size (pixels) to +3 steps, Saturation -3 to +3 steps, Sharpness -3 to +3 steps) Off, Dynamic Range Optimizer (Auto/Level), Auto High Dynamic Range: Off, Auto Exposure Difference, Exposure Difference Level (1-6 EV, 1 EV step) srgb standard(with sycc gamut), Adobe RGB standard compatible with TRILUMINOS TM Color AVCHD ver 2.0 compliant /MP4 MPEG-4 AVC (H.264) Dolby Digital (AC-3)/MPEG-4 AAC-LC, 2ch AVCHD: 1920 x 1080 (50p/28 Mbps/PS, 50i/24 Mbps/ FX, 50i/17 Mbps/FH, 25p/24 Mbps/FX, 25p/17 Mbps/FH) MP4: 1440 x 1080 (25 fps/12 Mbps), 640 x 480 (25 fps/3 Mbps)

6 Media Media Noise reduction Noise reduction White balance Modes Focus system Focus point Sensitivity range Focus modes AF modes Focus area Other features AF illuminator AF illuminator range (approx.) Exposure control Metering type Metering sensor Metering sensitivity Metering modes Exposure modes Scene Selection Exposure compensation Bracketing AE lock ISO sensitivity (Recommended Exposure Index) Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Memory Stick XC-HG Duo, SD memory card, SDHC memory card, SDXC memory card Long exposure NR: On/Off, available at shutter speeds longer than 1 sec., High ISO NR: Normal/Low Auto WB, Daylight, Shade, Cloudy, Incandescent, Fluorescent, Flash, C. Temp 2500 to 9900K, C. Filter (G7 to M7 15-step, A7 to B7 15-step), Custom, AWB micro adjustment(g7 to M7 15 step, A7 to B7 15 step) Fast Hybrid AF(phase-detection AF/ contrast-detection AF) 99 points (phase-detection AF), 25 points (contrast-detection AF) EV 0 to EV 20 (at ISO 100 equivalent with F2.8 lens attached) Autofocus, DMF (Direct Manual Focus), Manual Focus AF-S: Single-shot AF, AF-C: Continuous AF Multi Point AF 99 points (phase-detection AF), 25 points (contrast-detection AF)/ Center-weighted/Flexible Spot Tracking focus, Predictive control, Focus lock, AF micro adjustment, Eye-start AF (only available with optional LA-EA2 and FDA-EV1S attached) Built-in LED 0.3 m m (approx. with E PZ 16-50mm F OSS attached) 1200-zone evaluative metering Exmor TM APS HD CMOS sensor EV 0 to EV 20 (at ISO 100 equivalent with F2.8 lens attached) Multi-segment, Center-weighted, Spot iauto, Superior Auto, Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Sweep Panorama, Scene Selection Portrait, Landscape, Macro, Sports Action, Sunset, Night Portrait, Night Scene, Hand-held Twilight, Anti Motion Blur +/- 3 EV (in 0.3 EV steps),movies: +/- 2.0EV (1/3EV steps) 1/3, 2/3, 1, 2, 3 EV increments, 3frames Locked when shutter button is presses halfway. Can be disabled from the Menu Still images: ISO , AUTO (ISO ), Movies: ISO equivalent. AUTO (ISO equivalent)

7 LCD monitor 7.5 cm (3.0-type) wide, TFT (Xtra Fine LCD) Touch panel, pressure-sensitive type Number of dots (total) 921,600 dots Brightness control Manual (5 steps between -2 and +2), Sunny Weather mode Field coverage 100% Adjustable angle Up approx. 180 degrees, down approx. 50 degrees Display contents Graphic Display, Display All Info, Big Font Size Disp., No Disp. Info, Level, Histogram, For Viewfinder Real-time imageadjustment On / OFF display Focus check MF Assist (4.8x, 9.6x) Peaking (Level: High/Mid/Low/Off, Color: White/Red/Yellow) Face Detection Modes Other features Other features Clear Image Zoom Still Images Digital zoom Digital Zoom (still Images) Smart Zoom (still Images) Digital Zoom (movies) Shutter Shutter speed Flash sync. speed Electronic front curtain shutter SteadyShot INSIDE (image stabilization) Flash Guide No. Flash coverage Control Flash compensation Flash modes On, Off, Face Registration, Face Selection; max. eight faces detected Touch Shutter, Auto Portrait Framing, Smile Shutter (3 steps), Self-portrait Self-timer (3 sec. delay) Approx. 2x Approx. 4x Approx. 1.4x / 2x Approx. 4x Electronically controlled, vertical-traverse, focal-plane type Still Images: 1/4000 to 30 sec., Bulb, Movies: 1/4000 to 1/4 (1/3 step). up to 1/50 in AUTO mode. up to 1/25 in Auto Slow Shutter mode 1/160 sec., On/Off Not supported (image stabilization supported by lens) External flash (supplied) attachable to Smart Accessory Terminal 2 7 (in meters at ISO 100 equivalent) 16 mm (focal-length printed on the lens body) Pre-flash TTL +/- 2 EV in 0.3 EV steps Flash off, Autoflash, Fill-flash, Slow Sync., Rear Sync.

