When Size Really Does Matter: Discover Smarter Shooting and Wireless Sharing with the Pocket-Sized NEX-5T

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Carol Haynes
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2 International Business Park #05-10 Tower One The Strategy Singapore 609930 Telephone: (65) 6544 8338 Facsimile: (65) 6544 8330 NEWS RELEASE: Immediate When Size Really Does Matter: Discover Smarter

1 2 International Business Park #05-10 Tower One The Strategy Singapore Telephone: (65) Facsimile: (65) NEWS RELEASE: Immediate When Size Really Does Matter: Discover Smarter Shooting and Wireless Sharing with the Pocket-Sized NEX-5T NFC for easier Wi-Fi connection; One-touch wireless connection with your smartphone 1,2 Large Exmor APS HD CMOS sensor for pro-quality pictures and Full HD video in an ultra-compact body Fast Hybrid AF for crisp, precise tracking autofocus Add more functions with growing range of PlayMemories Camera Apps (ASIA PACIFIC, 27 August 2013) It s the big sensor that means better pictures and this really is where size matters. The new NEX-5T from Sony packs pro-quality pictures and wireless freedom into a power packed, pocket-sized camera with the limitless creativity of interchangeable lenses. Slipping snugly into a pocket or bag, it s the perfect partner for passionate photographers who want DSLR-style images and generous control options with less to carry. 1 For NFC compatible smartphones or tablets with Android OS Version 4.0 or later. 2 Image transfer to PC or TV from non-nfc smartphone or tablet requires making Wi-Fi connection.

2 Wi-Fi lets you connect the NEX-5T with your smartphone, PC or TV and wirelessly transfer photos or videos 3. It s also the first interchangeable lens E-mount camera from Sony with NFC, giving the extra convenience of One-touch wireless connection with Android smartphones and tablets 1 for easy sharing and even remote control of the camera. There s no set-up needed simply touch your mobile device against the NEX-5T and a wireless connection s made instantly. Embedded Smart Remote Control lets you trigger shutter release from your smartphone: it s great for group shots when you don t want to be left out of the action. Inside the NEX-5T is a generously-sized APS-C sensor with 16.1 effective megapixels that grabs more light than the small sensor in ordinary compact cameras. You ll be rewarded by richly-detailed DSLR-quality stills and Full HD video, with ultra-low picture noise for crisper twilight shots and atmospheric interiors. Don t miss those split-second moments, from spontaneous portraits to vibrant street scenes. Advanced Fast Hybrid AF combines phase-detection autofocus to track fast-moving subjects with contrast-detection AF for absolute precision. It s a winning combination that delivers speedy, accurate focusing in any scene. And don t forget sometimes, it s all about you. Great self-shot portraits are simple with the tiltable LCD screen that flips up to 180 for a comfortable view with the camera held at arm s 3 Video format or the compatibility of transferring video depends on devices.

3 length. Auto Portrait Framing takes the guesswork out of good-looking selfies, cropping your composition for polished results. There s also a digital level gauge that makes it easy to keep horizons steady and true. Serious photographers have plenty of opportunities to fine-tune their artistic vision. The NEX-5T offers extra flexibility with its dedicated control dial and assignable Fn button for instant recall of frequently-needed functions. New PlayMemories Camera Apps There s a growing range of downloadable PlayMemories Camera Apps that add more fun and exciting functions to NEX-5T. Pick from a choice of free and paid-for picture effects and handy utilities. It s a great way to broaden your creative options as your confidence and ambitions increase. A brand-new Lens Compensation app lets expert users save and apply subtle image corrections for different lenses. Adjustable correction can be applied to compensate for peripheral shading, chromatic aberration and barrel/pincushion distortion. Smart Remote Control is now updated to Version 2.0, adding Autofocus control directly from the touchscreen of your linked smartphone or tablet (requires installation of latest version of PlayMemories Mobile). There s even more power over your image with fingertip adjustments for

