TRUEVIEW PEOPLE COUNTER

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Marian Cole
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2 TRUEVIEW PEOPLE COUNTER Inconspicuous camera based people counter. Easy to install and use. Scalable and portable solution. Two ways counting Measure customer flows. High accuracy. Patent pending technology. 11/6/2007 Sid 2

3 HARDWARE PLATFORMS Embedded solution Axis 212 PTZ Axis 207 W Axis 209 FD-R Mini PC 1 2 cameras. Stand-alone solution.

4 HARDWARE PLATFORMS PC/POS: Connect up to 4 cameras to POS PC. Consumes around 10% of CPU with one camera. Network camera (Axis) USB web cam (any) Analog + video card (any) AXIS 242S IV Video Server 1 camera Stand-alone solution.

5 SYSTEM OVERVIEW Place camera straight down directly over counting area Tilt over 30 reduces accuracy Camera placement at least 3.5 m above floor. Several persons can pass simultaneously. Bidirectional counting. Easy to install move to new position.

6 SYSTEM OVERVIEW Embedded PC All counting is done in camera. LAN or WiFi data traffic Access to camera via web browser Scalable and portable solution. Connect cameras to PC Counting software on PC

7 ENTRANCE & EXIT COUNTING Standard people counting application Compare shop performance in retail chain Measure impact of campaigns on customer traffic. Increase conversion rate (transactions/visitors) Increase average basket (revenue/visitors)

8 SHOPPING MALL Where are the high flows in your shopping mall? Negotiate rent based on the visitors passing by or entering a facility.

9 IN STORE HOT ZONES Measure hot and cold zones on your store. How many customers enter each department of your store. Measure impact of new store layout Use TrueView People Counter embedded into Axis 207W Portable system. No cables. Wireless data traffic.

10 OUTDOOR COUNTING High street pedestrian flow Side walk pedestrian flow How many are passing my shop? Requires high quality out door camera. Video must not saturate in bright sunlight or at night.

MANAGE DATA TrueView Report Analysis and statistics of historic data totals per day, week, month or year, compare between days, weeks, months or years.

11 MANAGE DATA TrueView Report Analysis and statistics of historic data totals per day, week, month or year, compare between days, weeks, months or years. Web based Automatic data transfer to MySQL server from all your counter units Remote access via web browser. Local Automatic download to PC Windows application runs locally on your PC. 11/6/2007 Sid 11

12 TRUEVIEW DWELL TIME Inconspicuous camera based people counter. Easy to install and use. Scalable and portable solution. High accuracy. Patent pending technology. Detects and tracks faces Measure impact of your displays How many are viewing How long are they viewing 11/6/2007 Sid 12

13 HARDWARE PLATFORMS Axis network cameras Axis 207MW (mega pixel) Axis 207 (standard) Different lenses available Computer Standard PC, IDE hard drive Thin client, no moving parts.

14 SYSTEM OVERVIEW Axis network camera is connected to computer by Ethernet cable. Place camera close to media Mini PC PC Medium range to viewer. Compact & portable system. Large range to viewer. High accuracy.

15 MINI PC RANGE LIMITS Image resolution: 640 x 480 pixels. Camera: Axis 207W, 207 or 206. LENS (focal length in mm) Max distance to viewer (m)

16 MEDIA RESPONSE Place camera close to media to be studied. How many customers are viewing the media How long are customers viewing media

17 MEDIA RESPONSE Compare viewers to sales of displayed product Compare viewers to how many are passing by using TrueView People Counter How many window shoppers do you have?

18 MANAGE DATA Ethernet Remote access to data via web browser API for automatic download. USB interface Download data by inserting USB memory stick into computer. Does not require Ethernet connection to counter. Data is provided in text format.

installation Remote access via web browser.

19 TRUE VIEW WEBREPORT Automatic data transfer to MySQL server from all your counter units Hosted by Cognimatics no installation Remote access via web browser. View and compare data. Generate excel reports View data as graphs or pie charts.

TrueView People Counter

TrueView People Counter Quick Guide Installation and Configuration Embedded for Axis IP cameras version 3.0 Copyright 2015 Cognimatics Table of Contents Equipment and Software...2 Axis Camera...2 TrueView