8 Recycling time External flash Drive Modes Speed (approx., max.)* No. of recordable frames (approx.)* Playback Modes Wi-Fi Playback on smartphone Upload to PC Playback on TV PlayMemories Camera Apps TM Interface PC interface NFC TM HD output Smart Accessory Terminal 2 Compatible OS* (USB connection) Approx. 4 sec. Smart Accessory Terminal compatible flash HVL-F20S (optional) Single-shot, Continuous, Speed Priority Continuous, Self-timer (10/2 sec. delay), Self-timer (Cont.) (10 sec. delay; 3/5 exposures), Bracketing, Remote Cdr (with RMT-DSLR2, sold separately) Continuous mode: 3 fps Speed Priority Continuous mode: 10 fps * May vary depending on shooting conditions and media. Fine: 11 frames, Standard: 11 frames, RAW: 10 frames, RAW & JPEG: 9 frames Single (with or without shooting information, RGB histogram, and highlight/shadow warning), 6/12-frame index view, Enlarged display mode (L: 14x, M: 11x, S: 7.3x, Panorama (Standard): 24x, Panorama (Wide): 34x), Auto Review (10/5/2 sec., Off), Image orientation (On/Off), Slideshow, Panorama scrolling, Folder selection (still), Forward/Rewind (movie), Delete, Protect Hi-speed USB (USB 2.0): Mass-storage, MTP, Mirco USB type B (NFC Forum 3 Tag compatible, One-touch remote, One-touch sharing) HDMI mini connector (-C), BRAVIA Sync (link menu), PhotoTV HD Windows XP SP3**, Windows Vista SP2***, Windows 7 SP1, Windows 8, Mac OS X ( ) * Must be installed with the above OS at delivery. Proper operation cannot be guaranteed with an upgraded OS environment ** 64-bit edition and Starter Editions are not supported. *** Starter Editions is not supported Audio Microphone Built-in stereo microphone or ECM-SST1 (optional) Speaker Built-in monaural; volume setting in 8 steps between 0-7

9 Print Compatible standards Custom function Power Battery Still images Movies Internal battery charge External power Weight With battery and Memory Stick PRO Duo Body only Dimensions W x H x D (excluding protrusions) Operating temperature Range Exif Print, Print Image Matching III, DPOF setting Custom key settings Rechargeable Battery Pack NP-FW50 Approx. 330 images (CIPA standard) Actual *1*2 : Approx 60min. (CIPA standard), Continuous *1*3 Approx.100min. (CIPA standard) *1 Continuous movie recording is possible for approximately 29 minutes (limited by product specifications). *2 Indicated recording time is defined by defined by repeating the following cycle: Power on, start recording, zoom, stand-by and power off) *3 Indicated recording time is defined by repeating the following cycle: Pressing the MOVIE button. No other operations such as zoom are performed. AC Adaptor AC-PW20 (optional) Approx. 276 g (9.7 oz.) Approx. 218 g (7.7 oz.) Approx x 58.8 x 38.9 mm (4 3/8 2 3/8 1 9/16 in.) º F/0-40º C Features and specifications are subject to change without notice.

When Size Really Does Matter: Discover Smarter Shooting and Wireless Sharing with the Pocket-Sized NEX-5T

2 International Business Park #05-10 Tower One The Strategy Singapore 609930 Telephone: (65) 6544 8338 Facsimile: (65) 6544 8330 NEWS RELEASE: Immediate When Size Really Does Matter: Discover Smarter Shooting