4 EV compensation, aperture, shutter speed, ISO, and white balance. In addition, MF Assist lets you accurately check focus of portraits and macro shots on your phone or tablet s large screen. Also updated, Direct Upload Version 2.0 streamlines photo transfers to social networking services wherever there s a Wi-Fi hotspot handy 4. Installing the Flickr Add-on now allows direct image uploads to Flickr. Co-ordinating Cases and Accessories A range of optional accessories offers stylish protection for the camera. Exclusively designed in a range of colours to fit the NEX-5T and NEX-5R, the LCJ-EBA is a thin and light Body Jacket that also allows full use of the NFC function offered by the NEX-5T. The LCS-BBK Soft Carrying Case slips easily into a travel bag. The LCS-EMJ Soft Carrying Case features an expandable zipper section to accommodate different sizes of attached lens. The versatile BC-QM1 Battery Charger can quickly charge batteries for recent and Handycam models, and also can supply power to your smartphone via USB. The ACC-PFW1 Accessory Kit includes the PCK- LS1EM LCD Protect Sheet to keep fingerprints at bay, plus the VF-K405MP MC Protector (40.5mm diameter) and NP-FW50 Rechargeable Battery Pack. The new NEX-5T interchangeable lens compact camera from Sony will be available in Asia Pacific from September 2013 onwards. ### Specifications Sheet NEX-5T General Image Sensor Recording system (still image) Camera Lens compatibility Number of pixels (effective) Recording format Image quality modes Interchangeable lens digital camera Sony E-mount lenses APS-C type (23.5 x 15.6mm), Exmor TM APS HD CMOS sensor Approx megapixels JPEG (DCF Ver. 2.0, Exif Ver.2.3, MPF Baseline compliant), RAW (Sony ARW 2.3 format) RAW/RAW+JPEG/JPEG Fine/JPEG Standard 4 Direct Upload currently supports Flickr, with support for more services scheduled for the future. Supported SNS upload sites vary by region.

5 Recording system (movie) Movie recording system (AVCHD) Picture Effect Recording format Video compression Audio recording format 11 types (15 variations): Posterization (Color, B/W), Pop Color, Retro Photo, Partial Color (R,G,B,Y), High Contrast Mono, Toy Camera, Soft High-key, Soft Focus, HDR Painting, Rich-tone Mono, Miniature AVCHD format Ver. 2.0 compliant MP4 MPEG-4 AVC/H.264 MPEG-4 AVC/H.264 Dolby Digital (AC-3) 2ch MPEG-4 AAC-LC 2ch 1920 x 1080(50p, 28M, PS) Approx.28Mbps(Max bit-rate) 1920 x 1080(50i, 24M, FX) Approx.24Mbps(Max bit-rate) 1920 x 1080(50i, 17M, FH) Approx.17Mbps(Average bit-rate) 1920 x 1080(25p, 24M, FX) Approx.24Mbps(Max bit-rate) Recording system Focus system Exposure control LCD screen Other Features Digital zoom SteadyShot INSIDE 1920 x 1080(25p, 17M, FH) Approx.17Mbps(Average bit-rate) Media Focus point Tracking Focus ISO sensitivity (Recommended Exposure Index) Touch panel Number of dots (total) Adjustable angle Smart zoom (Still images) Digital zoom (Still images) Digital zoom (Movie) Drive Speed (approx., max.) *1 Memory Stick PRO Duo/Memory Stick PRO-HG Duo/Memory Stick XC-HG Duo/SD memory card/sdhc memory card/sdxc memory card Fast Hybrid AF(phase-detection AF/contrast-detection AF) 99 points(phase-detection AF)/25 points(contrast-detection AF) Yes Still images: ISO100 to 25600, AUTO (ISO100 to 3200), Movies:ISO100 to 6400 equivalent, AUTO(ISO100 to 3200 equivalent) 7.5cm (3.0-type) wide type TFT Yes, pressure-sensitive type 921,600 dots Up by approx. 180 degrees, Down by approx. 50 degrees Auto Portrait Framing and Self-Portrait; Face Detection and Smile Shutter; Superior AUTO; Sweep Panorama (2D); Auto HDR; DRO; Hand-held Twilight; Creative Styles; Photo Creativity; Wi-Fi; USB Charge; PlayMemories Camera Apps (in qualifying countries); NFC M:approx. 1.4x, S:approx 2x Approx. 4x Approx. 4x Not supported (image stabilization supported on lens Continuous mode: max. 3 fps Speed Priority Continuous shooting: max. 10 fps Power Still images * Approx. 330 images (CIPA standard) Dimensions mm (WxHxD) excluding protrusions Approx mm x 58.8mm x 38.9mm *1 Varies according to shooting conditions or memory card used

6 About Sony Electronics Asia Pacific Pte. Ltd. Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional management and marketing headquarters for Sony s consumer as well as broadcasting and professional products, overseeing Asia Pacific, Middle East and Africa regions. For more information on Sony s products and services in Asia Pacific, please visit About Sony Corporation Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately US$72.3 million for the fiscal year ended March 31, Sony Global Web Site: About make.believe make.believe (make dot believe) is a Group-wide brand message that unites Sony s communications initiatives across electronics, games, movies, music, mobile phones and network services. make.believe symbolises the spirit of Sony the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

SONY LAUNCHES NEW NEX-F3 CAMERA WITH 180 TILTABLE LCD SCREEN FOR EASY SELF PORTRAITS

2 International Business Park #05-10 Tower One The Strategy Singapore 609930 Telephone: (65) 6544 8338 Facsimile: (65) 6544 8330 NEWS RELEASE: Immediate SONY LAUNCHES NEW NEX-F3 CAMERA WITH 180 TILTABLE